What EECO does

EECO (Electrical Equipment Company) is a privately held, Virginia-based industrial electrical equipment distributor founded in 1926 and celebrating its centennial in September 2026. The company operates as an authorized Rockwell Automation distributor (including Allen-Bradley, ControlLogix, PowerFlex, and FactoryTalk product lines) and carries a broad multi-brand portfolio spanning Lithonia Lighting, Mersen, nVent, Panduit, RAB Lighting, Signify, 3M, ABB, Appleton, Brady, Cree Lighting, Dialight, Fluke, and Hammond Power Solutions across automation, power management, cabling, lighting, enclosures, and industrial MRO categories.

EECO serves industrial manufacturers, machine builders, electrical contractors, and select marine operators primarily within Virginia through three branch locations in Richmond (headquarters), Roanoke, and Lynchburg. Its platform combines an account-based e-commerce storefront (eecoonline.com) requiring credit approval, with direct enterprise field sales, system planning services, repair and remanufacturing, arc flash studies, safety assessments, and Rockwell-certified Logix5000 training delivered through dedicated facilities including an Industrial IoT Lab and a Connected Power Lab in Richmond. Recent platform enhancements include Quick Order Exports, Estimated Ship Dates, Invoices On-Demand, and Return Requests, alongside content assets such as the EECO Asks Why podcast, an Inspire blog, technical guides, and customer case studies.

Revenue is generated primarily through one-time product resale (industrial electrical and automation components) with a secondary professional services stream covering engineering, safety studies, training, and Rockwell services. Pricing is account-based and not publicly disclosed; customers must register and complete credit verification to access real-time pricing and availability. Headcount is reported in the 501-1000 range, and no parent company, subsidiaries, funding rounds, or institutional investors are disclosed.

Name

EECO

Legal name

Electrical Equipment Company

Website

https://eecoonline.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EECO is a Virginia-based authorized Rockwell Automation distributor founded in 1926, selling industrial electrical and automation products alongside engineering, training, and repair services to manufacturers, machine builders, and electrical contractors across the state.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

Keywords

• Industrial automation
• Electrical distribution
• Motor controls
• Power management
• Industrial networking

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: EECO generates revenue through the sale of industrial electrical equipment, automation components, and related products. Products include cables/wires, controllers/modules, drives, motors, power management equipment, safety systems, sensors, signals, switches, and tools. Sales occur through e-commerce platform and account-based ordering.
2. Services: EECO provides industrial services including system planning, arc flash studies, power monitoring, repair and remanufacturing, safety assessments, and Rockwell Automation services. These professional services complement product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

EECO distributes industrial automation and electrical equipment — including motor controls, drives, PLCs, networking components, electrical distribution gear, lighting, tools, cables and wiring, and testing and measurement devices — primarily as an authorized Rockwell Automation (Allen-Bradley) distributor. The company supplements product resale with engineering and field services such as system planning, Arc Flash studies, power monitoring, repair and remanufacturing, safety assessments, and smart manufacturing consulting, supported by an Industrial IoT Lab.

