Lewis & Ellis

What Lewis & Ellis does

Lewis & Ellis, LLC is a Plano, Texas-headquartered actuarial and insurance consulting firm founded in 1968 by Dan Ellis and Bill Lewis. The firm delivers professional actuarial services across life insurance and annuities, health insurance, property and casualty, life settlements, employee benefits, and regulatory agency support, employing 51-100 credentialed actuaries (FSAs, FCASs, MAAAs) across eight U.S. offices including Plano, Overland Park, Baltimore, Denver, Indianapolis, Charlotte, Omaha, and Cedar Rapids (added January 2026 via the Griffith, Ballard & Company partnership), with additional coverage in Washington, D.C. and Greater New York City. Service lines span product development, pricing, reserving, valuation, cash flow testing, statutory reporting, expert witness testimony, financial examinations, and Medicare Advantage bid support, complemented by specialty offerings in business risk management, reinsurance and captives, M&A due diligence, and statistical consulting.

The firm's technology stack centers on proprietary and partner-licensed actuarial platforms: LEAPPS (Lewis & Ellis Actuarial Pricing and Projection System) is internally developed for life settlement pricing and projection, while the firm provides implementation and support services for Moody's Analytics AXIS pricing and projection software. Cloud-based actuarial modeling under a dedicated Vice President of Actuarial Modeling supports enterprise data management, model governance, and financial reporting. Distribution is direct, consultant-led B2B engagement with insurance carriers, health plans, regulatory bodies, employers, and audit firms; go-to-market relies on industry conferences, SOA/CAS/AICP professional association involvement (including Dave Dillon's role as SOA 2024-2025 President-Elect), and a content-marketing program anchored on a large actuarial blog and LinkedIn presence.

Revenue is generated through professional services fees across multiple streams: actuarial consulting engagements, regulatory and compliance services, software implementation and support (Moody's AXIS and LEAPPS), and expert witness and litigation support. Pricing is project-based or time-and-materials under multi-year contracts and is not publicly disclosed. Customer concentration is diversified across at least six insurance and regulatory verticals, with named anchor relationships spanning more than 40 years (Guaranty Income Life Insurance Company) and recurring engagement with state insurance departments in Arkansas, Ohio, Maryland, Michigan, and Oklahoma. Revenue figures are not publicly disclosed, and the firm remains independently owned with no external funding events on record.

Name

Lewis & Ellis

Legal name

Lewis & Ellis, LLC

Website

https://lewisellis.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Lewis & Ellis is a Plano, Texas-based independent actuarial consulting firm founded in 1968, serving life, health, and P&C insurers, state insurance regulators, employers, and life settlement investors with credentialed actuarial services, proprietary LEAPPS pricing software, and Moody's AXIS implementation across eight U.S. offices.

Ownership category

akta.pro rank

Product category

Actuarial Consulting Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Life & Health Reinsurance Underwriting, Actuarial & Risk Analytics Services (FSAOAAAI)

akta.pro secondary industry

Medigap Rate Filing, Actuarial & Product Strategy Services (HLAEADAF)

Keywords

• Actuarial consulting services
• Insurance actuarial services
• Life insurance consulting
• Property casualty actuarial
• Employee benefits consulting

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Actuarial Consulting Services: Professional consulting fees for actuarial services including reserving, valuation, product development, pricing, experience studies, and cash flow testing for insurance companies across life, health, and property/casualty segments.
2. Regulatory and Compliance Services: Consulting for regulatory agencies, financial examinations, market conduct examinations, and compliance support for insurers and employers.
3. Software Implementation and Support: Implementation, training, and ongoing support services for actuarial software platforms including Moody's Analytics AXIS.
4. Expert Witness and Legal Consulting: Expert witness testimony and litigation support for insurance-related legal proceedings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lewis & Ellis is an actuarial consulting firm that provides actuarial, financial modeling, and regulatory support services to insurance companies, employers, and government insurance regulators. The firm delivers work across life insurance, health insurance, property and casualty, employee benefits, life settlements, and regulatory compliance, and supports clients through proprietary tools (LEAPPS) and implementations of vendor actuarial platforms such as Moody's AXIS.

