Straine

What Straine does

Straine is a dental services organization (DSO) and consulting platform serving independent dental practice owners across the United States and Canada. Founded in 1992 by Kerry and Olivia Straine as a dental consulting firm, the company evolved into a dentist-owned, dentist-led DSO platform in 2022 and unified three operating entities — Straine Dental Consulting, Straine Dental Analytics, and Straine Dental Management — under a single Straine brand in May 2026. Straine operates a tiered service model: an Analytics tier providing data-driven practice performance insights, a Consulting tier adding accountability and team engagement systems, and a Management tier offering full-service DSO oversight through an equity partnership model that allows dentists to retain ownership and clinical autonomy.

The underlying technology stack combines the proprietary Straine Management System (SMS) and the PLAN Framework (Partner, Leverage, Align, Negotiate) with the Straine Dental Analytics platform. Straine integrates third-party technologies across its affiliated network, including Overjet AI for radiographic diagnostics, Perio Protect for non-surgical periodontal therapy, and Sunbit for patient financing. The SMS framework, refined over 30+ years, standardizes operations and is backed by data from more than 4,500 practices consulted and 25,000+ practice assessments conducted by founder Kerry Straine.

Straine generates revenue through subscription-based analytics and consulting engagements, managed services revenue from its 56 affiliated practices across 16 states, and professional services spanning accounting, HR, IT, marketing, and recruiting. GTM is sales-led with consultative enterprise field sales targeting practice owners seeking DSO affiliation, supplemented by inside sales via website lead capture. Pricing is customized by service tier with month-to-month agreements to reduce long-term contractual commitments; specific fees are not publicly disclosed. Customers report outcomes including 97% patient retention (vs. 57% industry average), 87% case acceptance (vs. 39%), and 5 AR days (vs. 28).

Name

Straine

Legal name

Straine Dental Management LLC

Website

https://straine.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Straine is a dentist-owned dental services organization offering analytics, consulting, and DSO management to independent dental practice owners across 16 U.S. states, differentiated by its equity partnership model that preserves dentist ownership.

Ownership category

akta.pro rank

Product category

Dental Practice Management Services

NAICS

Offices of Dentists (621210)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Orthodontic Group Practices (HLABAKAC)

Keywords

• Dental practice consulting
• Dental services organization
• Dental practice analytics
• DSO partnership
• Dental practice management

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Analytics Services: Practice analytics and data-driven insights subscription providing real-time visibility into practice performance, revenue opportunities, and growth metrics. Clients typically see 15-25% revenue improvements.
2. Consulting Services: Strategic guidance and expert consulting with proven systems for team performance, engagement, and communication. Flexible month-to-month agreements to reduce long-term contractual obligations.
3. DSO Management Services: Comprehensive practice oversight through dentist-owned, dentist-led DSO model. Partners maintain equity and decision-making authority while benefiting from management expertise and growth strategies.
4. Professional Services: Services spanning accounting, HR, IT, marketing, and recruiting for dental practices

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Straine is a dental services organization and consulting firm that equips dental practice owners with three tiers of services: Straine Analytics (data-driven performance insights), Straine Consulting (strategic guidance and team accountability systems), and Straine Dental Management (comprehensive DSO affiliation with equity partnership model). The company leverages proprietary frameworks—the Straine Management System (SMS) and PLAN Framework—to standardize operations, drive revenue growth, and preserve practice legacy for independent dentists.

Product overview

Straine is a dental practice consulting and services organization offering a unified platform of three integrated service tiers: Straine Analytics (data-driven insights and performance tracking), Straine Consulting (strategic guidance and team accountability), and Straine Dental Management/DSO (comprehensive practice oversight with equity partnership). The portfolio also includes proprietary frameworks — the Straine Management System (SMS) and the PLAN Framework — which serve as the operational methodology underpinning all services. Analytics and Consulting are available as standalone offerings, while DSO Management represents the full-service tier that incorporates consulting and analytics capabilities alongside business operations, clinical support, financial management, HR/recruiting, and marketing services. The company rebranded on May 7, 2026, unifying its three operating companies (Straine Dental Consulting, Straine Dental Analytics, and Straine Dental Management) under the single Straine brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Straine Analytics Dental practice analytics platform providing data-driven insights to increase visibility, uncover revenue opportunities, and drive growth. Tracks appointment status, boosts production and collections, and retains more patients through performance tracking. For dental practice owners seeking operational awareness.
• Straine Consulting Expert dental consulting service with proven systems to drive performance, boost engagement, and improve communication. Provides strategic guidance while maintaining full operational control for practice owners. Establishes accountability within teams through proven systems and expert collaboration.
• Straine Dental Management (DSO) Comprehensive dental services organization offering practice oversight with a concierge approach. Partners retain equity and decision-making authority while benefiting from management expertise, business operations, clinical support, coaching, financial management, HR, recruiting, and marketing services. For practice owners seeking DSO affiliation while preserving legacy and clinical autonomy.
• Straine Management System (SMS) Proprietary framework developed by Kerry Straine that turns complex financial data into clear, actionable strategies. Serves as the premier practice management platform in the dental industry, standardizing operations, clarifying expectations, and driving accountability across dental practices.
• PLAN Framework Partner, Leverage, Align, Negotiate—strategic growth framework creating a scalable approach to group dentistry growth, operational efficiency, and long-term practice value for dental practice owners pursuing DSO expansion.

