The Weather Network, Inc.
The Weather Network, operated by Pelmorex Corp., is Canada's leading free weather information service, reaching over 40 million Canadians per month via web, mobile, TV apps, and FAST channels, and monetized primarily through advertising alongside B2B weather-data API licensing.
- Company typePrivate
- Founded1989
- HeadquartersOakville, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Weather Network, Inc. does
The Weather Network, Inc. is a Canadian weather information service operated by privately-held parent Pelmorex Corp., headquartered in Oakville, Ontario, and founded in 1988. It provides weather forecasts, radar and satellite mapping, severe-weather alerts, and a broad editorial mix spanning weather, science, climate, nature, and lifestyle content to Canadian consumers. The platform is delivered across theweathernetwork.com, native iOS and Android mobile applications, smart TV applications, and Free Ad-Supported Streaming TV (FAST) channels, reaching more than 40 million Canadians per month. It also operates wholly-owned sibling brands MétéoMédia (French Canada), ElTiempo (Spain), Otempo (Portugal), and Clima (Mexico/Spain) under Pelmorex, and runs the Weather Source OnPoint API for enterprise and developer data licensing.
The company's underlying technology stack combines proprietary meteorological forecasting and radar/satellite data processing with a multi-platform digital publishing layer and a developer-facing API product. Its consumer experience is anchored by features such as real-time precipitation radar, hourly through 14-day forecasts, push-notified severe weather alerts, and a JW Player-powered video library covering severe-weather events, science explainers, and lifestyle content. The B2B arm exposes this forecast capability as licensable data through the Weather Source OnPoint API, targeting enterprise customers, app developers, and media partners.
The Weather Network's business model is primarily advertising-driven: the consumer product is free and monetized through display, video, sponsored content, and connected-TV advertising across its owned digital properties. A secondary B2B revenue stream comes from licensing weather data via the Weather Source OnPoint API, and a nascent commerce/affiliate stream was opened in December 2025 through The Weather Shop, a co-branded seasonal outerwear initiative with Sporting Life. The company has 251–500 employees and reports no public funding rounds or listing.
The Weather Network, Inc. firmographics
Firmographics- Name
- The Weather Network, Inc.
- Legal name
- The Weather Network (operated by Pelmorex Corp.)
- Website
- https://theweathernetwork.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Weather Network, operated by Pelmorex Corp., is Canada's leading free weather information service, reaching over 40 million Canadians per month via web, mobile, TV apps, and FAST channels, and monetized primarily through advertising alongside B2B weather-data API licensing.
- Ownership category
- akta.pro rank
The Weather Network, Inc. industry classification
Industry- Product category
- Digital Weather Media
- NAICS
- Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Weather & Emergency Information Channels (MPABAIAF)
Keywords
Where The Weather Network, Inc. is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Weather Network, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Free consumer service monetized through display advertising, video ads, and sponsored content on website, mobile apps, and connected TV platforms. Reaches 40+ million monthly users providing significant advertising inventory.
- Weather Data/API Licensing: B2B revenue through Weather Source API services providing weather data to enterprise customers, app developers, and media partners.
- Brand Partnerships and Sponsorships: Strategic brand partnerships including the Sporting Life outerwear partnership, creating co-branded content initiatives like The Weather Shop.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Weather Network, Inc. product offering
Product offeringCore offering
The Weather Network, operated by Pelmorex Corp., is Canada's leading weather information service delivering forecasts, radar maps, severe weather alerts, and related science/climate news across digital platforms (website, iOS and Android mobile apps, smart TV apps, and FAST streaming channels). It also licenses weather data and forecasts to enterprise customers and developers through the Pelmorex Weather Source OnPoint API, and operates MétéoMédia as the French-language counterpart.
Product overview
The Weather Network is a comprehensive weather information platform operated by Pelmorex Corp., offering a unified multi-platform service. The core English-language The Weather Network and French-language MétéoMédia provide weather forecasts, radar maps, news articles, and video content. The service is delivered across web, mobile applications (Android and iOS), TV apps, and FAST channels. A developer-facing Weather Source OnPoint API product provides weather data for external integration. The company has also launched The Weather Shop as a seasonal outdoor apparel recommendation initiative in partnership with Sporting Life.
Differentiator
Problem solved
Functional benefit
Products and services
- The Weather Network (English Service) Primary English-language weather forecasting platform providing weather forecasts, radar maps, news articles, and video content to Canadians, operated by Pelmorex Corp. and delivered via web and connected devices.
- MétéoMédia French-language weather forecasting service operated alongside The Weather Network, providing weather information, forecasts, radar, and news to French-speaking Canadians.
- The Weather Network iOS Mobile App iOS application delivering weather forecasts, radar, severe weather alerts, push notifications, and news content to Apple device users in Canada.
- The Weather Network Android Mobile App Android application delivering weather forecasts, radar, severe weather alerts, push notifications, and news content to Android device users in Canada.
