Hisense USA

What Hisense USA does

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA’s product strategy is to steadily introduce a full range of electronics and appliances into the North American market. This includes televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010, Hisense established a North American R&D center in Georgia to bring a more market-centric approach to product development and technological innovations. Today, Hisense USA sells into retailers across North America such as hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and many others. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in USA, Europe, Australia, Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

Name

Hisense USA

Legal name

Hisense USA Corporation

Website

http://hisense-usa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Hisense USA’s product strategy is to steadily introduce a full range of electronics and appliances into the North American market.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Consumer electronics
• Home appliances
• Television displays
• Commercial displays
• HVAC systems

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Hardware Sales: Hisense USA generates revenue primarily through sales of televisions (ULED, RGB MiniLED, QLED, LCD LED), laser projectors, soundbars and home theater systems. The company offers a wide range of TV models from entry-level ($98) to premium ($9,000 for 100-inch RGB MiniLED), targeting various price segments. Revenue is generated through one-time hardware purchases via retail partners and direct e-commerce.
2. Home Appliances Sales: Revenue from sales of refrigerators, cooking ranges, dishwashers, and microwave ovens. Product categories include French door, top mount, bottom mount, and compact refrigerators; freestanding and slide-in gas and electric ranges; built-in dishwashers; and over-the-range microwaves. The company offers kitchen packages bundling multiple appliances.
3. Air Products Sales: Revenue from window air conditioners, portable air conditioners, dehumidifiers, and HVAC systems. Smart features include WiFi connectivity and ConnectLife app control. Commercial HVAC solutions include VRF (Variable Refrigerant Flow) systems.
4. Audio Products Sales: Soundbars, subwoofers, and portable Bluetooth speakers. Products include HT Saturn 4.1.2 channel wireless home theater system (720W total power), AX5140Q 5.1.4 channel soundbar, and Party Speaker line. Audio products feature Dolby Atmos and DTS:X support.
5. Sports Marketing Activation: Revenue indirectly supported by FIFA World Cup 2026 sponsorship, driving sales of large-screen TVs and home entertainment products for sports viewing. The sponsorship positions Hisense as an official sponsor, leveraging the global tournament to drive consumer demand.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Hisense USA Corporation is the U.S. subsidiary of Hisense Group Co., Ltd., headquartered in Suwanee, Georgia. The company manufactures, markets, and sells consumer electronics and home appliances including televisions, projectors, soundbars, refrigerators, ranges, dishwashers, microwaves, air conditioners, and dehumidifiers under the Hisense, Toshiba, RCA, and Sharp brands. It also operates a commercial division offering commercial displays, commercial refrigeration, and HVAC solutions for business customers.

Product overview

Hisense USA offers a diverse portfolio of consumer electronics and home appliances organized across several product categories. The core television lineup includes multiple series with distinct display technologies: RGB MiniLED TVs (UR9, UR8, 116UXS) representing the premium flagship tier with independent RGB backlight control for color accuracy; MiniLED ULED TVs (U9, U8, U7, U6) offering high-performance backlight technology at various price points; CanvasTV art displays combining QLED panels with Art Mode functionality; and standard QLED/UHD models for budget-conscious consumers. Smart TV platforms supporting these displays include Google TV, Fire TV, Roku TV, VIDAA TV, and Xumo TV. The projector category features Laser TV ultra-short-throw projectors (PX4 Pro, L9Q, PX3-PRO) with triple-laser TriChroma technology for large-screen home theater, and portable mini projectors (C2 Ultra, C2 Pro, C2) for versatile entertainment. Audio products span premium home theater systems (HT Saturn with Devialet tuning), multi-channel soundbars (AX5140Q, AX3120Q, HS5100, HS2100), and portable Bluetooth speakers. The home appliance lineup includes refrigerators (French Door, Top Mount, Bottom Mount, Side-by-Side, Compact, Freezer, Wine & Beverage Coolers), cooking ranges (gas and electric, freestanding and slide-in), dishwashers, and microwave ovens. Air products encompass window air conditioners, portable air conditioners, and dehumidifiers with smart connectivity via the ConnectLife platform. Commercial offerings include HVAC systems (VRF solutions) and commercial refrigeration. The ConnectLife AI-powered smart home ecosystem integrates across appliances with features including AI Food Recognition, AI Meal Planner, and Matter-certified device support, while Hi-View AI Engine X provides neural network-based picture and sound optimization across TVs and projectors. Hisense also serves as Official Sponsor of FIFA World Cup 2026, leveraging sports marketing to promote its large-screen product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• CanvasTV: Picture-frame style televisions that transform into wall art through Art Mode when idle. Features QLED panels with 4K resolution, Dolby Vision IQ, and Google TV platform.
• ULED
• RGB-MiniLED
• VIDAA
• ConnectLife

Products and services

• Hisense TVs
• Toshiba TVs
• Sharp TVs
• RCA TVs
• Hisense Projectors
• Hisense Soundbars and Audio
• Hisense Refrigerators
• Hisense Ranges
• Hisense Dishwashers
• Hisense Microwaves
• Hisense Air Conditioners
• Hisense Dehumidifiers
• Hisense Commercial Displays
• Hisense Commercial Refrigerators
• Hisense Commercial HVAC

Quantifiable outcome

• 56.6% global market share in 100-inch+ TV segment (Q3 2025)
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Xbox / MicrosoftcoreTechnology or Integration · 31 July 2026Xbox launched dedicated app for select VIDAA OS Smart TVs and Hisense models, enabling Game Pass subscribers to stream hundreds of titles directly to TVs without needing a console. The rollout supports cross-device progression and includes games like Forza Horizon 6 and Halo: Campaign Evolved.
• Target PluscoreChannel Partner/ Reseller/ Distributor · 27 July 2026Hisense joined Target Plus marketplace as an invite-only third-party seller, expanding distribution alongside Clarks, Forever 21, JanSport, and other lifestyle brands ahead of back-to-school shopping season.
• Best BuycoreChannel Partner/ Reseller/ Distributor · 13 June 2026Exclusive national retail partner for RGB LED TV launches nationwide. Best Buy trained and certified more than 15,000 employees on the new technology and offers free delivery, installation, mounting, and haul-away of old TVs with RGB LED purchases.
• AdidasminorGTM or Marketing Partner · 9 June 2026Brand partnership at RGB-themed pop-up event at Hudson Yards in New York, offering interactive experiences including a virtual jersey mirror and collaborative mural game, integrating retail conversion mechanics through 'Hosting with Hisense' program.
• Swerve TVminorChannel Partner/ Reseller/ Distributor · 11 January 2026Swerve TV secured distribution for its Swerve Sports FAST channel on Hisense VIDAA Channels, expanding from six to nine platforms. The channel features women's sports including football, basketball, volleyball, MMA, boxing, tennis, timbersports, and pool content.
• DolbycoreTechnology or Integration · 6 September 2025Collaboration to demonstrate Dolby Vision 2 technology in Hisense premium TV lineup, enhancing HDR picture quality. Hisense is integrating Dolby's latest visual technology into its RGB MiniLED displays.
• DevialetcoreTechnology or Integration · 6 September 2025Audio partnership for built-in sound systems tuned by Devialet in premium Hisense products. Collaboration on 6.2.2 CineStage X Surround sound system and the first-ever 6.2.2 surround sound system in a Laser TV.
• Opéra de ParisminorStrategic or Co-development Partner · 6 September 2025Collaboration on audio innovations, specifically the 6.2.2 CineStage X Surround sound system combining Devialet and Opéra de Paris expertise for premium audio experiences.
• Microsoft AzurecoreTechnology or Integration · 9 January 2025Collaboration to leverage Azure OpenAI Service and Azure AI Foundry for AI-powered features including a recipe assistant and integrated AI plot discussions within VIDAA OS TV system. ConnectLife platform integration.
• PantonecoreTechnology or Integration · 9 January 2025Partnership for Pantone Validated and SkinTone Validated certifications on Hisense Laser TV lineup, the first laser TV partner to receive both certifications. UR9 RGB MiniLED TV features Pantone Validated color accuracy.
• MediaTekcoreTechnology or Integration · 9 January 2025Announcement of MediaTek Pentonic 800-powered TVs, using MediaTek's latest processor chip for enhanced TV performance and AI capabilities.
• Google Home / MattercoreTechnology or Integration · 9 January 2025ConnectLife smart home platform integrates with Google Home and third-party smart home devices through Matter certification, broadening smart home ecosystem beyond Hisense's own product lineup.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samsung Electronics: Samsung is Hisense's primary global competitor in TVs and competes in North American Mini LED where it leads with 40% market share vs. Hisense's 27% in Q1 2026. Both brands sell across mass-market and premium tiers through overlapping retail channels (Best Buy, Amazon, Walmart).
• LG Electronics: LG competes head-to-head with Hisense in OLED and premium LCD TVs in North America, and also offers refrigerators, ranges, and air products. Both brands share the same key retail partners and compete in the FIFA/holiday premium TV buying windows.
• TCL: TCL is a fellow Chinese TV manufacturer with a similar value-positioning strategy in North America, competing in Mini LED, QLED, and large-screen TVs. Both brands target budget-conscious and mainstream consumers through Best Buy, Amazon, and Walmart.
• Sony: Sony competes with Hisense in the premium TV segment (Bravia line) and shares the FIFA World Cup 2026 marketing moment. While Sony targets the high end more aggressively, both brands compete for the same premium TV shopper, particularly for sports and gaming features.
• Vizio: Vizio is a US-focused TV brand acquired by Walmart, offering value-priced smart TVs with similar feature sets to Hisense's mainstream lineup. Both compete in the budget-to-mid-tier TV market through Walmart and Amazon channels.

Broad incumbents

• Panasonic: Panasonic is a broader Japanese electronics incumbent with a wide portfolio spanning TVs, appliances, and HVAC. While it overlaps with Hisense in TVs and kitchen appliances, it does not specialize in Hisense's value-tier MiniLED niche and has less North American TV market share.
• Sharp: Sharp is a Japanese electronics brand whose North and South American TV business was acquired by Hisense in 2015, but Sharp-branded products still overlap in retail channels. Sharp competes broadly in TVs and appliances but is a much smaller player in the North American TV market than Hisense.
• Toshiba: Toshiba's television division was acquired by Hisense in 2017, but Toshiba-branded TVs (and related appliances) still appear in retail channels where Hisense competes. Toshiba is a broader consumer electronics and appliances brand, similar to a regional player within Hisense's own portfolio strategy.

Regional players

• Skyworth: Skyworth is a Chinese TV and appliance manufacturer with significant global market share but a more limited North American presence. It overlaps with Hisense on display technology and value positioning but does not directly compete in the US at the same scale.

Others

• Roku: Roku is a partner of Hisense through built-in Roku TV smart TV platform on select models, but is also a co-defendant in the ITC Section 337 patent investigation. Roku-branded TVs compete in the same entry-level North American market segment as Hisense's Roku-powered models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hisense_usa
• YouTubeyoutube.com/user/HisenseUSA
• Facebookfacebook.com/hisenseusa
• Instagraminstagram.com/hisense_usa
• LinkedInlinkedin.com/company/hisense-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hisense USA