NaturallyCurly
NaturallyCurly is an Austin-based content and community platform under Beautycon that educates consumers with curly, wavy, coily, and loc'd hair on curl care, styling, and product discovery through editorial articles, the Curl Pattern Quiz, annual awards, and live events.
- Company typePrivate
- Founded1998
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What NaturallyCurly does
NaturallyCurly is a content and media platform focused on curly, wavy, coily, and loc'd hair care education and product discovery, founded in 1998 and headquartered in Austin, Texas. The platform serves consumers with curl patterns ranging from 1A (fine/straight) through 4C (coily), plus the locs community, addressing pain points around finding appropriate products, understanding curl patterns, building regimens, and managing concerns such as frizz, hair growth, hair loss, and scalp care. Core products include the Curl Pattern Quiz (an interactive classifier enabling personalized recommendations), Texture Tales (editorial storytelling), Texture on the Runway (a live event series), Leaders in Curl (founder and brand profiles), the Best of the Best annual awards, Ask a Curl Expert (advisory Q&A), and the Manestays product review series. The platform does not rely on proprietary AI or ML technology; it functions as an editorial and community property built on a taxonomy of texture-specific content verticals.\n\nThe business operates under a content-led go-to-market model within the Beautycon media umbrella, reaching consumers through editorial articles, the interactive quiz, email newsletters, and live events. Revenue is generated through advertising, sponsored content, and affiliate partnerships with hair care brands, with no consumer-facing pricing and no disclosed subscription or marketplace fees. NaturallyCurly serves as a default discovery and authority channel within the $2.9B (2022) Black hair care market projected to reach $4.5B by 2032, profiling emerging and Black-owned brands and curating Best of the Best award winners that influence consumer purchase decisions. The company is private, has 11-50 employees, and functions as an integrated brand within Beautycon's portfolio rather than as an independently capitalized entity; no standalone funding rounds, revenue, or headcount trends are publicly disclosed.
NaturallyCurly firmographics
Firmographics- Name
- NaturallyCurly
- Legal name
- NaturallyCurly
- Website
- https://naturallycurly.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NaturallyCurly is an Austin-based content and community platform under Beautycon that educates consumers with curly, wavy, coily, and loc'd hair on curl care, styling, and product discovery through editorial articles, the Curl Pattern Quiz, annual awards, and live events.
- Ownership category
- akta.pro rank
NaturallyCurly industry classification
Industry- Product category
- Beauty and Personal Care Media
- NAICS
- All Other Miscellaneous Schools and Instruction (611699)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Ethnic & Textured Haircare (CRABABAL)
- akta.pro secondary industry
- Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)
Keywords
Where NaturallyCurly is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
NaturallyCurly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Content or Marketing, Technology or R&D, Operations
Revenue model
- Content and Advertising: NaturallyCurly operates as a media and content platform, likely generating revenue through advertising, sponsored content, and affiliate partnerships with hair care brands featured on the platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
NaturallyCurly product offering
Product offeringCore offering
NaturallyCurly is a content and media platform that provides curly and textured hair education, product discovery tools, expert advice, and community programming for consumers with curl patterns 1A through 4C and Locs. Its core offerings include the interactive Curl Pattern Quiz, editorial article and product review content (including the Manestays review series), expert Q&A via Ask a Curl Expert, and community-driven editorial series such as Texture Tales, Leaders in Curl, and Texture on the Runway, along with an annual Best of the Best awards program. The platform operates as a free, ad-supported site linking consumers to third-party hair care brands and products.
Product overview
NaturallyCurly is a content and media platform under Beautycon that provides curly hair education, community resources, and product discovery tools. The platform centers on its Curl Pattern Quiz for identifying hair types (1A-4C), complemented by editorial content series (Texture Tales, Leaders in Curl, Texture on the Runway), an annual Best of the Best Awards program, and the Ask a Curl Expert advisory feature. The product reviews section covers hair care products including cleansers, moisturizers, styling tools, and ingredients. The site organizes content across hair concerns (Frizz, Hair Growth, Hair Loss, Scalp Care), curl care techniques (Braids, Color, Haircuts, Locs, Straightening), and lifestyle topics (Business, Celebrities, Trends).
