Ayvens

Name

Ayvens

Legal name

Ayvens S.A.

Website

https://ayvens.com

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Corporate Fleet Management and Vehicle Leasing

NAICS

Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industry

Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)

Keywords

• Vehicle fleet leasing
• Corporate fleet management
• Mobility-as-a-service
• Operational leasing services
• EV fleet transition

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Full-Service Leasing: Core revenue stream from providing operational vehicle leases to corporate and individual customers. Includes vehicle acquisition, maintenance, insurance, and ancillary services bundled into monthly lease payments. As a major fleet leasing company, Ayvens generates recurring revenue from long-term lease contracts.
2. Fleet Management Services: Comprehensive fleet management including vehicle maintenance, repairs, tires, fuel card services, EV charging, toll management, and accident management. Revenue generated through service fees and transaction processing.
3. Mobility Solutions: Multi-mobility solutions including subscription services, rental programs, and Mobility-as-a-Service (MOVE) platform offering access to 250+ mobility providers. Flexible mobility options for employees and fleets.
4. Used Vehicle Sales: Car remarketing through Carmarket platform for car auctions for dealers and used cars for private buyers. Revenue from vehicle remarketing at end of lease terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ayvens provides full-service vehicle leasing (operational and financial), comprehensive fleet management, and multi-mobility solutions to corporate clients, SMEs, professionals, and private individuals across 40 countries. Core bundled services include vehicle acquisition, maintenance, insurance, fuel cards, EV charging, toll and accident management, complemented by the ALD Move Mobility-as-a-Service platform, EV transition consultancy, and vehicle remarketing through the Ayvens Carmarket auction platform.

Product overview

Ayvens is a global sustainable mobility company offering a comprehensive platform of leasing, fleet management, and multi-mobility solutions across 40 countries. The core offering centers on full-service leasing (operational and financial) combined with the ALD Move Mobility-as-a-Service platform providing access to 250+ mobility providers. Supporting services include fleet management with international reach, EV transition consultancy, driver safety programs, and vehicle remarketing through Carmarket auctions and used car sales. The company publishes research including the annual Mobility Guide and Car Cost Index to support fleet electrification decisions. Strategic initiatives like PowerUP 2026 guide decarbonization goals.

Differentiator

Problem solved

Functional benefit

Brands

• ALD Move: Mobility-as-a-Service (MaaS) platform providing access to 250+ mobility providers and various transportation options for employees of corporate customers.
• Ayvens Carmarket
• Ayvens Bank

Products and services

• Full-Service Leasing Operational and financial leasing services bundling vehicle acquisition, maintenance, insurance, fuel cards, EV charging, toll management, and accident handling into monthly lease payments. Available for corporate fleets, SMEs, professionals, and private individuals across 40 countries with long-term contract terms.
• ALD Move (Mobility-as-a-Service Platform) Mobility-as-a-Service platform providing comprehensive mobility management with access to 250+ mobility providers and various transportation options including mobility payment and management solutions. Targets corporate car drivers and employees for commuting flexibility.
• International Fleet Management International fleet management including global alliance networks, consultancy services, and EV transition support for multi-country corporate fleets. Provides consistent cross-border fleet solutions with dedicated international consultancy.
• Ayvens Carmarket (Car Auctions for Dealers) Online auction platform for professional dealers to purchase used fleet vehicles at end of lease, with registration and transaction management for professional buyers. Part of the vehicle remarketing business.
• Used Cars for Private Buyers Direct-to-consumer platform for private buyers to purchase used Ayvens fleet vehicles, including trade-in options. Part of the Ayvens Carmarket offering.
• Car Subscription Services Flexible month-to-month vehicle subscription services offering an alternative to traditional leasing for personal and business use. Provides flexible mobility without long-term commitment.
• EV Transition Consultancy Advisory services guiding organizations through fleet electrification, including strategic consulting on EV adoption, charging infrastructure, and the published ten-point EV transition checklist. Targets enterprises transitioning fleets to electric vehicles.
• Driver Safety Programs Risk management and safety training programs including driver assessments, behavior analysis, traffic and parking fines management, and gamification-based safety initiatives with challenge-and-reward frameworks for driver behavior improvement.

