Abe's Market

What Abe's Market does

Abe's Market is a privately held online marketplace founded in 2009 and headquartered in Chicago, United States. According to firmographic data, the company operates as a platform that enables natural product entrepreneurs to showcase and sell their products to consumer buyers, functioning as a curated discovery channel within the health, wellness, and natural products category. The platform's core offering is a two-sided marketplace infrastructure connecting independent product sellers with end consumers seeking non-mainstream natural goods.

The business model historically rested on marketplace economics — facilitating transactions between many small sellers and a distributed consumer base — supported by approximately $19.1 million of venture funding raised across six rounds between 2009 and 2014 from investors including Accel, Index Ventures, Viola Ventures, Beringea, Mistral Equity Partners, InvestMichigan, Credit Suisse, OurCrowd, Bearing Capital, The R-Group Holdings, and Venrex. Headcount is stated at 11-50 employees.

A material data caveat: the primary web domain, abesmarket.com, currently renders content for an unrelated entity — DRAGON222, an Indonesian online gaming platform operated by PT SEO BERWAWASAN — which is wholly disconnected from the natural product marketplace business described in firmographics. The input provides no reconciliation of this discrepancy, and no post-2014 operating, revenue, or product signals are disclosed for Abe's Market as a marketplace entity.

Name

Abe's Market

Legal name

PT SEO BERWAWASAN

Website

https://abesmarket.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Abe's Market is a privately held Chicago-based online marketplace founded in 2009 that provides natural product entrepreneurs with a platform to showcase and sell their products to consumer buyers.

Ownership category

akta.pro rank

Product category

Online Marketplace (Natural Products)

NAICS

Specialty Food Retailers (4452), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Specialty & Artisanal Online Food Marketplaces (AFAIAMAG)

akta.pro secondary industries

General Merchandise Online Retailers (CRAFADAA), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Natural products marketplace
• Online marketplace platform
• Artisan goods curation
• Consumer ecommerce marketplace
• Natural product retail

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel

Distribution channels1 record

Marketing channels3 records

Core offering

Abe's Market operates an online marketplace that provides natural product entrepreneurs with a platform to showcase and sell their products to consumers. The Chicago-based company curates and aggregates third-party seller offerings of natural and artisan goods into a single consumer-facing retail destination. The platform is positioned to support small natural-product brands by giving them access to a broader consumer audience without operating their own retail infrastructure.

Product overview

DRAGON222 is a digital entertainment platform offering online gaming services. The platform provides access to multiple game providers (Habanero, Gemini, Joker Gaming, PG Soft, Spadegaming, Microgaming) and operates as both an online gaming portal and an e-commerce store for gaming products. The offering includes a gaming platform with 24/7 support and a product store featuring gaming hardware with specifications like various processor options (I5, I7, R7AI, R5AI, CORE5), RAM configurations (16GB), storage options (512GB, 1TB), and graphics cards (RTX3050, RTX4050, RTX5050, RTX5060).

Differentiator

Problem solved

Functional benefit

Products and services

• Abe's Market Online Marketplace

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Vitacost: Online retailer of natural health products, supplements, and wellness goods. Acquired by Kroger in 2020; comparable online-first natural products commerce model serving similar customer segments.
• Thrive Market: Online membership-based marketplace specializing in natural and organic products. Direct competitor to Abe's Market in the curated natural products online retail category, with comparable target customer and product category focus.
• Grove Collaborative: Online retailer of natural household and personal care products. Operates a similar curated, category-focused marketplace model targeting health-conscious consumers with comparable SKU mix and DTC delivery.
• iHerb: Global online retailer specializing in natural health and wellness products. Closely comparable to Abe's Market in customer base (natural-product enthusiasts) and curated marketplace approach.
• Etsy: Online marketplace for entrepreneurs and small-business makers to sell curated, often natural or artisanal goods. Closely comparable in the marketplace-for-entrepreneurs model Abe's Market employed.
• Brandless: Direct-to-consumer brand focused on natural and clean-label everyday products. Comparable in product category and target consumer, though Brandless owned inventory rather than serving as a marketplace.

Emerging players

• Misfits Market: Online marketplace delivering organic and sustainable food and natural products. Emerging player with overlapping natural-products consumer base and direct-to-consumer delivery model.

Broad incumbents

• The Honest Company: Public natural-products consumer brand spanning personal care, household, and wellness. Broad incumbent serving an overlapping natural-products consumer base though via owned-brand rather than marketplace.
• Whole Foods Market (Amazon): Amazon-owned natural and organic products retailer with both online and physical channels. Sets the dominant competitive benchmark for scale, assortment, and consumer mindshare in the natural products category.

Others

• Shopify: E-commerce platform enabling independent natural-product entrepreneurs to launch their own storefronts. Indirectly competitive as a substitute channel for the entrepreneur-supplier base Abe's Market once aggregated.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/AbesMarket
• Facebookfacebook.com/abesmarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abe's Market