Rock Paper Reality
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rock Paper Reality firmographics
Firmographics- Name
- Rock Paper Reality
- Legal name
- Rock Paper Reality LLC
- Website
- https://rockpaperreality.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rock Paper Reality industry classification
Industry- Product category
- Extended Reality (XR) Development Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where Rock Paper Reality is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rock Paper Reality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AR/VR/MR Development Projects: Custom immersive experience development for enterprise clients including AR campaigns, VR experiences, and MR applications. Project-based engagements typically scoped for specific brand activations, product launches, or marketing campaigns.
- Consulting Services: Strategic consulting for AR adoption, 3D strategy development, and Center of Excellence establishment. Includes research methodologies, customer journey mapping, and competitive analysis services.
- AR Gifting Platform: Proprietary AR gifting platform enabling brands to offer digital gift experiences with photo-realistic 3D products and personalized video messaging.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Rock Paper Reality product offering
Product offeringCore offering
Rock Paper Reality is an immersive storytelling agency that designs and builds custom augmented reality (AR), virtual reality (VR), mixed reality (MR), visual effects (VFX), and generative AI-powered experiences for Fortune 500 and major consumer brands. The firm also provides strategy consulting on 3D adoption and Centers of Excellence, delivering end-to-end campaign execution from creative concept through technical deployment across WebAR, native mobile, and headworn devices.
Product overview
Rock Paper Reality is an immersive storytelling agency offering a portfolio of five interconnected service offerings: AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), VFX (Visual Effects), and Gen AI (Generative AI Experiences). The company also provides Strategy Consulting as an advisory service. Rather than a software platform, RPR delivers custom immersive experiences to brands, combining these technologies to create captivate, inspire, and build lasting connections with audiences. The core differentiator is their ability to blend multiple immersive technologies (AR, VR, MR, VFX, and AI) within integrated campaigns, as demonstrated by projects combining AR with AI avatars or VRX racing experiences with headset product demos.
Differentiator
Problem solved
Functional benefit
Products and services
- AR (Augmented Reality) Custom augmented reality development that overlays digital content onto the physical world, enabling brands to captivate audiences through immersive storytelling experiences. Includes WebAR experiences accessed through mobile browsers without app downloads.
- VR (Virtual Reality) Virtual reality experiences that immerse users in entirely simulated environments via headsets, transforming product education, training, and entertainment into memorable interactions for enterprise clients.
- MR (Mixed Reality) Mixed reality experiences combining elements of both AR and VR, overlaying digital content onto the physical world while allowing interaction with virtual objects in real space.
- Gen AI (Generative AI Experiences) Generative AI-powered experiences including AI avatars, AI-powered NPCs, and conversational interfaces that personalize brand interactions and drive engagement across consumer audiences.
- VFX (Visual Effects) Visual effects services for brand storytelling using high-quality 3D rendering, Gaussian splatting, and photorealistic content creation to make brand stories unforgettable.
- Strategy Consulting Emerging technology consulting services to help brands navigate immersive tech options and develop effective AR/VR/XR strategies, including 3D strategy development and 3D Center of Excellence establishment for enterprises.
- AR Gifting Platform Custom AR gifting experience enabling photo-realistic 3D product representations with custom wrapping and personalized video messages for brand gifting campaigns.
- First AR Activation in Google Maps World-first location-based AR experience launched inside Google Maps mobile app with immersive 3D overlays of Paris landmarks including the Eiffel Tower, developed in collaboration with Google Arts & Culture.
Quantifiable outcome
- 520% increase in purchase intent for brands using AR advertising vs 95x benchmark for non-AR
- +5 more outcomes
Companies that use Rock Paper Reality
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Rock Paper Reality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Rock Paper Reality partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Google Arts & CultureflagshipWorld-first collaboration to launch AR content natively inside Google Maps, rolled out globally ahead of Paris Olympics. Project won 2025 Auggie Award for Best Location-Based Entertainment.
- Charity DynamicscoreMulti-year partnership (2019-2022) developing mobile AR Arcade experiences for American Heart Association's Kids Heart Challenge. RPR provided AR development while Charity Dynamics provided fundraising platform integration. Project reached 15 million+ kids with 50% adoption rate.
- 8th WallcoreTechnology partnership for WebAR development. 8th Wall provides the leading computer vision SDK (SLAM tracking) for WebAR on the market, compatible with all mobile devices enabling RPR to deploy experiences at scale.
- MastercardflagshipCollaboration on AR fashion experience with Saks Fifth Avenue enabling users to virtually try on photorealistic clothes onto digital mannequins both in-store and at home.
- Saks Fifth AvenueflagshipAR fashion experience collaboration with Mastercard for virtual try-on functionality, driving consumer engagement and improving buyer confidence.
- Unity TechnologiescoreAR advertising platform partnership. Unity supports AR ad development enabling brands to create AR experiences deployable across Unity's advertising network including Facebook AR ads.
- AdobecoreLaunched AR campaigns using Adobe Aero for AR experience development and deployment, integrated with Google's Geospatial Creator for location-based AR.
- CartwheelminorAR experience partnership for Emmy Awards voting promotion, surpassing expectations in educating attendees on craftwork behind shows.
- De Bortoli WinesminorAR campaign bringing wine brand to life with cutting-edge AR technology for engaging and interactive consumer content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rock Paper Reality competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Rock Paper Reality social profiles
Digital presenceRock Paper Reality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Paper Reality leadership team
Management profileNumber of profiles
Profiles6 records
Rock Paper Reality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Paper Reality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Paper Reality
What does Rock Paper Reality do?
Rock Paper Reality is an immersive storytelling agency that designs and builds custom augmented reality (AR), virtual reality (VR), mixed reality (MR), visual effects (VFX), and generative AI-powered experiences for Fortune 500 and major consumer brands. The firm also provides strategy consulting on 3D adoption and Centers of Excellence, delivering end-to-end campaign execution from creative concept through technical deployment across WebAR, native mobile, and headworn devices.
Is Rock Paper Reality a public or private company?
Rock Paper Reality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rock Paper Reality founded?
Rock Paper Reality was founded in 2009. It employs 11 to 50 people.
Where is Rock Paper Reality based?
Rock Paper Reality is headquartered in San Francisco, United States, in the North America region.
How does Rock Paper Reality make money?
Three revenue lines are on record. AR/VR/MR Development Projects are the primary driver. The others are consulting Services and AR Gifting Platform.
Does Rock Paper Reality have an API?
No public API is recorded for Rock Paper Reality.
What industry is Rock Paper Reality in?
Rock Paper Reality's product category is Extended Reality (XR) Development Services. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 54143 and its SIC code is 7311.