SUN AUTO TIRE & SERVICE

What SUN AUTO TIRE & SERVICE does

Sun Auto Tire & Service is a private, multi-brand tire and automotive service platform operating 575+ retail storefronts across 26 states under the Sun Auto Network umbrella. The company provides tire sales, replacement, and full automotive repair and maintenance services to individual vehicle owners (its primary segment) and to commercial fleet operators via its SAFE Fleet Program. Its 5,000+ employees and 4,800+ service bays support a transaction-based revenue model spanning tire sales (carrying Goodyear, Firestone, Bridgestone, Continental, Pirelli, Cooper, Kumho, Nokian, and Mickey Thompson), repair services (brakes, engine, transmission, A/C, steering/suspension, diagnostics), and recurring preventive maintenance (oil changes, alignments, battery service, tire rotation).

The company's core technology consists of the Sun360 Digital Vehicle Inspection system — a 50+ point inspection capture workflow — alongside 24/7 online appointment scheduling, a national price-match guarantee system, and a 24-month/24,000-mile nationwide warranty. These tools standardize customer experience across the 50+ acquired local brands (Plaza Tire Service, Sun Devil Auto, TGK Automotive, Greulich's, T.O. Haas, Lamb's Tire, Driver's Edge, Ramona Tire, and many others) that continue operating under their legacy community-facing identities.

The business model is direct-to-consumer retail through owned (not franchised) storefronts, complemented by B2B fleet services. Pricing is transaction-based with promotional discounts and a price-match guarantee on identical in-stock tires. The company has grown from 30 locations in 2017 to 575+ in 2026 via an acquisition-led roll-up strategy, owned since 2021 by private equity firm Leonard Green & Partners. The company is incorporated in Arizona and headquartered in Mesa, AZ.

Name

SUN AUTO TIRE & SERVICE

Legal name

Sun Auto Tire & Service, Inc.

Website

https://sun.auto

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

Sun Auto Tire & Service is a PE-backed multi-brand tire and automotive service platform operating 575+ retail locations across 26 states, providing tire sales, vehicle repair, preventive maintenance, and fleet services to individual consumers and commercial fleet operators nationwide.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive repair services
• Tire replacement services
• Vehicle maintenance services
• Fleet maintenance services
• Auto care centers

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tire Sales: One-time transaction revenue from tire sales across multiple national and premium brands including Goodyear, Firestone, Bridgestone, Continental, Pirelli, Cooper, Kumho, Nokian, and Mickey Thompson. Revenue is transaction-based with customers paying per tire installed.
2. Auto Repair Services: One-time transaction revenue from repair services including brake repairs, engine repair, transmission service, A/C & heating repair, steering & suspension repair, and diagnostic services. Services are priced per job with estimates provided before work begins.
3. Preventive Maintenance: Recurring maintenance services including oil changes, fluid flushes, alignments, battery service, and tire rotation/balance. These services generate repeat transaction revenue on a per-visit basis.
4. Fleet Services: B2B fleet service program (SAFE Fleet Program) providing priority maintenance, repairs, and tire services for business vehicle fleets to minimize downtime and maximize productivity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SUN AUTO TIRE & SERVICE sells tires from major brands (Goodyear, Firestone, Bridgestone, Continental, Pirelli, Cooper, Kumho, Nokian, Mickey Thompson) and provides automotive repair, preventive maintenance, and fleet services through 575+ company-owned retail locations across 26 states. The company operates under 50+ local brands that retain their community identity while benefiting from national scale. Services are delivered through physical storefronts supported by digital inspection and online scheduling technology.

Product overview

Sun Auto Tire & Service operates a multi-brand automotive service platform under the Sun Auto Network umbrella. The company provides tire sales, replacement, and automotive repair services through numerous regional sub-brands including Plaza Tire Service, Sun Devil Auto, TGK Automotive, T.O. Haas Tire, Ramona Tire, and dozens of other acquired brands. Core services include tire replacement, oil changes, brake service, alignments, batteries, and preventive maintenance, all backed by a nationwide warranty. The portfolio spans over 55 brands across multiple U.S. states, unified under a central network with brand-specific locations.

Differentiator

Problem solved

Functional benefit

Brands

• Plaza Tire Service: Tire and automotive service brand, known as the 'Quick Change Artist', serving the Midwest for over 60 years.
• Sun Devil Auto Service
• TGK Automotive
• Greulich's Automotive Repair
• T.O. Haas Tire & Auto
• Lamb's Tire & Automotive
• Driver's Edge Complete Tire & Auto Service
• Ramona Tire & Service Centers
• Tire Works Total Car Care
• Delta World Tire Company
• Evans Tire & Service Centers
• BRAKEmax Tire & Service Center
• Tire Outlet
• Wilhelm Auto Repair & Tires
• GoodGuys Tire & Auto Repair
• Service Street
• Tate Boys Tire & Service
• Boyd's Tire and Service
• Greg's Japanese Auto
• Martin Tire Company
• Kerry's Car Care
• Bruce's Tire & Auto Service
• Hogan and Sons
• Vannoy's Tire
• Fausak
• Arnold Tire & Auto Care
• Family Auto Service and Tire Center
• AA Auto Care
• Toscalito Tire & Automotive
• Barrett
• Borst
• Burlington Automotive
• Reliable Automotive
• Parra Car Care
• Carmerica
• Pride Auto Care
• Car Care Central
• Coopers Auto Repair Specialists
• CheckPoint
• Desert Automotive
• Affordable Tire & Brake Co
• Hindsman and Son
• Martin Automotive
• Max Auto Glass
• McCoy Tire & Auto Care
• Millers
• Oakdale Tire & Auto Care
• Overseas Service Haus Complete Auto Repair
• RoadRunner Lube & Tune
• Ron's Automotive
• Quality Tire & Auto Service

