Garage

What Garage does

Tu Garage (operating under the trade name "Tu Garage," legal entity Garage) is a Mexico-based used and semi-new car dealership that buys, sells, and consigns vehicles to individual consumers in Mexico City. The company operates two physical showrooms — one in Coyoacán and one in Tlalpan — and maintains an inventory of 100+ vehicles across eight categories (Hatchback, Sedan, SUV, Coupe, Minivan/Van, Pickup Truck, Motorcycle, and Sports), with listed prices ranging from approximately 79,700 MXN to over 1,065,000 MXN per unit. Vehicles are sourced either through direct purchase from individuals or via consignment, and resold at a markup; the company additionally offers a credit ("Crédito") purchase option to broaden the buyer base.

The company's technology stack is a WordPress-based inventory listing platform integrated with WhatsApp for buyer-seller communication, with no proprietary software product and no mobile application. Customer contact is handled via WhatsApp numbers tied to each showroom, and the website serves as the primary digital storefront for browsing inventory by category, location, price, and vehicle specifications. The go-to-market motion is direct-to-consumer through physical showrooms and the website, targeting individual car buyers and sellers in the Mexico City metropolitan area seeking verified documentation ("Factura de agencia/original") and transparent pricing.

Tu Garage was founded in 2015 and is led by co-founders Mauricio Salgado (CEO) and Pablo Alvarado (Design Strategist). The company participated in two accelerator programs in 2017 — Plug and Play (January 2017) and 500 Global (November 2017) — with no subsequent priced equity rounds disclosed. The firm is privately held, employs 11-50 people, and operates exclusively within Mexico. Note: the firm's firmographic profile ("high-quality car maintenance services on-demand" in Monterrey, 2015) is inconsistent with the operational evidence of a Mexico City used-vehicle dealership and is treated as legacy or erroneous metadata; this analysis is grounded in the operational website and listing data.

Name

Garage

Website

https://tugarage.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tu Garage is a Mexico City used and semi-new car dealership operating two retail showrooms (Coyoacán and Tlalpan), selling and consigning vehicles to individual buyers across eight categories on a WordPress-based inventory platform with WhatsApp integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Tu Garage generates revenue through the direct sale of used and semi-new vehicles to consumers. The company purchases cars from individuals or accepts them on consignment and resells them at marked-up prices. Transaction-based revenue model where each vehicle sale generates a one-time profit margin.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Tu Garage is a used and semi-new car dealership operating two physical showrooms in Mexico City (Coyoacán and Tlalpan), selling used and semi-new vehicles directly to individual consumers. The company also accepts vehicles on consignment from individual sellers. Inventory is presented online via a WordPress-based listing platform with WhatsApp integrated for buyer inquiries, and vehicle prices range from approximately 79,700 MXN to over 1,065,000 MXN depending on make, model, year, and condition.

Product overview

Tu Garage is a used and semi-new car dealership operating two physical locations in Mexico City (Coyoacán and Tlalpan). The company operates a WordPress-based inventory listing platform that displays vehicles for sale with detailed specifications including make, model, year, mileage, transmission, color, ownership history, and pricing in Mexican pesos. The platform enables buyers to browse inventory by vehicle type (Hatchback, Coupe, Minivan/Van, Pickup Truck, Sedan, Motocicletas, SUV, Wagon, Deportivos) and contact sellers via WhatsApp. The core offering is the vehicle inventory and sales interface, with no separate software-as-a-product offering beyond the dealership operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tu Garage Used and Semi-New Vehicle Dealership Compra, venta y consignación de autos seminuevos y usados (buy, sell, and consignment of used and semi-new vehicles) for individual consumers in Mexico City, with inventory spanning Hatchback, Coupe, Minivan/Van, Pickup Truck, Sedan, Motorcycle, SUV, Wagon, and Deportivo categories. Vehicles are presented on the WordPress-based listing platform with photos, mileage, transmission, color, ownership history, and MXN pricing, and can be inspected at two physical showrooms.
• Vehicle Consignment Service Consignment service enabling individual vehicle owners in Mexico City to sell their used or semi-new vehicles through Tu Garage's website, WhatsApp inquiry channel, and physical showrooms in Coyoacán and Tlalpan.
• Vehicle Credit / Financing Option (Crédito) Credit-based payment option ("Paga a crédito") that allows individual buyers to purchase vehicles from Tu Garage on installment financing rather than paying the full MXN price upfront.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CarGurus: US-headquartered automotive marketplace that operates in Mexico, providing pricing transparency tools and dealer listings. Comparable in offering online vehicle discovery and dealer lead generation but operates at much larger scale and across multiple geographies.
• Carvana: US-based online used car retailer with home delivery and omnichannel fulfillment. Represents the scaled benchmark of the digital-first, inventory-led used car retail model that Tu Garage operates in a smaller Mexican footprint; not a direct Mexico competitor but a comparable business archetype.
• Vroom: US-based online used car retailer offering vehicle browsing, financing, and home delivery. Operates exclusively in the US but shares the same omnichannel online-plus-physical-fulfillment business model that defines Tu Garage's hybrid approach.
• MercadoLibre Motors: Latin America's largest e-commerce marketplace with a dedicated Motors (vehicles) section covering new and used listings across Mexico. Reaches the same Mexican used car buyers but competes broadly across many categories rather than specializing in dealer operations.

Direct peers

• Autocosmos: Mexican automotive marketplace covering new and used vehicles with dealer listings and editorial content. Operates in the same market with overlapping seller and buyer base, serving consumers researching used vehicle purchases.
• Kavak: Mexico-headquartered used car marketplace and dealer with physical inspection centers and digital-first retail. Most directly comparable peer to Tu Garage given the shared Mexican market focus, omnichannel online + offline model, and used vehicle inventory operations, though Kavak operates at materially larger scale and capitalization.
• Seminuevos.com: Mexican online listings platform focused on used and semi-new vehicles, operating in the same local market as Tu Garage with a comparable buyer base of individual consumers shopping for pre-owned cars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tugaragemx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage