What Romoss does

Romoss is a Chinese consumer electronics company that designs, manufactures, and sells portable charging products globally. The legal entity, ROMOSS Technology Co., Ltd., is headquartered in Shenzhen with offices in Hong Kong, Moscow, and Seoul, and it operates across at least eight countries spanning Asia, North America, Europe, and Africa. Its core product portfolio comprises power banks (including magnetic wireless models such as the 'Popsicle' and ultra-portable 'EZ Carry' lines), wall chargers, USB data cables, and portable power stations (X Series, including the X1000). The company has secured multiple international design awards (Red Dot, iF, Golden Pin) and was among the first mobile power brands to obtain China's 3C certification, with additional compliance for CE, FCC, KC, PSE, and UN 38.3 standards.

The business model is pure hardware sales through a hybrid direct-to-consumer and channel partner go-to-market. Romoss sells via its own websites (romoss.com, us.romoss.com), authorized Amazon stores, online marketplaces (Lazada, Shopee, TikTok), offline authorized agents, and a formal partnership program offering pre-sales, after-sales, maintenance, and training services. Customers are individual consumer electronics users seeking portable power solutions for smartphones, tablets, and laptops across home, travel, and outdoor scenarios. The company reports multiple million users and multiple million annual units shipped, with key commercial milestones including ten consecutive years as #1 on Tmall Double 11, four consecutive years as #1 in South African online sales, and #1 on Philippines TikTok Shop.

Romoss is privately held under ROMOSS Technology Co., Ltd. with 501-1,000 employees. In 2025 the company faces a major operational disruption: it recalled over one million power banks due to defective battery cells supplied by Apex (Wuxi) Co., Ltd., and announced a six-month production suspension beginning July 7, 2025, with most employees on reduced pay. The China Civil Aviation Administration also banned non-3C-certified power banks from flights, compounding regulatory pressure. Despite these headwinds, the company's main website remains active with products displayed, indicating ongoing (if reduced) business operations and preserved distribution and brand assets.

Name

Romoss

Legal name

ROMOSS Technology Co., Ltd.

Website

https://romoss.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Romoss is a Shenzhen-headquartered consumer electronics company that designs and manufactures portable charging products, including power banks, wall chargers, USB cables, and portable power stations, selling directly and through online marketplaces to consumer electronics users globally.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Portable Charging Products)

NAICS

Battery Manufacturing (335910), Battery Manufacturing (33591), Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

akta.pro secondary industries

Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC), Charging Docks, Stations & Multi-Port Hubs (CRACATAF), Wall Chargers (AC Adapters) (CRACATAA), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)

Keywords

• Portable power banks
• Charging accessories
• USB data cables
• Wall chargers
• Portable power stations

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of power banks, chargers, USB cables, and portable power stations through direct and channel partner sales

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Romoss manufactures and sells consumer charging hardware, including magnetic wireless power banks, ultra-portable power banks, wall chargers, USB data cables, and portable power stations for home, outdoor, and mobile use. The portfolio spans entry-level personal devices up to larger home/outdoor energy solutions like the X1000 portable power station, sold direct-to-consumer and through channel partners globally.

Product overview

Romoss is a Chinese power bank and charging solutions brand offering a comprehensive portfolio of portable charging products. The product lineup centers on power banks (including magnetic wireless, ultra-portable carry models, and award-winning designs), wall chargers, data cables, and portable power stations. The portfolio ranges from compact personal devices like the magnetic power banks to larger home/outdoor solutions like the X1000 Portable Power Station. The company positions itself as a one-stop charging solutions provider covering home, outdoor, and mobile use scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• 「Popsicle」Magnetic Power Bank Magnetic wireless power bank with Qi compatibility, designed for easy portable charging of smartphones and mobile devices. Targeted at consumer electronics users who want a snap-on, cable-free charging experience.
• 「EZ Carry」Power Bank Ultra-portable power bank designed for easy portability and travel use, marketed under the tagline 'Easy Journey'. Targeted at consumers who need a lightweight charging companion for daily and travel scenarios.
• Sense 6F Power Bank Power bank that won the JD Gold List Gold Medal and was among the first mobile power products from a brand with mandatory 3C certification. Targeted at certified, award-validated consumers seeking a trusted portable charger.
• WMS10 Magnetic Power Bank Magnetic power bank that received the 2024 Red Dot Design Award. Targeted at design-conscious consumers seeking certified portable charging.
• WSS10 Magnetic Power Bank Magnetic power bank that received the Red Dot Design Award. Targeted at mobile users wanting snap-on charging.
• PLE10 Power Bank Power bank that received the 2024 iF Design Award. Targeted at consumers valuing internationally recognized industrial design.
• PEA30 Power Bank Power bank that received the Red Dot Award and the Golden Pin Design Award. Targeted at design-aware consumers seeking certified portable power.
• RM Series Power Bank Power bank series that received the 2024 Red Dot Design Award. Targeted at consumers who value design credentials alongside portable power.
• PMT Series Power Bank Power bank series that received the 2024 iF Design Award. Targeted at consumers who value internationally certified design in a portable charger.
• X1000 Portable Power Station Portable power station for home, outdoor, and DIY energy-independence applications, part of the X Series for full-scenario self-supply power needs. Targeted at consumers and prosumer users needing larger-capacity off-grid power.
• Romoss Wall Chargers Wall chargers marketed as smaller, faster, and safer, designed for charging smartphones and electronic devices. Targeted at everyday consumers needing compact, reliable wall charging.
• Romoss Data Cables USB and charging cables offering multiple color choices with reliable data synchronization and power delivery. Targeted at consumers seeking style-matched, dependable charging cables for smartphones and devices.

Quantifiable outcome

• Ranked first in annual sales on Philippines TikTok shop
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Media Expert PLminorChannel Partner/ Reseller/ DistributorPolish electronics retailer selling Romoss products through their retail locations

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baseus: Chinese charging accessories brand with overlapping power bank, cable, and charger lineup and similar global marketplace presence, making it a near-direct peer.
• AUKEY Technology: Direct competitor offering power banks, wall chargers, and cables, primarily through Amazon and global online channels with similar target customer.
• Ugreen: Charging accessories specialist competing in power banks, GaN chargers, and cables, with comparable design-led positioning and global Amazon presence.
• Anker Innovations: Leading global direct competitor in power banks, wall chargers, and charging cables; overlapping SKU portfolio and direct overlap on Amazon and global marketplaces make it the most comparable peer to Romoss.
• RAVPower (Sunvalley Group): Power bank, charger, and cable brand competing in the same Amazon-led global channel mix as Romoss, with overlapping product categories.
• EcoFlow: Leading portable power station brand that competes with Romoss's X-Series and DIY energy positioning in outdoor and home backup use cases.
• Mophie (ZAGG): Power bank and charging accessories brand with similar Apple/MagSafe-aligned magnetic and wireless charging focus, competing in higher-end retail and carrier channels.
• Zendure: Direct competitor in portable power stations and high-capacity power banks, overlapping with Romoss's X1000 portable power station strategy.

Broad incumbents

• Xiaomi: Sells Mi-branded power banks, chargers, and cables at scale globally via its own ecosystem and marketplaces; competes with Romoss on price-performance and design.
• Belkin: Established US accessories brand with broad charging portfolio (power banks, wireless chargers, cables) overlapping Romoss's wireless and cable categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/romossglobal

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romoss