ADSS London
ADSS London is the UK arm of ADS Securities, an Abu Dhabi-headquartered, CMA-regulated multi-asset online broker serving retail traders, institutional clients, and retail brokers with CFD trading and direct stock investing across forex, equities, indices, commodities, cryptos, and bonds.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ADSS London does
ADSS London operates as the UK presence of ADS Securities L.L.C – S.P.C, a UAE-headquartered multi-asset online trading broker founded in Abu Dhabi in 2010. The firm is regulated by the UAE Capital Market Authority under Category 1 License No. 305027 (covering trading, clearing, international markets, OTC derivatives, and financial products dealing) and Category 5 License No. 20200000217 (Introduction), and it has held ISO/IEC 27001 information security certification since 2013. ADSS combines a proprietary cloud-native trading platform with third-party MetaTrader 4 and MetaTrader 5 integrations, all sharing identical market access and execution across forex, equities, indices, commodities, cryptocurrencies, and bonds.
The product surface spans more than 3,000 instruments via CFDs alongside direct stock investing in US and UAE markets through ADX and DFM. Pricing is tiered across Classic ($100 minimum), Elite ($25,000 minimum, 25% lower spreads, dedicated Senior Manager), and Pro (spreads from zero, dedicated RM and Sales Trader) accounts, with leverage up to 500:1 on FX and major indices. Retail clients face no commissions on CFD or stock trades, no deposit or withdrawal fees, and can earn monthly cash rebates of up to $15,000 through the High-Volume Rebate Program above $50M in monthly notional volume. Institutional clients access ultra-low-latency FX and metals liquidity, bespoke margin terms, FIX API connectivity, and multi-venue ECN access via prime broker relationships with Standard Chartered and NatWest Markets.
Revenue is generated primarily through bid-ask spreads on CFDs, payment for order flow and exchange rebates on zero-commission stock investing, the High-Volume Rebate Program, tiered account economics, and institutional liquidity and broker-to-broker white-label services. ADSS also publishes an Insights Terminal sub-brand and distributes across web, iOS, Android, and desktop. The source data contains no disclosed revenue, ARR, or external funding; the firmographic headcount of 1-10 reflects only the UK ADSS London entity rather than the consolidated MENA operation.
ADSS London firmographics
Firmographics- Name
- ADSS London
- Legal name
- ADS Securities L.L.C – S.P.C
- Website
- https://adss.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ADSS London is the UK arm of ADS Securities, an Abu Dhabi-headquartered, CMA-regulated multi-asset online broker serving retail traders, institutional clients, and retail brokers with CFD trading and direct stock investing across forex, equities, indices, commodities, cryptos, and bonds.
- Ownership category
- akta.pro rank
ADSS London industry classification
Industry- Product category
- Online Trading Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- FX Request-for-Quote (RFQ) Venues (FSAFADAI)
- akta.pro secondary industries
- Retail FX/CFD Broker Trading Venues (FSAFADAD), Institutional Multi-Asset Trading Platforms (OTC/RFQ) (FSAFAEAB), OTC Derivatives Execution Platforms (SEF/OTF/Swap Execution) (FSAFANAE)
Keywords
Where ADSS London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ADSS London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- CFD Trading Spreads: Primary revenue from bid-ask spreads on CFD instruments across forex, indices, equities, commodities, and cryptos. No commission charged on CFD trades for retail clients. Spreads from zero on EUR/USD, competitive pricing on major instruments.
- Zero-Commission Stock Investing: Revenue generation through payment for order flow and exchange rebates rather than direct commissions. Clients invest in US and UAE stocks and ETFs commission-free; exchange fees are rebated monthly as CFD trading credits.
- Tiered Account Fees: Classic ($100 min deposit, market spreads), Elite ($25,000 min deposit, 25% lower spreads, dedicated manager, elite events), and Pro (spreads from zero pips, low commissions, RM + sales trader) account tiers with differentiated pricing.
- Institutional Liquidity Services: Bespoke pricing and liquidity solutions to retail brokers combining proprietary ADSS liquidity with Tier-1 bank and non-bank providers. Multi-asset execution, API connectivity, and prime brokerage services with competitive margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Classic Account - Entry tier with $100 minimum deposit |
| Hybrid | Pay-as-you-go | Elite Account - Premium tier with $25,000 minimum deposit |
| Hybrid | Pay-as-you-go | Pro Account - Professional tier with spreads from zero pips |
| Transaction based/ take rate | Monthly | High-Volume Rebate Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ADSS London product offering
Product offeringCore offering
ADSS is a CMA-regulated multi-asset online broker providing retail and institutional clients with CFD trading across forex, equities, indices, commodities, cryptocurrencies, and bonds, plus direct stock investing in UAE (ADX/DFM) and US markets. Services are delivered through three platforms—the proprietary cloud-native ADSS Platform, MetaTrader 5, and MetaTrader 4—and span tiered retail accounts, a high-volume rebate programme, institutional FX/metals liquidity, prime brokerage, and white-label broker-to-broker solutions.
Product overview
ADSS is a UAE-regulated online trading broker offering a multi-platform portfolio centered on three distinct trading platforms: the proprietary ADSS Trading Platform (cloud-native, 15 timeframes, 68 technical indicators), MetaTrader 5 (multi-asset with MQL5 automated trading, 21 timeframes, 38 indicators), and MetaTrader 4 (classic forex-focused, MQL4 EAs, 30 indicators). The core offering provides CFD trading across forex (60+ pairs), equities (3000+ stocks), indices, commodities, cryptocurrencies, and bonds, alongside direct stock investing in UAE and US markets. Account tiers (Classic, Elite, Pro) serve retail and institutional clients with leverage up to 500:1 on FX, along with a High-Volume Rebate Program for active traders. Institutional services include bespoke FX/metals liquidity, FIX API connectivity, prime brokerage, and broker-to-broker white-label solutions. All platforms share identical market access and execution quality through the same liquidity providers.
Differentiator
Problem solved
Functional benefit
Products and services
- ADSS Trading Platform Proprietary cloud-native trading platform offering multi-asset CFD trading (forex, stocks, indices, commodities, cryptos, bonds) and direct stock investing. Features integrated risk management, one-click trading on mobile and web, 15 timeframes, 68 technical indicators, 38 analytical objects, and 6 pending order types. Built for retail and professional traders in MENA and globally.
- MetaTrader 5 (MT5)
Quantifiable outcome
- UAE stocks delivered over 60% growth in 2025 with gains up to 130% since IPOs for companies like Salik and ADNOC
Companies that use ADSS London
Customer profileSegments4 records
Ideal customer profiles3 records
ADSS London technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
ADSS London partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dubai Financial Market (DFM)coreADSS has added direct access to Dubai Financial Market listed securities, expanding the range of UAE stocks available to clients. This reflects broader trends of UAE capital markets becoming more accessible with increased connectivity between brokers, exchanges, and investors.
- Standard CharteredcorePrime broker providing institutional clients connectivity to ADSS liquidity. Enables non-disclosed and semi-disclosed trading through Standard Chartered's infrastructure.
- NatWest MarketscorePrime broker providing institutional clients alternative connectivity to ADSS liquidity. Supports institutional trading operations and prime brokerage services.
- UAEPGS (UAE Payment Gateway System)coreOnly broker in UAE using UAEPGS, the transfer payment gateway from the Central Bank of the UAE. Enables fastest fund processing for UAE bank account holders. UAE residents can also apply with UAE Pass for streamlined account opening.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ADSS London competitors and assessment
Company assessmentBroad incumbents
- Saxo Bank: Saxo is a global multi-asset broker offering FX, equities, commodities, and CFDs across multiple regions. Directly comparable to ADSS's multi-asset proposition and white-label B2B liquidity offering, though operating at much larger scale across more geographies.
- IG Group: IG is a global CFD and spread betting broker with institutional liquidity services. Comparable to ADSS's retail CFD focus plus institutional liquidity business, though much larger and listed.
- Interactive Brokers: Interactive Brokers is a global multi-asset broker serving retail and institutional clients with deep multi-asset access. Comparable to ADSS in asset coverage (forex, stocks, commodities, cryptos) and institutional sophistication.
Direct peers
- OANDA: OANDA is a multi-asset FX/CFD broker with proprietary technology and institutional liquidity provision. Directly comparable to ADSS's spread-based FX/CFD revenue model and proprietary trading platform strategy.
- FXCM: FXCM is a retail FX/CFD broker offering MT4, MT5, and proprietary platforms with institutional liquidity services. Closely mirrors ADSS's three-platform strategy (ADSS + MT4 + MT5) and white-label broker-to-broker offering.
- Pepperstone: Pepperstone is an Australian-origin multi-asset CFD broker with strong institutional liquidity services. Comparable to ADSS in MT4/MT5 offering, tight spreads, and serving both retail traders and brokers needing institutional liquidity.
- IC Markets: IC Markets is an ECN-focused multi-asset broker with MT4/MT5 and proprietary platforms targeting active traders. Directly comparable to ADSS's emphasis on competitive spreads, algorithmic trading via EAs, and institutional-grade execution.
- XS.com: XS.com is a global multi-asset broker with MENA presence offering CFDs across forex, stocks, commodities, and crypto. Comparable to ADSS in asset coverage, retail focus, and emerging-markets footprint.
- eToro: eToro is a commission-free multi-asset broker with social trading features serving retail clients globally. Comparable to ADSS in zero-commission retail proposition and broad asset access, though serving different geographies primarily.
Regional players
- Dubai Financial Market: DFM is the UAE exchange operator and a direct integration partner of ADSS for UAE stock investing. Comparable as a regional trading venue and counterparty in the MENA equities ecosystem where ADSS operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ADSS London social profiles
Digital presenceADSS London compliance and trust
Trust signalCompliance3 records
ADSS London financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADSS London leadership team
Management profileNumber of profiles
Profiles3 records
ADSS London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADSS London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADSS London
What does ADSS London do?
ADSS is a CMA-regulated multi-asset online broker providing retail and institutional clients with CFD trading across forex, equities, indices, commodities, cryptocurrencies, and bonds, plus direct stock investing in UAE (ADX/DFM) and US markets. Services are delivered through three platforms—the proprietary cloud-native ADSS Platform, MetaTrader 5, and MetaTrader 4—and span tiered retail accounts, a high-volume rebate programme, institutional FX/metals liquidity, prime brokerage, and white-label broker-to-broker solutions.
Is ADSS London a public or private company?
ADSS London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADSS London founded?
ADSS London was founded in 2010. It employs 1 to 10 people.
Where is ADSS London based?
ADSS London is headquartered in London, United Kingdom, in the Europe region.
How does ADSS London make money?
Four revenue lines are on record. CFD Trading Spreads are the primary driver. The others are zero-Commission Stock Investing, tiered Account Fees and institutional Liquidity Services.
Who are ADSS London's main competitors?
Broad incumbents on record are Saxo Bank, IG Group and Interactive Brokers. Direct peers are OANDA, FXCM, Pepperstone, IC Markets, XS.com and eToro. Dubai Financial Market is listed as a regional player.
Does ADSS London have an API?
No public API is recorded for ADSS London.
What industry is ADSS London in?
ADSS London's product category is Online Trading Brokerage. Its primary akta.pro industry code is FSAFADAI, FX Request-for-Quote (RFQ) Venues, with a secondary code of FSAFADAD, Retail FX/CFD Broker Trading Venues. Its NAICS code is 5231 and its SIC code is 6200.