Quantifiable outcome

• 21.2% increase in Q1 2026 net income compared to Q1 2025
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, strategic and flagship.

• Hitachi ZeroCarboncoreTechnology or Integration · 9 December 2025Pilot partnership to develop battery management solution for EV fleets over three months. The project utilizes real-time data to optimize battery health monitoring and decision-making, supporting fleet electrification goals.
• StellantiscoreStrategic or Co-development Partner · 13 February 2025Partnership focused on used car rentals to enhance circular economy model through Stellantis' SUSTAINera division. Supports vehicle remarketing and lifecycle extension initiatives.
• WheelsstrategicChannel Partner/ Reseller/ Distributor · 28 October 2024Strategic alliance with Wheels, a major fleet management company, to expand service capabilities and market reach in fleet financing and management solutions.
• BYDflagshipStrategic or Co-development Partner · 2 July 2024Partnership to deliver EVs in Europe with BYD establishing European hub in Hungary. The partnership expanded to cover 11 European markets, providing fleet financing for BYD electric vehicles as part of Ayvens' EV transition support services.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Arval (BNP Paribas): Arval is a global full-service vehicle leasing and fleet management company owned by BNP Paribas, operating across 30+ countries with a fleet of ~1.7M vehicles. It is one of Ayvens' direct competitors among the European '4As' and competes head-to-head on corporate fleet, EV transition, and mobility-as-a-service offerings.
• Athlon (Mercedes-Benz Mobility): Athlon is a Dutch-headquartered fleet management and leasing provider owned by Mercedes-Benz Mobility, operating in over 20 countries. As one of the '4As' alongside Ayvens, Arval, and Alphabet, Athlon competes directly for multinational corporate fleets and is expanding its MaaS and EV transition capabilities in parallel.
• Alphabet (BMW Group): Alphabet is BMW Group's fleet leasing and management business operating in 30+ countries. As the fourth member of the European '4As', Alphabet offers comparable full-service leasing, international fleet management, and consultancy services to multinational corporates, with strong ties to a premium OEM.
• Sixt Leasing: Sixt Leasing is a German full-service leasing and fleet management provider serving corporate and SME customers in Europe. It competes directly with Ayvens in the DACH region with comparable online fleet management platforms and full-service offerings, including corporate leasing and digital fleet management tools.
• Lex Autolease (Lloyds Banking Group): Lex Autolease is the UK's largest vehicle leasing company, owned by Lloyds Banking Group, and a primary competitor to Ayvens in the UK FN50 funded fleet market. It serves large UK corporates with comparable full-service leasing, fleet management, and increasingly EV transition services.
• Tusker: Tusker is a UK salary sacrifice and corporate car leasing specialist, operating a large funded fleet. It competes directly with Ayvens in the UK FN50 market and has been growing aggressively, particularly in salary sacrifice schemes which overlap with Ayvens' UK corporate offering.

Broad incumbents

• Volkswagen Financial Services: Volkswagen Financial Services is the captive financing and leasing arm of Volkswagen Group, offering fleet leasing and mobility services globally as part of a broader financial services portfolio. It is a broad incumbent competing with Ayvens across European corporate fleets, with captive OEM scale advantages.
• Hertz Global Holdings: Hertz is a global car rental and increasingly fleet management company serving corporate and consumer segments. While primarily a short-term rental operator, Hertz's fleet services and emerging mobility platform overlap with Ayvens' rental, subscription, and corporate fleet offerings at the edges of the market.

Others

• ALD Automotive (pre-merger legacy): ALD Automotive merged with LeasePlan to form Ayvens in 2023. While the brand has been subsumed, ALD's historical positioning as a top-3 European lessor with strong international fleet management and OEM partnerships is the direct foundation of Ayvens' current business model.
• LeasePlan (pre-merger legacy): LeasePlan was one of the world's largest independent fleet management and car leasing companies before its merger with ALD Automotive to form Ayvens. Its private equity heritage, broad European presence, and strong used-car remarketing capabilities shaped Ayvens' current Carmarket and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ayvens

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayvens