Flint Group

What Flint Group does

Flint Group is a full-service integrated marketing agency founded in 1946 and headquartered in Fargo, North Dakota, operating as a subsidiary of the RR46 holding company since 2019. The firm employs approximately 147 full-time professionals across offices in Fargo, Duluth, Kansas City, and Minneapolis, serving mid-market and enterprise clients primarily in manufacturing, industrial, financial services, and dealer/franchise verticals. Named clients include AGCO, Bobcat (Doosan), Blue Cross Blue Shield North Dakota, American Crystal Sugar, Alerus, and Magnifi.

The agency delivers strategy, branding, creative, digital marketing, public relations, media planning and buying, web development, and market research services, organized as a platform-plus-modules architecture with three wholly-owned sub-brands: Flint Direct (channel/dealer and franchise marketing), Flint Small Biz (SMB clients with budgets under $100K annually), and Prime46 (primary and secondary market research). Pricing spans one-time branding projects ($5K-$50K), monthly SEO/digital retainers ($2.5K-$10K), and larger engagements such as website development ($10K-$250K) and media strategy/planning ($10K-$100K), with media placement charged at 15% commission. The agency's go-to-market is consultative enterprise field sales concentrated in the Midwest, supplemented by thought-leadership content marketing across blog, LinkedIn, Instagram, Facebook, and TikTok.

The firm has integrated AI across content production, campaign automation, and a recently launched AI Search Optimization service targeting Google AI Overviews, ChatGPT, and Perplexity. Its proprietary PESO Model framework structures integrated campaigns across Paid, Earned, Shared, and Owned media channels. Long-tenured client relationships, 80+ years of operating history, and domain specialization in channel/dealer marketing for distributed brand models form the core of its competitive position, though Flint operates without public revenue disclosure and remains a private subsidiary within the broader RR46 conglomerate structure.

Name

Flint Group

Legal name

Flint Group

Website

https://flint-group.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Flint Group is a full-service marketing agency founded in 1946, serving manufacturing, industrial, financial services, and dealer/franchise brands across the Midwest. With ~147 professionals, it delivers strategy, creative, digital, PR, media, and research through its core agency and Flint Direct, Flint Small Biz, and Prime46 sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Strategy & Consulting: Comprehensive brand strategy, campaign planning, and marketing consulting services. Projects range from $10K-$50K for branding/brand strategy to multi-month retainer engagements. The agency develops customized strategies based on each client's unique business goals.
2. Digital Marketing Services: Ongoing digital marketing services including SEO management ($5,000/mo), content marketing ($2,500/mo), social media management, and paid advertising campaigns. Media placement management charged at 15% commission.
3. Creative & Design Services: Graphic design services ranging from $1K-$10K/month for monthly retainer work, or $1,500-$100K per project. Includes website development ($10K-$250K), video production, and multi-channel campaign creative.
4. Media Planning & Buying: Media strategy, planning, and placement services. Media strategy/planning ranges from $10K-$100K, with placement management at 15% commission rate.
5. Research Services: Market research services through Prime46 division, including voice of customer research, custom panels, surveys, and secondary research for strategic insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flint Group is a full-service marketing agency that delivers integrated strategy, branding, creative, digital marketing, public relations, media planning/buying, and research services for manufacturing, industrial, financial services, and dealer/franchise brands. Its core offering blends insight-driven strategy with human-centered creative, including a proprietary PESO Model framework spanning Paid, Earned, Shared, and Owned media, supported by dedicated sub-brands Flint Direct (channel/dealer marketing), Flint Small Biz (small businesses), and Prime46 (market research).

Product overview

Flint Group is a full-service marketing agency organized as a platform-plus-modules architecture. The core offering is comprehensive marketing services encompassing strategy, branding, creative, digital, PR, and media. Three distinct sub-brands extend the portfolio: Flint Direct provides sales channel marketing for dealer and franchise networks; Flint Small Biz serves small businesses with budgets under $100K; and Prime46 offers dedicated market research capabilities. Service modules are available à la carte including Strategy & Branding, Content & Influencer Marketing, SEO & Digital, Public Relations, Design & Creative, and Media & Web, each with defined pricing tiers. AI Search Optimization is offered as a specialized module for improving visibility in AI-powered search engines.

