Woolly Mammoth
- Company typePrivate
- Founded1981
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Woolly Mammoth firmographics
Firmographics- Name
- Woolly Mammoth
- Legal name
- Woolly Mammoth Theatre Company
- Website
- https://woollymammoth.net
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Woolly Mammoth industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Broadway & Commercial Theatre Productions (MPAGABAA), Theater, Musicals & Performing Arts (THAJAFAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
Keywords
Where Woolly Mammoth is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Woolly Mammoth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single tickets, subscriptions, and the Golden Ticket membership program. Includes group sales with volume discounts and accessibility pricing for students, educators, military, and patrons 30 and under.
- Individual and Institutional Donations: Annual fund contributions from donors at various levels (Risk-Takers $120+, Revolutionaries $1,500+, Radicals $10,000+). Supported by Bloomberg Philanthropies and other institutional foundations.
- Special Events: Signature fundraising events including Dinner On Stage with sponsorship tiers from $5,000 (Backstage) to $15,000 (Marquee), generating revenue through ticket sales and corporate sponsorships.
- Space Rentals: The theatre offers rental of four distinct spaces (multi-tiered lobby, theatre, rehearsal hall, classroom) for private events, conferences, and performances.
- Concessions and Merchandise: Judith's Café offers locally-sourced snacks, beer, wine, and craft beverages. Woolly Matter merchandise and partnership with TeePublic for branded merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Golden Ticket All-Access Pass - Unlimited performances throughout the year |
| Subscription | Monthly | Golden Ticket One-Time Pass - Attend each production once |
| Subscription | Monthly | Access Price Pass - Discounted Golden Ticket for financial accessibility |
| Transaction based/ take rate | Pay-as-you-go | Group Sales - Volume-based discounts for 10+ attendees |
| Unit Pricing | Pay-as-you-go | sQUADs - Small group package |
| Subscription | Pay-as-you-go | 30 & Under Pricing - Discounted tickets for young audiences |
| Subscription | Pay-as-you-go | Educator Tickets - DC Public School Teachers |
| Subscription | Pay-as-you-go | Military Tickets |
| Hybrid | Pay-as-you-go | Pay-What-You-Will Tickets |
| Subscription | Annual | Risk-Takers Donor Level - $120/year |
| Subscription | Annual | Revolutionaries Donor Level - $1,500/year |
| Subscription | Annual | Radicals Donor Level - $10,000/year |
| Other | Pay-as-you-go | Handling and Facility Fees |
| Transaction based/ take rate | Pay-as-you-go | Dinner On Stage Sponsorship Tiers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Woolly Mammoth product offering
Product offeringCore offering
Woolly Mammoth Theatre Company operates a 265-seat courtyard-style theatre in Washington, DC's Penn Quarter, producing world premieres, regional premieres, and presented works by innovative playwrights. The company supplements its mainstage productions with touring productions bookable by other venues, venue rental services, subscription-style Golden Ticket passes, concessions, merchandise, donor programs, and community engagement programs including fellowships and the Connectivity department initiatives.
Product overview
Woolly Mammoth Theatre Company is a 265-seat courtyard-style theater located in DC's Penn Quarter that operates as a single unified venue offering live theatrical productions. The company produces world premieres, regional premieres, and presented works by innovative artists, alongside a portfolio of ancillary programs. The core offering is mainstage theatrical productions, supplemented by touring productions available for booking at other venues, the Spit Dat spoken word open mic in residence, venue rental services, and various audience engagement programs. Additional revenue streams include concessions (Judith's Cafe), merchandise (Woolly Matter via TeePublic), and membership programs (Golden Ticket). The company also operates extensive community engagement through the Connectivity department, offering Ambassador and Core Partner programs, the Miranda Family Fellowship (with Lin-Manuel Miranda's family fund), Arts and Social Justice Fellowship (with Strathmore), Playwrights Group, and the Liberation Library digital resource. Donor programs (Risk-Takers, Revolutionaries, Radicals) and special events like Dinner on Stage provide additional fundraising channels.
Differentiator
Problem solved
Functional benefit
Brands
- Miranda Family Fellowship: A transformative fellowship program in partnership with the Miranda Family Fund (Lin-Manuel Miranda's family philanthropy) providing paid two-year positions for candidates from historically underrepresented communities.
- Connectivity
- New Work Department
- Woolly on the Road
- Liberation Library
Products and services
- Mainstage Productions Woolly Mammoth's primary theatrical productions featuring world premieres, regional premieres, and presented work by innovative artists at the 265-seat courtyard-style theater, offering bold and provocative plays that challenge audiences.
- Woolly on the Road (Touring Productions) Touring versions of Woolly Mammoth's acclaimed productions offered to other venues for booking, including 'ha ha ha ha ha ha ha' and 'Amm(i)gone'. Contact Colin K. Bills for bookings.
- Spit Dat in Residence DC's longest-running spoken word open mic at 21 years old, co-hosted by Drew Anderson and Miko Reed, combining world-class talent with a living-room vibe. Currently in residence at Woolly Mammoth.
