What Novus International does

Novus International, founded in 1991 and headquartered in Chesterfield, Missouri, is a privately held animal nutrition company that develops, manufactures, and sells proprietary feed additives for the global animal agriculture industry. The company serves poultry, swine, and dairy producers across six continents, with wholly-owned subsidiaries in the United States, Canada, Mexico, Colombia, Brazil, Belgium, Spain, Thailand, India, and Australia and distribution reach extending to roughly 30 additional countries. Its product portfolio spans four core categories: methionine solutions (ALIMET®, MHA®, MFP®), organic trace minerals (MINTREX®, ZORIEN®), enzyme feed additives (CIBENZA®), and eubiotics (ACTIVATE®, AVIMATRIX®, NEXT ENHANCE®, PROVENIA®). Novus is privately owned by Japan's Mitsui & Co., Ltd. and Nippon Soda Co., Ltd., and operates without public financial disclosure.

The company's technology platform is anchored by HMTBa-based methionine chemistry (ALIMET® is positioned as the first liquid methionine source, offering 88% methionine activity), bis-chelated trace minerals with documented superior bioavailability, protease and xylanase enzyme systems, and the proprietary INTERIUS™ Technology that delivers feed additives embedded directly within grain. Supporting digital and service infrastructure includes AIMS® (vendor-managed supply chain management), the C.O.W.S.® whole-farm assessment program (with over 1,500 herd assessments completed), the Xpert Link™ global expert network for technical consulting, and the Premium Services portal for bulk inventory and analytical reports. In 2024 Novus expanded its enzyme and fermentation capabilities through two acquisitions: Agrivida Inc. (January 2024) and BioResource International, Inc. (March 2024), adding proprietary intellectual property in animal health, gut health, and fermentation solutions.

Novus operates an enterprise go-to-market model combining direct field sales, technical consulting, and digital customer platforms. Revenue is generated primarily from one-time sales of proprietary feed additive products, supplemented by recurring service revenue through the Premium Services portal, the Raw Material Compendium subscription resource, and professional services including analytical testing, SOWS™ consulting, and supply chain management. Distribution occurs through regional offices, the company's Online Order Entry portal, the novuscompanystore.com storefront, and a field sales network supported by the Xpert Link™ expert layer. Marketing and demand generation run through multilingual websites (English, French, Spanish, Portuguese), a content library of 59 articles, 3 eBooks, and 8 webinars, active participation in industry conferences (IPVS, ICC, ESPHM, PSA, ADSA), and thought-leadership distribution across LinkedIn, Facebook, and YouTube.

Name

Novus International

Legal name

Novus International, Inc.

Website

https://novusint.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novus International is a privately held animal nutrition company that develops and sells proprietary feed additives—including methionine, organic trace minerals, enzymes, and eubiotics—for poultry, swine, and dairy producers across six continents.

Ownership category

akta.pro rank

Product category

Animal Feed Additives

NAICS

Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Amino Acid Premixes & Concentrates (AFADAGAE), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL)

Keywords

• Animal feed additives
• Methionine solutions
• Trace minerals
• Feed enzymes
• Animal nutrition

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Feed Additive Products: NOVUS generates primary revenue from selling proprietary feed additive products across four core categories: methionine solutions (ALIMET®, MHA®, MFP®), organic trace minerals (MINTREX®, ZORIEN®), enzyme feed additives (CIBENZA® DP100, EP150, MAXX), and eubiotics (ACTIVATE®, AVIMATRIX®, NEXT ENHANCE®, PROVENIA®). These are sold to poultry, swine, and dairy producers globally.
2. Services and Digital Platforms: Revenue generated from services including AIMS® supply chain management, NOVUS Analytical Services (feed ingredient testing), Premium Services portal access, online order entry, SOWS™ consulting services, and VERIFYSM Profit Tools digital calculators.
3. Raw Material Compendium Platform: A centralized online resource providing nutrient composition details for plant- and animal-based proteins, supporting informed data-driven decision making in feed evaluation and formulation.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Novus International is an intelligent nutrition company that develops, manufactures, and sells feed additives for the global animal agriculture industry. Its core offerings span four product categories — methionine solutions (HMTBa-based), organic trace minerals, protease and xylanase enzymes, and eubiotics (organic acids and essential oils) — sold to commercial poultry, swine, and dairy producers, complemented by supply chain, analytical, and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVATE®: Nutritional Feed Acids - organic acid-containing acidifiers that impact pH of intestines and support gut health
• ALIMET®
• AVIMATRIX®
• CIBENZA®
• MINTREX®
• NEXT ENHANCE®
• PROVENIA®
• ZORIEN®
• MFP®
• MHA®
• C.O.W.S.®
• AIMS®
• Xpert Link™

