ABA of Wisconsin

What ABA of Wisconsin does

ABA of Wisconsin, LLC is a private clinical services provider founded in 2011 by Karen Harper, MA, BCBA, delivering Applied Behavior Analysis (ABA) treatment and community-based supports to individuals with autism and other developmental disabilities across four counties in southeastern Wisconsin (Milwaukee, Ozaukee, Washington, and Waukesha). The company operates through two core clinical programs: Focused ABA Treatment (up to 20 hours per week targeting narrow skill deficits and challenging behavior) and Comprehensive ABA Treatment (30-40 hours per week delivered at the Potter Road Center in Wauwatosa, addressing cognitive, communication, social, emotional, and adaptive functioning). A third line, Individualized Community Supports (daily living skills, caregiver training, social skills, respite), is currently available only in Waukesha County and funded through Wisconsin Medicaid Waiver programs.

The underlying service technology is the clinical ABA methodology itself: state-of-the-art functional behavior assessments, customized treatment programs, structured data collection systems, and continuous progress monitoring. The clinical staff includes at least eight Board Certified Behavior Analysts (BCBAs) with specialized expertise in functional assessment, severe challenging behavior, verbal behavior, and self-help programming, supported by BCaBAs, Behavior Technicians, and Community Supports Trainers. There is no proprietary software platform, no app, no API, and no AI/ML capability disclosed in available materials; the technology stack is service-delivery oriented rather than software-oriented.

Revenue is generated through insurance reimbursement (commercial insurance and Wisconsin Medicaid including ForwardHealth and Waiver programs) plus private-pay options, with services billed on a recurring monthly cadence. The go-to-market motion is sales-led and referral-driven, with prospective clients entering a structured enrollment pipeline (phone screen → enrollment paperwork → eligibility confirmation → staff assignment → intake → assessment → programming). The company serves individual families as the primary segment, alongside institutional buyers including public/private schools, residential treatment centers, therapeutic day schools, day habilitation programs, and vocational programs. Leadership includes a Director of Clinical Services, Treatment Center Director, Director of Finance, Treatment Center Assistant Director, and program supervisors for school partnerships and community supports.

Name

ABA of Wisconsin

Legal name

ABA of Wisconsin, LLC

Website

https://abaofwisconsin.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ABA of Wisconsin provides Applied Behavior Analysis treatment, individualized community supports, and staff training for children and adults with autism and developmental disabilities across four southeastern Wisconsin counties, funded by insurance, Medicaid waivers, and private pay.

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

ABA Therapy Providers (Clinic-Based) (EDAKAHAA)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), ABA Therapy Providers (School-Based) (EDAKAHAC), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Staff Training & RBT/Paraprofessional Support Services (EDAKAHAI)

Keywords

• Applied behavior analysis
• Autism therapy services
• Developmental disability supports
• Behavioral health treatment
• Community supports services

Headquarters

HQ city

Woodridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Reimbursement: ABA of Wisconsin accepts commercial insurance and Medicaid (ForwardHealth and Waiver) funding for treatment services, allowing clients to access services without out-of-pocket payment.
2. Private Pay: The organization accepts private pay funding for clients who prefer or require self-pay options.
3. Medicaid Waiver Services: Community Supports services are funded through Wisconsin's Medicaid Waiver programs, providing daily living skill training, social skills groups, and other support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

ABA of Wisconsin delivers applied behavior analysis (ABA) clinical and consultative services to individuals with autism and other developmental disabilities. Services include Focused ABA Treatment (up to 20 hours/week), Comprehensive ABA Treatment (30-40 hours/week) at the Potter Road Center in Wauwatosa, Community Supports in Waukesha County, and Individualized Trainings for professionals and parents. The organization accepts commercial insurance, Medicaid (ForwardHealth and Waiver), and private pay funding.