Differentiator

Problem solved

Functional benefit

Brands

• Flint Direct: Sales channel marketing support for brands with dealers and franchise operators
• Flint Small Biz
• Prime46

Products and services

• Flint Group Core Marketing Services Full-service marketing agency offering strategy, branding, creative, digital marketing, public relations, media planning, and analytics services for manufacturing, industrial, and dealer/franchise brands.
• Flint Direct Sales channel marketing support division focused on helping brands with dealers, franchisees, and agents win at the local level through optimized digital presence and marketing execution.
• Flint Small Biz Marketing services tailored for small businesses with annual marketing budgets under $100,000.
• Prime46 Research Specialized market research division offering primary research (voice of customer, custom panels, surveys) and secondary research to provide insights into target markets, competitors, and industry trends.
• AI Search Optimization Service helping brands optimize for AI-powered search results including Google AI Overviews, ChatGPT, and Perplexity by improving review quality, listing accuracy, and local content authority.

Quantifiable outcome

• Up to 30% higher ROI for companies using AI in marketing
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RR46coreOthers · 1 January 2019Parent holding company of Flint Group and its business units. Andy Reierson named CEO of RR46 and all RR46 business units in 2019. Flint Group is operated as 'An RR46 Company.'
• Prime46coreStrategic or Co-development PartnerSpecialized research division of Flint Group that conducts both primary (voice of customer research, custom panels, surveys) and secondary research to provide clients with valuable insights into target markets, competitors, and industry trends.
• Flint DirectcoreStrategic or Co-development PartnerSpecialized division within Flint Group focused on channel marketing, dealer marketing, and franchise marketing support. Helps brands with distributed sales networks show up and win locally.
• Flint Small BizminorStrategic or Co-development PartnerSeparate division serving small business marketing needs with affordable solutions for businesses with marketing budgets under $100,000 annually.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Colle McVoy: Minneapolis-based independent full-service agency of similar mid-size scale, focused on bold creative work and brand storytelling across CPG and B2B categories — directly analogous to Flint's Midwest full-service positioning.
• Preston Kelly: Minneapolis creative advertising agency of comparable size and independent ownership, serving regional and national B2C/B2B brands — a structurally similar mid-tier independent Midwest agency.
• Yamamoto: Minneapolis independent brand and creative agency. Comparable in size and in combining strategy-led work with creative execution for Midwest clients.
• Carmichael Lynch: Minneapolis-based creative agency of comparable scale, with similar mix of brand strategy and integrated campaign work for regional and national clients.
• The Lacek Group: Minneapolis-based marketing agency specializing in loyalty, CRM, and customer experience — comparable mid-size Minnesota agency serving enterprise clients, now part of Merkle/Dentsu.
• Laughlin Constable: Independent Chicago/Milwaukee full-service agency of similar mid-size scale, with full-service brand, digital, and media capabilities targeting regional and national brands.
• OKRP: Chicago-based independent creative agency of comparable size — a mid-tier Midwest independent offering similar full-service brand and campaign capabilities.
• Schafer Condon Carter: Independent Chicago creative agency of comparable size and service breadth — a peer mid-tier Midwest independent serving consumer and B2B brands with full-service work.

Broad incumbents

• WPP: Global advertising holding company. Largely outside Flint's direct competitive set, but operates competing networks and agencies across the same marketing services — relevant for understanding the structural competitive landscape.
• Omnicom Group: Global advertising holding company. Provides structural ceiling context on Flint's positioning — Flint competes for the same mid-market enterprise budgets that Omnicom's BBDO/DDB networks also chase.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FlintGroup
• LinkedInlinkedin.com/company/flint-group-of-agencies/posts/?feedView=all
• Instagraminstagram.com/flintgroup
• TikToktiktok.com/@flintgroup
• Xx.com/flintgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flint Group