SAGE Automation

What SAGE Automation does

SAGE Automation is the flagship brand of SAGE Group Holdings Ltd, an Australian industrial automation and digital enablement company wholly owned by Tetra Tech. Headquartered at the Tonsley innovation district in Adelaide, the company designs, builds, and supports control systems, SCADA platforms, PLC programming, and OT cyber security for clients across six regulated verticals: energy, water, manufacturing, transport, defence, and resources. Notable technical deployments include the Sydney Airport Airport Management System integrating 45,000+ tags and 400+ PLCs across three terminals, a bespoke Power Plant Controller deployed across 25 remote Northern Territory communities for the Solar SETuP programme (10 MW solar capacity, 15% diesel fuel reduction), and substation automation work for defence infrastructure.

SAGE Group operates four wholly-owned specialist companies acting as a unified franchise: SAGE Automation (core industrial automation and control panel manufacturing at the Advanced Manufacturing Facility), Nukon (IT-OT digital enablement including Industrial IoT, Digital Twin simulation, and analytics), Skills Lab (an RTO delivering nationally accredited qualifications and micro-credentials in automation, AI, cyber, and ESG), and Embedded Expertise (specialist technical contractor placements). The group employs more than 700 people across two continents and 18 offices, supporting a 24/7 National Operations Centre for remote SCADA monitoring and OT security under ISO 27001:2022.

Revenue is generated primarily through enterprise and government project-based contracts, with secondary recurring streams from managed OT cyber services, ongoing maintenance SLAs, and training fees. Sales cycles are consultative and procurement-driven, targeting large utilities, defence primes (BAE Systems, ASC), government agencies (Power and Water Corporation, SA Water, Sydney Airport, Transurban, Royal Australian Navy), and industrial operators (Orica, Coca-Cola Amatil, Enerven, Snowy Hydro). Pricing is not publicly disclosed and contracts are typically custom-quoted with multi-year service components.

Name

SAGE Automation

Legal name

SAGE Group Holdings Ltd

Website

https://gotosage.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

SAGE Automation is an Australian industrial automation and digital enablement firm, owned by Tetra Tech, that designs and supports control systems, SCADA, and OT cyber security for energy, water, manufacturing, transport, defence, and resources clients.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Commercial and Service Industry Machinery Manufacturing (3333), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

SCADA/HMI Platforms (IMAGABAB), Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), PLC, HMI & SCADA Automation (EDAOAHAD), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Industrial automation
• Control systems engineering
• SCADA solutions
• Operational technology cybersecurity
• Automation training

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automation and Control Systems Engineering: Design, build and support smart automation systems including control systems, instrumentation, PLC programming, SCADA systems, and manufacturing solutions. Revenue generated through project-based engagements with engineering, design, construction, commissioning and ongoing service components.
2. Digital Enablement Services: Industrial IoT, process automation, systems integration, data strategy and governance services. Delivered through consulting engagements and project delivery.
3. Training and Upskilling: Skills Lab delivers qualifications, micro-credentials, and cyber-physical training. Revenue from course fees for accredited and non-accredited training programs.
4. Embedded Expertise: Placement of high-calibre technical specialists who work alongside client teams. Revenue from consulting fees for specialist contractor placements.
5. Cyber Security Services: ISO 27001:2022 certified cyber security strategy and implementation for OT environments including threat assessment, compliance frameworks, resilient design and 24/7 monitoring.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SAGE Automation, part of SAGE Group (a Tetra Tech company), designs, builds and supports industrial automation and control systems including PLC programming, SCADA, instrumentation and custom control panel manufacturing. Through aligned sub-brands Nukon, Skills Lab and Embedded Expertise, the group also delivers IT-OT digital enablement, accredited workforce training and on-demand specialist consulting for enterprise and government clients in the Energy, Water, Manufacturing, Transport, Defence and Resources sectors across Australia.

Product overview

SAGE Automation is the primary brand within SAGE Group (a Tetra Tech company) delivering industrial automation, digital enablement, and workforce solutions. The offering consists of four specialist companies operating as one unified force. SAGE Automation is the core industrial automation brand, providing control systems engineering, manufacturing solutions, project delivery, and service and support. Nukon provides IT-OT digital transformation and Industrial IoT consulting. Skills Lab delivers workforce training and upskilling with nationally recognized qualifications. Embedded Expertise provides on-demand technical specialist placements. Supporting these brands, the National Operations Centre (NOC) delivers 24/7 remote monitoring and cyber security services for OT environments. The portfolio spans PLC/SCADA-based automation, custom control panel manufacturing, smart city solutions (SAGE Edge, Smart Cities Dashboard), digital twin simulation, and comprehensive training from micro-credentials to full qualifications. Solutions serve six core industries: Energy, Water, Manufacturing, Transport, Defence, and Resources.

