Wings Credit Union

What Wings Credit Union does

Wings Credit Union is a not-for-profit, member-owned financial cooperative founded in 1938 by seven airline employees in Minnesota. Following the completion of its merger of equals with Ent Credit Union on January 1, 2026, the combined entity operates under the Wings Credit Union brand with dual headquarters in Apple Valley, Minnesota and Colorado Springs, Colorado, serving nearly 1 million members with approximately $20 billion in assets across six states (Colorado, Minnesota, Wisconsin, Florida, Georgia, and Michigan) via nearly 100 service centers and a full digital banking platform supported by 80,000+ surcharge-free ATMs.

The credit union's core product portfolio spans deposit products (Share Savings, High-Yield Savings, Money Market, Certificates, Traditional and Roth IRAs), transaction accounts (Everyday Checking, High-Yield Checking, Student Spend Account), and a broad lending suite that includes conventional, FHA, VA, construction, and investment-property mortgages (offered in 49 states via an in-house servicing operation); HELOCs; and vehicle financing for autos, boats, motorcycles, RVs, motorsports vehicles, and aircraft. Card products (Member Rewards Visa Signature, Member Cash Rewards, Platinum, debit) layer on a points-based Member Rewards loyalty program with Amazon Shop-with-Points integration, alongside HomeAdvantage real estate cash rewards and Private Banking services for members with complex finances. The technology stack is anchored by a digital banking platform with mobile app, mobile deposit, card controls, digital wallet support, eDocuments, and the SkYE AI-powered virtual assistant for member support.

Wings generates revenue primarily through net interest income on its loan portfolio, supplemented by transactional fee income (wire transfers, overdraft, ATM surcharges) and interchange. Distribution is hybrid: direct-to-consumer through physical service centers and digital channels, plus community-led growth via sports sponsorships (Minnesota Timberwolves and Lynx, St. Thomas Tommie Athletics), university partnerships, and a member referral program (ReferLive). Multiple membership eligibility pathways — geographic (Minnesota, Wisconsin, Seattle-Tacoma, Detroit, Orlando, Atlanta metros, and now Colorado via Ent's field of membership), aviation industry employment nationwide, and family membership — expand the addressable base. As a cooperative, surplus is returned to members via better rates (quantified at $34–36M in member savings versus competitors in 2020–2021) and lower fees rather than distributed to external shareholders.

Name

Wings Credit Union

Legal name

Wings Credit Union

Website

https://wingscu.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wings Credit Union is a not-for-profit, member-owned financial cooperative formed in 1938 and operating nearly 100 service centers across six states with approximately $20 billion in assets serving nearly 1 million members, offering consumer deposit, lending, mortgage, and card products through branch, digital, and ATM channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210), Nondepository Credit Intermediation (5222)

SIC

Savings Institution, Federally Chartered (6035), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Faith-Based & Affinity Credit Unions (FSABAEAH), Co-Branded Credit Cards (FSAKABAB), Credit Card Debt Consolidation Loans (FSAKAIAC)

Keywords

• Retail banking services
• Credit union memberships
• Consumer lending products
• Mortgage loan services
• Deposit account products

Headquarters

HQ city

Apple Valley

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Interest Income: Wings generates revenue primarily through interest earned on loan portfolios including mortgages, vehicle loans, personal loans, and credit cards. As a not-for-profit credit union, interest earned is returned to members through better rates.
2. Fee Income: Various service fees including wire transfer fees ($25 processing fee), overdraft fees, ATM fees at non-network ATMs, and other traditional banking service charges.
3. Deposit Interest Spread: Earns spread between interest paid on deposits (savings, checking, CDs) and interest received on loans. Offers competitive rates including High-Yield Checking up to 3.00% APY on first $25,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wings Credit Union is a not-for-profit, member-owned financial cooperative that provides retail banking products and services, including savings accounts, checking accounts, credit cards, mortgage loans, home equity lines of credit, vehicle loans, personal and student loans, IRAs, certificates, and private banking services. It distributes these offerings through nearly 100 service centers across six states, a digital banking platform with mobile and online access, and a network of more than 80,000 surcharge-free ATMs, serving nearly 1 million members following its 2026 merger of equals with Ent Credit Union.

Product overview

Wings Credit Union offers a comprehensive suite of financial products and services through a unified digital banking platform and extensive branch network. The core offerings include savings products (Share Savings, High-Yield Savings, Money Market, IRAs), checking accounts (Everyday Checking, High-Yield Checking, Student Spend Account), credit cards (Member Rewards, Member Cash Rewards, Platinum), and loan products spanning mortgages, home equity, auto, boat, motorcycle, RV, aircraft, and personal loans. Digital services are anchored by the Digital Banking platform with features including Bill Pay, Card Controls, Digital Wallet, Mobile Deposit, and the Virtual Assistant SkYE. The Member Rewards loyalty program enables point redemption for travel, merchandise, and Amazon purchases. The credit union also operates Private Banking, Medicare Guidance Services, and acquired brands including Settlers Best Credit Union. Following the merger with Ent Credit Union in 2026, the combined organization serves nearly 1 million members with approximately $20 billion in assets across six states.