- Rent Our Space Modern, versatile event venue offering four distinct spaces: multi-tiered lobby, 265-seat theatre, flexible rehearsal hall, and classroom space for external events, conferences, and performances.
- Judith's Cafe On-site concessions stand offering locally-crafted, independently-sourced snacks, DC Brau and ANXO beer, and an ever-growing selection of local and specialty wines.
- Woolly Matter (Merchandise) Woolly-themed merchandise including water bottles, t-shirts, hoodies, ornaments, and custom items available through partnership with TeePublic.
- Golden Ticket Membership Subscription membership program offering unlimited or one-time attendance at Woolly productions, with up to 50% off tickets, early access, free exchanges, 10% off concessions and merchandise, and invitations to exclusive events. Available as annual or monthly subscription.
- Dinner on Stage Annual signature fundraising event featuring a seated dinner on the theatre stage with cocktails, mingling with Company of Artists, DJ and dancing, and dessert backstage, with corporate sponsorship tiers ranging from $5,000 to $15,000.
Quantifiable outcome
- 250+ theatres worldwide have produced Woolly premieres
- +2 more outcomes
Companies that use Woolly Mammoth
Customer profileSegments7 records
Ideal customer profiles7 records
Woolly Mammoth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woolly Mammoth partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major and minor.
- Theater JcoreWoolly Mammoth and Theater J partnered to produce the world premiere of 'The World to Come,' a play by Ali Viterbi set among elderly residents facing an apocalyptic scenario. This collaboration marks a reunion between the two D.C. theaters, which previously shared space in the early 2000s, and also marks the return of Woolly Mammoth co-founder Howard Shalwitz as director. Beyond the stage production, the theaters are hosting connectivity events including artist talks and a Rabbi Roundtable to foster intergenerational community engagement.
- Spit DatcoreCore Partner program member. Spit Dat is DC's longest-running spoken word open mic at 21 years old, co-hosted by Drew Anderson and Miko Reed. Woolly collaborates on Spit Dat Academy bringing spoken word workshops to youth.
- Black in SpacecoreCore Partner program member. Black in Space celebrates the artistry, diversity, and resilience of Black LGBTQ+ communities through media, storytelling, and technology.
- SMYALcoreCore Partner program member. SMYAL supports and empowers LGBTQ+ youth through affirming programs designed to develop critical life skills, build community, and foster belonging in the DC metropolitan area.
- StrathmorecoreCore Partner program member and collaborator on Arts & Social Justice Fellowship. Strathmore is a multidimensional creative anchor presenting hundreds of performances, visual arts, and education programs annually on its Montgomery County Maryland campus.
- Howard UniversitycoreCore Partner program member. Howard University is a leading private research university and top-ranked HBCU with R1 research institution designation.
- Theatre LAB / AICAcoreCore Partner program member. The Arts Institute for Creative Advancement (AICA) engages youth ages 18-24 who are disconnected from school and work, paying them to train for employment in technical fields of the arts.
- Mary PhillipscoreCore Partner program member. Mary Phillips is from the Umonhon (Omaha) Tribe of Nebraska and Laguna Pueblo Tribe of New Mexico, a powwow dancer and singer whose partnership includes Native-centered arts engagement and traditional Native American performances.
- Miss Chief RockacoreCore Partner program member. Miss Chief Rocka (Angela Miracle Gladue) is a nehiyaw (Cree)/Greek artist from Frog Lake First Nation, known for powwow and Hip-Hop dance, touring as lead dancer for The Halluci-Nation since 2016.
- The Black ListmajorIn 2022, The Black List and Woolly began a partnership for a playwriting commission in which a selected artist receives a $10,000 grant for the commission of a new play.
- National New Play Network (NNPN)coreWoolly Mammoth holds charter membership in the National New Play Network highlighting its national role in new play development. Participated in 'rolling world premiere' of Luis Alfaro's OEDIPUS EL RAY and Peter Sinn Nachtrieb's THE TOTALITARIANS.
- Playwrights HorizonscoreNew work development partner that has collaborated with Woolly on various world premieres and artist relationships.
- New DramatistscoreNew work development partner providing space, expertise, and resources to Woolly world premieres in development.
- The Public TheatercoreNew work development partner that has collaborated with Woolly on various world premieres and artist relationships.
- The CivilianscoreNew work development partner that has collaborated with Woolly on various world premieres and artist relationships.
- Folger TheatrecoreNew work development partner providing space, expertise, and resources to Woolly world premieres in development.
- Seattle Repertory TheatrecoreNew work development partner providing space, expertise, and resources to Woolly world premieres in development.
- The Black Women Playwrights GroupcoreNew work development partner providing space, expertise, and resources to Woolly world premieres in development.
- Wilma TheatercoreNew work development partner providing space, expertise, and resources to Woolly world premieres in development.
- Baltimore Center StagecoreArtistic Caucus partner with Woolly Mammoth, Long Wharf Theatre, and Repertory Theatre of St. Louis. Initiative supported by Andrew W. Mellon Foundation and Doris Duke Charitable Foundation to open new development pathways.