Quantifiable outcome

• 97% patient retention (vs. 57% industry average)
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Regents Dental GroupcoreStrategic or Co-development Partner · 8 May 2025Strategic addition of Regents Dental Group in La Jolla, California, led by distinguished clinicians Drs. Stephen Eskeland and Stephen Lockwood. Known for comprehensive dental solutions including family, cosmetic, and restorative procedures with advanced technology including CEREC and GLO Science.
• 4405 Dental StudiocoreStrategic or Co-development Partner · 7 May 2025Strategic partnership with 4405 Dental Studio in Georgetown, Texas, marking SDM's 56th practice affiliation and 6th in Texas. Led by board-certified general dentist Dr. Andrew Edmonds, the practice delivers comprehensive family, general, cosmetic, restorative, and orthodontic care with advanced technologies.
• Clarksburg Dental CenterflagshipStrategic or Co-development Partner · 22 April 2025Flagship Maryland partnership with Clarksburg Dental Center in Germantown, led by Drs. Edmund Liu and Chung Lin. Entry into 16th state; practice renowned for patient-first approach and clinical excellence aligned with SDM's partnership criteria.
• Heartland DentalcoreStrategic or Co-development PartnerConsulting partnership beginning in 1999 to design bold growth strategy. With Straine's blueprint and SMS, Heartland Dental scaled beyond 33 locations and ignited its path to national prominence as one of the largest DSOs.
• Henry ScheincoreStrategic or Co-development PartnerStrategic partnership since 2001 (as Sullivan-Schein Dental) to train salesforce on 'business of dentistry,' transforming their role from 'supply room to boardroom.' In 2007, helped shape dental practice analysis report built directly on the Straine roadmap.
• Patterson Dental SupplycoreChannel Partner/ Reseller/ DistributorPartnership starting in 1993 bringing practice analysis to every California client and opening door to nationwide influence. Expanded partnership coast to coast in 1995 across the U.S.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Pacific Dental Services: Major US DSO supporting thousands of affiliated dental practices with clinical and business operations support. Directly comparable to Straine's DSO management tier in target customer and service scope.
• Heartland Dental: The largest US dental support organization, founded in 1997. Straine helped design Heartland's growth strategy in 1999 and the two share a deeply intertwined history; both provide non-clinical DSO support to affiliated general dentistry practices.
• MB2 Dental: PE-backed dentist-owned DSO that allows partner dentists to retain ownership while accessing centralized business support. Closest comparable to Straine's equity-preservation DSO model in structure and dentist-led positioning.
• Dental Care Alliance: Multi-state DSO providing non-clinical management services to affiliated dental practices. Comparable in scale and multi-state footprint to Straine's growing affiliate network.
• Smile Brands: PE-backed DSO supporting affiliated general and specialty dental practices across the US. Overlaps directly with Straine on DSO services and multi-practice growth strategy.

Emerging players

• Benevis: Dental services organization focused primarily on pediatric dentistry and orthodontics through affiliated practices. Straine added its first pediatric affiliations in 2024, making Benevis an emerging adjacency in the same vertical.
• Affordable Dentures & Implants: DSO specializing in dentures, implants, and extractions through affiliated practices. Comparable as a vertically-focused DSO targeting specific dental service lines with affiliated practice models.
• Overjet: AI-powered dental diagnostic platform integrated across Straine's affiliate network for radiograph analysis and case acceptance. Overlapping in dental analytics and AI tooling delivered to dental practices.

Broad incumbents

• Patterson Dental: Major US dental supply distributor that has partnered with Straine since 1993 to bring practice analysis to dental offices. A broad incumbent in the dental ecosystem that overlaps with Straine at the practice-services layer.
• Henry Schein: Largest US distributor of dental supplies and practice solutions. Straine has been a long-standing partner since 2001 training Henry Schein's salesforce on the business of dentistry, making it a strategic incumbent adjacent to Straine's DSO customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StraineDental
• Facebookfacebook.com/StraineConsulting
• LinkedInlinkedin.com/company/straine-consulting
• Instagraminstagram.com/strainedental
• Xx.com/straine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straine