Mago

What Mago does

Mago S.A. is a Polish manufacturer and integrator of retail and warehouse equipment, founded in 1989 and headquartered in Nadarzyn near Warsaw, publicly listed on the Warsaw Stock Exchange (WSE:MAG). The company designs, produces, and installs a broad portfolio spanning store shelving systems (CX25, POLA05, POLA+), warehouse racking (HX, NX, HD, cantilever), checkout counters (MARK, MODULO, MINI, QUBE, SPINAKERR dual-function), point-of-sale materials, and an emerging layer of smart retail technology including the AI-enabled Clever smart cart, the CLEVER Retail Media platform, Nexto self-service store concepts, electronic shelf labels, digital store maps, and the GlassBox intelligent vending machine. Production is carried out at three owned factories in Nadarzyn, Rawa Mazowiecka (MGL), and Kaliningrad, supported by 45+ international certifications including ISO 9001, TÜV, GS, and European Racking Federation membership.

Mago sells primarily to large European retail chains and warehouse operators through a direct B2B project model combined with international branch offices in France, Germany, Ukraine, and Russia, and a distributor network spanning more than 20 countries. Revenue is generated principally through hardware sales of shelving, racking, and checkout solutions, supplemented by digital retail technology deployment, installation and design services, and — as of 2026 — strategic entry into the energy storage market via partnerships with Ekovoltis and Efficient Power. Pricing is project-based and custom, with no public price list; contracts typically span multi-year store rollout programs. The customer base includes Auchan, Carrefour, Leroy Merlin, Biedronka, Decathlon, Tesco, Intermarché, Castorama, MediaMarkt, Empik, Bricomarche, ID Logistics, and SPAR, among others, with the most recent flagship installations being a 10,000+ m² Leroy Merlin in Wałbrzych, a 28,000-SKU Bricomarche in Syców, a B&M store in Narbonne, and a PRAKTIS DIY store in Sofia.

The group employs approximately 875 specialists and is led by Paweł Ziębaczewski, President of the Management Board. Mago pursues a platform-plus-modules strategy, layering Clever AI-powered carts, retail media, self-service stores, and energy storage onto a foundation of physical equipment manufacturing, with the explicit goal of moving from a pure hardware vendor to an integrated retail technology and infrastructure provider across Europe.

Name

Mago

Legal name

Mago S.A.

Website

https://mago.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Mago S.A. is a Polish manufacturer and integrator of retail and warehouse equipment, serving major European retail chains with shelving systems, checkout counters, warehouse racking, and emerging smart retail and energy storage technologies. Publicly listed on the Warsaw Stock Exchange (WSE:MAG).

Ownership category

akta.pro rank

Headquarters

HQ city

Nadarzyn

HQ country

Poland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Equipment & Shelving Systems: Design, manufacture, and sale of store shelving systems (CX25, POLA05, NX), warehouse pallet racks (HX), integration racks, cantilever racks, and outdoor storage racks. Revenue generated through project-based sales to retail chains and independent stores.
2. Checkout Counters & Payment Zone Solutions: Production and sale of traditional checkout counters (MARK, MODULO, MINI lines), self-service checkouts (QUBE), dual-function checkouts (SPINAKERR), and customer flow management systems (OQS single-queue system).
3. Digital Retail Technology (CLEVER, Nexto): Sale and deployment of intelligent retail technologies including Clever smart carts, Nexto self-service stores (Nexto Store, Nexto Select, Nexto Display), electronic shelf labels, digital store maps, and retail media platforms. Includes software, hardware, and after-sales support services.
4. Installation, Design & Project Services: Full-service project delivery including spatial analysis, 3D visualization, detailed design, production, logistics, on-site installation (day and night), and post-sale service and inspection. Services provided as part of integrated equipment projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mago designs, manufactures, and installs shop and warehouse equipment for retail chains and industrial operators, including modular store shelving systems (CX25, POLA, NX), warehouse pallet and high-bay racks (HX, NX, HD), and checkout counter solutions (MARK, MODULO, MINI, QUBE). The company also delivers integrated digital retail technologies such as the Clever smart shopping cart with mobile self-checkout, the CLEVER Retail Media platform, the Nexto automated self-service store family, and the GlassBox intelligent vending machine, complemented by full project-based services from spatial design and 3D visualization to logistics, on-site installation, and post-sale inspection.

