Selkirk

What Selkirk does

Selkirk Sport is a private, family-owned pickleball equipment manufacturer headquartered in Hayden, Idaho, founded in 2014 by the Barnes brothers. The company produces a vertically integrated portfolio of pickleball paddles, footwear, apparel, balls, and accessories organized across multiple brands — Selkirk Sport (premium flagship at $150-$250), Selkirk LABS (R&D-driven premium line at $222-$333 featuring PureFoam cores and MOI tuning), SLK by Selkirk (entry/mid-tier at $60-$200), CourtStrike (pickleball-specific footwear), and LUXX/VANGUARD/AMPED performance series. Core proprietary technology includes PureFoam cores, InfiniGrit surface treatments, adjustable MOI tuning (OMNI platform), and industrial CT scanning integration with Lumafield for non-destructive internal structure validation.

Selkirk monetizes primarily through one-time product sales across three channels: direct-to-consumer e-commerce at selkirk.com, an exclusive Costco retail partnership supplemented by major U.S. retailers and an authorized dealer network, and company-owned Pro Shops. A $99/year VIP Membership subscription adds a recurring revenue layer. Marketing is community-led, anchored by a 1,300-ambassador network, Team Selkirk professional player sponsorships, content marketing via Selkirk University and Selkirk Academy, event sponsorships (PGA Show, pro pickleball tournaments), and co-branded collaborations including a sold-out Tesla paddle partnership. The customer base spans recreational players and competitive/professionals, with secondary segments in clubs/facilities and retail partners.

In January 2026, Selkirk closed its first institutional funding round — a $30 million growth equity investment from Bluestone Equity Partners at a ~$200 million post-money valuation — with capital earmarked for product innovation, omnichannel expansion, and international growth into Asian markets including India, Malaysia, Vietnam, and the Philippines. The company reported approximately 1,900% revenue growth from 2019 through 2025, scaled headcount from 16 to 230 employees, and projects nine-figure revenue for 2026.

Name

Selkirk

Legal name

Selkirk Sport LLC

Website

https://selkirk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pickleball Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

akta.pro secondary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Pickleball equipment
• Sports equipment manufacturing
• Pickleball paddles
• Athletic footwear
• Performance apparel

Headquarters

HQ city

Hayden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Paddle Sales: Core revenue stream from pickleball paddles sold under Selkirk Sport, SLK by Selkirk, and Selkirk LABS brands. Includes premium paddles ($150-$333), mid-tier SLK paddles ($60-$200), and limited edition products.
2. Apparel Sales: Performance athletic apparel including tops, bottoms, jackets, hats, and lifestyle clothing under various collections (Essentials, Pro Line, Owen, TruWear, Symmetrix).
3. Footwear Sales: CourtStrike pickleball shoes (men's and women's) ranging from $80-$127.99, plus slides and recovery shoes.
4. Gear and Accessories: Bags, balls, nets, grips, gloves, water bottles, and protective supports. Includes Pro S1 pickleballs and various net systems.
5. Wholesale/B2B: Sales through authorized retail partners, major U.S. retailers, and exclusive Costco partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Selkirk Sport designs, manufactures, and sells pickleball paddles and complementary equipment under three paddle brands (Selkirk Sport premium flagship, Selkirk LABS R&D, and SLK by Selkirk entry/mid-tier). The company also produces CourtStrike pickleball-specific footwear, performance apparel (Essentials, Pro Line), bags, Pro S1 pickleballs, nets, gloves, and accessories, and operates a $99/year VIP membership program.

Product overview

Selkirk Sport is a pickleball equipment company offering a comprehensive product portfolio organized across three main paddle brands: Selkirk Sport (premium flagship line with AMPED, LUXX, VANGUARD, and Power Air series), Selkirk LABS (R&D division producing cutting-edge paddles like Project Boomstik and the new OMNI platform with adjustable MOI tuning), and SLK by Selkirk (accessible entry-to-mid tier with ERA, HALO, EVO, OMEGA lines). Beyond paddles, the company provides complete pickleball participation gear including CourtStrike pickleball-specific footwear (standard, Pro, 2.0, Pro 3.0, Legacy, and recovery models), performance apparel across Essentials, Pro Line, and specialty collections, equipment bags, Pro S1 pickleballs, nets, gloves, and protective gear. The company also operates Selkirk Academy for coaching and a VIP membership program, creating a complete ecosystem for pickleball players from beginners to professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Selkirk LABS: Research & development division dedicated to testing new materials, technologies, and designs. Has contributed significantly to the development of the Power Air series.
• SLK by Selkirk
• LUXX
• VANGUARD
• AMPED
• CourtStrike

