Ovy GmbH
Ovy GmbH is a Hamburg-based femtech company that markets a CE-certified Class IIb medical device app and Bluetooth basal thermometer for hormone-free contraception and conception planning, sold DTC and through major DACH drugstores to women across 12+ European countries.
- Company typePrivate
- Founded2019
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Ovy GmbH does
Ovy GmbH is a Hamburg-based femtech company that develops a CE-certified Class IIb medical device app for hormone-free contraception and conception planning, combined with a proprietary Bluetooth basal thermometer. The company's core product implements the symptothermal method, fusing basal body temperature readings (measured to ±0.05°C and auto-synced via Bluetooth) with cervical mucus observations to calculate fertile windows; the algorithm personalizes with continued use. Following the April 2025 EU-MDR certification (notified body BerlinCert GmbH, CE 0633), Ovy is one of the few fertility apps positioned as a regulated contraceptive medical device rather than a wellness tracker.
The business model is hybrid. Revenue is anchored by one-time lifetime bundles at 199 EUR that combine the Bluetooth thermometer with permanent premium app access, supplemented by a 9.99 EUR/month (or 83.92 EUR/year) premium subscription and standalone hardware (79.99 EUR thermometer), consumable test strips (ovulation 9.90 EUR, pregnancy 6.90 EUR), and digital e-books. Distribution is omnichannel: direct-to-consumer e-commerce on Shopify, Apple App Store and Google Play in-app subscriptions, and physical retail across dm, Rossmann, Kaufland, Budni (Germany) and Bipa (Austria). The customer base is entirely consumer, with no enterprise contracts, targeting two primary use cases — women seeking hormone-free contraception and women/couples trying to conceive — across 12+ European countries. The company has reported 500,000+ products sold and 1M+ app downloads cumulatively since 2018, operates with under 10 employees, and is privately held by co-founders Eva Leonhardt and Lina Wüller without disclosed institutional venture capital backing.
Ovy GmbH firmographics
Firmographics- Name
- Ovy GmbH
- Legal name
- Ovy GmbH
- Website
- https://ovyapp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ovy GmbH is a Hamburg-based femtech company that markets a CE-certified Class IIb medical device app and Bluetooth basal thermometer for hormone-free contraception and conception planning, sold DTC and through major DACH drugstores to women across 12+ European countries.
- Ownership category
- akta.pro rank
Ovy GmbH industry classification
Industry- Product category
- Fertility Tracking / Femtech
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
- akta.pro secondary industries
- Fertility & Ovulation Products (OTC) (CRABAIAK), Continuous Temperature & Fever Monitoring (Wearable Thermometry) (HLAHACAK)
Keywords
Where Ovy GmbH is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Ovy GmbH business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- App Subscription (Premium): Ovy Premium subscription with monthly (9.99 EUR) or annual (83.92 EUR) billing. 7-day free trial available. Purchasers of Bluetooth thermometer receive 1 month free. Provides access to contraception mode, offline use, detailed cycle reports, partner app access, and pregnancy mode.
- Lifetime Membership Bundles: One-time payment bundles combining Bluetooth thermometer with lifetime app access. Offered for contraception (199 EUR) and conception (199 EUR) use cases. Includes all premium features permanently without recurring subscription.
- Hardware Sales: Standalone Bluetooth basal thermometer (79.99 EUR), ovulation test strips (9.90 EUR), pregnancy tests (6.90 EUR), and accessories like protective cases. Sold through e-commerce and physical retail.
- Digital Products: E-books on contraception and conception topics sold as digital PDFs (14.90 EUR each).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ovy Premium Monthly |
| Subscription | Annual | Ovy Premium Annual |
| Unit Pricing | Pay-as-you-go | Bluetooth Basal Thermometer Standalone |
| One time/ perpetual license | Multi-year contract | Lifetime Bundle - Verhütung (Contraception) |
| One time/ perpetual license | Multi-year contract | Lifetime Bundle - Kinderwunsch (Conception) |
| Unit Pricing | Pay-as-you-go | Ovulation Test Strips |
| Unit Pricing | Pay-as-you-go | Pregnancy Test Early Detection |
| Unit Pricing | Pay-as-you-go | E-Books |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Ovy GmbH product offering
Product offeringCore offering
Ovy GmbH produces a Bluetooth basal body thermometer paired with a cycle tracking application that helps users monitor fertility for either conception planning or natural contraception. The offering combines physical hardware (thermometer), a mobile software app, and a premium subscription tier that delivers personalized cycle insights powered by a proprietary algorithm.
Product overview
Ovy GmbH offers a comprehensive female health ecosystem for cycle tracking, hormone-free contraception, and pregnancy planning. The core product is the Ovy App combined with a Bluetooth Basal Thermometer, sold as lifetime bundles (Ovy App Lifetime-Mitgliedschaft mit Bluetooth Basalthermometer) in either Verhütung (contraception) or Kinderwunsch (conception) modes. The Ovy App is a CE-certified Class IIB medical device under EU-MDR that employs the symptothermal method, analyzing basal body temperature and cervical mucus to predict fertile days. Supporting products include ovulation test strips (Ovulationstest Streifen), pregnancy tests (Schwangerschaftstest Frühtest), protective cases, and digital e-books. Companion apps include Ovy Partner App (cycle sharing with partners) and Ovy Baby App (pregnancy tracking). The Ovy App is available on iOS and Android with both free basic features and premium subscription features.
Differentiator
Problem solved
Functional benefit
Brands
- Ovy Baby App: App for tracking pregnancy
- Ovy Partner App
- Ovy Bluetooth Basalthermometer
- Ovy Case
- Ovy Ovulationstest Streifen
- Ovy Schwangerschaftstest Frühtest
Products and services
- Ovy Bluetooth Basal Thermometer A Bluetooth-enabled basal body thermometer that automatically syncs temperature readings with the Ovy app, designed for women tracking their menstrual cycle for conception or contraception purposes.
- Ovy Premium Subscription A premium tier of the Ovy cycle tracking app that provides personalized fertility insights, advanced cycle predictions, and expanded health tracking features for individual users.
- Ovy Kinderwunsch Bundle A bundle package combining the Ovy Bluetooth basal thermometer with access to the cycle tracking app, targeted at women actively trying to conceive.
- Ovy Verhütung Bundle A bundle package combining the Ovy Bluetooth basal thermometer with access to the cycle tracking app, configured for natural contraception / cycle awareness use cases.
- Ovy Bundle Product Combined thermometer-and-app starter offering sold as a single retail unit to onboard new users into the Ovy ecosystem.
Quantifiable outcome
- Pearl Index of 0.4 for symptothermal method (at perfect use)
- +3 more outcomes
Companies that use Ovy GmbH
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Ovy GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Ovy GmbH partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- dm-DrogeriemarktcoreGerman drugstore chain retail partnership for physical distribution of Ovy products including Bluetooth thermometers and test strips. Products available in dm stores across Germany.
- RossmanncoreGerman drugstore chain retail partnership. Ovy products distributed through Rossmann's nationwide store network.
- KauflandcoreGerman hypermarket retail partnership for Ovy product distribution through Kaufland stores.
- BudniminorRegional German drugstore chain based in Hamburg offering Ovy products in their retail locations.
- BipacoreAustrian drugstore chain retail partnership expanding Ovy's physical retail presence to Austria.
- Meta Platforms (Facebook/Instagram)coreSocial media and advertising partnership. Joint data responsibility under Art. 26 GDPR for Facebook page insights and Instagram fanpage data processing. Meta Pixel for conversion tracking and advertising attribution.
- Google (Firebase/Analytics)coreGoogle Analytics for website/app analytics, Firebase for app performance monitoring and crash reporting. Google Cloud for cloud infrastructure and data storage. Google Ads for paid advertising.
- Apple (App Store/Health)coreiOS App Store distribution for Ovy app. Optional Apple Health integration for health data sync. Social login via Apple ID authentication.
- ShopifycoreE-commerce platform powering the Ovy online shop. Processes customer orders, payments, and shipping for direct-to-consumer sales.
- PayPalcorePayment processor for e-commerce transactions. PayPal and PayPal Plus/Kreditkarte options available at checkout.
- Johner Medical Schweiz GmbHminorSwiss authorized representative (CH-REP) as required for medical device regulatory compliance in Switzerland under Swissmedic requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ovy GmbH competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights6 records
Customer concentration
Ovy GmbH social profiles
Digital presenceOvy GmbH compliance and trust
Trust signalCompliance2 records
Ovy GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ovy GmbH leadership team
Management profileNumber of profiles
Ovy GmbH funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ovy GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ovy GmbH
What does Ovy GmbH do?
Ovy GmbH produces a Bluetooth basal body thermometer paired with a cycle tracking application that helps users monitor fertility for either conception planning or natural contraception. The offering combines physical hardware (thermometer), a mobile software app, and a premium subscription tier that delivers personalized cycle insights powered by a proprietary algorithm.
Is Ovy GmbH a public or private company?
Ovy GmbH is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ovy GmbH founded?
Ovy GmbH was founded in 2019. It employs 1 to 10 people.
Where is Ovy GmbH based?
Ovy GmbH is headquartered in Hamburg, Germany, in the Europe region.
How does Ovy GmbH make money?
Four revenue lines are on record. App Subscription (Premium) is the primary driver. The others are lifetime Membership Bundles, hardware Sales and digital Products.
Does Ovy GmbH have an API?
No public API is recorded for Ovy GmbH.
What industry is Ovy GmbH in?
Ovy GmbH's product category is Fertility Tracking / Femtech. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of CRABAIAK, Fertility & Ovulation Products (OTC). Its NAICS code is 334510 and its SIC code is 3845.