Product overview

MAGO is a Polish retail and warehouse equipment manufacturer offering an integrated portfolio of shelving systems (CX25, POLA05 for retail; HX, NX, HD for warehouses), checkout solutions (MARK, MODULO, MINI, QUBE, dual-function), and smart retail technology (Clever cart with mobile self-checkout and Retail Media, Nexto automated store concepts, GlassBox vending machines). The company operates on a platform-plus-modules model: core physical products (shelving, checkout counters, warehouse racks) serve as the foundation, with technology add-ons (Clever AI-powered carts, digital store management, electronic labels, energy storage) expanding functionality. Production facilities are located in Nadarzyn and Rawa Mazowiecka, Poland, with international branches in France, Germany, Ukraine, Russia, and Kaliningrad. The company serves major retailers including Carrefour, Leroy Merlin, Auchan, Decathlon, Biedronka, and Senukai across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• CLEVER: Retail Media platform that transforms shopping carts into intelligent customer communication tools, featuring digital signage and personalized marketing capabilities.
• MAGO NX
• MAGO CX
• POLA
• QUBE
• MARK
• MODULO
• NEXTO
• GlassBox
• MAGO Group Energy Storage

Products and services

• Store Shelving Systems (CX25, POLA) Modular retail shelving systems including CX25 (perforation 25) and POLA (perforation 50) base constructions with accessories covering fresh food, alcohol, cosmetics, clothing, electronics, garden, DIY, and home décor verticals, sold to retail chains and specialty stores.
• MAGO NX Shelving System Versatile racking system that combines pallet storage capacity with retail display functionality, enabling combined sales and storage zones in a single installation, certified by TÜV and meeting PN-EN 15512 standard.
• Warehouse Pallet Racking (HX, HD) High-bay pallet racking systems including HX series (TÜV-certified) and HD outdoor storage racking plus cantilever racks and seismic zone solutions, supplied to logistics and industrial warehouse operators.
• Checkout Counters (MARK, MODULO, MINI) Traditional cashier checkout counters in MARK, MODULO, and MINI lines with accessories, plus SPINAKERR dual-function sliding head and QUBE modular self-service checkout, sold to retailers for payment zone build-outs.
• Clever Smart Cart (Mobile Self-Checkout) Mobile self-checkout shopping cart with integrated scanner, multi-function touchscreen, certified scales, 17-hour battery life, LED status indicators, and wireless charging, combined with AI scanless product classification for unpackaged items.
• CLEVER Retail Media Platform Intelligent digital signage platform integrated with shopping carts, enabling personalized and contextual in-store communication, customer heatmaps, and data on shopping behavior for retailers seeking new in-store advertising revenue.
• GlassBox Intelligent Vending Machine Freestanding automated vending machine designed for products in glass packaging with a unique engineered dispensing head that safely handles fragile glass containers, modular construction for SKU flexibility, and 360° software support.
• Nexto Self-Service Store Family (Store, Select, Display) Nexto Store, Nexto Select, and Nexto Display provide automated, fully self-service retail concepts including 24/7 unmanned shops, automated self-service, and self-service display cabinets for retailers and convenience operators.
• Self Service Convenience Point Modular, compact self-service point for quick-access retail in high-traffic locations such as shopping centers, gas stations, hotels, and train stations.
• Energy Storage Systems Energy storage solutions developed in partnership with Ekovoltis and Efficient Power, supporting grid stability and renewable energy integration, with first commercial operations scheduled for Q4 2026.

