ShootProof
ShootProof is an Atlanta-based SaaS platform that provides professional photographers with commission-free client galleries, integrated print fulfillment, and end-to-end studio management tools — including booking, contracts, invoicing, and marketing — serving over 400,000 photographers globally.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ShootProof does
ShootProof is a privately held, web-based SaaS platform headquartered in Atlanta, Georgia, serving professional and emerging photographers with an end-to-end studio management system. The platform's core product is customizable client photo galleries that combine delivery, proofing, and integrated e-commerce, enabling photographers to sell prints, digital downloads, and lab products commission-free. ShootProof monetizes entirely through tiered subscriptions ($0-$50/month based on photo storage capacity) plus optional add-ons (Online Booking at $4.99/month and Archiving from $2.99/month), with no transaction-based fees on photographer sales. Revenue is processed through Stripe under the ShootProof Pay brand.
The platform's architecture is modular, spanning client galleries, an online photo store, proofing, marketing/email automation, contracts (via LawTog templates), invoicing, portfolio websites, mobile apps, and session booking with Google Calendar sync. Distribution leverage comes from direct integrations with 11 professional print labs globally (Bay Photo, Miller's, WHCC, Mpix, Loxley Colour, Atkins, GTA Imaging, and others) and Adobe Lightroom for workflow. The go-to-market is product-led: self-serve signup with a 14-day free trial, no credit card required, supported by content marketing, webinars, an Instagram-led social presence, and an active photographer community on Facebook. Distribution is exclusively digital self-serve targeting SMB/individual photographers.
ShootProof has grown to over 400,000 registered photographers, who have shared 4.16 billion photos and processed over $1.7 billion in user sales since inception. The company received growth investment from PSG Equity in December 2018 and completed two acquisitions in 2019 — Táve (studio management) and Design Aglow (marketing templates) — to extend its workflow and brand-asset capabilities. Leadership is led by CEO Steve Marshall with a lean team of 11-50 employees, consistent with a high-margin, product-led SaaS operating model. Recent product activity (2024-2026) has added Online Booking, AI watermark protection, automated sales tax, questionnaires, screenshot protection, and a dashboard modernization, indicating continued reinvestment into platform depth.
ShootProof firmographics
Firmographics- Name
- ShootProof
- Legal name
- ShootProof
- Website
- https://shootproof.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShootProof is an Atlanta-based SaaS platform that provides professional photographers with commission-free client galleries, integrated print fulfillment, and end-to-end studio management tools — including booking, contracts, invoicing, and marketing — serving over 400,000 photographers globally.
- Ownership category
- akta.pro rank
ShootProof industry classification
Industry- Product category
- Photography Studio Management Software
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where ShootProof is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShootProof business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model based on photo storage capacity. Plans range from free (100 photos) to Unlimited (unlimited photos). Revenue is recurring and scales with photographer's business growth. Annual billing offers significant discounts.
- Booking Add-on: Optional $4.99/month add-on for unlimited online booking sessions with Google Calendar integration, contract signing, and automated workflows
- Archiving Services: Fee-based archiving service for expired galleries starting at $2.99/month
- Music Plans: Optional music plan for adding licensed music to slideshows, in partnership with Triple Scoop Music
- Commission-Free Sales: Photographers keep 100% of sales revenue from prints, digital downloads, and lab products. ShootProof generates revenue from subscriptions only, not transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Get online and off the ground |
| Subscription | Annual | 1,500 Plan - Build a biz that works for you |
| Subscription | Annual | 5,000 Plan - Take things to the next level |
| Subscription | Annual | 25,000 Plan - Manage your business like a pro |
| Subscription | Annual | Unlimited Plan - Unlimited photos, endless potential |
| Subscription | Monthly | Online Booking Add-on |
| Usage-based | Monthly | Archiving Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ShootProof product offering
Product offeringCore offering
ShootProof is an all-in-one web-based SaaS platform that enables professional photographers to showcase, share, deliver, and sell photos through customizable client galleries. The platform integrates business management tools including online booking, digital contracts, invoicing, email marketing, portfolio websites, and commission-free print sales through integrated professional lab fulfillment. It serves over 400,000 photographers globally with tiered subscription plans based on photo storage capacity.
