New Leaders for New Schools

What New Leaders for New Schools does

New Leaders (legally New Leaders, Inc., formerly New Leaders for New Schools) is a national 501(c)(3) nonprofit founded in 2000 and headquartered in New York, NY, with 101–250 employees. The organization's core mission is developing K-12 school leaders, principally principals, with an explicit focus on equity-focused and culturally-responsive leadership for underserved student populations. Its flagship product is the National Aspiring Principals Fellowship, an online principal certification and master's degree program delivered in a job-embedded format that allows full-time teachers to complete coursework while continuing to teach. The Fellowship is offered through accredited university partnerships — Clark Atlanta University (Certification-Only at $15,000 and Master's + Certification at $25,000) and Bank Street College of Education ($20,232 and $25,290 respectively) — and is approved for principal licensure in more than 40 states.

The broader product portfolio extends beyond the Fellowship to include Leadership Development Pathways, Principal Coaching, Instructional Leadership Team Summits, Leading and Learning Workshops, Strategic District Consulting, and the Aspiring Teachers Accelerator, addressing the leadership pipeline from pre-service teacher through sitting principal. In November 2025, the organization launched a Principal Coaching Program in partnership with the Bureau of Indian Education and The National Fund, initially engaging 25 principals across 12 states.

Revenue mechanics combine Fellowship tuition (priced in the $15,000–$25,290 range per Fellow with full scholarships available for qualifying candidates), grants and philanthropic contributions typical of a 501(c)(3), and contracted district and government services such as principal coaching and consulting. Go-to-market is hybrid: a self-serve online application portal reaches individual teachers directly, while channel partnerships with universities and direct enterprise sales target districts and government education agencies. No revenue, budget, or funding-round figures are disclosed; the organization is led by CEO Dr. Lisa Herring, appointed September 2025.

Name

New Leaders for New Schools

Legal name

New Leaders, Inc.

Website

https://newleaders.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Education Leadership Development

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Educational Leadership & Administration Programs (EDAHAFAD)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Executive Leadership & Cabinet Administration (EDADAKAA)

Keywords

• Principal preparation programs
• Education leadership development
• School leadership training
• Principal certification programs
• Aspiring principals fellowship

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fellowship Tuition Fees: New Leaders generates revenue through tuition fees for its National Aspiring Principals Fellowship programs at partner universities. Programs include certification-only tracks and master's degree tracks with varying tuition rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Leaders develops school leaders primarily through its National Aspiring Principals Fellowship, an online principal certification and master's degree program for working teachers, offered in Certification-Only and Master's + Certification tracks through partner universities. Supporting offerings include Leadership Development Pathways, Principal Coaching, Instructional Leadership Team Summits, Leading and Learning Workshops, Strategic District Consulting, and the Aspiring Teachers Accelerator.

Product overview

New Leaders is an education leadership development organization offering a comprehensive portfolio of programs and services. The core offering is the National Aspiring Principals Fellowship, an online principal certification and master's degree program delivered through partnerships with Clark Atlanta University and Bank Street College of Education. Supporting programs include Leadership Development Pathways, Principal Coaching, Instructional Leadership Team Summits, Leading and Learning Workshops, Strategic District Consulting, and the Aspiring Teachers Accelerator. The organization focuses on preparing effective school leaders, particularly for underserved communities, with full scholarships available for qualifying candidates.

Differentiator

Problem solved

Functional benefit

Brands

• National Aspiring Principals Fellowship: Online principal certification and master's degree program designed to prepare skilled, visionary teachers for the principal role.

Products and services

• National Aspiring Principals Fellowship Online principal certification and master's degree program for full-time K-12 teachers, offering Certification-Only and Master's + Certification tracks. Approved in 40+ states for principal licensure; full scholarships available for qualifying candidates.
• Fellowship at Clark Atlanta University Principal preparation program delivered through Clark Atlanta University, offering Certification-Only (18 credit hours, 11 months, $15,000 tuition) and Master's + Certification (30 credit hours, 16 months, $25,000 tuition) tracks for full-time teachers.
• Fellowship at Bank Street College of Education Principal preparation program delivered through Bank Street College of Education in New York, offering Certification-Only (24 credit hours, 12 months, $20,232 tuition) and Master's + Certification (30 credit hours, 16 months, $25,290 tuition) tracks. Approved by the New York State Board of Education for the NY Initial Certificate - School Building Leader.
• Leadership Development Pathways Structured programs that develop school leaders across multiple career stages, providing progressive leadership development opportunities for educators advancing into school leadership roles.
• Principal Coaching Coaching services for current school principals to strengthen instructional leadership skills and improve school outcomes, including tailored adaptations such as the Principal Coaching Program for Bureau of Indian Education-funded schools.
• Instructional Leadership Team Summits Professional development summits that bring together school instructional leadership teams to collaborate and learn best practices in instructional leadership.
• Leading and Learning Workshops Workshop-based professional development for school leaders focused on instructional leadership and effective teaching practices.
• Strategic District Consulting Consulting services for K-12 school districts to develop and implement strategic leadership development initiatives and principal pipeline strategies.
• Aspiring Teachers Accelerator Program that helps aspiring teachers develop leadership skills and prepare for potential advancement into principal and school leadership roles.

