KATSEYE

Name

KATSEYE

Legal name

KATSEYE

Website

https://katseye.world

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Entertainment

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), All Other Miscellaneous Retailers (459999)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Pop music releases
• Live concert tours
• Branded merchandise
• Brand endorsements
• Music streaming content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Music Sales: Digital EP and single releases sold through official store and streaming platforms. Physical releases (vinyl, CD) available in multiple editions including store exclusives and signed variants.
2. Touring and Live Performances: Arena world tours (27-city WILDWORLD Tour spanning Europe, North America, Asia), festival appearances (Coachella, Lollapalooza), and VIP experience packages sold directly.
3. Merchandise: Official branded merchandise including apparel (hoodies, t-shirts), accessories, and collectibles sold through official store and retail partners (Hot Topic, Target). Collaboration merchandise with Gap, Jollibee.
4. Brand Partnerships and Endorsements: Global brand ambassadorships with Matrix (hair care), LANEIGE (beauty), Gap (apparel). Sponsored content, co-designed collections, and campaign appearances generate partnership revenue.
5. Streaming Royalties: Ongoing revenue from Spotify, Apple Music, YouTube streaming of catalog including 'Beautiful Chaos' (1B+ streams) and singles 'Pinky Up', 'Gabriela', 'Gnarly', 'Internet Girl'.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

KATSEYE is a multinational girl group that sells recorded music (EPs, singles, vinyl, CDs) and live entertainment through world tours, festival appearances, and VIP concert experiences. The group also sells official branded merchandise including apparel, accessories, and collectibles, and earns revenue through brand partnership endorsements with global consumer companies such as Gap, LANEIGE, Matrix, and Jollibee.

Product overview

KATSEYE is a multinational K-pop style global girl group formed through Hybe and Geffen Records' reality competition 'The Debut: Dream Academy' in 2023. The group operates as a music entertainment act with a portfolio of music products and branded merchandise. Their music offerings include three EPs (WILD, Beautiful Chaos, and Soft Is Strong), multiple charting singles (Pinky Up, Iconic By Mistake, Gabriela, Internet Girl), and various physical formats (vinyl, CD, digital). Their merchandise lineup features tour apparel, city jerseys, collaboration items with brands like Gap and Matrix, and limited-edition collectibles. The group also produces branded content campaigns and has partnered with brands including LANEIGE, Matrix, Jollibee, Glossier, and Pandora. Their music has achieved significant chart success including multiple Billboard Hot 100 entries, Grammy nominations, and recognition as TikTok's Global Artist of 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• WILD EP Third extended play from KATSEYE, released August 14, 2026, available in standard vinyl, signed vinyl, Desert Edition vinyl, Wild Heart version CD, Wild World version CD, Member version CD (random), and digital EP formats with exclusive store variants.
• Beautiful Chaos EP Second extended play released in 2025, available in Beautiful version, Chaotic version, and extended digital version formats; includes charting singles Gnarly, Gabriela, and Internet Girl.
• Pinky Up (Single) Digital single released April 9, 2026 as KATSEYE's first new music without Manon Bannerman; reached No. 28 on Billboard Hot 100 and No. 14 on UK Official Singles Top 100.
• Iconic By Mistake (Single) Collaboration single released June 12, 2026 featuring Le Sserafim, Illit, and KATSEYE; debuted at No. 38 on Billboard Hot 100, No. 25 on Billboard Global 200, and No. 22 on UK Official Singles Chart.
• Gabriela (Single) Single from Beautiful Chaos EP that peaked at No. 40 on Billboard Hot 100; Grammy-nominated for Best Pop Duo/Group Performance.
• Soft Is Strong (SIS) EP Debut digital EP available in Strong version format, part of the group's earlier catalog releases following the 2023 Dream Academy formation.
• WILDWORLD Tour 2026 27-city headline arena tour produced by Live Nation running from September 1 in Dublin to November 27 in Mexico City, with general admission tickets starting around $75.55 via Ticketmaster.
• Official Merchandise Official branded merchandise including tour apparel, city jerseys, charm sprouts, holiday wrapping paper, and collaboration items, distributed through the official KATSEYE store with international shipping.
• Gap Better in Denim Hoodie Collection Limited-edition co-designed hoodie collection released in April 2026 to celebrate KATSEYE's Coachella main stage debut; six styles each co-designed by a group member, retailed at $100 per hoodie.
• Tour VIP Experiences (THE EYEKONS EXPERIENCE) Premium concert experience packages including THE EYEKONS WILD EXPERIENCE at $175 and THE EYEKONS EXPERIENCE at $125 for North American tour dates, providing premium access and exclusive fan experiences.

Quantifiable outcome

• Iconic by Mistake collaboration reached No. 21 on Spotify Global Weekly Songs chart and No. 38 on Billboard Hot 100
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor, major, flagship and core.

