SUITCASE Magazine
SUITCASE Magazine is a London-based, privately held travel media company founded in 2013 that publishes a print magazine, a WordPress-based editorial website, and a weekly newsletter for globally-minded travelers, monetized through advertising, sponsored content, and £9.00 print-issue sales.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SUITCASE Magazine does
SUITCASE Magazine is a London-based, privately held travel media company founded by Serena Guen MacLeod around 2013. The company operates under the parent holding company SUITCASE Group Limited, which owns two wholly-owned subsidiaries — SUITCASE Magazine Ltd and SUITCASE Media Ltd — and is headquartered at 48 Warwick Street, London, W1B 5AW, with a registered office in Wonersh, Surrey (company registration number 10662138). The publication produces editorial travel content for globally-minded travelers, covering destination guides, cultural stories, food and drink, health and wellness, places to stay, and photo journals. Editorial coverage spans at least 26 countries across Europe, North America, South America, Central America, Asia, the Middle East, Africa, and Oceania. The company is founder-led, with no documented external institutional investment or private equity backing.
The core product suite consists of four offerings: (1) the SUITCASE Magazine publication in print and digital formats, (2) the suitcasemag.com editorial website built on a standard WordPress CMS, (3) a weekly email newsletter, and (4) themed collectible print volumes (e.g., Vol. 33: Collective, Vol. 36: Discovery) sold at £9.00 per single issue through the website shop. The technology stack is deliberately simple — a WordPress-based CMS, no proprietary software, no API or developer portal, no mobile application, and no documented AI/ML capability. Distribution is content-led across owned digital channels (website, newsletter, Instagram, Facebook, LinkedIn, X) and the print product.
The business model relies on three revenue streams: digital and print advertising from travel, hospitality, food and drink, wellness, and lifestyle brands; sponsored content (a formalized "Sponsored Content" section on the website); and single-issue print magazine sales. The publication serves two primary customer segments: affluent, culturally curious travelers seeking authentic, locally-perspective travel content, and brand advertisers seeking access to that engaged, discerning audience. Pricing is pay-as-you-go for print issues at £9.00, while digital editorial content and newsletter access are free. The company's only documented brand partnership is a minor editorial collaboration with TAG Heuer, and no specific advertiser logos, contract values, or revenue figures are publicly disclosed.
SUITCASE Magazine firmographics
Firmographics- Name
- SUITCASE Magazine
- Legal name
- SUITCASE Group Limited
- Website
- https://suitcasemag.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUITCASE Magazine is a London-based, privately held travel media company founded in 2013 that publishes a print magazine, a WordPress-based editorial website, and a weekly newsletter for globally-minded travelers, monetized through advertising, sponsored content, and £9.00 print-issue sales.
- Ownership category
- akta.pro rank
SUITCASE Magazine industry classification
Industry- Product category
- Travel Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where SUITCASE Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SUITCASE Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital and Print Advertising: The magazine generates advertising revenue from travel, hospitality, food and drink, wellness, and lifestyle brands seeking to reach an engaged, globally-minded travel audience through sponsored content, display advertising, and brand partnerships.
- Print Magazine Sales: Single issues of the print magazine are sold for £9.00, with themed volumes covering destinations such as 'Vol. 33: Collective' and 'Vol. 36: Discovery'.
- Sponsored Content: The publication features sponsored content sections (e.g., 'Sponsored Content' tagged articles) where brands create or fund content aligned with the magazine's travel and lifestyle editorial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Print Issues |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SUITCASE Magazine product offering
Product offeringCore offering
SUITCASE Magazine publishes a travel magazine available in both print and digital formats. The publication delivers destination guides, cultural stories, hotel recommendations, restaurant reviews, wellness content, and travel inspiration for globally-minded travelers. It operates as a content-led media brand through a website, weekly email newsletter, and themed print volumes, monetized primarily through advertising, sponsored content, and print issue sales.
Product overview
SUITCASE Magazine is a travel media company offering both print and digital products. The core offering is the SUITCASE Magazine publication, which spans print issues and a content-rich website covering travel destinations, guides, culture, food & drink, health & wellness, and places to stay. A weekly newsletter delivers curated travel content to subscribers. The publication targets globally-minded travelers seeking unconventional, culturally immersive travel experiences.
Differentiator
Problem solved
Functional benefit
Companies that use SUITCASE Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
SUITCASE Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SUITCASE Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TAG HeuerminorPartnership with TAG Heuer for editorial content featuring the brand's luxury watches. An article about mountain activities and three itineraries was created in partnership with TAG Heuer, with TAG Heuer providing watches for editorial shoots (e.g., Kai Lenny article featuring TAG Heuer Aquaracer).
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SUITCASE Magazine competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
SUITCASE Magazine social profiles
Digital presenceSUITCASE Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUITCASE Magazine leadership team
Management profileNumber of profiles
Profiles1 record
SUITCASE Magazine subsidiaries and ownership
Company hierarchySubsidiaries2 records
SUITCASE Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUITCASE Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUITCASE Magazine
What does SUITCASE Magazine do?
SUITCASE Magazine publishes a travel magazine available in both print and digital formats. The publication delivers destination guides, cultural stories, hotel recommendations, restaurant reviews, wellness content, and travel inspiration for globally-minded travelers. It operates as a content-led media brand through a website, weekly email newsletter, and themed print volumes, monetized primarily through advertising, sponsored content, and print issue sales.
Is SUITCASE Magazine a public or private company?
SUITCASE Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUITCASE Magazine founded?
SUITCASE Magazine was founded in 2013. It employs 11 to 50 people.
Where is SUITCASE Magazine based?
SUITCASE Magazine is headquartered in London, United Kingdom, in the Europe region.
How does SUITCASE Magazine make money?
Three revenue lines are on record. Digital and Print Advertising is the primary driver. The others are print Magazine Sales and sponsored Content.
Does SUITCASE Magazine have an API?
No public API is recorded for SUITCASE Magazine.
What industry is SUITCASE Magazine in?
SUITCASE Magazine's product category is Travel Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.