Fastlane

Name

Fastlane

Legal name

Mobile Native Foundation

Website

https://fastlane.tools/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milpitas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Open Source (No Direct Revenue): Fastlane is an open source platform released under MIT license. The project is maintained by the Mobile Native Foundation and relies on community contributions and sponsorships. No direct revenue is generated from the tool itself.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fastlane is an open source, Ruby-based command-line automation platform that streamlines the iOS and Android mobile app build, testing, screenshot capture, code signing, beta distribution, and app store deployment workflows. Users configure reusable 'lanes' of 'actions' in a Fastfile and invoke them via single commands or through their existing CI/CD pipelines. It is distributed free of charge under the MIT license via GitHub, RubyGems, and Homebrew, and is maintained by the Mobile Native Foundation.

Product overview

fastlane is an open source mobile app automation platform that simplifies Android and iOS deployment workflows. The core fastlane tool serves as the central platform, which users configure by defining automation 'lanes' in a Fastfile. It integrates with native capabilities including snapshot (iOS screenshots), screengrab (Android screenshots), and match (code signing management). The platform offers built-in features for beta deployment supporting over 15 testing services, and app store deployment to both Apple App Store and Google Play. A robust plugin ecosystem extends functionality for services like Firebase, Sentry, Slack, and various CI/CD platforms. The platform is maintained by the Mobile Native Foundation with over 700 contributors.

Differentiator

Problem solved

Functional benefit

Brands

• screengrab: A tool for automatically capturing localized screenshots for Android apps using Espresso UI tests.
• pilot
• boarding

Products and services

• fastlane Open source command-line automation platform that lets iOS and Android developers configure reusable 'lanes' of 'actions' in a Fastfile to build, test, capture localized screenshots, manage code signing, distribute beta builds, and deploy to the Apple App Store and Google Play.
• Boarding Standalone web-based registration page tool that enables beta testers to self-register with their email addresses for TestFlight testing, removing the need for developers to manually capture and manage device UDIDs.
• Pilot Command-line tool automatically installed with fastlane for managing Apple TestFlight testers, allowing registration of individual testers and groups via a single command-line interface.
• Screengrab Android-specific screenshot capture tool that integrates with fastlane and uses Espresso instrumented UI tests to automatically generate localized Google Play screenshots across multiple languages and device configurations.

Quantifiable outcome

• 10,558,200 developer hours saved

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• JenkinscoreTechnology or IntegrationJenkins is a CI/CD automation server supported by fastlane. Fastlane integrates with Jenkins to automate mobile app builds and deployments within existing Jenkins pipelines.
• GitHub ActionscoreTechnology or IntegrationGitHub Actions is a CI/CD platform integrated with fastlane for automating mobile app workflows directly from GitHub repositories.
• GitLab CIcoreTechnology or IntegrationGitLab CI/CD is supported by fastlane for running automated mobile app builds and deployments within GitLab pipelines.
• BitrisecoreTechnology or IntegrationBitrise is a mobile-focused CI/CD platform that integrates with fastlane for automated iOS and Android app builds.
• CircleCIcoreTechnology or IntegrationCircleCI cloud-based CI/CD platform supports fastlane integration for mobile app automation workflows.
• CodemagiccoreTechnology or IntegrationCodemagic is a CI/CD service specifically for Flutter, React Native, and native mobile apps with built-in fastlane support.
• Azure DevOpscoreTechnology or IntegrationMicrosoft Azure DevOps pipelines integrate with fastlane for automating mobile app development and release workflows.
• Mobile Native FoundationcoreOthersThe Mobile Native Foundation is the non-profit organization that maintains the fastlane project under open source governance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Appcircle: Mobile CI/CD platform with native iOS and Android automation; integrates Fastlane directly while offering an end-to-end managed alternative for teams seeking enterprise mobile delivery pipelines.
• Codemagic: CI/CD service built specifically for Flutter, React Native, and native mobile apps; ships with built-in Fastlane support and competes head-on with Fastlane for mobile release automation workloads via a managed SaaS model.
• Bitrise: Mobile-focused CI/CD platform with native iOS and Android build pipelines; Fastlane is one of its primary underlying automation engines and Bitrise offers a paid SaaS layer atop comparable workflows, making it the closest commercial analog to Fastlane.

Broad incumbents

• GitLab CI: DevOps platform with built-in CI/CD that integrates with Fastlane for mobile pipelines; offers an end-to-end alternative covering source, CI, and deployment that overlaps significantly with Fastlane's automation scope.
• CircleCI: General-purpose CI/CD platform widely used with Fastlane for mobile workflows; offers first-class Fastlane integration and increasingly bundles native mobile capabilities, positioning it as a broader incumbent that overlaps with Fastlane's automation layer.
• Travis CI: Cloud-based CI service that natively supports Fastlane integration for mobile automation; a general-purpose incumbent whose mobile build pipelines rely on Fastlane for App Store submission and code signing steps.
• Microsoft App Center: Microsoft's mobile DevOps service offering build, test, distribute, and analytics for iOS/Android with native App Store deployment; provides a managed alternative that competes with Fastlane's beta distribution and deployment automation.
• Jenkins: Long-standing open-source CI server heavily used alongside Fastlane via dedicated plugins; serves as one of the most common hosts for Fastlane-driven mobile pipelines and is a foundational incumbent in the space.
• GitHub Actions: Native CI/CD inside GitHub with extensive Fastlane integration documentation and a growing library of mobile build/release actions; a broad incumbent whose mobile ecosystem directly competes with Fastlane's role as the connective automation layer.
• Semaphore: Hosted CI/CD platform that supports Fastlane-driven mobile workflows; a broader incumbent in the CI/CD space whose mobile users overlap directly with Fastlane's developer audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fastlanetools
• GitHubgithub.com/fastlane/fastlane
• LinkedInlinkedin.com/company/fastlanetools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fastlane