FlatList.com
- Company typePrivate
- Founded1999
- HeadquartersMonroe, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
FlatList.com firmographics
Firmographics- Name
- FlatList.com
- Legal name
- FlatListingFee.com, Inc.
- Website
- https://flatlist.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FlatList.com industry classification
Industry- Product category
- Real Estate Listing Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where FlatList.com is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlatList.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales
Revenue model
- Flat Fee MLS Listing: One-time flat fee for placing property listing in local Multiple Listing Service. Fee covers 6-month listing (or 1 year in Hawaii/Maryland) with up to 25 photos, unlimited changes, and syndication to major real estate portals. Additional admin fees may apply at closing in certain states.
- Broker Assistance with Offers: Optional add-on service where broker assists seller through transaction process including offer review, counter-offers, title ordering, escrow setup, disclosure management, and timeline coordination. Fee of $1,200 (split $300 at listing, $900 at close) or $1,800 for Washington state.
- Rental Listing Add-on: Optional rental listing can be added for $299 upon checkout for Florida properties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard 6-Month MLS Listing - $399 |
| One time/ perpetual license | Pay-as-you-go | Washington State 6-Month Listing - $285 |
| One time/ perpetual license | Pay-as-you-go | Hawaii 1-Year MLS Listing - $399 + $250 Admin |
| One time/ perpetual license | Pay-as-you-go | Maryland 1-Year MLS Listing - $399 + $250 Admin |
| Outcome Based/ Performance | Multi-year contract | Broker Assistance with Offers - $1,200 |
| Outcome Based/ Performance | Multi-year contract | Washington Offer Assistance - $1,800 |
| One time/ perpetual license | Pay-as-you-go | Florida Rental Listing Add-on - $299 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FlatList.com product offering
Product offeringCore offering
FlatList.com offers flat fee MLS listing services for For Sale By Owner (FSBO) home sellers, charging a one-time fee (typically $285–$399) to place a seller's property on the local Multiple Listing Service for six months (or one year in Hawaii and Maryland), with up to 25 photos and automated syndication to Zillow, Redfin, Trulia, Realtor.com, and hundreds of other real estate portals. Optional add-on services include broker-assisted offer handling ($1,200–$1,800) and rental listing ($299 in Florida). Affiliate licensed brokers in each state process the listings, allowing FSBO sellers to reach buyer agents and MLS-searching buyers without paying a traditional 5–6% listing commission.
Product overview
FlatList.com is a flat fee MLS (Multiple Listing Service) listing platform offering sellers an alternative to traditional commission-based real estate listings. Founded in 1999, the company operates through its core brand FlatList.com (also known as FlatListingFee.com, Inc.) and sub-brand List4FlatFee.com, LLC for Washington state brokerage services. The primary product is the Flat Fee MLS Listing Service, which allows home sellers to list on their local MLS for a flat fee (typically $399, except Washington at $285-$385). Optional add-ons include Broker Assistance with Offers ($1200 in Washington), and state-specific rental listing add-ons ($299 in Florida). The platform provides listings across almost all US states through affiliate broker partnerships, with listings automatically syndicating to major real estate portals including Zillow, Redfin, Trulia, and Realtor.com. Sellers can purchase additional services like lock boxes, signage, and offer assistance through the listing process.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Fee MLS Listing Service Core service enabling individual home sellers to list their property on the local Multiple Listing Service for a one-time flat fee instead of paying a traditional listing-side commission. Includes a six-month MLS placement (one year in Hawaii and Maryland), up to 25 photos, unlimited listing changes, automated syndication to major real estate portals, and state and federal disclosures. Targeted at For Sale By Owner (FSBO) home sellers in the United States.
- Broker Assistance with Offers Optional add-on service in which the licensed broker helps the seller through the offer and closing process, including offer review, counter-offers, title ordering, escrow setup, disclosure management, and timeline coordination. Fee is $1,200 ($300 at listing, $900 at close) in most states and $1,800 in Washington; for unrepresented buyers it is 1% of sales price.
- Florida Rental Listing Add-on Optional add-on for Florida FSBO sellers allowing them to add a rental listing to their MLS package for an additional $299 at checkout.
