Arlberg Sports

What Arlberg Sports does

Arlberg Sports is a family-owned outdoor recreation retailer headquartered in Wenatchee, Washington, operating since 1974 (approximately 50 years in business). The company sells sporting apparel, footwear, and equipment across cycling, alpine and Nordic skiing, snowboarding, hiking, and watersports categories, with a particularly deep Specialized electric bike lineup at price points ranging from approximately $90 for entry-level boots to $14,400 for premium e-bikes. Brand assortment spans Specialized (cycling), ThirtyTwo, RIDE, and K2 (snowboarding), and Ashbury/Dinosaurs Will Die (optics), positioning the company as a curated multi-vendor specialty retailer rather than a single-brand shop.

The business operates three physical retail locations — Downtown Wenatchee (25 N Wenatchee Ave), Leavenworth (1207 Front St), and a dedicated Riverfront Rentals storefront inside Pybus Public Market — complemented by an e-commerce site shipping to the Continental U.S. Underlying technology is standard e-commerce and retail point-of-sale infrastructure with no proprietary platforms, APIs, or developer-facing documentation disclosed. The company layers professional services on top of retail: bike service and repair, ski and snowboard tuning, custom boot fitting with custom footbeds, and equipment rentals across bikes, skis, and watersports.

The revenue model combines one-time retail product sales, fee-based professional services, and transactional rental revenue, all directed at consumer/SMB buyers in the Washington State market (with broader U.S. e-commerce reach). GTM motion is direct-to-consumer omnichannel, relying on in-store expert service (boot fitting, bike repair, ski tuning) as the primary differentiator, supplemented by email newsletters, Facebook and Instagram organic social, and community events including the Annual Pray for Snow Concert and Holiday Open House. Ownership remains with the founding Paton family (Ken W. Paton, Kay Paton), with no institutional investors, funding rounds, acquisitions, or M&A activity disclosed. The company holds no patents, trademarks, certifications, or formal partnerships beyond standard vendor relationships, and operates with a small headcount in the 11–50 range.

Name

Arlberg Sports

Legal name

Arlberg Sports

Website

https://arlbergsports.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Arlberg Sports is a family-owned outdoor recreation retailer in Wenatchee, WA, founded in 1974, selling bicycles, skis, snowboards, apparel, and footwear through three Washington State retail locations and a Continental U.S. e-commerce site, supplemented by bike/ski service, custom boot fitting, and equipment rentals serving regional outdoor enthusiasts and tourists.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Climbing & Mountaineering Gear Retail (CRAMAMAB)

Keywords

• Outdoor recreation retail
• Bike sales
• Ski equipment
• Outdoor apparel
• Equipment rentals

Headquarters

HQ city

Wenatchee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Product Sales: Core revenue from selling outdoor sporting goods including bikes, ski/snowboard equipment, outdoor gear, apparel, and footwear through physical retail locations and online store
2. Service Revenue: Service fees from bike service and repair, ski and snowboard service, and boot fitting with custom footbeds
3. Rental Revenue: Equipment rentals including bikes, ski/water sports equipment from Downtown Wenatchee and Riverfront Rentals locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arlberg Sports is a family-owned outdoor recreation retailer selling bikes, ski and snowboard equipment, apparel, footwear, and outdoor gear to consumers. The company complements its retail operations with complementary services including bike repair, ski/snowboard tuning, custom boot fitting, and equipment rentals across its Wenatchee, Leavenworth, and Riverfront locations.

Product overview

Arlberg Sports is a family-owned outdoor recreation retail store serving Wenatchee, WA for over 50 years. The company offers a comprehensive portfolio of outdoor equipment, bicycles, ski gear, snowboards, and related accessories across multiple product categories. The product lineup includes Specialized electric bikes (Turbo Levo SL, Turbo Vado, Turbo Como, Turbo Tero X, Turbo Creo series), ThirtyTwo snowboard boots, RIDE Snowboards boots and equipment, and K2 snowboarding gear. Core product categories span bicycles (road, mountain, electric, hybrid), ski equipment (skis, bindings, boots, helmets, optics, poles), snowboards and bindings, outdoor gear (sleeping bags, packs, hydration, snowshoes), cycling and outdoor apparel, and footwear. The company complements its retail offerings with professional services including bike service and repair, ski and snowboard service, boot fitting with custom footbeds, and equipment rentals across three locations in the Wenatchee area.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Sales
• Ski and Snowboard Equipment Sales
• Outdoor Apparel and Footwear
• Bicycle Service and Repair
• Ski and Snowboard Service and Tuning
• Custom Boot Fitting
• Outdoor Equipment Rentals

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Jans Mountain Outfitters: Long-established independent outdoor and ski specialty retailer based in Ogden, UT, selling premium outdoor and winter sports equipment with in-store services. Comparable to Arlberg as a similarly sized, expert-staffed, multi-decade regional independent in the same categories.
• Alpenglow Sports: Independent outdoor specialty retailer in California offering bikes, ski, and outdoor gear with strong service component. Comparable as a similarly sized, service-led independent outdoor specialty store, though operating in a different region.

Broad incumbents

• Scheels: Large U.S. sporting goods superstore chain selling bikes, ski/snowboard gear, apparel, footwear, and outdoor equipment. Comparable to Arlberg's full-line sporting goods positioning but at vastly greater scale and store count.
• REI Adventures / MEC (Mountain Equipment Company): Canadian outdoor co-op retailer selling bikes, climbing, ski, and camping gear through stores and online. Comparable as a multi-category outdoor specialty retailer, though operating primarily in Canada.
• REI Co-op: Large U.S. outdoor co-op retailer selling bikes, ski/snowboard gear, apparel, and outdoor equipment across many categories. Comparable to Arlberg as a multi-category outdoor specialty retailer, but operates at national scale with a much broader assortment and member-based model.

Direct peers

• Evo: Multi-channel ski, snowboard, and bike retailer with retail stores, e-commerce, rental, and service operations. Highly comparable to Arlberg's combination of equipment sales, rentals, and tuning/boot fitting services aimed at action sports customers.
• Sports Basement: Bay Area-based sporting goods retailer selling bikes, ski/snowboard gear, outdoor equipment, and apparel at multiple locations with rental and service offerings. Comparable multi-location outdoor specialty retailer with overlapping category mix and value-oriented positioning.
• Christy Sports: Specialty ski, snowboard, and bike retailer with multiple Front Range and mountain locations, rentals, and tuning services. Directly comparable to Arlberg's ski/bike specialty, rental, and service model.
• Sun & Ski Sports: Multi-store U.S. sporting goods chain specializing in ski, snowboard, bike, and outdoor equipment with in-store services. Comparable as a multi-location specialty retailer in the same cycling and winter sports categories.
• Backcountry: Online and retail outdoor specialty retailer selling premium bikes, ski/snowboard equipment, apparel, and outdoor gear. Closely comparable to Arlberg's category mix, with overlapping premium brand partnerships (e.g., Specialized) and similar customer base of cycling, ski, and outdoor enthusiasts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/arlbergsports
• Instagraminstagram.com/arlbergsports
• Xx.com/arlbergsports
• LinkedInlinkedin.com/company/arlberg-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arlberg Sports