What California Table Grape Commission does

The California Table Grape Commission is a state agricultural marketing commission established to promote California table grapes on behalf of the state's growers and shippers. Operating from Fresno, California, the organization is funded through mandatory assessment programs paid by California table grape producers, giving it a statutorily-backed revenue base tied to the state's near-monopoly position: 99% of U.S. commercially grown table grapes are produced in California, spanning 80+ varieties across green, red, and black types during a nine-month season (May through January).

The commission runs a multi-channel marketing and promotion operation that includes consumer-facing content (website, social, video), trade support for retailers and foodservice operators (point-of-sale materials, recipes, menu concepts), educational outreach to teachers and students (Grapes in the Classroom), and community programs including college scholarships and food bank partnerships. A distinguishing asset is its Health Research Grant Program, established over 25 years ago, which funds clinical studies on grape health benefits (heart, brain, skin, immune, colon, and other areas) using a standardized freeze-dried grape powder methodology; the commission cites more than 200 studies supported by the program.

The business model is effectively a category-level marketing cooperative: the commission does not sell grapes but generates demand and provides scientific evidence, recipe development, and trade support to drive consumption across retail grocery, foodservice, and consumer channels. Technology is limited to digital marketing infrastructure and the proprietary research methodology, with no disclosed AI, software platform, or proprietary technology product beyond the standardized grape powder protocol used in funded research.

Name

California Table Grape Commission

Legal name

California Table Grape Commission

Website

https://grapesfromcalifornia.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

California Table Grape Commission

Ownership category

akta.pro rank

Product category

Agricultural Marketing & Commodity Promotion

NAICS

Grape Vineyards (111332)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI)

Keywords

• Agricultural marketing
• Table grape promotion
• Commodity commission
• Foodservice trade support
• Health research grants

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Agricultural Marketing Assessment: The commission is funded through assessment programs paid by California table grape growers. As a state agricultural marketing commission, revenue is derived from mandatory assessments on grape production to fund promotion, research, and marketing activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The California Table Grape Commission is a state agricultural marketing commission that promotes California-grown fresh table grapes (green, red, and black; 80+ varieties) through trade support for retailers and foodservice operators, consumer marketing, a recipes database, a Grapes & Health resource hub, a 25+ year health research grant program, educator classroom materials, and community/scholarship outreach funded by mandatory assessments on California grape growers and shippers.

Product overview

The California Table Grape Commission is a promotional organization for California table grapes, not a traditional product company. The Commission's core offering is California table grapes (available in green, red, and black varieties, with 80+ varieties). The Commission operates a comprehensive digital platform at grapesfromcalifornia.com that combines the grape product with multiple supporting services: a Grapes & Health resource hub documenting nutrition research, a Recipes Database with hundreds of grape-based recipes organized by category and health benefit, a Health Research Grant Program funding scientific studies on grape health benefits, Foodservice Operators Resources for professional kitchens, Educators Program with classroom materials, Community Outreach & Scholarship programs, Retailer Resources for point-of-sale support, and a Growers & Shippers Portal for industry stakeholders. The grape products themselves are fresh produce available May through January, with 99 percent of U.S. table grapes sourced from California.

Differentiator

Problem solved

Functional benefit

Products and services

• Grapes from California Fresh California-grown table grapes promoted by the Commission, available in green, red, and black varieties (80+ varieties total), in season from May through January; 99% of U.S. table grapes are produced in California.
• Grapes & Health Information Resource Educational health information hub for consumers, educators, and media documenting research on the health benefits of California table grapes across multiple body systems, including downloadable fact sheets.
• Recipes Database Commission-curated collection of grape-based recipes organized by course category and by associated health benefit, used to drive consumer and trade demand for California table grapes.
• Foodservice Operators Resource Program Trade resource program for foodservice professionals providing grape usage ideas, catering concepts, chain restaurant applications, fine dining recipes, and healthier menu options for commercial and noncommercial food service.
• Retailers Resource Program Marketing and promotional resource program providing point-of-sale materials and promotional support to grocery retailers selling California table grapes.
• Educators Program (Grapes in the Classroom) Classroom educational materials and outreach program providing teachers with resources about grapes, nutrition, and California agriculture for use in school curricula.
• Health Research Grant Program Commission-funded grant program providing researchers with standardized freeze-dried grape powder and funding to study the health benefits of table grapes across multiple body systems.
• Community Outreach & Scholarship Program Grower-funded community outreach program awarding college and university scholarships and supporting food bank donation matching campaigns in Central California grape-growing regions.
• Growers & Shippers Industry Portal Login-protected industry portal providing California table grape growers and shippers with advertising resources, industry information, and member-facing materials.

Quantifiable outcome

• 99% of U.S. table grapes produced in California
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Central California Food BankcoreStrategic or Co-development Partner · 20 October 2025California table grape growers partner with Central California Food Bank during October 20-31 to match donations up to $15,000 for hunger relief efforts across Central California's grape-growing regions. The campaign aims to raise awareness and funds for food distribution programs supporting communities in grape-producing areas.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Almond Board of California: Federal/State marketing board that funds research, generic promotion, and trade support for California almonds. Operates the same assessment-based commodity-marketing model with comparable scale and California-centric scope.
• Washington Apple Commission: State agricultural commission representing Washington apple growers via grower assessments, running nutrition research, retail trade support, and consumer marketing campaigns. Directly comparable to CTGC's commodity promotion, health research, and trade-facing service structure.
• National Watermelon Promotion Board: National commodity research and promotion board funded by grower assessments under a USDA checkoff program. Operates the analogous checkoff-funded marketing, health research, and consumer education model.
• California Strawberry Commission: California state commodity commission representing the state's strawberry growers through assessment-funded marketing, research, and trade programs. Closest structural analog to CTGC in mandate, funding model, and California-centric scope.
• California Avocado Commission: California state commodity commission for avocados funded by grower assessments, providing marketing, research, and trade support. Closely mirrors CTGC's operating model and program structure within California specialty crops.
• California Walnut Commission: California commodity commission running health research, generic promotion, and trade development for California walnuts. Similar assessment-based funding and emphasis on science-backed health marketing claims.

Regional players

• Chilean Fresh Fruit Association: National-level commodity association promoting Chilean fresh fruit (including table grapes) primarily in North America during counter-seasonal months. Directly relevant as the principal international competitor to California table grapes that CTGC must position against.
• BC Tree Fruits Marketing (BC Tree Fruits Cooperative): Canadian grower-owned marketing and distribution organization for tree fruits. Comparable grower-funded commodity marketing model with shared emphasis on trade support and consumer health-positioning.
• California Milk Advisory Board (Real California Milk): California-specific commodity board promoting state-origin dairy products via consumer marketing, foodservice, and education programs. Analogous regional-origin promotion strategy and stakeholder engagement.

Broad incumbents

• Florida Department of Citrus: State agricultural marketing commission analogous to the California Table Grape Commission but for Florida citrus (oranges, grapefruit). Operates a similar grower-assessment funding model and runs health research, marketing, and trade support programs for a dominant-share U.S. commodity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GrapesfromCA
• YouTubeyoutube.com/c/grapesfromca
• Facebookfacebook.com/GrapesFromCalifornia
• Instagraminstagram.com/grapesfromca/?hl=en
• Pinterestpinterest.com/GrapesfromCA
• LinkedInlinkedin.com/company/california-table-grape-commission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Table Grape Commission