Quantifiable outcome
- Save thousands of dollars in real estate commissions compared to traditional agent listings
- +1 more outcomes
Companies that use FlatList.com
Customer profileSegments1 record
Ideal customer profiles1 record
FlatList.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
FlatList.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- List4FlatFee.com, LLCcoreRelated entity operated by Stacie Whitfield as the licensed brokerage for FlatList.com. List4FlatFee.com, LLC is the broker of record for Washington state listings and affiliated company under the same founder.
- State Licensed Real Estate Brokers (Affiliate Network)coreNetwork of licensed affiliate brokers in almost all US states who process MLS listings for FlatList.com customers. Includes brokers such as Jared Andrew English (AZ, CA, ID, NV, OR, UT), Moe Mossa (FL), Nathalie Mullinex (HI, MD), Bill Johnson (GA), Vanessa Carlson (IL), Andrew English (AK).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FlatList.com competitors and assessment
Company assessmentDirect peers
- Houzeo: Largest venture-backed flat fee MLS listing service in the US, offering similar FSBO listings with MLS syndication. Directly competes with FlatList.com for the same FSBO home seller customer and uses the same affiliate-broker-style network model.
- Beycome: Flat fee MLS and FSBO listing platform that lets homeowners list on their local MLS without a listing agent. Operates in many of the same states as FlatList.com and offers comparable pricing tiers and optional broker services.
- FlatFeeGroup: National flat fee MLS brand aggregating broker offerings across states. Targets the same FSBO seller segment with flat fee MLS listings and competes directly on price and state coverage.
- FSBO.com: Long-standing FSBO marketplace that connects for-sale-by-owner sellers with buyers and offers flat fee MLS packages in many states. Directly competes for the same customer and offers analogous services.
- HomeCoin: Flat fee MLS and FSBO platform operating in multiple states with broker-assisted packages. Comparable offering and target customer to FlatList.com.
- Unreal Estate (formerly USRealty): Flat fee MLS listing service offering FSBO sellers MLS access across a broad set of US states. Directly comparable pricing, service model, and target customer as FlatList.com.
- ListingSpark: Flat fee MLS listing service offering FSBO sellers MLS exposure at a flat fee. Directly comparable business model, pricing structure, and target customer as FlatList.com.
Broad incumbents
- Zillow: Largest US residential real estate portal and a key downstream distribution channel for FlatList.com's MLS listings. While not a flat fee MLS provider, Zillow's Premier Agent and Zillow Offers (historically) compete for seller attention and influence the FSBO landscape.
- Redfin: Technology-focused residential brokerage and portal that receives FlatList.com's MLS syndication. Operates a discount brokerage model that competes for sellers considering flat fee alternatives.
- Realtor.com: Operated by Move, Inc. (a News Corp subsidiary), Realtor.com is one of the principal syndication destinations for FlatList.com listings and a dominant consumer real estate search portal competing for FSBO seller traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlatList.com social profiles
Digital presenceFlatList.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlatList.com leadership team
Management profileNumber of profiles
Profiles1 record
FlatList.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlatList.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlatList.com
What does FlatList.com do?
FlatList.com offers flat fee MLS listing services for For Sale By Owner (FSBO) home sellers, charging a one-time fee (typically $285–$399) to place a seller's property on the local Multiple Listing Service for six months (or one year in Hawaii and Maryland), with up to 25 photos and automated syndication to Zillow, Redfin, Trulia, Realtor.com, and hundreds of other real estate portals. Optional add-on services include broker-assisted offer handling ($1,200–$1,800) and rental listing ($299 in Florida). Affiliate licensed brokers in each state process the listings, allowing FSBO sellers to reach buyer agents and MLS-searching buyers without paying a traditional 5–6% listing commission.
Is FlatList.com a public or private company?
FlatList.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlatList.com founded?
FlatList.com was founded in 1999. It employs 1 to 10 people.
Where is FlatList.com based?
FlatList.com is headquartered in Monroe, United States, in the North America region.
How does FlatList.com make money?
Three revenue lines are on record. Flat Fee MLS Listing is the primary driver. The others are broker Assistance with Offers and rental Listing Add-on.
Who are FlatList.com's main competitors?
Direct peers on record are Houzeo, Beycome, FlatFeeGroup, FSBO.com, HomeCoin, Unreal Estate (formerly USRealty) and ListingSpark. Broad incumbents are Zillow, Redfin and Realtor.com.
Does FlatList.com have an API?
No public API is recorded for FlatList.com.
What industry is FlatList.com in?
FlatList.com's product category is Real Estate Listing Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.