The Beijing News

What The Beijing News does

The Beijing News (新京报) is a Beijing-headquartered, government-affiliated comprehensive daily newspaper and integrated media organization founded in 2003, jointly established by the Guangming Daily and Southern Daily groups. Following a 2011 supervisory transfer to the Publicity Department of the CPC Beijing Municipal Committee and a 2021 classification as a 正局级 public institution, it operates a dual-entity structure: 新京报传媒有限责任公司 handles editorial/publishing operations while 派博在线（北京）科技有限责任公司 runs the digital platform. The organization reaches a 290M+ online audience and 500M+ daily platform traffic through a '报、刊、网、端、微、屏' (newspaper, magazine, website, app, WeChat, screen) six-channel integrated system, plus a Weibo/WeChat/video/audio MCN matrix, with the official news app exceeding 78 million downloads.

Its core products span the main print newspaper (12 pages, Monday–Friday), the BEIJING weekly magazine, the 新京报网 and 千龙网 websites, the 新京报 and 贝壳财经 mobile apps, and vertical content brands including 我们视频 (We Video), 政事儿 (Politics Affairs), 动新闻 (Motion News), 书评周刊 (Book Review Weekly), and 新京智库 / 千龙智库 (think-tank brands). The business model is multi-stream: traditional and digital advertising across all platforms, recurring digital subscriptions (specific tiers not publicly listed), IP event services (Annual Reading Festival running 20 editions since 2004, Beike Finance Summer Summit, Think Tank Spring Summit, Beijing Book Market), and government/B2B data and public-opinion services via 千龙舆情 sold to Beijing municipal departments and other regions. Content is further monetized through syndication to major Chinese internet platforms (Sina, NetEase, Sohu, Tencent, Baidu, Toutiao, UC News, Yidianzixun, Xinhua, China News).

The customer base is horizontally diversified: a primary general consumer audience of 290M+ users across general-interest, financial, and vertical content verticals, with secondary institutional segments consisting of government departments (for 舆情/think-tank services) and financial/business professionals (for Beike Finance and BJE channel). The organization also operates the New Beijing Little Reporter Training Camp and a media-sharing platform providing journalism training to cities across China, extending its institutional footprint beyond the Beijing metro.

Name

The Beijing News

Legal name

派博在线（北京）科技有限责任公司

Website

https://bjnews.com.cn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Beijing News (新京报) is a Beijing-based, government-affiliated integrated media organization founded in 2003, operating a multi-platform news ecosystem across print, apps, websites, and social media MCN matrices to serve a 290M+ general consumer audience, government clients, and financial professionals with advertising, subscription, event, and public-opinion intelligence services.

Ownership category

akta.pro rank

Product category

Daily Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Marketing Research and Public Opinion Polling (541910)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), News, Politics & Current Affairs Magazines (MPAJAEAO), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Daily newspaper publishing
• Digital news media
• Investigative journalism
• Financial news services
• Integrated media platforms

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. News Advertising: Traditional newspaper advertising combined with digital advertising across all platforms including website, app, and social media channels
2. Digital Content Services: Premium content subscriptions, paid news services through official apps and digital platforms
3. Event and Marketing Services: IP event brands including New Beijing Think Tank Spring Summit, Beike Finance Summer Summit, Beijing Book Market, New Beijing Annual Reading Festival, and various industry forums
4. Data and舆情 Services: Public opinion information services (千龙舆情) provided daily to Beijing municipal departments and various regions nationwide

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

The Beijing News (新京报) is a comprehensive integrated media institution that publishes a daily newspaper and operates multiple digital platforms (websites, mobile apps, social media matrices) delivering news, in-depth investigations, and analysis across politics, society, finance, culture, sports, and entertainment. It serves over 290 million online users with 24/7 all-platform publishing, supplemented by specialized services including financial news (Beike Finance), policy research and public opinion consulting (New Beijing Think Tank, Qianlong Think Tank), and branded industry events.

Product overview

The Beijing News (新京报) operates as a comprehensive integrated media institution with a multi-platform, multi-channel distribution system comprising newspapers, magazines, websites, mobile applications, and social media matrices. The core offerings include the main newspaper (新京报), the Beijing BEIJING magazine, two websites (新京报网 and 千龙网), two mobile apps (新京报客户端 and 贝壳财经客户端), and four social media matrix systems (Weibo, WeChat, video, and audio). Specialized content brands include 我们视频, 贝壳财经, 政事儿, 书评周刊, 动新闻, 政事儿, and 剥洋葱. The organization also operates 新京报北交所频道 for financial news, 新京智库 and 千龙智库 for think tank services, and hosts branded events including the 新京报年度阅读盛典 (annual reading festival held for 20 years), 贝壳财经年会, and 北京图书市集. Supplementary services include the 新京报融媒共享平台 for media training and the 新京报小记者训练营 for youth journalism education.

