1 Second Everyday
- Company typePrivate
- Founded2012
- HeadquartersHackettstown, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
1 Second Everyday firmographics
Firmographics- Name
- 1 Second Everyday
- Legal name
- 1 Second Everyday, Inc.
- Website
- https://1se.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where 1 Second Everyday is headquartered
LocationHeadquarters
- HQ city
- Hackettstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1 Second Everyday business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- 1SE Pro Subscription: Monthly or annual subscription offering unlimited cloud backup, longer snippet recording, 4K video export, watermark removal from mashes, and other premium features. This is the primary revenue stream.
- Merchandise Store: E-commerce store (store.1se.co) selling branded merchandise, operated through Shopify platform.
- In-App Purchases: Single in-app purchases available for specific features or content beyond the subscription model.
Distribution channels4 records
Marketing channels6 records
1 Second Everyday product offering
Product offeringCore offering
1 Second Everyday operates a cross-platform mobile application that enables individual users to record or upload a one-second video clip each day and compile those snippets into shareable "Mash" compilation videos. The app also offers an optional paid Pro subscription with unlimited cloud backup, longer snippet recording, 4K export, and watermark removal, alongside a separate companion iOS app (DUMP by 1SE) and a branded merchandise store. The service is delivered as a freemium, consumer self-serve mobile product available globally via the Apple App Store and Google Play Store.
Product overview
1 Second Everyday is a mobile-first digital memory preservation platform built around a single concept: capturing one second of video each day and compiling these moments into shareable video compilations called 'Mashes.' The core product is the 1SE mobile application for iOS and Android, which enables daily video recording, automatic organization via Smart-Fill, and social sharing to platforms like TikTok, Meta, Instagram, Vimeo, and YouTube. The product portfolio includes 1SE Pro (a premium subscription offering unlimited 1SE Cloud Backup for cross-device data protection), the standalone DUMP by 1SE companion app for iOS, the Shopify-hosted 1SE Online Store for merchandise, and the 1SE Help Center for customer support. The platform emphasizes user data ownership, privacy protection, and cross-platform functionality with no public API.
Differentiator
Problem solved
Functional benefit
Brands
- DUMP by 1SE: Additional iOS app for creating mash videos, separate from the main 1 Second Everyday application.
Products and services
- 1 Second Everyday (1SE) mobile app
Quantifiable outcome
- 10 Million+ Downloads Worldwide
Companies that use 1 Second Everyday
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
1 Second Everyday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
1 Second Everyday partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure and server hosting for 1SE's data storage needs. User data, backups, and application data are stored on AWS servers located in US-based regions. AWS is a critical infrastructure partner enabling the cloud backup and sync functionality.
- Bunny.netcoreBunny.net provides video hosting and content delivery network (CDN) services for shareable video links created by users. Videos associated with public share links are stored on Bunny's servers located in Germany. This integration enables fast, reliable video delivery for shared content.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
1 Second Everyday competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
1 Second Everyday social profiles
Digital presence1 Second Everyday compliance and trust
Trust signalCompliance5 records
1 Second Everyday financial estimates
Financial estimateRevenue estimate
Valuation estimate
1 Second Everyday leadership team
Management profileNumber of profiles
Profiles2 records
1 Second Everyday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1 Second Everyday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1 Second Everyday
What does 1 Second Everyday do?
1 Second Everyday operates a cross-platform mobile application that enables individual users to record or upload a one-second video clip each day and compile those snippets into shareable "Mash" compilation videos. The app also offers an optional paid Pro subscription with unlimited cloud backup, longer snippet recording, 4K export, and watermark removal, alongside a separate companion iOS app (DUMP by 1SE) and a branded merchandise store. The service is delivered as a freemium, consumer self-serve mobile product available globally via the Apple App Store and Google Play Store.
Is 1 Second Everyday a public or private company?
1 Second Everyday is a private company. It is classified as venture growth investor backed and is currently operating.
When was 1 Second Everyday founded?
1 Second Everyday was founded in 2012. It employs 11 to 50 people.
Where is 1 Second Everyday based?
1 Second Everyday is headquartered in Hackettstown, United States, in the North America region.
How does 1 Second Everyday make money?
Three revenue lines are on record. 1SE Pro Subscription is the primary driver. The others are merchandise Store and in-App Purchases.
Does 1 Second Everyday have an API?
No public API is recorded for 1 Second Everyday.