What Localsearch does

Localsearch Operations Pty Ltd is an Australian digital marketing agency headquartered on the Gold Coast that sells subscription-based local-marketing services to small and medium businesses across the country. Founded in 1993 as a print local-directory publisher in regional Queensland, New South Wales, Victoria, and the Northern Territory, the company transitioned to digital marketing and now operates across 60+ regions covering all six Australian states plus the Northern Territory and ACT, with 101–250 employees and a 100% Australian team with no offshoring.

The company's product platform consists of eight bundled services: a featured Localsearch.com.au directory listing, suburb-specific SEO services, Premier-Partner-managed Google Ads campaigns, mobile-first lead-generation websites, Google Business Profile management, review capture and response, NAP-consistent listings management across up to 34 Australian directories, and a Meta Performance Boost product for Facebook and Instagram lead campaigns. Technology is built on integrations with Google Ads, Google Business Profile, Google Analytics, Meta, HubSpot, Mailchimp, Ahrefs, and Semrush. The firm holds Google Premier Partner status in the Top 3% of Australian partners and is a Meta Business Partner. Scale metrics include 15,000+ businesses helped yearly, 330,000+ businesses listed on the directory, and a 4.9-star average Google rating.

The business model is sales-led and subscription/recurring. Dedicated Local Marketing Specialists are assigned to specific Australian postcodes and conduct on-site free strategy sessions as the primary acquisition touchpoint, with ongoing account management handled by the same regional specialist. Inbound leads from the company's own SEO and Google Ads activity are routed to the appropriate regional owner. Pricing is quote-based and not publicly disclosed, and customers are exclusively Australian SMBs across trades, hospitality, professional services, healthcare, agriculture, and retail. The company is privately held with no disclosed venture capital, private equity, or institutional investment, and reports no M&A, funding rounds, or public-listing activity.

Name

Localsearch

Legal name

Localsearch Operations Pty Ltd

Website

https://business.localsearch.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Localsearch is an Australian digital marketing agency that sells subscription-based local SEO, Google Ads, web design, and listings-management services to small and medium businesses across 60+ regions in Australia, operating since 1993 as a Google Premier Partner.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Local Search & Business Directories (BPAMAAAE)

Keywords

• Local SEO services
• Google Ads management
• Web design services
• Review management services
• Business listings management

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. SEO Services: Ongoing local SEO services providing sustainable organic growth for Australian businesses
2. Google Ads Management: Managed Google advertising campaigns with Premier Partner expertise
3. Web Design & Development: Mobile-first lead-generation websites built and hosted
4. Google Business Profile Management: Setup, optimization and ongoing posting for Google Business Profiles
5. Review Management: Review generation, monitoring and response services
6. Listings Management: NAP (Name, Address, Phone) consistency across 34 Australian directories
7. Performance Boost: Brand awareness and lead campaigns across Facebook and Instagram

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Localsearch is an Australian digital marketing agency that bundles local SEO, Google Ads management, web design, Google Business Profile management, review management, listings management across 34 directories, and Meta (Facebook/Instagram) advertising into recurring subscriptions for SMBs. Its Localsearch.com.au directory provides foundational local visibility, and every engagement begins with a free on-site strategy session delivered by a regionally assigned Local Marketing Specialist.

Product overview

Localsearch is a digital marketing platform for Australian small and medium businesses. The offering consists of eight core services that work together: Localsearch.com.au directory listings provide foundational local visibility; SEO Services and Google Ads Management drive targeted traffic; Web Design & Development creates conversion-focused websites; Google Business Profile Management optimizes map presence; Review Management builds reputation; Listings Management ensures NAP consistency across 34+ directories; and Performance Boost extends reach via Meta advertising. The platform is complemented by a free strategy session service. The company operates as a unified digital marketing service rather than a modular platform where customers self-serve individual products.

Differentiator

Problem solved

Functional benefit

Products and services

• Localsearch.com.au Directory Listing Featured listing on Australia's local directory providing foundational local business visibility and directory presence for Australian SMBs. The directory has operated continuously since 1993 and now lists 330k+ local businesses.
• SEO Services Suburb-specific local SEO targeting the searches Australian customers actually type, delivering sustainable organic growth across Australia with focus on local intent queries that convert.
• Google Ads Management Premier-Partner managed Google Ads campaigns that turn high-intent local clicks into booked jobs. Includes targeted search and display campaigns built to drive enquiries for Australian SMBs.
• Web Design & Development Mobile-first lead-generation websites designed to convert, hosted, supported and built to scale. Optimised for fast mobile load with local SEO baked in.
• Google Business Profile Management Setup, optimisation and ongoing posting for Google Business Profile (formerly Google My Business) to help businesses appear first when locals search their category.
• Review Management Capture, monitor and respond to Google reviews so the business's reputation does the selling. Ongoing review generation and response workflow.
• Listings Management Consistent name, address and phone (NAP) across the directories Google trusts most — coverage across up to 34 Australian directories.
• Performance Boost (Meta Ads) Brand-awareness and lead campaigns across Facebook and Instagram, built for SMBs and delivered under Meta Business Partner status.
• Free Strategy Session A local Localsearch specialist visits the business, audits its online presence, and delivers a specific action plan at no cost and no obligation. Functions as the primary acquisition touchpoint.

Quantifiable outcome

• 15,000+ Australian businesses helped yearly
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerGoogle Premier Partner status - Top 3% in Australia. Enables managed Google Ads campaigns with priority support and access to beta features. Also provides Google Business Profile management capabilities.
• MetacoreGTM or Marketing PartnerMeta Business Partner enabling Facebook and Instagram advertising campaigns (Performance Boost product).

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/localsearchau
• LinkedInlinkedin.com/company/localsearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localsearch