Differentiator

Problem solved

Functional benefit

Brands

• 贝壳财经: Financial news and information client application operated by The Beijing News
• 我们视频
• 政事儿
• 动新闻
• 书评周刊
• 新京智库
• 千龙网
• 新京报客户端
• 北交所频道

Products and services

• The Beijing News (新京报) - Main Daily Newspaper Main comprehensive daily newspaper covering politics, society, international affairs, finance, culture, sports, and entertainment news. Distributed in print in Beijing and nationally.
• Beijing News Website (新京报网)
• Beijing News Mobile App (新京报客户端) Mobile application for iOS and Android delivering news content to readers on the go. Has achieved over 78 million downloads.
• Beike Finance App (贝壳财经客户端) Dedicated finance and economics news application covering capital markets, investment, and business news for financial professionals and investors.
• Beijing BEIJING Magazine (北京BEIJING) Weekly magazine publication covering Beijing-specific cultural and lifestyle content.
• Qianlong Network (千龙网) Associated Beijing-focused news website and platform operated by the media group, with integrated content and shared media resources with The Beijing News.
• New Beijing Think Tank (新京智库) Think tank brand providing policy research, public opinion analysis, and consulting services to government and institutional clients.
• Qianlong Think Tank (千龙智库) Intelligence and consulting platform providing daily public opinion information services (千龙舆情) for Beijing municipal departments and government institutions nationwide.
• Beijing Stock Exchange Channel (新京报北交所频道) Specialized digital channel covering Beijing Stock Exchange (北交所) news, investment education, in-depth coverage, and corporate interviews for investors and financial professionals.
• Beijing News Financial Media Sharing Platform (新京报融媒共享平台) Media sharing platform providing government and media training services for cities and local governments across China.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Sina (新浪)minorStrategic or Co-development PartnerContent partnership through links exchange on official website, allowing readers to access Sina's news services
• NetEase (网易)minorStrategic or Co-development PartnerContent partnership through links exchange on official website
• Sohu (搜狐)minorStrategic or Co-development PartnerContent partnership through links exchange on official website
• UC News (UC头条)minorChannel Partner/ Reseller/ DistributorContent distribution partnership for news content through UC News platform
• Toutiao (今日头条)minorChannel Partner/ Reseller/ DistributorContent distribution partnership for news content through Toutiao platform
• Tencent (腾讯网)minorStrategic or Co-development PartnerContent partnership through links exchange on official website
• Baidu News (百度)minorChannel Partner/ Reseller/ DistributorContent distribution partnership for search and news aggregation through Baidu platform
• Xinhua News (新华网)minorStrategic or Co-development PartnerContent partnership through links exchange on official website
• China News (中国新闻网)minorStrategic or Co-development PartnerContent partnership through links exchange on official website
• Yidianzixun (一点资讯)minorChannel Partner/ Reseller/ DistributorContent distribution partnership for news content through Yidianzixun platform
• Qianlong (千龙网)coreStrategic or Co-development PartnerNew Beijing News operates two websites including Qianlong network, with integrated content and shared media resources
• Beike Finance (贝壳财经)coreStrategic or Co-development PartnerNew Beijing News operates Beike Finance client as one of its two main apps, serving financial information market

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Global Times (环球时报): Global Times is a state-affiliated national newspaper with strong digital and English-language presence — comparable as a larger, state-affiliated peer with similar multi-platform distribution and government-supervision model.
• People's Daily (人民日报): People's Daily is the official newspaper of the CPC Central Committee — a broader, state-level incumbent with overlapping news, app, and new-media strategy and similar editorial oversight structure.
• Xinhua News Agency (新华社): Xinhua is China's official state news agency and a partner/competitor for government content and public-opinion services — comparable as a state-affiliated peer with national distribution and institutional news gathering.

Direct peers

• Caixin (财新): Caixin is a leading Chinese financial and investigative news outlet with a strong subscription business and B2B data products — directly comparable to The Beijing News's Beike Finance vertical and its broader pivot toward paid digital news.
• Yicai / China Business Network (第一财经): Yicai is a mainstream Chinese financial/business media group with broadcast, digital, and event properties — directly comparable in its multi-platform financial news strategy and IP-event monetization to The Beijing News/Beike Finance.
• The Paper (澎湃新闻): The Paper is a Shanghai-based, mobile-first investigative digital news outlet under Dongfang Daily — directly comparable as a legacy-affiliated Chinese news organization that has executed a digital transformation into a high-traffic app and multi-channel newsroom.
• Jiemian News (界面新闻): Jiemian is a digital-first Chinese business and financial news outlet with a strong mobile app and premium content verticals — directly comparable to The Beijing News's Beike Finance brand and its broader mobile-first news strategy.
• Southern Weekly (南方周末): Southern Weekly is a legacy Chinese investigative newspaper that has expanded into digital and event businesses — directly comparable as a traditional print newspaper executing a digital and event-brand transformation similar to The Beijing News.
• Southern Metropolis Daily / Nandu (南方都市报): Nandu is a major metropolitan daily from the Southern Daily group that has built a large digital audience and investigative reputation — directly comparable to The Beijing News as a peer metropolitan daily from the same founding lineage.

Emerging players

• Beijing News App / Toutiao ecosystem competitors: ByteDance's Toutiao is the dominant AI-driven news aggregator in China — comparable as a content-distribution competitor whose platform relationships materially affect The Beijing News's mobile reach and ad monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beijing News