Equi Evolution
Equi Evolution is a Rhode Island-based equine-inspired wellness business that delivers unmounted, trauma-informed coaching, group classes, horsemanship intensives, and a practitioner certification program using rescue and retired horses at its Cumberland, RI farm.
- Company typePrivate
- Founded2019
- HeadquartersCumberland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Equi Evolution does
Equi Evolution LLC is a private, bootstrapped equine-inspired learning and wellness business founded in 2019 by Sam Thorpe and headquartered on a purchased farm at 215 Scott Rd., Cumberland, Rhode Island. The company delivers unmounted, trauma-informed and nervous system-centered wellness sessions in which participants interact with rescue and retired horses at liberty, alongside coaching, meditation, yoga, Reiki, and mindfulness programming. Its primary customer segments are adults seeking personal wellness and mental health support, horse enthusiasts interested in ethical horsemanship, wellness professionals seeking certification, and aspiring entrepreneurs wanting to enter the equine-assisted activities and therapies (EAAT) industry.
The business operates on a multi-revenue-stream services model rather than a technology platform: there is no proprietary software, app, or AI component. Core revenue streams include a $65/month recurring Farm Membership providing unlimited access to group wellness classes, a premium $2,400 12-week Private Coaching program, a $2,000 Practitioner Pathway certification (16 weeks online plus a 3-day in-person intensive capped at 8 students per cohort), a Business Mentoring practice delivered virtually via Google Meet, 2-day Relationship-Based Horsemanship intensives at $365 per level, individual class drop-ins ($10–$35), retail merchandise (books, apparel, journals) sold via on-farm pickup, and gift cards. The proprietary 'Relationship-Based Horsemanship' methodology, grounded in nervous system science, serves as the unifying intellectual framework across all product lines.
The go-to-market motion is direct-to-consumer and largely on-farm, supplemented by social media presence (Instagram, TikTok, Facebook), a Mailchimp email newsletter, the published book 'How to Catch a Horse' on Amazon, and word-of-mouth referrals. The company draws students and certification candidates internationally through its online components, but all premium and intimate experiences require physical presence at the Cumberland, RI farm, structurally capping participation by capacity and geography.
Equi Evolution firmographics
Firmographics- Name
- Equi Evolution
- Legal name
- Equi Evolution LLC
- Website
- https://equievolution.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equi Evolution is a Rhode Island-based equine-inspired wellness business that delivers unmounted, trauma-informed coaching, group classes, horsemanship intensives, and a practitioner certification program using rescue and retired horses at its Cumberland, RI farm.
- Ownership category
- akta.pro rank
Equi Evolution industry classification
Industry- Product category
- Equine-Inspired Wellness Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Equine Care & Stable Management (EDAOAOAE)
- akta.pro secondary industry
- Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
Keywords
Where Equi Evolution is headquartered
LocationHeadquarters
- HQ city
- Cumberland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equi Evolution business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Farm Membership: Monthly subscription membership at $65/month providing unlimited access to regular wellness classes plus 10% discount on workshops and events. Month-to-month with no long-term commitment. This is a recurring revenue stream that provides predictable income and encourages regular engagement.
- Private Coaching Programs: 12-week private Equine-Inspired Learning experience priced at $2400. Payment plans and sliding fee scale available. FSA/HSA accepted. This is a high-touch, premium program with weekly 60-minute sessions.
- Business Mentoring: Business coaching for aspiring EAAT practitioners. Single sessions at $75, 6-session package at $400, and 12-session package at $775. Provides consulting revenue from industry expertise.
- Horsemanship Programs: 2-day learning intensives for Relationship-Based Horsemanship at $365 per level. Also available as private learning experiences in 6 or 12-week formats. Level 1 and Level 2 courses offered.
- Practitioner Certification: 16-week online + 3-day in-person Practitioner Pathway certification at $2000. Includes payment plan options. Discounted mentoring and horsemanship program rates for students and graduates.
- Wellness Classes: Individual class sessions including Mindful Connection ($35 non-member), Meditation ($20 non-member), Barefoot at the Barn yoga ($25 non-member), Group Reiki, Wellness with Horses, and Creative Corner. Some classes free with membership.
- Merchandise & Products: Pro Shop selling books ($18.99-$25), apparel (T-shirts $22, Hoodies $45), journals ($10), and coloring pages. On-farm pickup only. Gift cards available at $25, $50, $100, $200 denominations.
- Book Sales: How to Catch a Horse book available on Amazon and as signed copy directly from farm for $25. Published book serves as both revenue stream and marketing tool for the brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Farm Membership - Monthly recurring access to all regular classes |
| Subscription | Multi-year contract | Private Coaching - Premium 12-week one-on-one program |
| Unit Pricing | Pay-as-you-go | Business Mentoring - Single sessions and packages |
| Unit Pricing | Pay-as-you-go | Horsemanship 2-Day Intensive |
| One time/ perpetual license | Multi-year contract | Practitioner Pathway Certification |
| Unit Pricing | Pay-as-you-go | Individual Wellness Classes |
| Unit Pricing | Pay-as-you-go | Merchandise items |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Equi Evolution product offering
Product offeringCore offering
Equi Evolution delivers in-person, equine-inspired wellness and learning programs at its farm in Cumberland, Rhode Island. All services use unmounted, at-liberty interaction with rescue and retired horses, grounded in a Relationship-Based Horsemanship model that applies trauma-informed and nervous system-centered facilitation to personal development, horsemanship education, and practitioner training.