- Long Wharf TheatrecoreArtistic Caucus partner with Woolly Mammoth, Baltimore Center Stage, and Repertory Theatre of St. Louis. Initiative supported by Andrew W. Mellon Foundation and Doris Duke Charitable Foundation.
- Repertory Theatre of St. LouiscoreArtistic Caucus partner with Woolly Mammoth, Baltimore Center Stage, and Long Wharf Theatre. Initiative supported by Andrew W. Mellon Foundation and Doris Duke Charitable Foundation.
- Northern StageminorLed by Producing Artistic Director Carol Dunne, Northern Stage leads the BOLD Theater Women's Leadership Circle of which Woolly Mammoth is a member.
- Blue Star FamiliesminorBlue Star Theatres program partner providing military discount program for U.S. military personnel, veterans, and families.
- Samuel French / Concord TheatricalsminorPlaywrights Welcome program creator providing free tickets to Dramatists Guild members at Woolly and theatres nationwide.
- PlayCocorePresented Amm(i)gone Off-Broadway premiere alongside The Flea, Woolly Mammoth, and Kelly Strayhorn Theater.
- The FleacorePresented Amm(i)gone Off-Broadway premiere at 20 Thomas Street, New York, NY alongside PlayCo, Woolly Mammoth, and Kelly Strayhorn Theater.
- Kelly Strayhorn TheatercorePresented Amm(i)gone Off-Broadway premiere alongside PlayCo, The Flea, and Woolly Mammoth. Original development partner for the piece.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Woolly Mammoth competitors and assessment
Company assessmentDirect peers
- Steppenwolf Theatre Company: Chicago-based nonprofit theatre known for producing and developing bold, contemporary new work and ensemble-driven productions of comparable scale and reputation. Operates multiple stages and runs a parallel mix of mainstage production, new play development, education, and community programs.
- Arena Stage: Washington DC's flagship regional theatre, producing American classics and world premieres. Direct DC-market peer competing for the same audiences, donors, and corporate sponsorships as Woolly Mammoth.
- Round House Theatre: Bethesda, MD-based regional theatre producing new plays, classics, and educational programming at similar scale. Closely comparable size and DC-metro market overlap.
- Signature Theatre: Arlington, VA-based regional theatre focused on new work, musicals, and bold programming. Competes directly for DC-area audiences and donors with overlapping mission language around innovative production.
- Playwrights Horizons: NYC-based nonprofit dedicated exclusively to developing and producing new American work. The clearest analogue to Woolly's new-play development pipeline and curatorial new-work focus.
- Center Stage: Baltimore-based regional theatre of comparable size and reputation, producing classics and world premieres. Collaborates with Woolly through the Artistic Caucus initiative and shares the Mid-Atlantic donor base.
- Berkeley Repertory Theatre: Tony-winning regional theatre known for commissioning and producing new work, with a comparable mix of world premieres, transfers, and educational programming. Frequently cited alongside Woolly as a peer for new-play development.
- Atlantic Theater Company: Off-Broadway nonprofit focused on producing bold new work and developing writers. Comparable in size and curatorial philosophy, and a natural benchmark for Woolly's commissioning model.
Broad incumbents
- The Public Theater: Large NYC nonprofit producing a wide slate of new plays, musicals, and Shakespeare in the Park, with a National New Play Network charter membership alongside Woolly. Wider portfolio and larger footprint but overlapping new-work development mandate.
- Goodman Theatre: Chicago's oldest and largest nonprofit theatre, producing new work and classics at significant scale. A broader incumbent regional theatre with comparable artistic ambitions and institutional funder relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Woolly Mammoth social profiles
Digital presenceWoolly Mammoth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woolly Mammoth leadership team
Management profileNumber of profiles
Profiles8 records
Woolly Mammoth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woolly Mammoth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woolly Mammoth
What does Woolly Mammoth do?
Woolly Mammoth Theatre Company operates a 265-seat courtyard-style theatre in Washington, DC's Penn Quarter, producing world premieres, regional premieres, and presented works by innovative playwrights. The company supplements its mainstage productions with touring productions bookable by other venues, venue rental services, subscription-style Golden Ticket passes, concessions, merchandise, donor programs, and community engagement programs including fellowships and the Connectivity department initiatives.
Is Woolly Mammoth a public or private company?
Woolly Mammoth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woolly Mammoth founded?
Woolly Mammoth was founded in 1981. It employs 11 to 50 people.
Where is Woolly Mammoth based?
Woolly Mammoth is headquartered in Washington, United States, in the North America region.
How does Woolly Mammoth make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are individual and Institutional Donations, special Events, space Rentals and concessions and Merchandise.
Who are Woolly Mammoth's main competitors?
Direct peers on record are Steppenwolf Theatre Company, Arena Stage, Round House Theatre, Signature Theatre, Playwrights Horizons, Center Stage, Berkeley Repertory Theatre and Atlantic Theater Company. Broad incumbents are The Public Theater and Goodman Theatre.
Does Woolly Mammoth have an API?
No public API is recorded for Woolly Mammoth.
What industry is Woolly Mammoth in?
Woolly Mammoth's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAA, Broadway & Commercial Theatre Productions. Its NAICS code is 71111.