Piece of Cake Moving & Storage

What Piece of Cake Moving & Storage does

Piece of Cake Moving & Storage is a privately held NYC-based moving and logistics company founded in 2018 by CEO Voyo Popovic, operating as Piece of Cake Moving & Storage, LLC. The company delivers local residential, long-distance, commercial/office, event, small, last-minute, 24/7/365, hourly, apartment, house, same-building, and student moves — alongside storage, packing, white-glove handling, COI services, and specialty item transport (pianos, fitness equipment, antiques). Service coverage spans all five NYC boroughs, the Tri-State area (NY, NJ, CT), Florida (Miami), California (LA, SF), and Texas (Dallas), with three operational sites: a Midtown Manhattan headquarters at 405 Lexington Ave, a Gramercy Park sales/marketing office, and a Bushwick Brooklyn fleet management and storage facility.

The underlying technology stack is operational rather than AI-driven: GPS-enabled fleet tracking, an online self-serve quoting system, video monitoring options, and contactless moving workflows with paperless contracts. The company holds USDOT (3066988) and ICC MC (58659) interstate operating authority, and maintains a "Pinky the Truck" brand identity and the Piece of Cake Foundation, which receives $3 per move. Distribution is multi-channel: a website self-serve platform, phone-based inside sales at 212-651-7273, enterprise field sales for commercial accounts, plus a referral program and high-visibility Official Moving Partner designation with the NBA's New York Knicks.

Revenue mechanics are primarily transactional with an all-inclusive flat-fee pricing model covering labor, stairs, long carries, fuel, and COI in a single quote — differentiating on pricing transparency versus hourly-billed competitors. Additional revenue streams include storage rentals, packing and white-glove services, supply sales, and plastic bin rentals. Customer segments span individual residential (primary), commercial/office, and student personas; the company reports over 10,000+ completed local moves and 13,470+ reviews on its primary review platform. In March 2026 the company became the subject of an amended complaint from competitor DUMBO Moving & Storage alleging anticompetitive conduct and labor misclassification, representing a material legal overhang on the otherwise expansion-driven profile.

Name

Piece of Cake Moving & Storage

Legal name

Piece of Cake Moving & Storage, LLC

Website

https://mypieceofcakemove.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Piece of Cake Moving & Storage is a Brooklyn-founded, multi-state moving and storage company serving residential, commercial, and student customers across NYC, the Tri-State area, Florida, California, and Texas via an all-inclusive flat-fee pricing model and 24/7 service.

Ownership category

akta.pro rank

Product category

Moving Services

NAICS

Used Household and Office Goods Moving (48421), Used Household and Office Goods Moving (484210), Warehousing and Storage (493)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

Local Moving with Packing/Unpacking Add-On (HSAKAAAH)

akta.pro secondary industries

Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Portable Storage Container Long-Distance & Interstate Moves (HSAKAIAG), High-Value / Fragile Bulky Goods Delivery (Art, antiques, pianos) (TLAAAKAI), Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA)

Keywords

• Residential moving services
• Commercial moving services
• Long distance moving
• Moving storage solutions
• Packing and relocation

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Moving Services: Core moving services for residential and commercial customers, including local and long-distance moves. One-time transaction-based revenue model with flat fee pricing.
2. Storage Services: On-demand storage solutions with pickup and delivery. Customers pay for storage space and handling services.
3. Packing Services: Full packing and unpacking services offered as add-on to moving services. Professional handling of belongings including white-glove service for valuables.
4. Supply Sales: Moving supplies including boxes, packing materials, and equipment sold to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Piece of Cake Moving & Storage provides local, long-distance, and commercial moving services for residential and business customers, supplemented by on-demand storage with pickup and redelivery and a suite of packing and specialty-handling add-ons (white-glove packing, COI management, box/material delivery, plastic bin rental, wooden crating, piano, fitness equipment, and valuable-item handling). All moves are sold under a guaranteed all-inclusive flat-fee pricing model with GPS-tracked trucks and 24/7/365 availability across NYC, the Tri-State area, Florida, California, and Texas.