Quantifiable outcome

• First master's degree Fellowship candidates participated in Clark Atlanta University commencement
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bureau of Indian EducationcoreStrategic or Co-development Partner · 1 November 2025The National Fund (BIE Foundation) launched a Principal Coaching Program in partnership with the Bureau of Indian Education and New Leaders, beginning November 1, 2025, involving 25 principals across 12 states. The program adapts the Transformational Leadership Framework to support instructional leadership in BIE-funded schools, aiming to improve student and teacher outcomes. The initiative emphasizes culturally relevant education and supports Native language and community integration.
• Clark Atlanta UniversitycoreStrategic or Co-development PartnerClark Atlanta University is a key university partner offering the National Aspiring Principals Fellowship program, including both the Certification Only Track (18 credits, $15,000) and Master's + Certification Track (30 credits, $25,000). The partnership enables program approval in multiple states for principal licensure.
• Bank Street College of EducationcoreStrategic or Co-development PartnerBank Street College of Education is a university partner offering the Fellowship program in New York, providing both Certification Only Track (24 credits, $20,232) and Master's + Certification Track (30 credits, $25,290). The Fellowship at Bank Street is approved by New York State Board of Education as leading to New York Initial Certificate - School Building Leader.
• Morehouse CollegeminorStrategic or Co-development PartnerMorehouse College is listed as a development partner for the National Aspiring Principals Fellowship program, contributing to the program design and academic rigor.
• The National Fund (BIE Foundation)coreStrategic or Co-development PartnerThe National Fund (BIE Foundation) partnered with New Leaders and Bureau of Indian Education to launch a Principal Coaching Program for BIE-funded schools, beginning November 1, 2025, with 25 principals across 12 states.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Relay Graduate School of Education: Relay GSE operates alternative certification and master's degree programs for teachers and school leaders, including principal preparation pathways. It is the closest direct competitor to New Leaders' National Aspiring Principals Fellowship, competing for the same teacher-to-principal pipeline.
• New Teacher Center: NTC provides instructional coaching, leadership development, and induction support for teachers and school leaders across districts. Its principal coaching and professional development services directly overlap with New Leaders' Principal Coaching and Leadership Development Pathways offerings.
• Leading Educators: Leading Educators partners with school systems to develop teachers and school leaders through coaching, fellowship-style programs, and content. Its mission focus on equity and underserved students closely mirrors New Leaders' positioning and target customer base.
• National Institute for Excellence in Teaching (NIET): NIET delivers teacher and school leader development programs, including principal preparation and instructional leadership support. It competes for the same district and state agency customers seeking evidence-based leadership development at scale.
• TNTP: TNTP focuses on teacher recruitment, development, and school leadership, including partnerships with districts to redesign principal pipelines. It overlaps with New Leaders on the principal-preparation and district-consulting dimensions.
• Public Impact: Public Impact conducts research and consulting on school leadership, teacher excellence, and education workforce redesign. It is comparable to New Leaders' Strategic District Consulting and policy advocacy functions.
• Institute for Citizens & Scholars (formerly Woodrow Wilson National Fellowship Foundation): ICS operates fellowship-based leadership development programs for educators and school leaders, historically including the Woodrow Wilson Teaching Fellowship. Its fellowship model and education leadership focus make it a strong comparable to New Leaders' National Aspiring Principals Fellowship.

Broad incumbents

• Education Resource Strategies (ERS): ERS partners with school districts on strategic resource allocation, school design, and leadership — adjacent to New Leaders' Strategic District Consulting but broader in scope, spanning finance and operations beyond leadership development.
• The Wallace Foundation: Wallace is a major philanthropic funder and thought leader in school leadership research, commissioning studies and supporting principal pipeline initiatives that overlap with New Leaders' evidence-based positioning and district-facing strategy work.

Regional players

• Aspiring Principals Program (NYC Department of Education): NYC DOE's Aspiring Principals Program is a large, urban-focused principal preparation pipeline serving NYC public schools. It competes for the same aspiring principal talent within the New York geography where New Leaders' Bank Street Fellowship operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newleadersorg
• Facebookfacebook.com/newleadersorg
• LinkedInlinkedin.com/company/new-leaders-for-new-schools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Leaders for New Schools