Pereg Ventures
Pereg Ventures is a New York– and Tel Aviv–based venture capital firm investing in early-stage U.S. and Israeli B2B data and AI startups serving consumer-driven enterprises. Its portfolio spans retail analytics, delivery orchestration, video intelligence, and media monitoring, with exits to Oracle, Medtronic, Gap, and Operative.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pereg Ventures does
Pereg Ventures is a privately held venture capital firm headquartered at 21 West 46th Street in New York, with a second operational office at 107 Hahahmonaim Street in Tel Aviv. Founded in 2012 by Managing Partners Itzhak Fisher and Ziv Ben-Barouch, the firm invests in early-stage U.S. and Israeli startups building B2B data and AI solutions that serve consumer-driven enterprises — principally retail, CPG, logistics, and consumer goods. The firm's investment thesis centers on the "data and AI revolution" transforming business, with portfolio companies spanning retail analytics (CB4, RetailNext, Engage3), delivery orchestration (Bringg), consumer video insights (Discuss.io, cielo24), customer data platforms (Quaero), media monitoring (Onclusive), and nutrition data (Nutrino).
The firm's competitive position rests on the founders' operating and investing pedigree — Fisher deployed over $3B of M&A and venture investments as EVP at Nielsen Holdings, while Ben-Barouch led ClearForest's $40M raise and Reuters exit and was Senior Principal at Viola Group managing over $2.8B. The firm leverages this network (explicitly citing Nielsen and Tata as anchor relationships, plus consulting ties to KKR and Goldman Sachs) to provide portfolio companies with strategic introductions and M&A advisory support. Notable realized exits include Oracle's $50M acquisition of Crosswise (2016), Medtronic's acquisition of Nutrino (2018), Operative's acquisition of STAQ (2021), and Gap Inc.'s acquisition of CB4 (2021).
Economically, Pereg operates as a traditional venture capital fund manager, earning management fees on committed capital and carried interest on successful exits, consistent with the standard "2-and-20" institutional VC model. The firm is privately held by its founders with no institutional parent or external controlling entity identified, and operates with a small team of seven including a Venture Partner, Senior Associate (CFA), Analyst, and Technical Expert. In December 2024 the firm executed an acquisition of visual AI retail search company Syte, suggesting a deliberate move toward more concentrated, hands-on AI-retail exposure.
Pereg Ventures firmographics
Firmographics- Name
- Pereg Ventures
- Legal name
- Pereg Ventures LLC
- Website
- https://peregventures.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pereg Ventures is a New York– and Tel Aviv–based venture capital firm investing in early-stage U.S. and Israeli B2B data and AI startups serving consumer-driven enterprises. Its portfolio spans retail analytics, delivery orchestration, video intelligence, and media monitoring, with exits to Oracle, Medtronic, Gap, and Operative.
- Ownership category
- akta.pro rank
Pereg Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
Keywords
Where Pereg Ventures is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pereg Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Venture Capital Fund Management: Pereg Ventures generates returns through traditional VC mechanisms including management fees on committed capital and carried interest (carry) on successful portfolio company exits. The firm invests LP capital into early-stage startups with the goal of generating significant returns through acquisitions and IPOs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pereg Ventures product offering
Product offeringCore offering
Pereg Ventures is a venture capital firm that invests in early-stage U.S. and Israeli startups focused on B2B data solutions that accelerate consumer-driven enterprises. The firm provides capital, strategic guidance, and access to a global network of trusted relationships including Nielsen and Tata. Portfolio companies receive hands-on support at critical junctures through the highs and lows of the tech cycle, leveraging deep domain expertise in data and AI.
Product overview
Pereg Ventures is a venture capital firm that invests in early-stage U.S. and Israeli startups focused on B2B data solutions for consumer-driven enterprises. The firm's portfolio spans multiple product categories including retail analytics (CB4, RetailNext, Engage3), delivery orchestration (Bringg), consumer insights (Discuss.io, Quaero), media monitoring (Onclusive), video intelligence (cielo24), nutrition data (Nutrino), and programmatic advertising (STAQ). The portfolio companies operate across data analytics, AI/ML, and SaaS platforms with a focus on retail, e-commerce, and consumer goods sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Pereg Ventures Fund Early-stage venture capital fund focused on B2B data and AI startups in the U.S. and Israel. The fund provides capital, strategic guidance, and access to a global network of trusted relationships including Nielsen and Tata to portfolio companies serving consumer-driven enterprises in retail, CPG, logistics, and consumer goods sectors.
Quantifiable outcome
- ClearForest achieved $40M fundraising and was subsequently acquired by Reuters under Ziv's leadership
- +6 more outcomes
Companies that use Pereg Ventures
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Pereg Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Pereg Ventures partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Gap Inc.coreGap Inc. acquired CB4, a Pereg Ventures portfolio company, leveraging CB4's cutting-edge AI and machine learning tools to transform retail operations.