Product overview

Piece of Cake Moving & Storage operates as a single-platform moving and storage service provider with a unified flat-fee pricing model. The core offering centers on residential and commercial moving services (Local Residential, Long Distance, Office/Commercial, Events & Special Moves, Small Moves, Last Minute Moves, 24/7/365 Moving, Hourly Moves, Apartment Moves, House Moves, Same Building Moves, Student Moves, and Contactless Moving) supplemented by add-on services including Storage, COI Services, Full Packing, White Glove Moving, Box and Material Delivery, Plastic Bin Rental, Wooden Crate Packing, Fitness Equipment Movers, Valuable Items Moving, Piano Moving, and Furniture Assembly. The company's value proposition combines guaranteed flat-fee pricing with comprehensive service bundling, GPS-tracked truck fleet, and 24/7 availability across NYC, Tri-State area, and nationwide long-distance routes.

Differentiator

Problem solved

Functional benefit

Brands

• Piece of Cake Foundation: Charitable foundation that supports disadvantaged children, women, and families across the USA. The company donates $3 of every move to this foundation.

Products and services

• Local Residential Moving
• Long Distance Moving
• Office and Commercial Moving
• Events and Special Moves
• Small Moves
• Last Minute Moves
• 24/7/365 Moving Service
• Storage
• White Glove Moving (Platinum Packing)
• Full Packing Service
• Piano Moving
• Fitness Equipment Moving
• Wooden Crate Packing
• Valuable Items Moving
• Furniture Assembly and Disassembly
• Box and Material Delivery
• Plastic Bin Rental
• Certificate of Insurance (COI) Services
• Contactless Moving Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• New York KnicksflagshipGTM or Marketing PartnerOfficial Moving Partner of the NBA's New York Knicks. This is a high-profile marketing and brand partnership providing visibility at Madison Square Garden games, digital assets, and co-branding opportunities. Positions Piece of Cake as the trusted moving partner for NYC sports fans and the broader Knicks community.
• UNtrash It (with Uniqlo and WM)coreStrategic or Co-development PartnerTextile recycling partnership initiative. Piece of Cake participates in the UNtrash It program alongside Uniqlo and WM (waste management) to provide sustainable disposal options for customers' unwanted textiles during moves.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DUMBO Moving & Storage: Brooklyn-based residential and commercial mover directly competing in the same NYC boroughs, with comparable flat-fee and packing services; named plaintiff in the 2026 lawsuit against Piece of Cake, confirming head-to-head overlap.
• Roadway Moving: NYC-focused residential and commercial mover offering local, long-distance, and storage services with comparable flat-fee pricing and customer experience positioning; competes directly for the same Manhattan/Brooklyn move demand.
• Two Men and a Truck: Largest franchised local moving brand in the US, operating across multiple states with residential, commercial, and packing services; direct competitor in FL, CA, and TX markets where Piece of Cake is expanding.

Broad incumbents

• Allied Van Lines: National interstate van line with agent network covering the same long-distance and corporate relocation workloads as Piece of Cake's long-distance product; broader portfolio and brand recognition but less NYC specialty focus.
• United Van Lines: Major national van line serving interstate household goods moves under the same USDOT framework Piece of Cake operates in; competes for long-distance and corporate relocation customers nationwide.
• North American Van Lines: National van line serving interstate household goods and corporate relocation; overlapping long-distance and commercial segment offering, but a broader portfolio with less NYC-specific specialization.
• PODS: Portable storage container and moving company with national footprint; overlaps with Piece of Cake's portable storage and long-distance offering and competes for cross-state relocation customers.
• CubeSmart: National self-storage REIT operating in many of the same metros as Piece of Cake; adjacent rather than direct competitor, but represents an institutional alternative for the storage revenue stream.
• Public Storage: Largest US self-storage operator with locations across NYC, FL, CA, and TX; competes with Piece of Cake for customers needing storage during moves and sets pricing benchmarks for the storage product.

Emerging players

• Bellhop: Tech-enabled moving platform with online booking, dynamic pricing, and national footprint; competes for the same digital-native residential customer and exerts pricing pressure on NYC flat-fee operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/pinkythetruck
• Instagraminstagram.com/pieceofcakemoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piece of Cake Moving & Storage