Product overview

EECO is an electrical equipment distributor and industrial solutions provider serving Virginia since 1926. The company operates as an authorized Rockwell Automation distributor offering a comprehensive e-commerce platform for industrial electrical and automation products, alongside professional services. The product portfolio consists of three interconnected areas: (1) a broad catalog of electrical distribution equipment including power management, wiring, lighting, enclosures, and safety products; (2) industrial automation components featuring Allen-Bradley and Rockwell Automation products such as controllers, PLCs, variable frequency drives, motors, and sensors; and (3) technical services including system planning, power monitoring, arc flash studies, repair/remanufacturing, and training through their Industrial IoT Lab. The online platform also provides software tools like Integrated Architecture Builder and Proposal Works for system design and quotation, with recent feature releases enabling e-commerce functionality such as quick order exports, estimated ship dates, on-demand invoices, and return requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation Products (Allen-Bradley / Rockwell Automation) Authorized distribution of Allen-Bradley / Rockwell Automation industrial automation components — PLCs, drives, motor controls, HMI, and control hardware — sold to industrial manufacturers, machine builders, and systems integrators.
• Electrical Distribution Equipment Power and electrical distribution components — breakers, panels, switchgear, and related infrastructure products — for industrial and contractor customers.
• Testing and Measurement Equipment Test instruments and measurement devices used by maintenance, reliability, and electrical staff for troubleshooting and verification of industrial systems.
• Lighting Products Industrial and commercial lighting products for facility, jobsite, and OEM applications.
• Tools and Equipment Hand tools, power tools, and related equipment for electrical and maintenance professionals.
• Cables, Cords and Wires Industrial and electrical cables, cords, and wiring products for installation and OEM applications.
• Chemicals Maintenance, cleaning, and industrial chemical products for plant operations.
• System Planning Services Engineering services that help customers plan and design automation and control systems using Rockwell Automation / Allen-Bradley products.
• Arc Flash Study On-site electrical safety study services that assess arc flash hazards and produce mitigation recommendations for industrial facilities.
• Power Monitoring Services Power monitoring services that track and analyze electrical system performance for industrial customers.
• Repair and Remanufacturing Services Repair, remanufacture, and lifecycle support for installed industrial and automation equipment.
• Safety Assessment Services Industrial safety assessments and recommendations that identify hazards and prioritize corrective actions.
• Smart Manufacturing Consulting Consulting engagements that help manufacturers plan and adopt Industry 4.0 and Industrial IoT initiatives.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• Rockwell AutomationcoreChannel Partner/ Reseller/ DistributorAuthorized Rockwell Automation distributor, including Allen-Bradley products. EECO represents Rockwell's automation and control portfolio to Virginia industrial customers, providing local sales, support, and integration services.
• Rockwell Automation Software SolutionscoreImplementation/ SI/ Consulting PartnerEECO provides implementation and consulting services for Rockwell Automation software solutions, helping customers deploy and configure Rockwell software platforms.
• Rockwell Automation ServicescoreImplementation/ SI/ Consulting PartnerEECO offers Rockwell Automation Services as part of their service portfolio, providing installation, configuration, and ongoing support for Rockwell automation systems.
• Featured Brands (Lithonia Lighting, Mersen, nVent, Panduit, RAB Lighting, Signify, 3M, ABB, Appleton, Brady, Cree Lighting, Dialight, Fluke, Hammond Power Solutions)majorChannel Partner/ Reseller/ DistributorEECO distributes products from major industrial brands including Lithonia Lighting, Mersen, nVent, Panduit, RAB Lighting, Signify, 3M, ABB, Appleton, Brady, Cree Lighting, Dialight, Fluke, and Hammond Power Solutions, among others.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Graybar: One of the largest North American electrical, lighting, and communications distributors. Like EECO, Graybar distributes industrial electrical products and serves contractors and industrial customers, but at vastly greater geographic scale and with a much broader portfolio.
• WESCO International: Global electrical, communications, and utility distribution leader with significant industrial automation offerings. WESCO overlaps directly with EECO in electrical distribution and automation, but serves enterprise and utility customers across the U.S. and internationally.
• Rexel: Global electrical distribution group with a substantial U.S. presence. Rexel competes with EECO across industrial and contractor electrical products and automation solutions, but with much broader geographic reach and supplier agreements.
• W.W. Grainger: Broad-line industrial MRO distributor with a large digital catalog. Grainger competes with EECO for maintenance, electrical, and tooling spend from industrial customers, but operates at vastly larger national scale with a different mix than pure automation.
• McMaster-Carr: Iconic e-commerce industrial supply retailer covering electrical, mechanical, and MRO products. McMaster-Carr competes with EECO on commodity electrical and tooling items where price and next-day delivery matter more than authorized-distributor status.

Direct peers

• Border States Electric: Employee-owned regional electrical distributor serving the U.S. Midwest, South, and Mountain regions. Border States is one of the closest analogs to EECO — privately held, multi-branch industrial electrical distributor with strong vendor partnerships and contractor/industrial customer mix.
• Crescent Electric Supply: Family-owned electrical distributor with roots going back over 100 years. Crescent is highly comparable to EECO in heritage, customer mix (industrial and contractors), and regional operating model, though it spans a larger Midwestern footprint.
• AutomationDirect: Direct-to-customer online automation retailer selling PLCs, drives, motors, and sensors at low price points. AutomationDirect competes with EECO's catalog automation business by bypassing the authorized distributor model and putting margin pressure on traditional channels.
• Kendall Electric: Midwestern authorized Rockwell Automation distributor serving industrial customers across multiple states. Kendall is a direct regional peer to EECO in business model, supplier alignment with Rockwell, and customer segments.

Emerging players

• Digi-Key Electronics: High-velocity electronic component distributor with a massive online catalog. Digi-Key competes with EECO in electronic components and embedded controls for industrial automation buyers who prefer self-serve e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eecosolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EECO