- OperativecoreOperative acquired STAQ, Pereg Ventures portfolio company, a data collection, normalization and visualization technology company and leader in programmatic digital business management.
- Nielsen (for Engage3)coreEngage3 and Nielsen jointly launched Price Image Analysis (PIA) to help retailers assess their price image and price investments through combined data capabilities.
- Nielsen (for Engage3)coreEngage3 joined Nielsen's Connected Partner Program to create the industry's most comprehensive pricing intelligence platform by combining data assets from both companies.
- MedtroniccoreMedtronic acquired Nutrino Health, Pereg Ventures portfolio company, a leading provider of nutrition-related data services, analytics, and technologies to be integrated into Medtronic's Diabetes Group.
- OraclecoreOracle acquired Crosswise, a Pereg Ventures portfolio company, for approximately $50 million. Crosswise was a 20-person Israeli data integration company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pereg Ventures competitors and assessment
Company assessmentDirect peers
- Viola Group: Israel's largest tech investment group where Pereg co-founder Ziv Ben-Barouch was previously a Senior Principal. Comparable as an Israeli early/growth-stage tech investor with $2.8B+ AUM, making it the most direct local peer.
- Next47: Siemens-backed global venture firm that co-led Bringg's Series C alongside Pereg's existing investors. Operates in similar B2B enterprise/data investing territory with strategic LP backing.
- Octopus Ventures: Early-to-growth stage venture firm that led CB4's Series B with participation from Pereg. Comparable as a sector-engaged European VC with data/AI portfolio overlap.
- Aleph VC: Israel-US focused early-stage venture firm with data, AI, and enterprise software focus; co-invested alongside Pereg in Bringg and shares the US-Israel cross-border thesis that defines Pereg's strategy.
Regional players
- OurCrowd: Israel-headquartered venture platform with global LP base. Operates in the same Israeli early-stage tech ecosystem that Pereg accesses from its Tel Aviv office, competing for similar deal flow.
Emerging players
- Nielsen Ventures: Corporate venture arm of Nielsen Holdings, where Pereg's Itzhak Fisher was previously EVP M&A. Co-invested with Pereg in Nutrino and represents a strategic CVC peer with data/analytics focus.
Broad incumbents
- Salesforce Ventures: Strategic CVC that participated in Bringg's Series C/D. Comparable as a large enterprise-software-aligned investor operating in the same B2B data/cloud ecosystem.
- Bessemer Venture Partners: Large, multi-stage venture firm with deep data/AI and SaaS investing track record. Comparable as a generalist VC whose data and enterprise software portfolio overlaps with Pereg's thesis.
- Sequoia Capital: Tier-1 global venture firm that participated in CB4's $16M Series B alongside Pereg. Functions as a downstream co-investor and benchmark generalist VC in the same B2B data/AI category.
- Battery Ventures: Sector-focused VC with a long history of data infrastructure, analytics, and enterprise software investing. Closest generalist peer in terms of vertical specialization in data/AI categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pereg Ventures social profiles
Digital presencePereg Ventures compliance and trust
Trust signalCompliance2 records
Pereg Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pereg Ventures leadership team
Management profileNumber of profiles
Profiles7 records
Pereg Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pereg Ventures M&A and investment
M&A and investmentM&A1 record
Investments19 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pereg Ventures
What does Pereg Ventures do?
Pereg Ventures is a venture capital firm that invests in early-stage U.S. and Israeli startups focused on B2B data solutions that accelerate consumer-driven enterprises. The firm provides capital, strategic guidance, and access to a global network of trusted relationships including Nielsen and Tata. Portfolio companies receive hands-on support at critical junctures through the highs and lows of the tech cycle, leveraging deep domain expertise in data and AI.
Is Pereg Ventures a public or private company?
Pereg Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pereg Ventures founded?
Pereg Ventures was founded in 2012. It employs 1 to 10 people.
Where is Pereg Ventures based?
Pereg Ventures is headquartered in New York, United States, in the North America region.
How does Pereg Ventures make money?
One revenue line is on record: venture Capital Fund Management.
Who are Pereg Ventures's main competitors?
Direct peers on record are Viola Group, Next47, Octopus Ventures and Aleph VC. OurCrowd is listed as a regional player. Nielsen Ventures is listed as an emerging player. Broad incumbents are Salesforce Ventures, Bessemer Venture Partners, Sequoia Capital and Battery Ventures.
Does Pereg Ventures have an API?
No public API is recorded for Pereg Ventures.
What industry is Pereg Ventures in?
Pereg Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.