Products and services

• ALIMET® Feed Additive The first-ever liquid methionine source, made with the HMTBa molecule, offering 88% methionine activity for poultry, swine, and dairy producers.
• MHA® Feed Additive An 84% active source of methionine used primarily in dairy production.
• MFP® Feed Supplement Dry granular methionine form with enhanced flavoring for palatability, used in dairy production.
• MINTREX® Trace Minerals Bis-chelated organic trace minerals with superior bioavailability and absorption, available as copper (minimum 15%), manganese (minimum 13%), and zinc (minimum 16%) methionine hydroxy analogue chelates for poultry, swine, and dairy.
• ZORIEN® Selenium Yeast SeY 3000 Prilled feed additive with selenium yeast supporting poultry performance and dairy production.
• CIBENZA® DP100/EP150 Enzyme Professional-grade protease feed enzymes backed by over 15 years of development that improve digestibility of dietary amino acids and effectively hydrolyze trypsin inhibitors from soybean meal for poultry and swine.
• CIBENZA® MAXX Xylanase enzyme that unlocks energy release and supports gut function in corn-soybean meal-based poultry diets.
• ACTIVATE® Nutritional Feed Acid Organic acid-containing acidifier that impacts intestinal pH and supports gut health for poultry and swine.
• AVIMATRIX® Feed Solution Supports gut health through a unique blend of organic acids for poultry production.
• NEXT ENHANCE® Feed Solution Combination of essential oils promoting a healthy gut environment for poultry and dairy production.
• PROVENIA® Feed Solution Supports bird health by balancing gut bacteria for poultry and swine production.
• AIMS® Automated Supply Chain Management System Integrated vendor-managed supply chain platform that collects data and assists with evaluating inventory levels, usage, and forecasted demand for ALIMET® Feed Additive customers.
• C.O.W.S.® Program Whole-farm assessment program to identify herd performance bottlenecks for dairy producers, with over 1,500 assessments completed and counting.
• INTERIUS™ Feed Innovative feed additive delivery technology that produces feed additives inside the grain, replacing a small amount of raw feed material with INTERIUS™ Feed containing beneficial additives such as enzymes.

Quantifiable outcome

• Sows fed bis-chelated trace minerals showed mortality reductions of 5–17% and improvements in retention to parity 3 and beyond of 6–10%, along with up to 46% fewer removals due to locomotion issues.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Alltech L.P.minorOthersIdentified as an emerging company alongside Novus International and other players in the global Pet Food Ingredients Market (projected to grow from USD 54.2 billion in 2022 to USD 85.1 billion by 2031). Listed together in market research reports as active industry participants.
• AdisseominorOthersListed alongside Novus International as an emerging company in the global Pet Food Ingredients Market market research report.
• ScoularminorOthersListed alongside Novus International as an emerging company in the global Pet Food Ingredients Market market research report.
• Bond Pet FoodsminorOthersListed alongside Novus International as an emerging company in the global Pet Food Ingredients Market market research report.
• Xpert Link™ Network PartnerscoreStrategic or Co-development PartnerAn extensive network of leading industry experts supporting NOVUS solutions globally. The network covers nutrition, management, health, feed manufacturing, and sustainable quality protein production. Experts are available to work with NOVUS customers to help overcome production challenges and identify opportunities.
• American Feed Industry Association (AFIA)minorOthersDan Meagher of Novus International served as AFIA board chair during the 2025-26 fiscal year, demonstrating industry leadership and engagement with the primary trade association for the animal food industry.
• Orffa International Holding B.V.minorChannel Partner/ Reseller/ DistributorOrffa partnered with Co Innova Animal Nutrition Technology to expand distribution in the selenium market, a category related to Novus's mineral nutrition products.
• BioResource International, Inc. (BRI)coreStrategic or Co-development PartnerIn March 2024, Novus International completed its acquisition of BioResource International, Inc., a U.S.-based enzyme company based in Durham, North Carolina. The acquisition gave Novus control of BRI's products, intellectual property, and facilities, expanding Novus's offerings in animal health, gut health, and fermentation solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Evonik Industries: Evonik is one of the world's largest producers of methionine (DL-methionine) for animal feed, directly competing with Novus's HMTBa-based ALIMET® and MHA® products across poultry and swine markets globally.
• Adisseo: Adisseo is a global animal nutrition specialist and major methionine competitor (Rhodimet®), with overlapping offerings in vitamins, enzymes, and specialty feed additives for poultry, swine, and ruminants, directly comparable to Novus's portfolio.
• Alltech: Alltech is a privately held animal nutrition company specializing in yeast-based additives, organic trace minerals (Bioplex®), enzymes, and prebiotics. It competes directly with Novus's MINTREX®, eubiotics, and enzyme product lines across species.
• Kemin Industries: Kemin Industries manufactures specialty feed additives including organic acids, essential oils, enzymes, and antioxidants for poultry, swine, and ruminants. It directly competes with Novus's ACTIVATE®, NEXT ENHANCE®, and CIBENZA® lines.

Broad incumbents

• DSM-Firmenich (Animal Nutrition & Health): dsm-firmenich operates a large animal nutrition and health business offering vitamins, premixes, eubiotics, and performance solutions. It overlaps with Novus's eubiotics and trace mineral categories while operating a much broader life sciences portfolio.
• Cargill (Animal Nutrition): Cargill's animal nutrition business delivers premixes, additives, and digital solutions to livestock producers worldwide. Its global scale and integrated feed supply chain make it a broad competitor to Novus's feed additive portfolio.
• Phibro Animal Health: Phibro Animal Health is a diversified animal health and nutrition company offering nutritional specialty products, trace minerals, and feed additives, overlapping with Novus's mineral and additive categories.
• Elanco Animal Health: Elanco is a large animal health company with nutrition and feed additive offerings (acquired Bayer Animal Health). While its core focus is pharmaceuticals, its nutritional health portfolio competes with parts of Novus's gut-health and eubiotics offering.
• BASF (Animal Nutrition): BASF supplies vitamins, carotenoids, organic acids, and specialty feed additives to the animal nutrition industry. It competes with Novus in vitamins, eubiotics, and enzymes, though as part of a much larger chemical portfolio.

Others

• ADM Animal Nutrition: ADM's animal nutrition segment provides premixes, specialty ingredients, and feed additives. It competes with Novus in trace minerals, enzymes, and complete feed solutions for poultry, swine, and dairy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovusInternational
• Facebookfacebook.com/novusint
• LinkedInlinkedin.com/company/novus
• Xx.com/novusint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus International