The Defense Post
The Defense Post is an independent online defense and security news publication founded in 2017, delivering original reporting, investigations, and commentary on global defense, conflict, and foreign policy to defense industry professionals, government and military officials, analysts, and general readers worldwide.
- Company typePrivate
- Founded2017
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Defense Post does
The Defense Post is an independent online defense and security news publication founded in 2017 and headquartered in Washington D.C., with additional offices in Chicago, New York, and London. It produces original reporting, investigations, company reviews, and commentary on national defense, international security, and foreign policy, organized into regional sections (Europe, Americas, Asia Pacific, Middle East, Africa) and thematic categories (Air, Sea, Land, Technology, Arms, Drones, Cyber, Space). The publication serves defense industry professionals, government and military officials, defense experts and analysts, and general readers worldwide, reaching 100,000+ newsletter subscribers and millions of readers across print and online formats globally.
The core product is thedefensepost.com, a free-to-access website supported by a daily email newsletter, an RSS feed, and social media channels on Facebook and X. An Op-Ed submission platform allows defense experts to contribute opinion content, and the publication operates a network of sister outlets including The Drone Front (drone technology) and NextGen Defense (next-generation defense topics). The publication has conducted joint investigative work with external outlets such as Latvia-based The Insider.
The business model is advertising- and sponsorship-led on a free-access content model. Revenue is generated through display advertising, sponsored content, native ads, newsletter advertising, podcast and video ads, print magazine ads, custom reports, and thought leadership partnerships targeting defense industry decision-makers. Pricing is not publicly disclosed and is available in a media kit on request. The company is privately held with no disclosed parent, institutional investors, or external funding.
The Defense Post firmographics
Firmographics- Name
- The Defense Post
- Legal name
- The Defense Post
- Website
- https://thedefensepost.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Defense Post is an independent online defense and security news publication founded in 2017, delivering original reporting, investigations, and commentary on global defense, conflict, and foreign policy to defense industry professionals, government and military officials, analysts, and general readers worldwide.
- Ownership category
- akta.pro rank
The Defense Post industry classification
Industry- Product category
- Defense News Media
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- Investigative & Nonprofit News Organizations (MPAJADAF)
Keywords
Where The Defense Post is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Defense Post business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations
Revenue model
- Advertising and Sponsorships: The Defense Post generates revenue through advertising solutions including display advertising, sponsored content, native ads, newsletter advertising, podcast ads, video ads, and print magazine ads. They offer thought leadership, partner content, custom reports, press releases, and various digital advertising formats to reach defense industry decision-makers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access to all news content and newsletter |
Distribution channels5 records
Marketing channels6 records
The Defense Post product offering
Product offeringCore offering
The Defense Post operates an independent digital news publication delivering breaking news, in-depth coverage, investigations, company reviews, and commentary on national defense, international security, and foreign policy. The publication distributes content through its website, daily email newsletter, social media channels (Facebook, X), and RSS feed, and monetizes its audience through advertising and sponsorship solutions targeting defense industry marketers.
Product overview
The Defense Post is a single-platform online news publication offering defense and security journalism. The core product is its website (thedefensepost.com) delivering global defense news, analysis, and commentary. The offering includes an email newsletter service (The Defense Post Newsletter) for daily updates, an Op-Ed submission platform for expert contributors, and an advertising/partnerships program for defense industry marketing. The publication covers topics including conflict zones, industry developments, and academic analysis across regional sections (Europe, Americas, Asia Pacific, Middle East, Africa) and thematic categories (Air, Sea, Land, Technology, Arms, Drones, Cyber, Space).
Differentiator
Problem solved
Functional benefit
Products and services
- The Defense Post Online News Publication A leading independent security and defense news website delivering breaking news, in-depth coverage, investigations, company reviews, and commentary on national defense, international security, and foreign policy issues worldwide. Free to access for all visitors.
- The Defense Post Newsletter A daily email newsletter delivering defense and security updates, breaking news, military operations, defense technology developments, and global policy insights to subscribers. Free to subscribe, reaching over 100,000 subscribers.
- Op-Ed Submission Platform A platform for submitting opinion and analysis articles for publication, targeting defense experts and individuals with relevant experience seeking to reach a defense professional readership.
- Advertising and Partnership Solutions Marketing and advertising solutions including thought leadership, partner content, custom reports, display advertising, sponsored reports, press releases, newsletter advertising, native ads, social media ads, and podcast/video advertising targeting defense industry professionals.
Companies that use The Defense Post
Customer profileSegments4 records
Ideal customer profiles2 records
The Defense Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Defense Post partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- ResecurityminorResecurity, a cybersecurity firm, appears as an advertising partner on The Defense Post website, with banner placement on the partnerships page.
- The Drone FrontminorThe Drone Front is a sister publication of The Defense Post covering drone technology. Articles reference The Drone Front as 'our new publication' and cross-promote content between the two outlets.
- NextGen DefenseminorNextGen Defense is referenced as 'our new publication' alongside The Defense Post, indicating a network of related defense-focused publications under the same umbrella.
- The InsiderminorLatvia-based investigative outlet The Insider partnered with The Defense Post on joint investigations, as seen in the Lithuanian Starlink exports story.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
The Defense Post competitors and assessment
Company assessmentDirect peers
- Defense News: A leading defense industry trade publication covering global defense news, policy, and procurement. Directly comparable to The Defense Post as both target defense professionals with breaking news and analysis.
- Breaking Defense: Digital-first defense news outlet covering defense industry, policy, and technology. Closely comparable in format, audience (defense decision-makers), and ad-supported business model.
- Shephard Media: Defense industry media company covering land, air, sea, and unmanned systems. Comparable audience and subject matter, with both editorial content and event-based revenue streams.
- War on the Rocks: Online publication focused on defense, national security, and foreign policy analysis and opinion. Similar in independent voice, op-ed driven content, and target audience of defense experts and policymakers.
- The War Zone: Defense and military technology vertical within The Drive, covering weapons systems, conflict zones, and defense industry news. Comparable digital-first format and defense enthusiast/professional audience.
- Defense One: Defense and national security news outlet owned by Government Executive Media Group. Covers similar topics (policy, technology, military operations) for a comparable defense professional audience.
Emerging players
- Naval News: Digital defense news outlet specializing in naval and maritime defense coverage. Comparable as a niche defense vertical publication with strong advertising/sponsorship relationships in a defense sub-segment.
- Defense Update: Online defense technology news publication focused on military technology and innovations. Comparable as a niche digital defense outlet targeting defense industry professionals.
Broad incumbents
- Janes: Established defense intelligence provider offering paid news, analysis, and data on global defense. Comparable audience and subject matter, but with deeper institutional relationships and a subscription-based model.
- Aviation Week: Established aviation and defense industry publication with deep institutional history. Overlaps with The Defense Post on aerospace and defense coverage but serves a broader aviation commercial audience as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Defense Post social profiles
Digital presenceThe Defense Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Defense Post leadership team
Management profileNumber of profiles
The Defense Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Defense Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Defense Post
What does The Defense Post do?
The Defense Post operates an independent digital news publication delivering breaking news, in-depth coverage, investigations, company reviews, and commentary on national defense, international security, and foreign policy. The publication distributes content through its website, daily email newsletter, social media channels (Facebook, X), and RSS feed, and monetizes its audience through advertising and sponsorship solutions targeting defense industry marketers.
Is The Defense Post a public or private company?
The Defense Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Defense Post founded?
The Defense Post was founded in 2017. It employs 11 to 50 people.
Where is The Defense Post based?
The Defense Post is headquartered in Arlington, United States, in the North America region.
How does The Defense Post make money?
One revenue line is on record: advertising and Sponsorships.
Who are The Defense Post's main competitors?
Direct peers on record are Defense News, Breaking Defense, Shephard Media, War on the Rocks, The War Zone and Defense One. Emerging players are Naval News and Defense Update. Broad incumbents are Janes and Aviation Week.
Does The Defense Post have an API?
No public API is recorded for The Defense Post.
What industry is The Defense Post in?
The Defense Post's product category is Defense News Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAF, Investigative & Nonprofit News Organizations. Its NAICS code is 51311 and its SIC code is 2711.