Data Driven Holdings
Data Driven Holdings is a privately held Herndon, Virginia-based holding company operating a portfolio of seven automotive marketing technology brands — including Apollo (Team Velocity), OfferLogix, and Foundation Direct — serving automotive dealers, associations, and OEMs.
- Company typePrivate
- Founded2005
- HeadquartersHerndon, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Data Driven Holdings does
Data Driven Holdings (DDH) is a privately held holding company headquartered at 13825 Sunrise Valley Drive, Suite 150, Herndon, Virginia, that operates a portfolio of seven technology and marketing brands serving the automotive industry exclusively since 2005. The company employs more than 400 professionals nationwide and is led by co-founder and CEO David Boice. DDH targets automotive dealers, industry associations, and original equipment manufacturers (OEMs) at Tier 1, Tier 2, and Tier 3 levels, and the leadership team is reported to bring a combined 100+ years of automotive experience. The company operates as a full-service B2B marketing agency with an integrated proprietary technology stack.
The portfolio centers on three core technology products. Apollo, operated under Team Velocity, is a customer experience platform (CXP) with integrated applications that create, manage, and measure frictionless consumer experiences from initial engagement through final transaction across online and offline channels. OfferLogix is a fintech platform that generates and displays accurate, fully disclosed lease and loan payments on vehicle advertisements using actual dealer inventory data, and is embedded into major ad tech, desking, CRM, digital retailing, and DMS providers in the USA and Canada. Foundation Direct is a digital media buying platform that enables OEMs, regional associations, dealer groups, and individual dealerships to purchase advertising directly on Google, YouTube, Facebook, and Microsoft, reducing intermediary margin costs. Four additional sub-brands — Tier10, Level5, Advid, and Social Dealer — round out the full-service agency capability.
DDH monetizes through marketing and advertising services delivered via enterprise-style engagements; revenue is described under a recurring-services stream though pricing is not publicly disclosed. No funding rounds, M&A transactions, patents, awards, regulatory actions, partnerships, leadership changes, or AI/ML capabilities are documented in the available source material, leaving the company's capital structure, growth cadence, and technology roadmap largely opaque to outside observers.
Data Driven Holdings firmographics
Firmographics- Name
- Data Driven Holdings
- Legal name
- Data Driven Holdings
- Website
- https://datadrivenholdings.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Data Driven Holdings is a privately held Herndon, Virginia-based holding company operating a portfolio of seven automotive marketing technology brands — including Apollo (Team Velocity), OfferLogix, and Foundation Direct — serving automotive dealers, associations, and OEMs.
- Ownership category
- akta.pro rank
Data Driven Holdings industry classification
Industry- Product category
- Automotive Marketing Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Data Driven Holdings is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Driven Holdings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing and Advertising Services: Full-service marketing agency revenue through multiple brands serving the automotive industry. Services include customer experience platforms, payment advertising technology, and digital media buying across major advertising platforms
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Data Driven Holdings product offering
Product offeringCore offering
Data Driven Holdings is a family of companies providing data-driven technology and advertising solutions exclusively to the automotive industry since 2005. It operates three primary technology products: Apollo, a customer experience platform (CXP) by Team Velocity; OfferLogix, a fintech platform that powers lease and loan payment advertising; and Foundation Direct, a digital media platform enabling direct advertising on Google, YouTube, Facebook, and Microsoft. The company serves automotive dealers, associations, and OEMs at Tier 1, Tier 2, and Tier 3 levels.
Product overview
Data Driven Holdings operates as a platform of seven distinct brands serving the automotive industry exclusively since 2005. The portfolio consists of three primary products: Apollo (a customer experience platform by Team Velocity that enables intelligent marketing across online and offline channels), OfferLogix (a lease and loan payment advertising fintech platform), and Foundation Direct (a digital advertising platform for Google, YouTube, Facebook, and Microsoft). The company also includes four additional sub-brands—Tier10, Level5, Advid, and Social Dealer—that contribute to its full-service marketing agency capabilities targeting automotive dealers, associations, and OEMs at Tier 1, Tier 2, and Tier 3 levels.
Differentiator
Problem solved
Functional benefit
Brands
- Apollo: Customer experience platform (CXP) with a suite of integrated technology applications that make, manage, and measure frictionless consumer experiences from initial engagement to final transaction
- Team Velocity
- OfferLogix
- Foundation Direct
Products and services
- Apollo (Customer Experience Platform by Team Velocity)
Companies that use Data Driven Holdings
Customer profileSegments3 records
Ideal customer profiles3 records
Data Driven Holdings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Data Driven Holdings partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Data Driven Holdings competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Data Driven Holdings social profiles
Digital presenceData Driven Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Driven Holdings leadership team
Management profileNumber of profiles
Profiles1 record
Data Driven Holdings subsidiaries and ownership
Company hierarchySubsidiaries7 records
Data Driven Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Driven Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Driven Holdings
What does Data Driven Holdings do?
Data Driven Holdings is a family of companies providing data-driven technology and advertising solutions exclusively to the automotive industry since 2005. It operates three primary technology products: Apollo, a customer experience platform (CXP) by Team Velocity; OfferLogix, a fintech platform that powers lease and loan payment advertising; and Foundation Direct, a digital media platform enabling direct advertising on Google, YouTube, Facebook, and Microsoft. The company serves automotive dealers, associations, and OEMs at Tier 1, Tier 2, and Tier 3 levels.
Is Data Driven Holdings a public or private company?
Data Driven Holdings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Driven Holdings founded?
Data Driven Holdings was founded in 2005. It employs 251 to 500 people.
Where is Data Driven Holdings based?
Data Driven Holdings is headquartered in Herndon, United States, in the North America region.
How does Data Driven Holdings make money?
One revenue line is on record: marketing and Advertising Services.
Does Data Driven Holdings have an API?
No public API is recorded for Data Driven Holdings.
What industry is Data Driven Holdings in?
Data Driven Holdings's product category is Automotive Marketing Technology. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51821 and its SIC code is 7370.