ADSS London

What ADSS London does

ADSS London operates as the UK presence of ADS Securities L.L.C – S.P.C, a UAE-headquartered multi-asset online trading broker founded in Abu Dhabi in 2010. The firm is regulated by the UAE Capital Market Authority under Category 1 License No. 305027 (covering trading, clearing, international markets, OTC derivatives, and financial products dealing) and Category 5 License No. 20200000217 (Introduction), and it has held ISO/IEC 27001 information security certification since 2013. ADSS combines a proprietary cloud-native trading platform with third-party MetaTrader 4 and MetaTrader 5 integrations, all sharing identical market access and execution across forex, equities, indices, commodities, cryptocurrencies, and bonds.

The product surface spans more than 3,000 instruments via CFDs alongside direct stock investing in US and UAE markets through ADX and DFM. Pricing is tiered across Classic ($100 minimum), Elite ($25,000 minimum, 25% lower spreads, dedicated Senior Manager), and Pro (spreads from zero, dedicated RM and Sales Trader) accounts, with leverage up to 500:1 on FX and major indices. Retail clients face no commissions on CFD or stock trades, no deposit or withdrawal fees, and can earn monthly cash rebates of up to $15,000 through the High-Volume Rebate Program above $50M in monthly notional volume. Institutional clients access ultra-low-latency FX and metals liquidity, bespoke margin terms, FIX API connectivity, and multi-venue ECN access via prime broker relationships with Standard Chartered and NatWest Markets.

Revenue is generated primarily through bid-ask spreads on CFDs, payment for order flow and exchange rebates on zero-commission stock investing, the High-Volume Rebate Program, tiered account economics, and institutional liquidity and broker-to-broker white-label services. ADSS also publishes an Insights Terminal sub-brand and distributes across web, iOS, Android, and desktop. The source data contains no disclosed revenue, ARR, or external funding; the firmographic headcount of 1-10 reflects only the UK ADSS London entity rather than the consolidated MENA operation.

Name

ADSS London

Legal name

ADS Securities L.L.C – S.P.C

Website

https://adss.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ADSS London is the UK arm of ADS Securities, an Abu Dhabi-headquartered, CMA-regulated multi-asset online broker serving retail traders, institutional clients, and retail brokers with CFD trading and direct stock investing across forex, equities, indices, commodities, cryptos, and bonds.

Ownership category

akta.pro rank

Product category

Online Trading Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

FX Request-for-Quote (RFQ) Venues (FSAFADAI)

akta.pro secondary industries

Retail FX/CFD Broker Trading Venues (FSAFADAD), Institutional Multi-Asset Trading Platforms (OTC/RFQ) (FSAFAEAB), OTC Derivatives Execution Platforms (SEF/OTF/Swap Execution) (FSAFANAE)

Keywords

• Retail forex trading
• CFD brokerage services
• Multi-asset trading platform
• Institutional FX liquidity
• Online trading broker

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. CFD Trading Spreads: Primary revenue from bid-ask spreads on CFD instruments across forex, indices, equities, commodities, and cryptos. No commission charged on CFD trades for retail clients. Spreads from zero on EUR/USD, competitive pricing on major instruments.
2. Zero-Commission Stock Investing: Revenue generation through payment for order flow and exchange rebates rather than direct commissions. Clients invest in US and UAE stocks and ETFs commission-free; exchange fees are rebated monthly as CFD trading credits.
3. Tiered Account Fees: Classic ($100 min deposit, market spreads), Elite ($25,000 min deposit, 25% lower spreads, dedicated manager, elite events), and Pro (spreads from zero pips, low commissions, RM + sales trader) account tiers with differentiated pricing.
4. Institutional Liquidity Services: Bespoke pricing and liquidity solutions to retail brokers combining proprietary ADSS liquidity with Tier-1 bank and non-bank providers. Multi-asset execution, API connectivity, and prime brokerage services with competitive margins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ADSS is a CMA-regulated multi-asset online broker providing retail and institutional clients with CFD trading across forex, equities, indices, commodities, cryptocurrencies, and bonds, plus direct stock investing in UAE (ADX/DFM) and US markets. Services are delivered through three platforms—the proprietary cloud-native ADSS Platform, MetaTrader 5, and MetaTrader 4—and span tiered retail accounts, a high-volume rebate programme, institutional FX/metals liquidity, prime brokerage, and white-label broker-to-broker solutions.

Product overview

ADSS is a UAE-regulated online trading broker offering a multi-platform portfolio centered on three distinct trading platforms: the proprietary ADSS Trading Platform (cloud-native, 15 timeframes, 68 technical indicators), MetaTrader 5 (multi-asset with MQL5 automated trading, 21 timeframes, 38 indicators), and MetaTrader 4 (classic forex-focused, MQL4 EAs, 30 indicators). The core offering provides CFD trading across forex (60+ pairs), equities (3000+ stocks), indices, commodities, cryptocurrencies, and bonds, alongside direct stock investing in UAE and US markets. Account tiers (Classic, Elite, Pro) serve retail and institutional clients with leverage up to 500:1 on FX, along with a High-Volume Rebate Program for active traders. Institutional services include bespoke FX/metals liquidity, FIX API connectivity, prime brokerage, and broker-to-broker white-label solutions. All platforms share identical market access and execution quality through the same liquidity providers.

Differentiator

Problem solved

Functional benefit

Products and services

• ADSS Trading Platform Proprietary cloud-native trading platform offering multi-asset CFD trading (forex, stocks, indices, commodities, cryptos, bonds) and direct stock investing. Features integrated risk management, one-click trading on mobile and web, 15 timeframes, 68 technical indicators, 38 analytical objects, and 6 pending order types. Built for retail and professional traders in MENA and globally.
• MetaTrader 5 (MT5)

Quantifiable outcome

• UAE stocks delivered over 60% growth in 2025 with gains up to 130% since IPOs for companies like Salik and ADNOC

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Dubai Financial Market (DFM)coreTechnology or Integration · 22 April 2026ADSS has added direct access to Dubai Financial Market listed securities, expanding the range of UAE stocks available to clients. This reflects broader trends of UAE capital markets becoming more accessible with increased connectivity between brokers, exchanges, and investors.
• Standard CharteredcoreTechnology or IntegrationPrime broker providing institutional clients connectivity to ADSS liquidity. Enables non-disclosed and semi-disclosed trading through Standard Chartered's infrastructure.
• NatWest MarketscoreTechnology or IntegrationPrime broker providing institutional clients alternative connectivity to ADSS liquidity. Supports institutional trading operations and prime brokerage services.
• UAEPGS (UAE Payment Gateway System)coreTechnology or IntegrationOnly broker in UAE using UAEPGS, the transfer payment gateway from the Central Bank of the UAE. Enables fastest fund processing for UAE bank account holders. UAE residents can also apply with UAE Pass for streamlined account opening.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Saxo Bank: Saxo is a global multi-asset broker offering FX, equities, commodities, and CFDs across multiple regions. Directly comparable to ADSS's multi-asset proposition and white-label B2B liquidity offering, though operating at much larger scale across more geographies.
• IG Group: IG is a global CFD and spread betting broker with institutional liquidity services. Comparable to ADSS's retail CFD focus plus institutional liquidity business, though much larger and listed.
• Interactive Brokers: Interactive Brokers is a global multi-asset broker serving retail and institutional clients with deep multi-asset access. Comparable to ADSS in asset coverage (forex, stocks, commodities, cryptos) and institutional sophistication.

Direct peers

• OANDA: OANDA is a multi-asset FX/CFD broker with proprietary technology and institutional liquidity provision. Directly comparable to ADSS's spread-based FX/CFD revenue model and proprietary trading platform strategy.
• FXCM: FXCM is a retail FX/CFD broker offering MT4, MT5, and proprietary platforms with institutional liquidity services. Closely mirrors ADSS's three-platform strategy (ADSS + MT4 + MT5) and white-label broker-to-broker offering.
• Pepperstone: Pepperstone is an Australian-origin multi-asset CFD broker with strong institutional liquidity services. Comparable to ADSS in MT4/MT5 offering, tight spreads, and serving both retail traders and brokers needing institutional liquidity.
• IC Markets: IC Markets is an ECN-focused multi-asset broker with MT4/MT5 and proprietary platforms targeting active traders. Directly comparable to ADSS's emphasis on competitive spreads, algorithmic trading via EAs, and institutional-grade execution.
• XS.com: XS.com is a global multi-asset broker with MENA presence offering CFDs across forex, stocks, commodities, and crypto. Comparable to ADSS in asset coverage, retail focus, and emerging-markets footprint.
• eToro: eToro is a commission-free multi-asset broker with social trading features serving retail clients globally. Comparable to ADSS in zero-commission retail proposition and broad asset access, though serving different geographies primarily.

Regional players

• Dubai Financial Market: DFM is the UAE exchange operator and a direct integration partner of ADSS for UAE stock investing. Comparable as a regional trading venue and counterparty in the MENA equities ecosystem where ADSS operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/adsslondon
• YouTubeyoutube.com/user/adssFX
• Facebookfacebook.com/adss
• LinkedInlinkedin.com/company/adss-london
• Instagraminstagram.com/adss

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADSS London