Service to School

What Service to School does

Service to School (S2S) is a 501(c)(3) nonprofit organization founded in 2010 that provides free college and graduate school admissions counseling exclusively to U.S. military veterans, active-duty service members, transitioning service members, reservists, and National Guard members. The organization is incorporated in Arizona and operates from Washington, DC with a small staff of 1-10 employees, supplemented by a nationwide network of volunteer veteran ambassadors. Since its founding, S2S has supported over 20,000 veterans with admissions advising and reports that 3,000+ veterans have gained admission to undergraduate or graduate programs; 90% of its applicants receive an acceptance to one or more of their top-choice schools, and VetLink partner-school admit rates run at twice the rate of traditional students.

The organization delivers a suite of interconnected programs across the admissions lifecycle: Undergraduate Admissions Support, Graduate School Admissions Support (MBA, JD/Law, MD/DO, Physician Assistant, nursing, and other graduate degrees), the VetLink college partnership network with a proprietary VetLink Addendum reviewed by S2S staff advisors before submission to partner institutions, a Peer Mentorship/Ambassador Program providing veteran-to-veteran guidance, and the To & Through Program supporting veterans from acceptance through graduation. The core technology consists of a self-serve website platform where veterans create profiles and are matched with staff advisors and volunteer ambassadors; the VetLink Addendum is the main specialized document product, and the broader operating model is a community-led, peer-to-peer mentorship architecture that combines admissions expertise from former college counselors and admissions officers with lived veteran experience.

S2S generates no service revenue; all services are provided free to eligible veterans, with funding drawn from corporate sponsors (Google, McKinsey & Company, Haynes and Boone), foundations (Manton Foundation, Duchossois Family Foundation), individual donations, and grants including OpenAI's People-First AI Fund awarded in January 2026. The organization holds a Charity Navigator Four-Star Rating and a GuideStar Transparency Seal, is governed by a Board of Directors chaired by Bob Spieth (former COO of Qurate Retail Group and Zulily), and is led by CEO Sydney Matthes. Distribution is nationwide and fully virtual; foreign military veterans and U.S. military dependents are explicitly not eligible for the program.

Name

Service to School

Legal name

Service To School

Website

https://service2school.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Service to School is a 501(c)(3) nonprofit that provides free college and graduate school admissions counseling to U.S. military veterans and service members through veteran-led mentorship and the VetLink college partnership network.

Ownership category

akta.pro rank

Product category

Veteran Education Admissions Counseling

NAICS

Educational Support Services (611710), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)

Keywords

• Veteran college admissions
• Graduate school counseling
• Nonprofit education services
• Military mentorship programs
• Admissions advising

Headquarters

HQ city

Usk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: Service to School operates as a 501(c)(3) nonprofit that provides free services to veterans. Revenue comes from donations, corporate sponsorships, and grants including the OpenAI People-First AI Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Service to School (S2S) provides free college and graduate school admissions counseling to U.S. military veterans and service members. Core offerings include undergraduate admissions support, graduate school admissions (MBA, JD/Law, MD/DO, healthcare), the VetLink partner college network with the VetLink Addendum, and a veteran-to-veteran peer mentorship program. All services are delivered at no cost to eligible veterans.

Product overview

Service to School is a 501(c)(3) nonprofit that provides free college and graduate school application counseling exclusively to U.S. military veterans and service members. The organization operates a suite of interconnected programs: Undergraduate Admissions Support and Graduate School Admissions Support (covering MBA, JD/Law, Healthcare/Medical, and other graduate degrees) as the primary service offerings, supplemented by VetLink—a network of partnered colleges and universities—along with a Peer Mentorship/Ambassador Program that provides veteran-to-veteran guidance, and the To & Through Program offering ongoing support from acceptance through graduation. All services are free and powered by veteran-led expertise and former admissions officers.

Differentiator

Problem solved

Functional benefit

Brands

• VetLink: A network of colleges and universities partnered with Service to School, committed to expanding access and opportunity for student veterans through the VetLink Addendum and collaborative admissions support.
• To & Through Program

Products and services

• Undergraduate Admissions Support

Named customers5 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• University of PennsylvaniacoreStrategic or Co-development Partner · 14 March 2026Penn announced a partnership with Service to School's VetLink program to expand undergraduate admissions access for military veterans and service members. The partnership offers free application counseling, mentoring, and networking to veteran applicants. This addresses Penn's low veteran enrollment (only 5 veterans in traditional undergraduate program despite 268 student veterans across programs using VA benefits) while accepting just 4.9% of applicants for fall 2025.
• VetLink Partner Colleges and UniversitiescoreStrategic or Co-development PartnerVetLink is a network of select colleges and universities committed to expanding access and opportunity for student veterans. Partner schools include institutions known for academic excellence, aspiring students, leading-edge research, and high graduation rates. S2S works with partners to create awareness of how veterans' military service prepared them for academic success. Requirements for partners include Title IV eligibility, nonprofit status, regional accreditation, 70%+ graduation rate, and physical campus instruction.
• National College Attainment Network (NCAN)minorStrategic or Co-development PartnerMember organization supporting college access and attainment initiatives.
• NACAC (National Association for College Admission Counseling)minorStrategic or Co-development PartnerProfessional membership organization for college admission professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubepodcasters.spotify.com/pod/show/service2school
• LinkedInlinkedin.com/company/service-2-school
• Instagraminstagram.com/s2svets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service to School