Aipai

What Aipai does

Aipai (爱拍), legally Guangzhou Aipai Network Technology Co., Ltd. (广州爱拍网络科技有限公司), is a Chinese consumer software company headquartered in Guangzhou's Tianhe Software Park. Originally launched in 2009 as Aipai Original (爱拍原创), a video sharing platform that aggregated over 50 million creators and 30 million peak monthly active users, the company pivoted from approximately 2016 onward to desktop video creation and editing software. It now operates a suite of seven-plus Windows-based products including a core video editor (爱拍), screen recorder (爱拍录屏), video editor (爱拍剪辑), format converter (爱拍格式工厂), PDF converter, file compression utility, and text-to-speech tool, with a dedicated gaming-edition product supporting up to 4K at 240fps.

The product suite integrates AI features — speech-to-text (claimed 96.4% accuracy), text-to-speech synthesis with multiple voices and dialects, intelligent keying for background removal, smart stabilization, and face retouching — alongside a core competency in audio-video capture and editing technology backed by national-level invention patents. Aipai is one of the few private enterprises in China to hold a network audiovisual program transmission license from the State Administration of Radio, Film and Television. Its primary users are individual content creators, gamers and streamers, educators creating micro-courses, and SMB/business professionals, served exclusively through direct download from product-specific websites with no physical retail presence.

Aipai monetizes via a freemium model: free downloads with watermarked exports convert users to VIP subscriptions available in quarterly, semi-annual, annual, or perpetual tiers, plus a separate enterprise membership that permits commercial use of bundled materials. The company employs cross-product bundle discounts of 20% to drive multi-product attach, relies on product-led growth with SEO-driven organic acquisition, and distributes via WeChat Official Account and extensive Chinese-language tutorial content. It has not raised institutional capital since the $38 million Series C led by SAIF Partners in 2014, operating under a bootstrapped, founder-led model under CEO Tienan Wang.

Name

Aipai

Legal name

广州爱拍网络科技有限公司

Website

https://aipai.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Aipai is a Chinese consumer software company developing a suite of Windows-based video creation, editing, recording, format conversion, and AI-powered tools, serving individual creators, gamers, educators, and SMBs through a freemium VIP subscription model.

Ownership category

akta.pro rank

Product category

Video Editing Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Video editing software
• Screen recording software
• AI speech-to-text
• Video format conversion
• Game video capture

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VIP Subscription (Software Licensing): Freemium model with free tier providing basic features and watermarked exports, and paid VIP membership unlocking premium features including watermark-free export, VIP materials, advanced AI functions, and unlimited usage. Membership is available in quarterly, semi-annual, annual, and permanent (永久) tiers.
2. Perpetual License (One-time Purchase): Users can purchase permanent VIP membership with tiered refund rules based on usage duration. Permanent VIP refund ranges from 50% (within 1 month) to 0% (after 1 year).
3. Cross-product Bundles: Bundle discounts offered across the product family (e.g., 爱拍录屏 + 爱拍剪辑 at 8折 discount), driving adoption of multiple products with combined subscription.
4. Enterprise Membership: Separate enterprise membership tier that allows commercial use of materials and effects, unlike personal VIP which restricts commercial use of resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aipai develops and distributes a suite of desktop video creation software products for Chinese users, including an all-in-one video editor, screen recorder, video format converter, PDF converter, file compression tool, text-to-speech converter, and a gaming-focused recorder/editor. The suite offers 4K lossless recording, AI-powered features such as speech-to-text, text-to-speech, intelligent keying, smart stabilization, and face retouching, freemium pricing with VIP subscriptions, and cross-product bundle discounts.

