What Indie Megabooth does

Indie Megabooth (legal entity Indie MegaCorp, Corp., also known as IMB) is a privately held event curation and community organization founded in 2012 by Kelly Wallick in Boston. Its core function is to provide independent game developers with unified, jury-curated booth presence at major gaming conventions including PAX East, PAX West, GDC, Gamescom, EGX, and E3. The organization selects games through a volunteer jury process, then pools resources across selected studios to create a single high-visibility presence on the show floor that would be cost-prohibitive for any individual studio. Supporting programs include the 'Be Indie Know' newsletter distributed via MailChimp, an alumni community network connecting past exhibitors with publishers and platform holders, a public game submissions platform, and a volunteer program that staffs event operations.

IMB is not a technology company and does not develop proprietary software products. Its core operational product is the MEGABOOTH Showcase, with adjacent offerings (newsletter, alumni community, submissions platform, volunteer program) functioning as community infrastructure rather than revenue-generating software. The organization is operated by a remote team of 1-10 employees with event operations powered by volunteers.

The business model combines corporate sponsorship revenue with developer exhibition fees. Named sponsors include Devolver Digital, Adult Swim Games, Humble Bundle, Discord, and Tencent. Developer fees for exhibition at IMB showcases are not publicly disclosed and are solicited through a contact-based inquiry process. IMB is privately held, founder-controlled, has not raised external funding, and is incorporated in Pennsylvania. The organization suspended in-person operations in May 2020 due to the COVID-19 pandemic and returned as 'Indie MEGABOOTH 2.0' in June 2023 at Summer Game Fest / Day of the Devs. Over its operating history IMB has hosted 33 industry showcases representing 804 companies and artists, 975 unique games, and studios from 36 countries.

Name

Indie Megabooth

Legal name

Indie MegaCorp, Corp.

Website

https://indiemegabooth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Indie Megabooth is a privately held, founder-run event curation and community organization that provides jury-selected indie game developers with unified booth presence at major gaming conventions (PAX, GDC, Gamescom, EGX, E3), funded by corporate sponsorships and developer exhibition fees.

Ownership category

akta.pro rank

Product category

Gaming Event Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

Keywords

• Indie game showcase
• Gaming convention curation
• Game exhibition services
• Indie developer community
• Trade show booths

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Event Sponsorships: Corporate sponsors provide financial support to Indie Megabooth in exchange for visibility and association with the indie gaming community. Sponsors include Devolver, Adult Swim Games, Humble Bundle, Discord, and Tencent. The organization actively solicits sponsors through their website contact channels.
2. Game Exhibition Fees: Indie game developers pay to participate in IMB showcases at major conventions, gaining access to the unified booth presence, jury selection process, and exposure to press and fans.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Indie Megabooth curates and operates unified, jury-selected booth showcases for independent game developers at major gaming conventions (PAX East/West, GDC, E3, Gamescom, EGX). Selected studios gain shared high-visibility booth presence, access to fans, press, publishers, and platform holders, and ongoing alumni community support. Operations are sustained through corporate sponsorships and exhibition/participation fees paid by developer studios.

Product overview

Indie MEGABOOTH (IMB) is an event curation and community organization, not a software product company. The organization operates the MEGABOOTH Showcase program—a unified exhibition presence for indie developers at major gaming events—alongside supporting programs including the IMB Newsletter (Be Indie Know), an Alumni Community network for past exhibitors, a Game Submissions Platform for developer applications, and a Volunteer Program for event support. These offerings work together to fulfill IMB's mission of exposing indie games to new audiences and creating a welcoming environment for small, diverse game development teams.

Differentiator

Problem solved

Functional benefit

Products and services

• MEGABOOTH Showcase A curated showcase program providing independent game developers with a unified, jury-selected booth presence at major industry events (PAX East/West, GDC, E3, Gamescom, EGX), enabling exhibitors to reach fans, press, publishers, and platform holders.
• IMB Newsletter ("Be Indie Know") A newsletter featuring the latest game releases, indie news, and community updates distributed via MailChimp to subscribers, supporting ongoing developer and fan engagement with the indie gaming community.
• Alumni Community A network connecting developers who have previously exhibited with Indie MEGABOOTH, providing community channels, social networks, and platforms for mentorship and partnership opportunities with industry veterans, publishers, and platform holders.
• Game Submissions Platform

Quantifiable outcome

• Nearly 1000 developers have participated in the IMB community
• +3 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DiscordcoreGTM or Marketing PartnerDiscord provides community platform infrastructure for IMB's Discord channel, which is used for developer community engagement, volunteer coordination, and alumni networking.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wholesome Direct: Wholesome Direct is an annual indie game digital showcase focused on cozy, uplifting, and diverse games. It overlaps with IMB's mission to spotlight diverse and global indie voices, but operates purely digitally rather than as a physical convention presence.

Direct peers

• Indie Arena Booth: Indie Arena Booth curates a unified indie game showcase specifically within Gamescom (Cologne). It is the most direct analogue to IMB at a single European convention, sharing the curated-booth-pooling model and serving indie game developers with limited trade show budgets.
• BitSummit: BitSummit is Japan's leading indie game festival, featuring curated showcases and awards for independent developers. It is a regional peer serving the same indie-curator function in Asia that IMB serves globally and at US/EU shows.
• The MIX (Media Indie Exchange): The MIX is an indie game showcase hosted during GDC in San Francisco, providing curated press events for independent developers. It is a direct peer to IMB operating within the same convention circuit (GDC) with the same press-and-fan-exposure value proposition.
• IndieCade: IndieCade is a curated independent games festival and conference that selects indie titles for showcase and awards. It is a direct peer to IMB in mission (curating indie games for visibility) and operating model (jury-driven selection at live events).
• A MAZE. / Berlin Indie Games Festival: A MAZE. is a Berlin-based festival and award program celebrating independent and artistic games. It shares IMB's jury-driven curation model and focus on quirky, artistic indie titles rather than commercial hits.
• Day of the Devs: Day of the Devs is a free, curated indie game showcase co-produced by Double Fine and iam8bit, now part of Summer Game Fest. IMB 2.0 relaunched at Day of the Devs in June 2023, indicating a partnership and overlapping mission of curating indie games for public audiences.
• BIG Festival (Brazil's Independent Games Festival): BIG Festival is the largest indie games festival in Latin America, featuring curated showcases, awards, and B2B matchmaking. It is a regional peer operating the same curation-plus-business-event model for indie developers.

Broad incumbents

• Steam Next Fest: Steam Next Fest is Valve's platform-level digital showcase for upcoming indie and demo games. It serves the same indie-discovery use case as IMB's curated shows but at vastly larger scale and zero per-developer cost, making it a partial substitute and complement.
• PAX (Penny Arcade Expo): PAX is the largest consumer-facing gaming convention series in North America (East, West, South, Unplugged) where IMB operates its showcases. PAX is the broad incumbent venue operator whose events IMB depends on for its core distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indiemegabooth
• Instagraminstagram.com/indiemegabooth/channel
• Facebookfacebook.com/IndieMegabooth
• LinkedInlinkedin.com/company/indie-megabooth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indie Megabooth