Product overview

ABA of Wisconsin is a clinical services provider offering applied behavior analysis (ABA) treatment services through two main programs: Focused ABA Treatment (addressing narrow skill deficits for up to 20 hours weekly) and Comprehensive ABA Treatment (addressing wide-ranging developmental needs for 30-40 hours weekly at the Potter Road Center). The company also provides Community Supports services in Waukesha County including daily living skill training, caregiver training, social skills, and respite services. Additionally, Individualized Trainings on topics like ABA Fundamentals, Challenging Behaviors, and Treatment are offered to professionals and parents. The organization accepts commercial insurance, Medicaid (ForwardHealth and Waiver), and private pay funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive ABA Treatment Intensive center-based ABA program addressing a wide range of skill deficits across multiple developmental domains (cognitive, communication, social, emotional, and adaptive functioning), provided approximately 30-40 hours per week at the Potter Road Center in Wauwatosa, WI. Designed for individuals with autism and developmental disabilities requiring intensive intervention.
• Focused ABA Treatment Targeted ABA program addressing a narrow range of skill deficits and behavioral targets (challenging behavior, coping skills, and communication), provided for up to 20 hours per week. Includes caregiver training support and addresses limited key functional skills and acute problem behavior.
• Community Supports Individualized community-based support program for individuals with autism and developmental disabilities, including daily living skill training, social skill training, health and wellness education, safety planning, caregiver training, and respite services. Available in Waukesha County through Wisconsin Medicaid Waiver programs and private insurance.
• Individualized Trainings Customized training programs for professionals and parents using 1.5-hour PowerPoint presentations with videos, roleplaying scenarios, and feedback. Topics include ABA Fundamentals, Challenging Behaviors, Diagnosis-Specific, Skill Building, and Treatment.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Purdue Global UniversitycoreStrategic or Co-development PartnerABA of Wisconsin partners with Purdue Global University to offer online BCBA and BCaBA certification programs with field hours supervised by their BCBAs. All ABA of Wisconsin employees receive 14% off tuition at Purdue Global for approved programs.
• Southern New Hampshire UniversitycoreStrategic or Co-development PartnerABA of Wisconsin is partnered with Southern New Hampshire University to offer 10% off on over 200 programs for all employees AND their family members, providing educational benefits to staff.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trumpet Behavioral Health: Multi-state ABA provider offering center-based and home-based ABA therapy for children with autism and developmental disabilities. Direct competitor for BCBA talent and Wisconsin/Midwest payer contracts.
• Wisconsin ABA: Wisconsin-focused ABA therapy provider offering similar in-home and center-based Applied Behavior Analysis services to children and adults with autism. Explicitly listed as a recommended organization on ABA of Wisconsin's own resources page, indicating direct overlap in geography and service line.
• ABA of Illinois: Sister/affiliated ABA provider listed as a recommended organization by ABA of Wisconsin, offering the same ABA treatment and consultation model in Illinois. Same clinical methodology, similar multi-modality delivery, and apparent organizational family — the most directly comparable peer.
• Centria Healthcare: National ABA and behavioral health provider with strong Midwest presence offering center-based and in-home ABA therapy, autism services, and related supports. PE-backed, multi-state operator competing for the same Wisconsin payers and referral sources.
• Caravel Autism Health: Midwest-focused ABA provider headquartered in Wisconsin operating center-based ABA therapy clinics across multiple states. Competes head-to-head for BCBA talent, referrals, and Wisconsin Medicaid waiver funding within the same geography.
• Hopebridge: PE-backed multi-state ABA therapy operator with clinic-based and home-based ABA services for children with autism. Comparable center-plus-home delivery model and similar payer mix, scaled across Indiana, Ohio, Kentucky, Georgia, and other states.
• BlueSprig Autism: National ABA therapy provider operating center-based clinics across multiple states. PE-backed competitor with similar clinical model and Medicaid/insurance payer mix, building scale to compete on referrals and clinical capacity in regional markets.
• Autism Learning Partners: National ABA provider delivering in-home, center-based, and school-based ABA services across multiple states. Comparable multi-channel delivery model and similar focus on underserved populations and Medicaid waiver funding.
• Acorn Health: Multi-state ABA therapy provider operating center-based clinics with a clinical leadership model heavily reliant on BCBAs. Competes in adjacent Midwest markets for clinical staff and payer contracts.

Others

• Autism Society of Wisconsin: Wisconsin nonprofit advocacy and resource organization for autism referenced by ABA of Wisconsin. Not a direct clinical competitor, but a key referral channel, community presence, and ecosystem connector in the same Wisconsin autism services landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/abaofwisconsin
• LinkedInlinkedin.com/company/aba-of-wisconsin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABA of Wisconsin