Differentiator
Problem solved
Functional benefit
Brands
- Texture Tales: Editorial content series featuring textured hair stories and profiles
- Texture on the Runway
- Leaders in Curl
- Best of the Best
- Ask A Curl Expert
Companies that use NaturallyCurly
Customer profileSegments1 record
Ideal customer profiles1 record
NaturallyCurly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NaturallyCurly partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
NaturallyCurly competitors and assessment
Company assessmentDirect peers
- Curlsmith: Curly and textured hair care brand with strong content, recipe-driven products, and a community-first marketing approach. Comparable to NaturallyCurly in targeting the same curl-type consumer with curated education and product offerings.
- Carol's Daughter: Long-standing textured hair care brand (now under L'Oréal) with founder storytelling and educational content around Black hair care. Comparable as an established textured-hair authority combining products with editorial-style content.
- Pattern Beauty: Textured hair care brand from Tracee Ellis Ross with educational content focused on curly and coily hair types. Directly comparable as a brand-content hybrid targeting the same NaturallyCurly audience with both products and editorial.
- DevaCurl: Major curly hair care product brand with educational content and ambassador programs. Directly comparable to NaturallyCurly because both target consumers with textured/curly hair through product curation, education, and community content.
- Mielle Organics: Fast-growing textured hair care brand with strong educational content and community presence, particularly in the multicultural hair care segment. Comparable as a brand-content operator serving NaturallyCurly's core audience.
Broad incumbents
- The Zoe Report: Beauty and lifestyle digital media brand with editorial coverage and affiliate commerce. Comparable as a content-driven beauty platform competing for the same audience attention and brand partnerships in beauty content.
- Byrdie: Large beauty editorial platform covering haircare, skincare, and broader beauty categories. Comparable as a content-led beauty media property that competes for the same advertiser dollars and audience attention as NaturallyCurly, but at significantly broader scale.
- Refinery29: Large lifestyle and beauty digital media platform. Comparable to NaturallyCurly in content-led monetization through advertising and affiliate commerce targeting beauty consumers, though operating at a broader category and audience scale.
- Allure: Established mainstream beauty magazine and digital media property with deep product review and award programs. Comparable to NaturallyCurly in editorial model and annual awards (Best of Beauty), but at much larger scale and broader category coverage.
Emerging players
- Hypebae: Digital media platform covering beauty, fashion, and lifestyle with a youth-focused audience. Comparable to NaturallyCurly as a beauty content property, though broader in scope and with a different demographic skew.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NaturallyCurly social profiles
Digital presenceNaturallyCurly financial estimates
Financial estimateRevenue estimate
Valuation estimate
NaturallyCurly leadership team
Management profileNumber of profiles
Profiles2 records
NaturallyCurly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NaturallyCurly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NaturallyCurly
What does NaturallyCurly do?
NaturallyCurly is a content and media platform that provides curly and textured hair education, product discovery tools, expert advice, and community programming for consumers with curl patterns 1A through 4C and Locs. Its core offerings include the interactive Curl Pattern Quiz, editorial article and product review content (including the Manestays review series), expert Q&A via Ask a Curl Expert, and community-driven editorial series such as Texture Tales, Leaders in Curl, and Texture on the Runway, along with an annual Best of the Best awards program. The platform operates as a free, ad-supported site linking consumers to third-party hair care brands and products.
Is NaturallyCurly a public or private company?
NaturallyCurly is a private company. It is classified as corporate owned and is currently operating.
When was NaturallyCurly founded?
NaturallyCurly was founded in 1998. It employs 11 to 50 people.
Where is NaturallyCurly based?
NaturallyCurly is headquartered in Austin, United States, in the North America region.
How does NaturallyCurly make money?
One revenue line is on record: content and Advertising.
Who are NaturallyCurly's main competitors?
Direct peers on record are Curlsmith, Carol's Daughter, Pattern Beauty, DevaCurl and Mielle Organics. Broad incumbents are The Zoe Report, Byrdie, Refinery29 and Allure. Hypebae is listed as an emerging player.
Does NaturallyCurly have an API?
No public API is recorded for NaturallyCurly.
What industry is NaturallyCurly in?
NaturallyCurly's product category is Beauty and Personal Care Media. Its primary akta.pro industry code is CRABABAL, Ethnic & Textured Haircare, with a secondary code of HSALAAAH, Textured Hair & Protective Styling (Braids/Twists/Locs). Its NAICS code is 611699 and its SIC code is 8200.