Product overview

Lewis & Ellis is an actuarial and insurance consulting firm offering a comprehensive portfolio of professional services across the insurance industry. The firm operates as a consulting practice organized around core service lines including Life Insurance and Annuities, Health Actuarial Consulting, Property and Casualty Insurance, Regulatory Agencies, Life Settlements, and Employee Benefits. Within these verticals, the firm provides specialized consulting services such as Auditor Support, Business Risk Management, Financial Examinations, Expert Witness Testimony, Statistical Consulting, Medicare Advantage, Reinsurance & Captives, Mergers & Acquisitions, and Regulatory Compliance. The firm also offers software solutions including its proprietary LEAPPS (Lewis & Ellis Actuarial Pricing and Projection System) and Moody's Analytics AXIS implementation services. This structure combines professional actuarial consulting expertise with technology-enabled analytical tools to serve insurers, health plans, employers, and regulatory bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance and Annuity Actuarial Services

Quantifiable outcome

• Ranked #2 in AM Best's Review life loss reserve rankings for life sector
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Griffith, Ballard & CompanycoreStrategic or Co-development Partner · 1 January 2026Effective January 1, 2026, Griffith, Ballard & Company joined Lewis & Ellis, enhancing actuarial services for life insurance clients while allowing Griffith Ballard to continue operating from Cedar Rapids under its existing leadership. The partnership combines two of the top-ranked actuarial firms in AM Best's Review life loss reserve rankings, with Lewis & Ellis ranked #2 and Griffith Ballard ranked #4. The deal aligns with Lewis & Ellis's long-term strategy to build a leading independent actuarial and consulting platform across insurance markets.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PwC (Insurance Consulting): PwC's insurance practice provides actuarial, audit, and risk consulting services to insurers and regulators, with significant overlap to Lewis & Ellis on financial examination and reserving support.
• Oliver Wyman (Marsh McLennan): Oliver Wyman, part of Marsh McLennan, provides actuarial and management consulting services to large global insurers, overlapping with Lewis & Ellis on life, health, and P&C engagements from a broader consulting platform.
• Deloitte (Insurance Consulting): Deloitte's insurance consulting practice provides actuarial transformation, reserving, and regulatory advisory to large carriers and health plans, competing with Lewis & Ellis on enterprise-scale engagements.
• Willis Towers Watson (WTW): WTW is a global advisory and consulting firm with a significant insurance and actuarial consulting practice serving large carriers, overlapping with Lewis & Ellis across life, health, and employee benefits actuarial work.

Others

• Munich Re / RGA (Reinsurance actuarial advisory): Large reinsurers like Munich Re and RGA provide internal actuarial pricing and valuation models for life settlements and reinsurance transactions, serving as adjacent ecosystem participants to Lewis & Ellis's LEAPPS-based life settlement advisory practice.

Direct peers

• Axene Health Partners: Axene Health Partners is an independent actuarial consulting firm focused exclusively on health insurance, Medicare Advantage, and ACA-related actuarial services — directly competing with Lewis & Ellis's health practice.
• Milliman: Milliman is the largest independent actuarial and consulting firm globally, providing life, health, P&C, and employee benefits actuarial services — the most direct peer to Lewis & Ellis across nearly all service lines and customer segments.
• Pinnacle Actuarial Resources: Pinnacle is an independent actuarial consulting firm serving property/casualty insurers with reserving, pricing, and consulting services, overlapping directly with Lewis & Ellis's P&C practice.
• Wakely Consulting Group: Wakely is an independent actuarial consulting firm specializing in health insurance, life insurance, and property/casualty engagements, directly competing with Lewis & Ellis for mid-sized carrier and regulatory clients.

Emerging players

• Horizon Actuarial Services: Horizon Actuarial Services is an independent actuarial consulting firm serving mid-sized life and health insurers with pricing, valuation, and product development services — a smaller-scale direct competitor to Lewis & Ellis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/le_actuaries
• LinkedInlinkedin.com/company/lewis-&-ellis

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis & Ellis