Products and services

• Selkirk Sport Pickleball Paddles Premium flagship pickleball paddles priced $150-$250 featuring carbon fiber construction, AMPED/LUXX/VANGUARD/Power Air series, and proprietary core technologies, targeted at pickleball enthusiasts and professional tournament players.
• Selkirk LABS Pickleball Paddles Research and development paddle brand producing industry-leading spin and power technologies including Project Boomstik, OMNI (with adjustable MOI tuning system), and 007/008 paddles featuring proprietary PureFoam core technology. Priced $222-$333.

Quantifiable outcome

• 1,900% revenue growth from 2019 to 2025
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• LumafieldcoreTechnology or Integration · 1 January 2026Selkirk adopted Lumafield's industrial computed tomography (CT) scanning technology to analyze internal paddle structures non-destructively, replacing slow and destructive testing methods. This enables identification of defects, tracking of cell wall deflection, and validation of manufacturing consistency across product iterations.
• Tesla Inc.flagshipStrategic or Co-development Partner · 1 December 2025Tesla collaborated with Selkirk to launch a branded $350 pickleball paddle featuring carbon fiber construction and foam core developed through over a year of collaborative engineering. The limited-edition paddle sold out in under three hours. Features an edgeless design inspired by Tesla's aerodynamic vehicle design.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• CRBN Pickleball: CRBN is a pickleball paddle manufacturer specializing in carbon fiber construction and raw finish paddles targeting tournament players. Directly competes with Selkirk LABS and premium lines with a focused engineering-first positioning.
• Onix Sports: Onix Sports is a pickleball equipment brand offering paddles, balls, and nets with strong tournament presence. Directly competes with Selkirk across product categories and pro player endorsements in the same core pickleball market.
• Engage Pickleball: Engage Pickleball is a USA-made pickleball paddle specialist focused on polymer core technology and premium pricing. Directly competes with Selkirk in the high-end paddle segment with similar tournament sponsorship and ambassador strategies.
• Paddletek: Paddletek is a dedicated pickleball paddle manufacturer offering premium and intermediate paddles with proprietary polymer and honeycomb core technologies. Directly competes with Selkirk Sport and LABS lines for tournament and recreational players.
• JOOLA: JOOLA is a leading pickleball paddle and table tennis brand offering paddles across premium and entry-level tiers. Directly competes with Selkirk in the pickleball equipment category with comparable product lines, ambassador programs, and DTC retail model.
• Franklin Sports: Franklin Sports is a multi-sport equipment company with one of the broadest pickleball paddle lines including official PPA Tour paddles. Directly competes with Selkirk's SLK by Selkirk entry/mid-tier offerings with strong mass-market retail distribution.

Broad incumbents

• HEAD: HEAD is a global racquet sports brand (tennis, squash) that has launched pickleball paddle lines. Explicitly cited in the data as a competitor Selkirk has historically outperformed in pickleball, despite HEAD's larger sports portfolio and global retail presence.
• Babolat: Babolat is a French racquet sports heritage brand (tennis, badminton) expanding into pickleball with premium paddle offerings. Competes with Selkirk's premium lines and benefits from established tennis channel relationships that overlap with pickleball customers.
• Wilson Sporting Goods: Wilson is a global sporting goods giant with racquet sport heritage (tennis, badminton) that has expanded aggressively into pickleball paddles, balls, and apparel. Competes with Selkirk across the pickleball portfolio but as part of a far broader sporting goods portfolio with deeper R&D and global distribution.
• Nike: Nike is a global athletic apparel and footwear giant that could enter the pickleball equipment market at scale. While not currently a direct pickleball paddle competitor, Nike's brand power, footwear expertise (CourtStrike competitor), and retail relationships pose a long-term competitive threat to Selkirk's product ecosystem expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SelkirkSport
• Facebookfacebook.com/SelkirkSport
• LinkedInlinkedin.com/company/selkirk-sport-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selkirk