Avalon Health Care

What Avalon Health Care does

Avalon Health Care, Inc. is a private, for-profit post-acute care and rehabilitation provider founded in 1989 and headquartered in Salt Lake City, Utah. The company operates 20+ owned and operated care communities across six states (Utah, Oregon, Washington, California, Hawaii, and South Carolina), delivering skilled nursing, assisted living, hospice, home health, therapy services, and care coordination to elderly adults and U.S. Veterans. A core differentiator is the management of multiple state Veterans homes under contract with the U.S. Department of Veterans Affairs and individual state Veterans affairs agencies, including the George E. Wahlen Ogden Veterans Home, William E. Christoffersen Salt Lake Veterans Home, Mervyn Sharp Bennion Central Utah Veterans Home, Southern Utah Veterans Home-Ivins, Patriot's Village (Sumter, SC), and the E. Roy Stone Veterans Pavilion (Columbia, SC).

The company's clinical technology centers on a proprietary therapy protocol called Model 10, described as the industry's only fully patient-centered therapy protocol with 15+ years of proven clinical outcomes, alongside complementary programs like No Patient Left Behind and Dancing with the Seniors. Core technology consists of Electronic Health Record (EHR) integration with hospital acute care partners to coordinate care transitions and discharge planning, supplemented by care coordination and case management workflows. Quality frameworks include AHCA/NCAL quality awards (Bronze, Silver, Gold tiers) and CMS 5-star ratings at multiple flagship facilities.

Avalon's business model is reimbursement-driven across multiple payor streams: traditional Medicare fee-for-service, Medicare Advantage (capitated/value-based arrangements), managed Medicaid, employer-based insurance, VA contracts, and private/self-pay. The Service Alliance model coordinates these revenue streams through enterprise relationships with managed care organizations, hospital systems, physician groups, and pharmacy partners, with patient access flowing through hospital discharge planners, VA eligibility determinations, and managed care authorizations. Marketing relies on organic social media, the corporate website, and free CNA training programs that double as a talent pipeline. The company is independently owned with no disclosed parent company, private equity sponsor, or public stock listing.

Name

Avalon Health Care

Legal name

Avalon Health Care, Inc.

Website

https://avalonhealthcare.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Avalon Health Care is a private post-acute care provider operating 20+ skilled nursing, assisted living, hospice, and Veterans home facilities across six states, serving elderly adults and U.S. Veterans through Medicare, Medicaid, VA contracts, and managed care reimbursement.

Ownership category

akta.pro rank

Product category

Post-Acute Care & Skilled Nursing Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (621610), Home Health Care Services (6216)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSABAHAF

Post-Acute & Transitional 24/7 In-Home Care (Hospital/SNF Discharge)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHSABAIAC

Care Transitions Management (Hospital/SNF-to-Home)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLAFAEAC

Home Hospice Agencies

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAFAL

In-Home Hospice Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

SECONDARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Skilled nursing care
• Post-acute rehabilitation
• Assisted living services
• Memory care programs
• Veterans healthcare

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Traditional Medicare Reimbursement: Fee-for-service reimbursement for skilled nursing and post-acute care services provided to Medicare beneficiaries.
2. Medicare Advantage Plans: Capitated or value-based arrangements with Medicare Advantage insurance companies for covered post-acute care services.
3. Managed Medicaid: Managed care reimbursement through Medicaid programs for eligible long-term care residents.
4. Employer-Based Insurance: Reimbursement through employer-sponsored health insurance plans for post-acute care services.
5. VA Contracts: Contracted services with the U.S. Department of Veterans Affairs for skilled nursing and long-term care at VA-contracted veteran homes.
6. Private Pay / Self-Pay: Direct payment by residents and families for care services not covered by insurance programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Avalon Health Care operates a network of owned skilled nursing facilities, assisted living communities, rehabilitation centers, and specialized Veterans homes across six U.S. states, delivering 24-hour skilled nursing care, post-acute rehabilitation (physical, occupational, and speech therapy), memory care, hospice, and home health services. The company coordinates care through its Service Alliance model, partnering with Medicare Advantage, managed Medicaid, employer-based insurers, the U.S. Department of Veterans Affairs, and hospital systems to provide a seamless continuum from acute hospital discharge to home for elderly and Veteran populations.