Differentiator

Problem solved

Functional benefit

Products and services

• SAGE Automation (industrial automation core) Industrial automation solutions encompassing control systems engineering and design, manufacturing solutions, engineering project delivery, and service and support for clients across Energy, Water, Manufacturing, Transport, Defence and Resources.
• Nukon (Digital Enablement) Digital enablement consulting and Industrial IoT solutions covering data strategy, governance, process automation, systems integration, digital twins and workflow analytics for industrial operators.
• Skills Lab (Training and Upskilling) Industry-focused, hands-on training programs in automation, digital technologies, AI, cyber and ESG delivering nationally recognised qualifications, micro-credentials and cyber-physical training through Skills Lab RTO.
• Embedded Expertise Placement of high-calibre technical specialists who integrate with client engineering teams for weeks, months or longer to transfer knowledge in automation, digital and engineering roles.
• National Operations Centre (NOC) 24/7 remote monitoring and support centre delivering SCADA monitoring, industrial network oversight, diagnostics and incident response for customer OT environments.
• Cyber Security Services ISO 27001:2022 certified cyber security strategy and implementation for OT environments including threat assessment, compliance frameworks, resilient design and 24/7 monitoring under the SOCI Act.
• Control Systems Engineering & Design End-to-end design, build and commissioning of control systems including PLC programming, SCADA development, instrumentation, HAZOP/CHAZOP safety assessments, FAT/SAT testing and documentation.
• Manufacturing Solutions (Control Panels and Switchboards) Custom industrial control panel and switchboard manufacturing including Control Panels, Distribution Boards, LV and Modular Switchboards, Motor Control Centres, OEM Manufacturing and Protection/Control/Telecom panels.
• Project Delivery (Engineering Project Management) Engineering project management covering estimation, cost planning, procurement, safety assessment, risk mitigation, installation, commissioning and documentation for complex automation projects.
• Service & Support Ongoing maintenance, SLA-backed support, remote diagnostics and spare parts management for installed automation systems, including annual inspection audits, critical safety checks, tuning and continuous improvement recommendations.
• Data Strategy & Governance Data enablement service helping clients develop data strategies, governance frameworks and data quality management processes as part of Nukon's digital transformation offerings.
• Process Automation & Optimisation Business process automation services delivered by Nukon covering workflow design, RPA-style automation and process optimisation to improve operational efficiency and reduce manual effort.
• Industrial Data Solutions (IIoT) Industrial IoT solutions connecting operational technology assets to digital platforms for real-time data collection, remote monitoring and data-driven decision-making.
• Systems and Data Integration Integration of disparate SCADA, PLC, MES, ERP and cloud systems enabling seamless data flow between operational technology and enterprise IT environments.
• Qualifications Nationally recognised vocational and professional qualifications including Certificate IV in Electrical Instrumentation (UEE40411) and Diploma of Leadership and Management, with accredited units aligned to industry needs.
• Micro-credentials Short, focused training programs for rapid skills development in specific technology areas including PLC training, instrumentation, cyber-physical systems and other industrial technology topics.
• Cyber-Physical Training Hands-on industrial technology training combining physical equipment with digital learning for practical skills development in automation, control systems and OT networking.
• Airport Management System (AMS) Scalable SCADA-based management platform integrating airport assets including HV systems, pump stations, aerobridges, car parks, lifts, energy meters, distribution boards, UPS units and lighting into a unified control system.
• Power Plant Controller (PPC) Proprietary control system autonomously managing energy generation, conversion and allocation for solar, battery and grid-derived energy while balancing against operational electricity requirements in real-time for behind-the-meter solar and microgrid applications.
• Energy Management System (EMS) Comprehensive energy monitoring and control system for solar, battery and grid integration managing behind-the-meter generation, energy storage and load management across utility sites with remote monitoring via smart devices.
• Digital Twin Virtual replication of factory or supply chain operations using Simio simulation software enabling scenario-based evaluation, CAPEX validation, production planning and scheduling optimisation with interactive Power BI dashboards.
• SAGE Edge Smart Device Edge computing device for smart city applications including smart school zones and pedestrian detection systems, processing radar, ultrasonic and LoRaWAN sensor data locally with solar-powered wireless connectivity.
• SAGE Smart Cities Dashboard Cloud-connected dashboard service for smart city data aggregating and visualising data from smart city sensors including vehicle counts, speeds and pedestrian detection for city council management.
• Analytics and Workflow Solution Nukon-built data analytics and workflow automation solution for mining operations integrating with existing analytics platforms to trigger predictive events, streamline crusher reporting and provide operational insights.