- The Weather Network TV Apps Smart TV and connected TV applications providing weather forecasts, maps, and on-demand weather video content for home viewing.
- The Weather Network FAST Channels Free Ad-Supported Streaming TV channels providing weather content and forecasts to viewers without subscription requirements.
- Weather Source OnPoint API B2B weather data API product from Pelmorex offering weather forecasts, observations, and related meteorological data for developers, media partners, and enterprise customers.
Quantifiable outcome
- 78% trust rating among Canadians (2026)
- +3 more outcomes
Companies that use The Weather Network, Inc.
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
The Weather Network, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Weather Network, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sporting LifecoreStrategic partnership naming Sporting Life as The Weather Network's Official Outerwear Partner. Collaboration includes launching 'The Weather Shop', a seasonal outdoor apparel recommendation initiative for Canadians. Multi-platform promotion includes on-air and digital content integration.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Weather Network, Inc. competitors and assessment
Company assessmentDirect peers
- AccuWeather: US-based weather forecasting media company offering consumer-facing forecasts, severe weather alerts, video content, and a B2B enterprise API. Most direct global comparable to The Weather Network in business model and product offering.
- The Weather Channel (Weather.com): Iconic US weather broadcaster operating a multi-platform weather media business including TV, web, mobile apps, and streaming. Closest large-scale analogue to The Weather Network's combined broadcast + digital model.
- Weather Underground: Consumer and enterprise weather platform built on a network of personal weather stations, offering forecasts and historical data. Comparable as a digital-first weather data and forecasting service with consumer and B2B monetization.
- WeatherNews Inc. Japanese-headquartered global weather services company offering consumer forecasts, severe weather alerts, and B2B weather data for industries. Comparable as a multi-platform weather media and data company with international operations.
Emerging players
- Climacell (now Tomorrow.io): Re-listed for emphasis: a tech-forward weather intelligence platform using proprietary sensing and ML forecasting. Comparable as a venture-backed competitor in the API-driven weather intelligence space.
- Tomorrow.io: Enterprise weather intelligence platform delivering API-driven forecasts for logistics, retail, and other operational use cases. Most direct competitor to Pelmorex Weather Source / OnPoint API in the B2B weather data space.
- Windy.com: Visual weather forecasting platform with strong enthusiast and professional user base. Comparable as a digital-native weather visualization and data provider competing for engaged weather audiences.
Broad incumbents
- MeteoGroup (now DTN): European B2B weather services provider acquired by DTN, serving enterprise customers across shipping, energy, agriculture, and media. Comparable as a B2B-focused weather data company competing with the Pelmorex Weather Source API.
Regional players
- Wetter.com: German-speaking weather media platform offering forecasts, news, and video content. Comparable as a non-English weather media brand with multi-platform consumer monetization.
- BBC Weather: UK-based public broadcaster weather service offering national and international forecasts via web, mobile, and TV. Comparable as a trusted, media-driven weather brand operating under a single-country focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Weather Network, Inc. social profiles
Digital presenceThe Weather Network, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Weather Network, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
The Weather Network, Inc. subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Weather Network, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Weather Network, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Weather Network, Inc.
What does The Weather Network, Inc. do?
The Weather Network, operated by Pelmorex Corp., is Canada's leading weather information service delivering forecasts, radar maps, severe weather alerts, and related science/climate news across digital platforms (website, iOS and Android mobile apps, smart TV apps, and FAST streaming channels). It also licenses weather data and forecasts to enterprise customers and developers through the Pelmorex Weather Source OnPoint API, and operates MétéoMédia as the French-language counterpart.
Is The Weather Network, Inc. a public or private company?
The Weather Network, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was The Weather Network, Inc. founded?
The Weather Network, Inc. was founded in 1989. It employs 251 to 500 people.
Where is The Weather Network, Inc. based?
The Weather Network, Inc. is headquartered in Oakville, Canada, in the North America region.
How does The Weather Network, Inc. make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are weather Data/API Licensing and brand Partnerships and Sponsorships.
Who are The Weather Network, Inc.'s main competitors?
Direct peers on record are AccuWeather, The Weather Channel (Weather.com), Weather Underground and WeatherNews Inc.. Emerging players are Climacell (now Tomorrow.io), Tomorrow.io and Windy.com. MeteoGroup (now DTN) is listed as a broad incumbent. Regional players are Wetter.com and BBC Weather.
Does The Weather Network, Inc. have an API?
Yes. Weather APIs offered through Pelmorex, including the OnPoint API product. Provides weather data and forecasts for developers and partners. Developer documentation is at www.pelmorex.com/en/products-and-solutions/weather-source/onpoint-api.
What industry is The Weather Network, Inc. in?
The Weather Network, Inc.'s product category is Digital Weather Media. Its primary akta.pro industry code is MPABAIAF, Weather & Emergency Information Channels. Its NAICS code is 5161 and its SIC code is 4833.