Selkirk
- Company typePrivate
- Founded2014
- HeadquartersHayden, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Selkirk does
Selkirk Sport is a private, family-owned pickleball equipment manufacturer headquartered in Hayden, Idaho, founded in 2014 by the Barnes brothers. The company produces a vertically integrated portfolio of pickleball paddles, footwear, apparel, balls, and accessories organized across multiple brands — Selkirk Sport (premium flagship at $150-$250), Selkirk LABS (R&D-driven premium line at $222-$333 featuring PureFoam cores and MOI tuning), SLK by Selkirk (entry/mid-tier at $60-$200), CourtStrike (pickleball-specific footwear), and LUXX/VANGUARD/AMPED performance series. Core proprietary technology includes PureFoam cores, InfiniGrit surface treatments, adjustable MOI tuning (OMNI platform), and industrial CT scanning integration with Lumafield for non-destructive internal structure validation.
Selkirk monetizes primarily through one-time product sales across three channels: direct-to-consumer e-commerce at selkirk.com, an exclusive Costco retail partnership supplemented by major U.S. retailers and an authorized dealer network, and company-owned Pro Shops. A $99/year VIP Membership subscription adds a recurring revenue layer. Marketing is community-led, anchored by a 1,300-ambassador network, Team Selkirk professional player sponsorships, content marketing via Selkirk University and Selkirk Academy, event sponsorships (PGA Show, pro pickleball tournaments), and co-branded collaborations including a sold-out Tesla paddle partnership. The customer base spans recreational players and competitive/professionals, with secondary segments in clubs/facilities and retail partners.
In January 2026, Selkirk closed its first institutional funding round — a $30 million growth equity investment from Bluestone Equity Partners at a ~$200 million post-money valuation — with capital earmarked for product innovation, omnichannel expansion, and international growth into Asian markets including India, Malaysia, Vietnam, and the Philippines. The company reported approximately 1,900% revenue growth from 2019 through 2025, scaled headcount from 16 to 230 employees, and projects nine-figure revenue for 2026.
Selkirk firmographics
Firmographics- Name
- Selkirk
- Legal name
- Selkirk Sport LLC
- Website
- https://selkirk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Selkirk industry classification
Industry- Product category
- Pickleball Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Pickleball Equipment & Accessories Retail (CRAMAFAB)
- akta.pro secondary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
Keywords
Where Selkirk is headquartered
LocationHeadquarters
- HQ city
- Hayden
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Selkirk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel
Revenue model
- Paddle Sales: Core revenue stream from pickleball paddles sold under Selkirk Sport, SLK by Selkirk, and Selkirk LABS brands. Includes premium paddles ($150-$333), mid-tier SLK paddles ($60-$200), and limited edition products.
- Apparel Sales: Performance athletic apparel including tops, bottoms, jackets, hats, and lifestyle clothing under various collections (Essentials, Pro Line, Owen, TruWear, Symmetrix).
- Footwear Sales: CourtStrike pickleball shoes (men's and women's) ranging from $80-$127.99, plus slides and recovery shoes.
- Gear and Accessories: Bags, balls, nets, grips, gloves, water bottles, and protective supports. Includes Pro S1 pickleballs and various net systems.
- Wholesale/B2B: Sales through authorized retail partners, major U.S. retailers, and exclusive Costco partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Paddles (Selkirk Sport, LABS) |
| Unit Pricing | Pay-as-you-go | Mid-Tier Paddles (SLK by Selkirk) |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Gear and Accessories |
| Subscription | Annual | VIP Membership |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Selkirk product offering
Product offeringCore offering
Selkirk Sport designs, manufactures, and sells pickleball paddles and complementary equipment under three paddle brands (Selkirk Sport premium flagship, Selkirk LABS R&D, and SLK by Selkirk entry/mid-tier). The company also produces CourtStrike pickleball-specific footwear, performance apparel (Essentials, Pro Line), bags, Pro S1 pickleballs, nets, gloves, and accessories, and operates a $99/year VIP membership program.
Product overview
Selkirk Sport is a pickleball equipment company offering a comprehensive product portfolio organized across three main paddle brands: Selkirk Sport (premium flagship line with AMPED, LUXX, VANGUARD, and Power Air series), Selkirk LABS (R&D division producing cutting-edge paddles like Project Boomstik and the new OMNI platform with adjustable MOI tuning), and SLK by Selkirk (accessible entry-to-mid tier with ERA, HALO, EVO, OMEGA lines). Beyond paddles, the company provides complete pickleball participation gear including CourtStrike pickleball-specific footwear (standard, Pro, 2.0, Pro 3.0, Legacy, and recovery models), performance apparel across Essentials, Pro Line, and specialty collections, equipment bags, Pro S1 pickleballs, nets, gloves, and protective gear. The company also operates Selkirk Academy for coaching and a VIP membership program, creating a complete ecosystem for pickleball players from beginners to professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Selkirk LABS: Research & development division dedicated to testing new materials, technologies, and designs. Has contributed significantly to the development of the Power Air series.
- SLK by Selkirk
- LUXX
- VANGUARD
- AMPED
- CourtStrike
Products and services
- Selkirk Sport Pickleball Paddles Premium flagship pickleball paddles priced $150-$250 featuring carbon fiber construction, AMPED/LUXX/VANGUARD/Power Air series, and proprietary core technologies, targeted at pickleball enthusiasts and professional tournament players.