Quantifiable outcome

• Sydney Airport AMS integration: 45,000+ tags and 400+ PLCs across 3 terminals
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Tetra TechcoreStrategic or Co-development PartnerTetra Tech is the parent company of SAGE Group. As a global leader in consulting and engineering, Tetra Tech provides backing and global reach while SAGE operates as an autonomous subsidiary focused on automation and digital transformation for critical infrastructure.
• IPDstrategicTechnology or IntegrationIPD is a strategic technology partner providing industrial networking solutions. SAGE partnered with IPD and Hirschmann to deliver advanced OT networking capability training for the National Operations Centre team, combining specialist industrial networking technologies with operational support expertise.
• HirschmannstrategicTechnology or IntegrationHirschmann provides industrial Ethernet switches and networking platforms used in SAGE's OT networking implementations. Partnership delivers industrial networking training and technologies for enterprise-scale customer environments.
• Defence Teaming Centre (DTC)coreStrategic or Co-development PartnerDTC partnered with Skills Lab to deliver the Defence Industry Leadership Program (DILP), a nine-month intensive program developing leaders in the Australian defence industry. Skills Lab delivers 12 accredited units leading to a Diploma of Leadership and Management.
• EnervenstrategicImplementation/ SI/ Consulting PartnerEnerven partnered with SAGE Automation as EPC contractor for SA Water's Zero Cost Energy Future project. Enerven handled solar installation while SAGE delivered control and monitoring systems for behind-the-meter solar and battery infrastructure.
• RMIT UniversitycoreStrategic or Co-development PartnerSAGE and RMIT work together to deliver the Certificate IV in Electrical Instrumentation UEE40411, an industry-based nationally accredited program. The joint venture won the Innovation Award in the Kinetic 2012 Training Awards.
• Traffic Control SystemsminorChannel Partner/ Reseller/ DistributorTraffic Control Systems worked with SAGE on the Panalatinga Road in-pavement lighting project in South Australia, requiring night works installation and coordination with traffic signal systems.
• M.E. EngineeringminorImplementation/ SI/ Consulting PartnerM.E. Engineering was the project manager and process designer for Bundaberg Brewed Drinks CIP kitchen project, engaging SAGE Automation for electrical and automation solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schneider Electric: Provider of PLCs (Modicon), SCADA (EcoStruxure Geo SCADA Expert / ClearSCADA, Power SCADA), energy management, and OT cyber solutions. SAGE uses Schneider platforms extensively in water, energy, and defence projects and competes for the same integration and digital transformation engagements.
• Rockwell Automation: Global leader in industrial automation, PLCs (Allen-Bradley ControlLogix/CompactLogix), SCADA (FactoryTalk View), and lifecycle services. SAGE integrates and programs across Rockwell platforms and competes for similar discrete manufacturing and infrastructure work.
• Yokogawa Electric: Global provider of industrial automation, control systems, and SCADA/DCS solutions for process industries. Directly comparable to SAGE Automation in serving energy, water, and resources customers with control systems engineering, and overlapping strongly on systems integration and lifecycle services.
• AVEVA Group: Industrial software provider for SCADA (historically Citect, Wonderware), digital twin, and plant performance management. Directly comparable to Nukon's IIoT and digital twin offerings and to SAGE's overall SCADA integration work in industrial verticals.

Broad incumbents

• ABB: Global automation, electrification, and robotics company serving utilities, mining, and process industries. Comparable to SAGE in critical infrastructure and resources segments, with overlapping capabilities in control systems, substation automation, and digital solutions.
• Honeywell Process Solutions: Large industrial automation and process solutions provider serving energy, water, and manufacturing customers with DCS, SCADA, and digital transformation services. Comparable to SAGE in vertical coverage and project-based delivery model.
• Siemens Digital Industries: Major global automation and digital industries player offering PLCs (S7), SCADA (WinCC), industrial software, and end-to-end digital transformation services. While SAGE is technology-agnostic and integrates Siemens platforms, Siemens competes for large-scale automation, defence, and infrastructure projects globally.
• Emerson (AspenTech): Industrial automation and software provider with strong process automation, SCADA, and asset performance offerings. Competes with SAGE in water, energy, and resources for control system upgrades and digital transformation projects.

Emerging players

• Inductive Automation: Developer of Ignition SCADA platform used by SAGE in water (Hawkesbury City Council) and OT security deployments. Comparable at the SCADA software layer where it increasingly competes with traditional platforms integrated by SAGE.

Regional players

• Beca Group: Large Australasian engineering and consulting firm providing automation, control systems, and advisory services to water, transport, energy, and industrial clients. Comparable to SAGE in regional scale, customer segments, and integrated engineering + digital offering, primarily operating in Australia and New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvgQDurGWeSWzqL08XBXm_A
• Facebookfacebook.com/SAGE-Group-453577932121747
• LinkedInlinkedin.com/company/sage-group-of-companies
• Xx.com/gotoSAGE

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAGE Automation