Product overview

Avalon Health Care is a post-acute care and rehabilitation provider operating a network of skilled nursing facilities, assisted living communities, and specialized Veterans homes across six states. The company offers a unified continuum of care built around Skilled Nursing Services, Senior Housing/Assisted Living, Hospice & Home Health, Therapy Services (Physical, Occupational, and Speech), Managed Care Solutions, and Care Coordination Services. Their Service Alliance model coordinates these core services to create seamless transitions between hospital, rehabilitation, and home. The portfolio includes multiple care community brands spanning Veterans homes (George E. Wahlen Ogden Veterans Home, William E. Christoffersen Salt Lake Veterans Home, Southern Utah Veterans Home - Ivins, Mervyn Sharp Bennion Central Utah Veterans Home - Payson), general skilled nursing facilities (Avalon Care Centers in Portland, Scappoose, Federal Way, and Honolulu), rehabilitation centers (Northpointe, Pasco, Bellingham, Tacoma), behavioral health centers (Benson Heights, Grays Harbor), and specialized memory care and hospice programs. The company maintains a strong focus on quality outcomes with multiple facilities holding CMS 5-star ratings and AHCA/NCAL Quality Awards.

Differentiator

Problem solved

Functional benefit

Brands

• Heart's Desire: A program designed to explore and fulfill the unique personal wishes of veterans in Avalon care.

Products and services

• Skilled Nursing Services 24-hour skilled nursing care providing wound care, medically complex care, behavioral health services, comprehensive restorative programming, secure memory care, and discharge planning for patients transitioning from hospital to home.
• Senior Housing / Assisted Living Independent and assisted living communities providing seniors with personalized care while allowing them to maintain independence through assistance with bathing, eating, dressing, housekeeping, laundry, and medication management.
• Hospice & Home Health End-of-life hospice care focusing on physical, emotional, and spiritual needs, plus home and community-based care programs designed to help seniors live independently with integrated support services.
• Therapy Services Comprehensive therapy services including Physical Therapy, Occupational Therapy, and Speech Therapy, along with specialized programs such as the proprietary Model 10 patient-centered therapy protocol, No Patient Left Behind restorative care program, and Dancing with the Seniors program.
• Managed Care Solutions Care coordination and payer management services working with Medicare, Medicare Advantage, managed Medicaid, employer-based insurers, and VA contracts, including benefit verification, authorization, liaison coordination, and individual care plan development.
• Physicians / Medical Providers In-house physician and nurse practitioner services providing 24/7 medical management, medication oversight, clinical monitoring, care coordination, and seamless transitions from hospital to skilled nursing facility.
• Care Coordination Services Case management solutions helping residents, families, states, and commercial health plans understand and maximize managed care programs, with follow-up support after discharge.
• Heart's Desire Program Veteran wish-fulfillment program that coordinates personalized experiences such as flights, outings, and special activities to honor and enrich veterans' lives in Avalon care.