Product overview
Equi Evolution is an equine-inspired learning and wellness business offering a multi-product portfolio centered on unmounted interactions with rescue and retired horses. The core offerings include group Wellness Classes (Mindful Connection, Meditation, Reiki, Yoga, Open Farm, Creative Corner), structured Horsemanship Programs (Level 1 & 2 Relationship-Based Horsemanship), and intensive Private Coaching (12-week program). These are supplemented by add-on services: Business Mentoring for aspiring practitioners, Workshops & Events for seasonal programming, and a Practitioner Pathway certification program. The company also operates a subscription-based Farm Membership providing unlimited class access. Revenue streams include published content (How to Catch a Horse book) and retail merchandise (Pro Shop with apparel and books), plus Gift Cards. The business does not offer riding programs; all interactions are unmounted and conducted at liberty with the horses.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Classes
Companies that use Equi Evolution
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Equi Evolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Equi Evolution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Remembrance Hill FarmminorOriginal location where Equi Evolution launched their first wellness programs in early 2019. Located in Rehoboth, MA. A backyard carriage farm perfect for peaceful reflection. The partnership ended when a fire destroyed the barn in early 2020.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Equi Evolution competitors and assessment
Company assessmentDirect peers
- Medicine Horse Program: Equine-assisted psychotherapy and personal development services including workshops and certifications; comparable trauma-informed, experiential wellness offering and practitioner-training pathway.
- Gentle Barn: Rescue-animal-based healing and learning programs using rescued farm animals (including horses) for human wellness and trauma recovery; aligns with Equi Evolution's use of rescue/retired horses and trauma-informed framing.
- Horse Boy Foundation: Equine-assisted learning and therapy focused on neurodiversity, autism, and trauma; overlaps with Equi Evolution's trauma-informed, neurodivergence-aware positioning and offers practitioner training globally.
- Strides to Success: Indiana-based nonprofit delivering equine-assisted learning and therapy programs to youth and adults; comparable population (at-risk youth, mental health support) and a similar mix of wellness, horsemanship, and practitioner-style programming.
- Natural Lifemanship: Trauma-informed, neurobiology-based equine-assisted services model with practitioner training and certifications; mirrors Equi Evolution's Relationship-Based Horsemanship framing and serves overlapping audiences of coaches and therapists.
- Hearts & Horses Therapeutic Riding Center: PATH Intl.-accredited therapeutic riding and equine-assisted services provider offering group classes, private sessions, and certifications; competes for similar premium wellness clients and instructors.
- The HERD Institute: Certifying organization through which founder Sam Thorpe earned her EFL credentials; offers Equine-Facilitated Learning curricula and practitioner tracks that overlap directly with Equi Evolution's Practitioner Pathway.
Broad incumbents
- EAGALA (Equine Assisted Growth and Learning Association): Industry-standard professional association and certification body for Equine-Assisted Growth & Learning; trains practitioners globally and competes directly with Equi Evolution's Practitioner Pathway by offering the established EAGALA model credentials.
Regional players
- Reins of Hope: Equine-assisted therapy and horsemanship programs serving veterans, at-risk youth, and adults with mental health needs; directly comparable client segments and program mix to Equi Evolution's private coaching and group wellness.
- Dream Catchers at the Pointe: Mid-Atlantic therapeutic riding and equine-assisted services operation serving children and adults with disabilities and trauma; comparable program structure and mission to Equi Evolution's wellness focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equi Evolution social profiles
Digital presenceEqui Evolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equi Evolution leadership team
Management profileNumber of profiles
Profiles6 records
Equi Evolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equi Evolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equi Evolution
What does Equi Evolution do?
Equi Evolution delivers in-person, equine-inspired wellness and learning programs at its farm in Cumberland, Rhode Island. All services use unmounted, at-liberty interaction with rescue and retired horses, grounded in a Relationship-Based Horsemanship model that applies trauma-informed and nervous system-centered facilitation to personal development, horsemanship education, and practitioner training.
Is Equi Evolution a public or private company?
Equi Evolution is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equi Evolution founded?
Equi Evolution was founded in 2019. It employs 1 to 10 people.
Where is Equi Evolution based?
Equi Evolution is headquartered in Cumberland, United States, in the North America region.
How does Equi Evolution make money?
Eight revenue lines are on record. Farm Membership is the primary driver. The others are private Coaching Programs, business Mentoring, horsemanship Programs, practitioner Certification, wellness Classes, merchandise & Products and book Sales.
Who are Equi Evolution's main competitors?
Direct peers on record are Medicine Horse Program, Gentle Barn, Horse Boy Foundation, Strides to Success, Natural Lifemanship, Hearts & Horses Therapeutic Riding Center and The HERD Institute. EAGALA (Equine Assisted Growth and Learning Association) is listed as a broad incumbent. Regional players are Reins of Hope and Dream Catchers at the Pointe.
Does Equi Evolution have an API?
No public API is recorded for Equi Evolution.
What industry is Equi Evolution in?
Equi Evolution's product category is Equine-Inspired Wellness Services. Its primary akta.pro industry code is EDAOAOAE, Equine Care & Stable Management, with a secondary code of AFAEAGAJ, Equine Rehabilitation, Layup & Retirement Facilities. Its NAICS code is 611620 and its SIC code is 7997.