French's

Name

French's

Legal name

French's (brand owned by McCormick & Company, Incorporated)

Website

https://mccormick.com

Company type

Private

Founded year

1904

Operating status

Operating

Ownership category

akta.pro rank

Product category

Condiments

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mustard Manufacturing (AFAKADAD)

akta.pro secondary industries

Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA), Condiments, Sauces & Dressings (CRADAAAB), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

Keywords

• Condiments and sauces
• Mustard products
• Consumer packaged goods
• Foodservice condiments
• Branded food products

Headquarters

HQ city

Sparks Glencoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Consumer packaged goods sales: French's generates revenue through the sale of condiments including Classic Yellow Mustard, Ketchup, Worcestershire Sauce, Crispy Fried Onions, and limited-edition products through retail and foodservice channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

French's manufactures, markets, and distributes a portfolio of branded consumer condiments led by Classic Yellow Mustard, along with Ketchup, Worcestershire Sauce, and Crispy Fried Onions. The brand sells through U.S. and Canadian retail, foodservice, and e-commerce channels, and periodically launches limited-edition co-branded SKUs (such as Goomi's Green Mustard and Minion Yellow Mustard) through entertainment partnerships.

Product overview

French's is a consumer food products brand specializing in condiments, primarily mustard and related sauces. The brand is owned by McCormick & Company and operates as part of McCormick's broader portfolio of flavor products. French's product portfolio includes Classic Yellow Mustard, Ketchup, Worcestershire Sauce, and Crispy Fried Onions. The brand has recently launched limited-edition products including Goomi's Green Mustard and Minion Yellow Mustard in partnership with Illumination's Minions & Monsters film franchise. McCormick, the parent company, offers an extensive range of seasoning and spice products including Grill Mates seasonings, Signature Seasonings like Chili Garlic and Caramelized Onion blends, and finishing salts and sugars. McCormick also owns other condiment brands including Cholula hot sauce, Frank's RedHot, Lawry's, and OLD BAY.

Differentiator

Problem solved

Functional benefit

Brands

• French's Classic Yellow Mustard: The flagship yellow mustard product, a staple condiment.
• French's Goomi's Green Mustard
• French's Minion Yellow Mustard
• French's Ketchup
• French's Worcestershire Sauce
• French's Crispy Fried Onions

Products and services

• French's Classic Yellow Mustard French's signature yellow mustard, the #1 mustard brand in the world (per Euromonitor 2024 retail value sales). A classic condiment sold for hot dogs, sandwiches, grilling, and a variety of everyday culinary applications.
• French's Ketchup Ketchup SKU within the French's family of condiments, sold alongside mustard and other French's products through retail and foodservice channels.
• French's Worcestershire Sauce Worcestershire Sauce condiment in the French's family, used for seasoning and flavoring of meats and recipes.
• French's Crispy Fried Onions French's Crispy Fried Onions are a fried onion topping within the French's family of products, commonly used as a garnish for dishes such as green bean casserole.
• French's Goomi's Green Mustard Limited-edition green-colored mustard created in partnership with Illumination for the Minions & Monsters animated film. Features playful green coloring and Minions-themed packaging tied to the upcoming film (releasing July 1, 2026).
• French's Minion Yellow Mustard Limited-edition yellow mustard with Minions-themed packaging, celebrating the Minions & Monsters film collaboration and available in Canada through Frenchs.ca and select retailers starting June 1, 2026.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Illumination EntertainmentcoreGTM or Marketing Partner · 20 May 2026French's partnered with Illumination's Minions & Monsters animated film franchise to launch limited-edition products including green-colored Goomi's Green Mustard and Minion-themed packaging. The collaboration features a custom animated video depicting Minions taking over a French's factory, creating the iconic yellow mustard in a fast-paced, high-energy moment of mayhem. The film Minions & Monsters releases July 1, 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Heinz (Kraft Heinz): Heinz is a leading global ketchup and condiment brand directly competing with French's ketchup and broader condiment offerings. Both brands compete for the same shelf space in retail and similar foodservice usage occasions.
• Grey Poupon: Grey Poupon is a premium mustard brand owned by McCormick (French's parent), making it a direct intra-portfolio mustard competitor. Both brands compete within the same company for share of the mustard category.
• Maille: Maille is a premium French mustard brand owned by Unilever, competing head-to-head with French's in the premium mustard segment across retail and foodservice channels.
• Colman's: Colman's is a heritage British mustard brand (Unilever) directly competing with French's in mustard and condiments, particularly in the UK and Commonwealth markets.
• Hellmann's (Unilever): Hellmann's is a leading global mayonnaise and condiment brand under Unilever, competing with French's in condiments, sandwich spreads, and broader meal-occasion usage.
• Hunt's (Conagra Brands): Hunt's is a major tomato-based product brand (ketchup, sauces) owned by Conagra, directly competing with French's ketchup and adjacent tomato-based condiments.
• Tabasco (McIlhenny Company): Tabasco is a globally recognized hot sauce brand competing in the broader condiment category where French's also operates, particularly around flavor-driven usage occasions.
• Cholula (McCormick): Cholula is a premium Mexican hot sauce brand owned by McCormick (same parent as French's), representing a sister-brand condiment competitor for adjacent usage occasions.
• Frank's RedHot (McCormick): Frank's RedHot is a leading hot sauce brand owned by McCormick, competing with French's for condiment share and usage occasions (wing sauces, marinades) within the same corporate parent.

Emerging players

• French's Mustard (UK, Colman's-style competitors): Emerging premium and craft mustard brands (e.g., specialist European producers) compete for share of the premium condiment segment that French's Classic Yellow Mustard does not primarily target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/frenchs
• YouTubeyoutube.com/user/McCormickVideos
• Facebookfacebook.com/Frenchs
• Instagraminstagram.com/mccormickspice
• TikToktiktok.com/@mccormickspices
• Pinterestpinterest.com/mccormickspice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French's