Quantifiable outcome

• Reduced hospital readmissions through coordinated care management model
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• South Carolina Department of Veterans' Affairs (SCDVA)coreStrategic or Co-development Partner · 1 July 2025Avalon Healthcare Group contracted by SCDVA to manage daily operations of the Stone Veterans Pavilion, a 90-bed skilled-nursing facility in Columbia, SC. Avalon assumed full operating status effective July 1, 2025, ensuring seamless transition for current and future residents.
• Services for Elderly and Persons with Disabilities Market EcosystemcoreOthersAvalon operates within the broader global market for services targeting elderly and persons with disabilities, projected to reach $687.83 billion by 2030 with a CAGR of 7.2%.
• Medicare Advantage Insurance CompaniescoreStrategic or Co-development PartnerAvalon partners with Medicare Advantage companies to navigate payer protocols and meet complex care needs of beneficiaries through capitated or value-based care arrangements.
• Managed Medicaid CompaniescoreStrategic or Co-development PartnerPartnerships with managed Medicaid companies enable Avalon to serve Medicaid-eligible long-term care residents through coordinated care programs.
• U.S. Department of Veterans Affairs (USDVA)coreStrategic or Co-development PartnerAvalon operates multiple VA-contracted skilled nursing facilities and veteran homes across Utah, Oregon, South Carolina, and Washington, providing care to eligible U.S. Veterans.
• Hospital Systems and Physician GroupscoreStrategic or Co-development PartnerAvalon partners with hospital systems, physician groups, and community providers to coordinate care transitions and enable residents to remain in their home after discharge from post-acute facilities. Electronic health record integration facilitates accurate and complete medical information sharing.
• Employer-Based InsurersminorStrategic or Co-development PartnerPartnerships with employer-based insurers enable coverage for post-acute care services for employed individuals requiring skilled nursing and rehabilitation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Ensign Group: The Ensign Group operates one of the largest skilled nursing facility portfolios in the U.S., with a similar mix of post-acute, rehabilitation, and senior living services across multiple states. Both companies operate SNFs, assisted living, and home health under an integrated care continuum targeting Medicare, MA, and Medicaid beneficiaries.
• National HealthCare Corporation (NHC): NHC operates skilled nursing facilities, assisted living, home care, and hospice across 9 states with a focus on post-acute rehabilitation and quality outcomes. NHC's service mix and patient populations mirror Avalon's skilled nursing + therapy + senior living model.
• Genesis HealthCare: Genesis is a major operator of skilled nursing facilities and senior living communities across the U.S., serving similar post-acute, long-term care, and rehabilitation populations. Both companies compete directly in the Medicare/Medicaid SNF segment with multi-state footprints.
• Encompass Health: Encompass Health operates the largest U.S. network of inpatient rehabilitation facilities and also provides home health and hospice. Closely comparable to Avalon's post-acute rehabilitation and therapy services across the SNF-to-home continuum.
• Brookdale Senior Living: Brookdale operates the largest U.S. senior living portfolio, including assisted living, memory care, and skilled nursing communities. Overlaps with Avalon on assisted living, memory care, and continuing care for elderly residents requiring varying levels of clinical support.
• Five Star Senior Living: Five Star operates senior living communities including independent living, assisted living, memory care, and skilled nursing across 30+ states. Overlaps with Avalon on assisted living, memory care, and rehabilitation services for elderly populations.
• ProMedica (formerly HCR ManorCare): ProMedica Senior Care operates skilled nursing and rehabilitation facilities inherited from HCR ManorCare, providing post-acute, long-term care, and memory care services. Direct overlap with Avalon's SNF and rehabilitation focus serving Medicare-eligible populations.

Emerging players

• LHC Group: LHC Group operates home health, hospice, and post-acute care services across 38 states with strong hospital and managed care partnerships. Comparable to Avalon's hospice/home health segment and care coordination business model targeting post-discharge patients.
• Amedisys: Amedisys is a major home health and hospice provider serving Medicare beneficiaries across the U.S. Overlaps with Avalon's hospice/home health offering and competes for the same post-acute and end-of-life patient populations.

Others

• Welltower (formerly Health Care REIT): Welltower is the largest U.S. healthcare REIT with a major portfolio of senior housing and post-acute care properties operated by SNF and senior living tenants (including arrangements with operators similar to Avalon). Provides capital/infrastructure to operators in Avalon's space, an indirect comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/avalonhealthcaregroup
• LinkedInlinkedin.com/company/avalon-healthcare
• Instagraminstagram.com/socialmedia.avalonhealthcare
• Xx.com/avalon_care

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Health Care