Taco Del Mar

What Taco Del Mar does

Taco Del Mar is a fast-casual restaurant brand specializing in Baja-style coastal Mexican cuisine, operating primarily through an asset-light franchise model across the United States and Canada. Its core menu centers on made-to-order burritos (Mission-style, Mondito, and Baja Burrito Bowls), signature Rippin' Fish Tacos with crispy baked Alaskan cod, taco salads, loaded nachos, enchiladas, and quesadillas, with customizable proteins and dietary options including plant-based, vegetarian, vegan, gluten-free, keto, and low-carb. The company is owned by TDMF Holdings, LLC (a Colorado LLC affiliated with REGO Restaurant Group and Quiznos), which holds the Taco Del Mar registered trademark through TDM IP Holder, LLC.

The technology stack is modest and largely outsourced: online ordering is powered by Olo (via a dedicated tacodelmar.olo.com storefront), and the brand runs a mobile loyalty platform called Rippin' Rewards — a tiered program with iOS and Android apps, social-login authentication (Facebook, Apple, Google), and a referral incentive — which is scheduled to be sunset on January 31, 2026 due to POS system updates. There is no public-facing API, no proprietary digital infrastructure, and no AI/ML capabilities disclosed.

Revenue mechanics operate across three streams: (1) franchising — franchise fees and ongoing royalties paid by independently owned and operated franchisees for the right to use the Taco Del Mar brand, operating systems, and menu; (2) system-wide food and beverage sales executed by franchise restaurants; and (3) catering (Hot Bars, Crowd Pleasers platters, and Boxed Lunches) and Build-Your-Own Meal Kits To Go for groups. Pricing is set per franchise location. The customer base is segmented horizontally toward individual consumers seeking quick, customizable Mexican food, with no disclosed enterprise or anchor customers.

Name

Taco Del Mar

Legal name

TDMF Holdings, LLC

Website

https://tacodelmar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Taco Del Mar is a US-Canadian fast-casual franchise brand specializing in Baja-style coastal Mexican cuisine — burritos, signature fish tacos, bowls, salads, and catering — serving individual consumers through independently owned restaurants and digital ordering.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

akta.pro secondary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Fast casual dining
• Mexican cuisine
• Restaurant franchise
• Loyalty program
• Catering services

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees and Royalty Revenue: Taco Del Mar generates revenue through franchise fees from independent franchise owners who operate restaurants under the brand. Franchisees pay ongoing royalties and fees for the right to use the Taco Del Mar brand, operating systems, and menu.
2. Direct Food and Beverage Sales: Company earns revenue through food and beverage sales at franchised locations. Products include burritos, tacos, bowls, salads, nachos, enchiladas, and quesadillas with various protein options.
3. Catering Services: Catering services including Hot Catering Bars, Crowd Pleasers (platters and trays), and Boxed Lunches for events ranging from office meetings to large parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Taco Del Mar is a fast-casual restaurant franchise specializing in coastal Baja-inspired Mexican cuisine, operating through independently owned and operated franchise locations in the U.S. and Canada. Its core food offerings include made-to-order burritos, signature Rippin Fish Tacos, Baja bowls, taco salads, loaded nachos, enchiladas, and quesadillas with customizable proteins and dietary options. Supporting services include a tiered Rippin' Rewards loyalty program with mobile app, online ordering via the Olo platform, and event catering (Hot Bars, Crowd Pleasers, Boxed Lunches).

Product overview

Taco Del Mar is a fast-casual restaurant chain specializing in coastal Mexican cuisine with Baja-inspired flavors. The company operates primarily through independently-owned and operated franchises. The product portfolio centers on made-to-order burritos, tacos (notably the signature Rippin Fish Tacos), burrito bowls, taco salads, loaded nachos, enchiladas, and quesadillas, with customizable proteins including Rippin Fish, Chicken Tinga, Ground Beef, Pulled Pork Carnitas, Shredded Beef, Crispy Shrimp, Spicy Chorizo Hash (Canada only), and Feisty Beyond Beef plant-based crumbles. Supporting the core food service are the Rippin' Rewards loyalty program (with mobile app for iOS/Android), online ordering via Olo, and catering services. The company has been operating for over 30 years since its founding in Seattle.