• DreamWorks Animation / Forgotten IslandminorStrategic or Co-development Partner · 23 June 2026KATSEYE's Sophia Laforteza featured on soundtrack alongside Filipino artists BINI, SB19, Ruby Ibarra, H.E.R., Liza Soberano, and Lea Salonga for the animated film set in Philippine mythology.
• Hot TopicmajorChannel Partner/ Reseller/ Distributor · 14 April 2026Exclusive Pinky Up merchandise collection including apparel and accessories. T-shirts $29.90, hoodies $59.90, keychains $17.90, caps $29.90.
• SHIBUYA109minorGTM or Marketing Partner · 10 March 2026Spring collaboration campaign at SHIBUYA109 Shibuya store from March 27 to April 5, 2026. First collaboration with a commercial facility in Japan. Pop-up stores in Tokyo and Osaka with original merchandise.
• MatrixmajorGTM or Marketing Partner · 19 February 2026KATSEYE named global brand ambassadors. Campaign celebrating hair transformations for Pinky Up era. Matrix Moves campaign featuring group demonstrating products under dynamic conditions.
• LANEIGEmajorGTM or Marketing Partner · 26 January 2026KATSEYE as global partners launching JuicePop Box Lip Tint collection on January 27, 2026. Eight shades representing each member's personality and musical style. Available at Sephora for $23.
• Riot Games / Valorant Game ChangersminorStrategic or Co-development Partner · 11 November 2025Collaboration to reimagine M.I.A. for Valorant Game Changers inclusive esports initiative. Megan, a member and Valorant player, expressed excitement about partnership significance for gaming community.
• PandoraminorGTM or Marketing Partner · 29 October 2025Pop-up celebration of Pandora's Talisman collection at The Grove in Los Angeles. Event highlighted group's values of individuality and self-expression.
• JollibeeminorGTM or Marketing Partner · 21 October 2025Second merchandise collection released October 2025. Concert tickets sweepstakes for North American and Canadian cities. Celebrating success of KATSEYE Special Korean BBQ Chicken product.
• GapflagshipGTM or Marketing Partner · 1 August 2025Better in Denim campaign generated 8 billion impressions and 400+ million views. Holiday campaign follow-up. Limited-edition co-designed hoodies at $100. Gap CEO described it as 'cultural domination.'
• GlossierminorGTM or Marketing Partner · 9 May 2025Campaign featuring KATSEYE debuting new Lip Glaze product. All six members showcased shades representing distinct personalities. IRL activations in LA and NYC store event.
• HYBE CorporationcoreStrategic or Co-development PartnerParent company providing K-pop training infrastructure, artist development, and global distribution through sub-label system.
• Geffen RecordscoreStrategic or Co-development PartnerJoint venture partner managing US music industry relationships, promotion, and mainstream market access.
• TargetmajorChannel Partner/ Reseller/ DistributorMajor retailer offering exclusive vinyl, CD, and merchandise variants. Over 70% of Target's music sales in 2025 driven by exclusive releases including KATSEYE editions.
• WeversecoreChannel Partner/ Reseller/ DistributorHYBE's fan platform running artist presale for paid membership holders. Tour presale begins May 20 coinciding with WILD EP release and AMAs performance.
• Live NationmajorChannel Partner/ Reseller/ DistributorProducing the 27-city WILDWORLD Tour across Europe and North America, beginning September 1 in Dublin and running to November 27 in Mexico City.
• State FarmminorGTM or Marketing PartnerSuper Bowl commercial featuring KATSEYE alongside Hailee Steinfeld, Danny McBride, and Keegan-Michael Key performing Livin' on a Prayer dance.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• TWICE: JYP Entertainment girl group with established US touring, brand partnerships, and multi-year catalog monetization — benchmark for K-pop girl group Western-market longevity.
• BLACKPINK: Four-member K-pop girl group under YG Entertainment with global crossover success, major brand deals, and arena/stadium touring — the most direct comparable in scale and Western-pop penetration for KATSEYE.
• NewJeans: HYBE-affiliated girl group under ADOR with global pop crossover, chart success, and brand partnerships (Levi's, Coca-Cola, Louis Vuitton) — direct sister-act comparable within the same parent ecosystem.
• LE SSERAFIM: HYBE girl group with multinational lineup and US crossover focus; recent collaborator with KATSEYE on 'Iconic by Mistake' — most immediate sister-group comparable in target market and label infrastructure.
• ILLIT: HYBE girl group formed through survival-show format with multinational members; also collaborated on 'Iconic by Mistake' — closely mirrors KATSEYE's K-pop training-to-Western-market pathway.
• aespa: SM Entertainment girl group with strong global streaming and brand partnerships (Givenchy, Bodyarmor) — comparable multinational positioning and K-pop-to-Western-pop crossover profile.
• IVE: Starship/CJ ENM girl group with multiple Hot 100 entries and major fashion endorsements — comparable K-pop girl group scaling into mainstream Western pop charts.

Emerging players

• FIFTY FIFTY: Independent-turned-Attraqt girl group whose viral hit 'Cupid' achieved US crossover success — comparable small-team breakthrough story, though at materially smaller scale than KATSEYE.

Broad incumbents

• HYBE Corporation: Parent company and broader K-pop entertainment platform operating BTS, SEVENTEEN, and other acts — context for the distribution infrastructure and multi-label system backing KATSEYE.
• Geffen Records: Universal Music-owned US label and joint-venture partner providing mainstream US promotion, distribution, and Grammy/AMA-grade label support for KATSEYE.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@katseye
• Xx.com/katseyeworld
• Facebookfacebook.com/katseyeworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KATSEYE