Products and services

• Tire Sales & Replacement One-time transaction service selling and installing tires from major brands including Goodyear, Firestone, Bridgestone, Continental, Pirelli, Cooper, Kumho, Nokian, and Mickey Thompson. Customers pay per tire installed with a 4-tires-in-1-hour service guarantee and Price Match Guarantee on identical in-stock tires from competitors within 25 miles.
• Auto Repair Services One-time transaction repair services including brake repairs, engine repair, transmission service, A/C & heating repair, steering & suspension repair, and diagnostic services. Services are priced per job with estimates provided before work begins, performed by Sun & ASE-certified technicians.
• Preventive Maintenance Services Recurring maintenance services including oil changes, fluid flushes, wheel alignments, battery service, and tire rotation/balance. These services generate repeat transaction revenue on a per-visit basis and include promotional offerings such as $15 off oil changes and $89.99 wheel alignments.
• SAFE Fleet Program B2B fleet service program providing priority maintenance, repairs, and tire services for business vehicle fleets to minimize downtime and maximize productivity. Includes priority service scheduling, maintenance programs, tire management, and account management for commercial accounts.

Quantifiable outcome

• 471 locations earned CARFAX recognition in 2025, with 237 earning the 5X Award for five consecutive years of top-rated service
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Four Corners Property Trust (FCPT)minorOthers · 5 June 2026FCPT acquired 14 Sun Auto Tire & Service properties for $26 million. Properties located in Missouri (8), Arkansas (4), and Illinois (2) are corporate-operated under long-term triple net leases. This represents a sale-leaseback arrangement where Sun Auto continues operating the locations while FCPT owns the real estate.
• Ty Gaynor MotorsportsminorGTM or Marketing Partner · 20 March 2026Sponsorship of NHRA Top Dragster driver Ty Gaynor supporting his 2026 racing season across the NHRA circuit. Partnership includes branding on race cars and emphasizes the company's focus on performance and automotive culture. Gaynor is an 18-year-old third-generation drag racer who won an NHRA national event in 2025.
• Tunnel to Towers FoundationcoreGTM or Marketing Partner · 11 December 2025Giving Tuesday partnership raising $20,000 for the Tunnel to Towers Foundation which supports mortgage-free homes for veterans and first responders. Donation generated through $5 per oil change initiative in collaboration with RelaDyne, supporting America's heroes and veteran homelessness eradication.
• Susan G. KomencoreGTM or Marketing Partner · 2 December 2025National charitable partnership supporting breast cancer research and patient programs. Sun Auto Network stores participated in October fundraising campaign resulting in a $50,000 donation to Komen. Partnership scaled from a local initiative started by Lamb's Tire & Automotive in 2014 to a national program.
• RelaDyneminorGTM or Marketing Partner · 2 December 2025Strategic partner providing support for charitable campaigns including Susan G. Komen donation (matching contribution) and Tunnel to Towers initiative. RelaDyne is the nation's largest seller of lubricants and a market leader in fuel, diesel exhaust fluid, and industrial reliability services.
• Phoenix Suns / Phoenix MercurycoreGTM or Marketing Partner · 13 November 2025Sun Auto Tire & Service became the Official Auto & Tire Service Partner of the Phoenix Suns and Phoenix Mercury. The partnership aims to enhance brand visibility and engage fans through activations and community initiatives. As an Arizona-based company, this partnership strengthens regional brand presence while reaching a broad sports audience.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pep Boys: Owned by Icahn Automotive Group, Pep Boys operates full-service tire and auto service centers offering tires, alignments, brakes, oil changes and repairs — directly comparable service mix to Sun Auto.
• Discount Tire: One of the largest US tire retailers with over 1,100 locations. Directly competes on tire sales, mounting/balancing, and rotations; similar national footprint but more tire-pure than Sun Auto's broader repair offering.
• Midas International: Franchised auto service chain focused on tires, brakes, alignments, and exhaust; comparable service offering and target customer, though franchise-led versus Sun Auto's company-owned model.
• TBC Corporation: Wholly-owned subsidiary of Michelin that operates Big O Tires, Tire Kingdom, and NTB — directly comparable multi-brand tire and auto service retail platforms with national buying power and franchised/dealer locations.
• Monro, Inc. Operates a national chain of company-owned tire and auto service centers (Monro Auto Service and Tire, Mr. Tire, Tire Choice) directly competing with Sun Auto in tire sales, alignments, brakes, and general repair across many of the same US markets.

Emerging players

• Christian Brothers Automotive: Fast-growing franchised full-service auto repair chain with 200+ US locations, competing for the same consumer trust and convenience narrative as Sun Auto but with a franchise model.

Others

• AutoZone: Largest US retailer of aftermarket automotive parts; an indirect competitor where consumers do DIY repairs instead of paying for Sun Auto's installation and service work, particularly impacting the maintenance/DIY crossover.
• Costco Wholesale (Auto Program): Sells tires and basic installation at scale across hundreds of warehouse locations, representing the big-box price-disciplined competitor that pressures Sun Auto's tire pricing and forces its price match guarantee.

Broad incumbents

• Bridgestone Retail Operations (Firestone Complete Auto Care): Owned by Bridgestone Americas, operates 2,200+ Firestone and Wheel Works locations combining tire sales with full mechanical service; a broader incumbent with similar service menu and warranty-driven positioning.
• Goodyear Tire & Rubber Company (Retail): Major tire manufacturer with a large company-owned retail/service network across the US; broader incumbent in the same category with both product supply and service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gbautosvc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUN AUTO TIRE & SERVICE