- Selkirk LABS Pickleball Paddles Research and development paddle brand producing industry-leading spin and power technologies including Project Boomstik, OMNI (with adjustable MOI tuning system), and 007/008 paddles featuring proprietary PureFoam core technology. Priced $222-$333.
Quantifiable outcome
- 1,900% revenue growth from 2019 to 2025
- +2 more outcomes
Companies that use Selkirk
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Selkirk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Selkirk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- LumafieldcoreSelkirk adopted Lumafield's industrial computed tomography (CT) scanning technology to analyze internal paddle structures non-destructively, replacing slow and destructive testing methods. This enables identification of defects, tracking of cell wall deflection, and validation of manufacturing consistency across product iterations.
- Tesla Inc.flagshipTesla collaborated with Selkirk to launch a branded $350 pickleball paddle featuring carbon fiber construction and foam core developed through over a year of collaborative engineering. The limited-edition paddle sold out in under three hours. Features an edgeless design inspired by Tesla's aerodynamic vehicle design.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Selkirk competitors and assessment
Company assessmentDirect peers
- CRBN Pickleball: CRBN is a pickleball paddle manufacturer specializing in carbon fiber construction and raw finish paddles targeting tournament players. Directly competes with Selkirk LABS and premium lines with a focused engineering-first positioning.
- Onix Sports: Onix Sports is a pickleball equipment brand offering paddles, balls, and nets with strong tournament presence. Directly competes with Selkirk across product categories and pro player endorsements in the same core pickleball market.
- Engage Pickleball: Engage Pickleball is a USA-made pickleball paddle specialist focused on polymer core technology and premium pricing. Directly competes with Selkirk in the high-end paddle segment with similar tournament sponsorship and ambassador strategies.
- Paddletek: Paddletek is a dedicated pickleball paddle manufacturer offering premium and intermediate paddles with proprietary polymer and honeycomb core technologies. Directly competes with Selkirk Sport and LABS lines for tournament and recreational players.
- JOOLA: JOOLA is a leading pickleball paddle and table tennis brand offering paddles across premium and entry-level tiers. Directly competes with Selkirk in the pickleball equipment category with comparable product lines, ambassador programs, and DTC retail model.
- Franklin Sports: Franklin Sports is a multi-sport equipment company with one of the broadest pickleball paddle lines including official PPA Tour paddles. Directly competes with Selkirk's SLK by Selkirk entry/mid-tier offerings with strong mass-market retail distribution.
Broad incumbents
- HEAD: HEAD is a global racquet sports brand (tennis, squash) that has launched pickleball paddle lines. Explicitly cited in the data as a competitor Selkirk has historically outperformed in pickleball, despite HEAD's larger sports portfolio and global retail presence.
- Babolat: Babolat is a French racquet sports heritage brand (tennis, badminton) expanding into pickleball with premium paddle offerings. Competes with Selkirk's premium lines and benefits from established tennis channel relationships that overlap with pickleball customers.
- Wilson Sporting Goods: Wilson is a global sporting goods giant with racquet sport heritage (tennis, badminton) that has expanded aggressively into pickleball paddles, balls, and apparel. Competes with Selkirk across the pickleball portfolio but as part of a far broader sporting goods portfolio with deeper R&D and global distribution.
- Nike: Nike is a global athletic apparel and footwear giant that could enter the pickleball equipment market at scale. While not currently a direct pickleball paddle competitor, Nike's brand power, footwear expertise (CourtStrike competitor), and retail relationships pose a long-term competitive threat to Selkirk's product ecosystem expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Selkirk social profiles
Digital presenceSelkirk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selkirk leadership team
Management profileNumber of profiles
Profiles3 records
Selkirk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selkirk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selkirk
What does Selkirk do?
Selkirk Sport designs, manufactures, and sells pickleball paddles and complementary equipment under three paddle brands (Selkirk Sport premium flagship, Selkirk LABS R&D, and SLK by Selkirk entry/mid-tier). The company also produces CourtStrike pickleball-specific footwear, performance apparel (Essentials, Pro Line), bags, Pro S1 pickleballs, nets, gloves, and accessories, and operates a $99/year VIP membership program.
Is Selkirk a public or private company?
Selkirk is a private company. It is classified as family owned and is currently operating.
When was Selkirk founded?
Selkirk was founded in 2014. It employs 1 to 10 people.
Where is Selkirk based?
Selkirk is headquartered in Hayden, United States, in the North America region.
How does Selkirk make money?
Five revenue lines are on record. Paddle Sales are the primary driver. The others are apparel Sales, footwear Sales, gear and Accessories and wholesale/B2B.
Who are Selkirk's main competitors?
Direct peers on record are CRBN Pickleball, Onix Sports, Engage Pickleball, Paddletek, JOOLA and Franklin Sports. Broad incumbents are HEAD, Babolat, Wilson Sporting Goods and Nike.
Does Selkirk have an API?
No public API is recorded for Selkirk.
What industry is Selkirk in?
Selkirk's product category is Pickleball Equipment. Its primary akta.pro industry code is CRAMAFAB, Pickleball Equipment & Accessories Retail, with a secondary code of CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail. Its NAICS code is 33992 and its SIC code is 3949.