Product overview

爱拍是广州爱拍网络科技有限公司旗下的一站式视频创作软件平台，采用平台加模块的产品架构。核心产品爱拍提供视频剪辑和录屏功能，其他产品包括爱拍录屏（独立录屏软件）、爱拍剪辑（独立剪辑软件）、爱拍格式工厂（视频格式转换）、爱拍PDF转换大师（PDF工具）、爱拍压缩大师（文件压缩）、爱拍文字语音转换器（语音文字互转）和爱拍-游戏（游戏专用录像剪辑）。各产品可独立使用，也可通过爱拍平台统一管理，形成完整的视频创作工具生态。

Differentiator

Problem solved

Functional benefit

Products and services

• Aipai (爱拍) One-stop desktop video creator that integrates video editing and ultra-HD screen recording. Supports 4K lossless recording, AI smart keying, AI speech-to-text, AI text-to-speech, and other advanced functions; designed for users from video beginners to professionals.
• Aipai Recorder (爱拍录屏) Multi-functional ultra-clear lossless screen recording software supporting full-screen, designated area, application window, and camera recording modes, with frame rate support up to 120fps.
• Aipai Editor (爱拍剪辑) Easy-to-use, material-rich video editing software offering keyframe animation, mask overlay, curve speed adjustment, intelligent first-cut, and other advanced capabilities.
• Aipai Format Factory (爱拍格式工厂) All-purpose video processing tool supporting high-speed lossless audio/video format conversion, video merging, video cropping, adding intros and outros, and other functions.
• Aipai PDF Converter (爱拍PDF转换大师) Professional and secure PDF format conversion tool supporting conversion between PDF and Word, Excel, PPT, images, plus PDF compression, merging, splitting, and encryption features.
• Aipai Compression Master (爱拍压缩大师) Ultra-fast, batch-capable, professional file compression tool supporting compression of videos, audio, images, documents, and other file types.
• Aipai Text-to-Speech Converter (爱拍文字语音转换器) Text-to-speech conversion tool supporting speech recognition, multi-voice dubbing, and text-to-speech generation, with claimed high speech recognition accuracy up to 96.4%.
• Aipai Game (爱拍-游戏) Recording and editing software designed specifically for gamers, supporting all game types, up to 4K resolution and 240fps recording frame rate, with AI intelligent recognition of highlight kill moments.

Quantifiable outcome

• 50 million+ video creators and gaming experts on the platform
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camtasia (TechSmith): Industry-standard desktop screen recording and video editing software for tutorials and training. Closely comparable to Aipai's 录屏 (recording) product in feature set and creator/educator target market.
• CapCut / 剪映 (Jianying): ByteDance-owned free consumer video editor (desktop and mobile) with AI features, dominant in China and globally. Directly competes with Aipai's core editor and game recording products in the same prosumer/creator segment.
• 爱剪辑 (Love Cut): Long-standing Chinese consumer video editor targeting non-professional creators. Competes with Aipai on similar use cases (clipping, effects, subtitles) for the same Chinese prosumer audience.
• OBS Studio: Free, open-source screen recording and live streaming software widely used by gamers and streamers globally. Competes directly with Aipai's 录屏 and 游戏 recording products on price-sensitive creator segments.
• 快剪辑 (KuaiJianji): Kuaishou's desktop video editor positioned for short-video creators. Competes with Aipai on Chinese short-form content creation workflows and distribution to the Kuaishou ecosystem.
• Format Factory (格式工厂): Popular Chinese desktop tool for video/audio format conversion, compression, and basic editing. Directly comparable to Aipai's 格式工厂 and 压缩大师 products.

Broad incumbents

• Adobe Premiere Pro: Industry-standard professional video editing software with Adobe Creative Cloud ecosystem. Competes with Aipai in the broader video editing category but targets professional/enterprise users at much higher price points.
• Final Cut Pro (Apple): Apple's professional video editing software for macOS users. Overlaps with Aipai on video editing functionality but serves a different ecosystem (Mac-only, professional/creative prosumer).
• DaVinci Resolve (Blackmagic Design): Professional-grade video editing, color grading, and VFX software with a free tier. Adjacent competitor to Aipai's editing and AI enhancement (face retouching, stabilization) capabilities, serving a more professional audience.

Emerging players

• iFlytek (科大讯飞): China's leading AI speech recognition and synthesis company. Comparable to Aipai on AI speech-to-text and TTS capabilities that Aipai embeds in its video products, representing both a potential partner and competitor in AI media processing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aipai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aipai