Quantifiable outcome

• Energy storage commercial operations planned for Q4 2026, supporting grid stability and renewable energy integration
• +3 more outcomes

Named customers31 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• EkovoltiscoreStrategic or Co-development Partner · 3 June 2026Ekovoltis is the operational partner responsible for managing and optimizing the energy storage facility. The company brings extensive expertise in system services, balancing services, energy asset qualification, and preparing units for effective functioning in the energy market. Ekovoltis's experience from larger energy projects forms a critical foundation for the success of this investment.
• Efficient PowercoreTechnology or Integration · 3 June 2026Efficient Power serves as the complete technology provider for the energy storage project, responsible for project execution and delivering the full technological solution including the necessary infrastructure and energy storage technology. The company is the key technology partner enabling MAGO Group's entry into the energy storage market.
• NMK ElectronicsflagshipChannel Partner/ Reseller/ Distributor · 1 April 2026NMK Electronics, a Dubai-based unified communications provider, partnered with Mago to integrate Mago's collaboration platform (content sharing, digital whiteboarding, and workflow tools) into its unified communications portfolio in the Middle East. NMK plans to focus on demonstrations, training, and deployments across the region as it positions software-driven meeting solutions as a core component of modern workplace design.
• PSDS Ltd.coreChannel Partner/ Reseller/ Distributor · 27 May 2025PSDS Ltd. is the official distributor of MAGO solutions on the Bulgarian market. The company partnered with Mago for the complete fit-out of the new PRAKTIS DIY store in Sofia, Bulgaria, representing a long-term distribution and implementation partnership.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Tegro (Tegometall): Swiss-German manufacturer of modular retail shelving and shop-fitting systems. Direct competitor in modular shelving (CX25/POLA equivalent) for grocery, DIY, and specialty retail — overlapping customer profiles and product architecture.
• Wanzl: German-headquartered global manufacturer of shop equipment, shelving, checkout solutions, and customer-flow systems for retail and airports. Closely overlaps Mago's portfolio of store fixtures, checkout counters, and trolley/cart systems, serving the same European retail-chain customer base.
• Kesseböhmer: German family-owned manufacturer of retail shelving, storage systems, and in-store fittings. Comparable mid-sized European player with a similar mix of metal shelving and store-fixture engineering for grocery and DIY formats.
• Gondella: European (Hungarian-headquartered) manufacturer of retail shelving and warehouse racking. Competes directly with Mago in Central and Eastern Europe on modular shelving and pallet-racking systems for grocery and DIY chains.
• NEDCON: Netherlands-based manufacturer of pallet racking and warehouse storage systems. Directly comparable to Mago's HX and HD warehouse racking lines for distribution centers and logistics operators.

Broad incumbents

• SSI Schäfer: Large global intralogistics company offering pallet racking, automated storage, and warehouse solutions. Overlaps with Mago's high-bay racking business and competes for the same ID Logistics-class warehouse customers, but at meaningfully larger scale and broader scope.
• Bizerba: German manufacturer of retail scales, price-weighing systems, checkout, and in-store digital solutions. Overlaps with Mago's smart-cart (Clever) certified scales, checkout-counter integrations, and food-retail technology stack.
• Diebold Nixdorf: Global provider of self-checkout, payment, and retail-technology solutions. Overlaps with Mago's QUBE self-service checkout, SPINAKERR dual-function head, and checkout-counter portfolio for large-format retailers.

Emerging players

• StrongPoint: Nordic retail-technology specialist focused on electronic shelf labels, in-store picking, and checkout automation. Comparable to Mago's electronic shelf labels, picking cart, and self-service solutions in grocery and convenience retail.
• VusionGroup (SES-imagotag): European leader in electronic shelf labels and in-store digital infrastructure. Overlaps with Mago's electronic shelf labels and digital store-map product line and competes for the same retailer technology budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MAGOintegrator
• Facebookfacebook.com/MAGO.Shopfitting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mago