Differentiator

Problem solved

Functional benefit

Products and services

• Burritos Mission-style burritos available in small (Mondito) or regular size with multiple tortilla options (flour, whole wheat, spinach, tomato basil), filled with rice, beans, protein, cheese, pico de gallo, and toppings. Can be smothered in enchilada sauce or queso. Served to dine-in, takeout, and delivery customers at franchise locations.
• Rippin Fish Tacos The signature product of Taco Del Mar featuring crispy baked Alaskan white fish with cabbage, pico de gallo, and Baja white sauce. Available as soft flour, corn, or crispy taco shells with various proteins. Targeted at consumers seeking Baja-style coastal Mexican cuisine.
• Baja Burrito Bowls Deconstructed burritos served in a bowl with rice, beans, choice of protein, salsa, cheese, and pico de gallo. Offered as a lower-carb alternative to tortilla-wrapped burritos for health-conscious and low-carb consumers.
• Taco Salads Fresh taco salads served in a crispy baked-in-house tortilla shell filled with shredded lettuce, rice, beans, choice of protein, cheese, pico de gallo, and toppings. Served to consumers seeking salad-format Mexican meals.
• Loaded Nachos Crispy tortilla chips loaded with melty baked cheese, rice, beans, and choice of protein, salsa, and toppings such as jalapenos, olives, pico de gallo, and onions. Served as a shareable or individual menu item.
• Enchiladas Enchilada platters featuring two enchiladas with choice of flour or corn tortillas and protein, smothered in tangy enchilada sauce and shredded Monterey and Cheddar cheese, served with Mexican seasoned rice, beans, sour cream, and guacamole. Available as a Taco Combo (1 enchilada + 1 taco).
• Quesadillas Grilled crisp quesadillas available with flour, whole wheat, spinach, or tomato basil tortilla, stuffed with cheese and choice of protein. Served with pico de gallo, guacamole, and queso for dipping.
• Catering Services Corporate and event catering offering three service formats: Hot Catering Bars (Taco Bar, Nacho Bar, Taco Salad Bar, Baja Bowl Bar, Enchiladas) for groups of 20+ guests; Crowd Pleasers including platters and sides (6-Layer Dip, Mini-Burrito Platter, Enchilada Trays, Chips & Salsa); and Boxed Lunches for individual servings. All catering includes necessary serving supplies. Targeted at office meetings, parties, and group events.
• Rippin' Rewards Program A tiered customer loyalty and rewards program that enables members to earn points per dollar spent in-store and online. Members progress through Newbie (8 points/$1), Pro (10 points/$1 after 501 points), and Legend (12 points/$1 after 2,001 points) tiers, and can redeem points for $5 or $10 off rewards. Targeted at repeat Taco Del Mar diners.
• Rippin' Rewards Mobile App A mobile application available on iOS and Android that serves as the primary interface for the Rippin' Rewards loyalty program, enabling members to track points, redeem rewards, receive exclusive offers, and earn bonus points on Mondays and through friend referrals (limit 3). Targeted at loyalty program members and mobile-first diners.
• Online Ordering Online and mobile ordering system powered by Olo, allowing customers to place orders for pickup and delivery from participating Taco Del Mar restaurant locations. Targeted at digital-first consumers seeking convenient at-home or office meal ordering.
• Franchise Program Franchise opportunity for prospective franchisees in the United States and Canada. Taco Del Mar offers flexible restaurant models with various service formats designed to maximize speed while delivering made-to-order food. Targeted at entrepreneurs and small business investors seeking to operate a restaurant under an established brand.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and affiliated.

• OLO.comcoreTechnology or IntegrationOLO.com provides the online ordering platform for Taco Del Mar, enabling customers to place orders online through tacodelmar.olo.com. This integration is essential for the company's digital ordering capabilities.
• REGO Restaurant GroupaffiliatedOthersAffiliated company under the same corporate umbrella as Taco Del Mar and Quiznos. Part of the same parent company structure (REGO Restaurant Group).
• QuiznosaffiliatedOthersAffiliated company under the same corporate umbrella as Taco Del Mar and REGO Restaurant Group. Part of the same parent company structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/taco_del_mar
• Facebookfacebook.com/tacodelmarcorp
• Instagraminstagram.com/official_tacodelmar
• LinkedInlinkedin.com/company/taco-del-mar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taco Del Mar