Product overview
ShootProof is a comprehensive all-in-one platform for professional photographers combining client galleries with business management tools. The platform operates on a modular architecture with core products including Client Galleries, Online Photo Store, Mobile Apps, Proofing, Marketing, Portfolio Website, Contracts, and Invoices. Additional paid add-ons include Online Booking for session scheduling, Archiving for expired gallery storage, and ShootProof Pay for integrated payment processing. The platform integrates with professional print labs (Bay Photo, Miller's, WHCC, and others) for automated order fulfillment, Google Calendar for booking sync, Adobe Lightroom for workflow integration, and Triple Scoop Music for gallery music. ShootProof offers a free plan tier and paid plans ranging from $8.33/month to $50/month based on photo storage needs, with all paid plans including unlimited galleries, commission-free selling, and 24/7 customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Client Galleries Customizable online photo galleries for photographers to showcase, share, and deliver photos to clients, with custom branding, password protection, watermarks, digital download controls, and professional presentation. Features include up to 4 brand support, 21 intro page designs, 34 font choices, and unlimited colors.
- Online Photo Store
Quantifiable outcome
- Photographers using email campaigns earn 187% more in sales
- +3 more outcomes
Companies that use ShootProof
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
ShootProof technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature8 records
ShootProof partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Bay PhotocoreBay Photo is an integrated professional printing lab available to US, Mexico, and Canada studios. Provides high-quality prints, albums, and photo products fulfilled directly through ShootProof galleries with photographer approval workflow.
- Miller's Professional ImagingcoreMiller's Professional Imaging provides print fulfillment integration for ShootProof photographers. Orders are automatically sent to Miller's, printed and shipped directly to clients.
- WHCC (White House Custom Colour)coreWHCC is a professional photo lab integrated with ShootProof for print fulfillment, available for US studios with full product catalog including framed prints and acrylic photo blocks.
- Black River ImagingcoreBlack River Imaging provides print fulfillment services for US-based ShootProof photographers through direct integration.
- MpixcoreMpix is a professional printing lab partner integrated with ShootProof for print and product fulfillment.
- Loxley ColourcoreLoxley Colour provides print fulfillment for ShootProof studios in Mexico, Europe, and UK.
- Atkins Pro LabcoreAtkins Pro Lab is a printing lab partner for ShootProof photographers in Australia and New Zealand.
- HC ProcoreHC Pro is a professional photo printing lab integrated with ShootProof for print fulfillment.
- GTA ImagingcoreGTA Imaging provides print fulfillment services for Canadian ShootProof photographers.
- The Print RefinerycoreThe Print Refinery is a network of printing labs integrated with ShootProof for professional print fulfillment.
- TechnicarecoreTechnicare is a professional photo lab partner for ShootProof photographers.
- StripecoreStripe powers ShootProof Pay for payment processing, enabling photographers to accept credit cards, Apple Pay, and Google Pay with instant payout capabilities.
- Google CalendarcoreGoogle Calendar integration within online booking allows photographers to sync schedules, view availability at a glance, avoid conflicts, and add Google Meet links to consultations.
- Adobe LightroomcoreAdobe Lightroom plugin enables photographers to create galleries and album structures and upload photos directly from Lightroom with synchronized work between platforms.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
ShootProof competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
ShootProof social profiles
Digital presenceShootProof financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShootProof leadership team
Management profileNumber of profiles
Profiles4 records
ShootProof funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShootProof M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShootProof
What does ShootProof do?
ShootProof is an all-in-one web-based SaaS platform that enables professional photographers to showcase, share, deliver, and sell photos through customizable client galleries. The platform integrates business management tools including online booking, digital contracts, invoicing, email marketing, portfolio websites, and commission-free print sales through integrated professional lab fulfillment. It serves over 400,000 photographers globally with tiered subscription plans based on photo storage capacity.
Is ShootProof a public or private company?
ShootProof is a private company. It is classified as private equity controlled and is currently operating.
When was ShootProof founded?
ShootProof was founded in 2011. It employs 11 to 50 people.
Where is ShootProof based?
ShootProof is headquartered in Atlanta, United States, in the North America region.
How does ShootProof make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are booking Add-on, archiving Services, music Plans and commission-Free Sales.
Does ShootProof have an API?
Yes. ShootProof offers a public API for developers. The API documentation is available at developer.shootproof.com. No specific details on REST/GraphQL, auth method, rate limits, or sandbox availability are provided in the source material. Developer documentation is at developer.shootproof.com.
What industry is ShootProof in?
ShootProof's product category is Photography Studio Management Software. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production. Its NAICS code is 541922 and its SIC code is 7330.