Differentiator

Problem solved

Functional benefit

Brands

• Wings Mortgage: Mortgage lending division offering conventional, FHA, VA loans, construction loans, and investment property financing
• Member Rewards
• Wings Financial Foundation
• ReferLive
• Jr. JetSavers
• SOAR
• HomeAdvantage

Products and services

• Share Savings Basic savings account that establishes credit union membership with a $5 minimum opening deposit and a 0.15% APY dividend rate, serving as the foundation for membership eligibility for individual consumers.
• Elevate Savings Savings account designed to help members build savings with competitive yields, for individual consumers seeking higher-growth savings vehicles.
• High-Yield Savings Savings account offering competitive yields to individual consumers who want to maximize savings growth.
• Everyday Savings Savings account for everyday savings needs with flexible access and competitive rates, for individual consumers managing routine balances.
• Money Market Money market savings account offering competitive rates with savings-account security, for individual consumers seeking higher-yielding liquid deposits.
• Certificates (CDs) Certificate of deposit products with fixed terms and guaranteed rates, for individual consumers seeking term-deposit yields.
• Traditional IRAs Individual Retirement Account providing tax-deferred growth for retirement savings, for individual consumers planning retirement.
• Roth IRAs Roth Individual Retirement Account offering tax-free growth and qualified withdrawals, for individual consumers planning retirement.
• Everyday Checking Full-featured checking account with no monthly fees and essential banking services, for individual consumers managing everyday transactions.
• High-Yield Checking Checking account offering up to 3.00% APY on the first $25,000 when members meet requirements (eDocuments enrollment, $1,000+ ACH direct deposit, 15+ debit transactions over $5), for individual consumers who can qualify for the higher tier.
• Student Spend Account Checking account designed for students with low or no fees to help establish good financial habits, available to individual student members.
• Member Rewards Card Visa Signature credit card earning 2 points per $1 spent on all purchases, with a 10,000-point bonus for spending $1,000 in the first 90 days, for individual consumer cardholders seeking travel/merchandise rewards.
• Member Cash Rewards Card Credit card offering cash back rewards on everyday purchases, for individual consumer cardholders preferring cash-back rewards over points.
• Platinum Card Visa Platinum credit card with competitive rates and credit union member benefits, for individual consumer cardholders prioritizing low rates.
• Mortgage Loans Home financing including conventional, FHA, and VA loans for purchases and refinances, plus construction, lot, and investment property loans, with first-mortgage lending available in 49 states for individual consumers.
• Home Equity Line of Credit (Flex Line) Home Equity Line of Credit allowing members to borrow against their home equity with flexible draw options, for individual homeowners seeking revolving home-secured credit.
• Vehicle Loans Vehicle financing products covering new and used automobiles, boats, motorcycles, recreational vehicles, motorsports vehicles, and aircraft, for individual consumers purchasing these vehicles.
• Personal Loans Unsecured loans for various personal needs including debt consolidation and major purchases, plus a Credit Builder Loan product, for individual consumers seeking non-collateralized credit.
• Student Loans Education financing products for individual members pursuing higher education, supporting tuition and related expenses.
• Digital Banking Platform Online and mobile banking platform providing full-service account access, transactions, loan applications, bill pay, mobile deposit, card controls, and digital wallet support, for individual members managing their accounts remotely.
• Private Banking Comprehensive banking service for individual members with complex finances, offering personalized loan structuring, home equity planning, and dedicated relationship management with no fees on private banking services.
• Wings Financial Advisors Investment services division providing financial planning and investment products for individual members, supporting wealth-building and retirement planning.
• Member Rewards Program Points-based loyalty program where members earn points through the Member Rewards Visa credit card, redeemable for travel, gift cards, merchandise, and Amazon purchases, and eligible for a vehicle-loan rate buydown or HELOC closing-cost credit.
• HomeAdvantage Real estate referral program connecting members with certified real estate agents for home buying and selling, offering Cash Rewards averaging $1,800 per transaction.
• Settlers Best Credit Union Wisconsin banking division acquired from Settlers Bank in July 2023, providing commercial, treasury, mortgage, and private banking services through branch locations in Appleton, Madison, and Windsor.

Quantifiable outcome

• Members saved $36 million over competitors through better rates in 2020
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Naz ReidcoreGTM or Marketing Partner · 3 March 2026Multi-year partnership with Timberwolves power forward Naz Reid expanding community impact alongside existing Wolves and Lynx partnership.
• Minnesota TimberwolvesflagshipGTM or Marketing Partner · 14 January 2026Official credit union of Minnesota Timberwolves with practice jersey patch sponsorship, Hoops for Hunger program ($15 donation per three-pointer to Every Meal food bank), and Retail Artist Series presenting partner celebrating local artists.
• Minnesota LynxflagshipGTM or Marketing Partner · 14 January 2026Official credit union of Minnesota Lynx with co-branded debit card, Changemakers partner supporting women's sports and community impact throughout the Twin Cities.
• VEAP (Volunteers Enlisted to Assist People)coreStrategic or Co-development Partner · 7 November 2025$275,000 three-year commitment to Minnesota's largest food pantry serving Hennepin County residents. Supports families facing food insecurity through nutritional needs focus area of Wings Foundation.
• Lumin DigitalcoreTechnology or Integration · 10 October 2025Ent Credit Union (pre-merger) selected Lumin Digital to enhance digital banking experience for members. Focus on improving digital services and member-facing technology platforms.
• Credit Union Awareness ProgramminorGTM or Marketing Partner · 2 December 2022Wings sponsors 36 Minnesota credit unions under $100M in assets to participate in the Credit Union Awareness program, supporting cooperative growth and increasing consumer awareness of credit unions statewide.
• Settlers BankcoreOthers · 2 November 2022Wings acquired Settlers bank (SB Bancorp, Inc.) including three branch locations in Appleton, Madison, and Windsor, Wisconsin. Transaction closed July 1, 2023. Re-branded as Settlers Best Credit Union, a division of Wings Credit Union.
• University of St. Thomas (Tommie Athletics)flagshipStrategic or Co-development Partner · 9 May 2022Multi-year exclusive banking partnership including co-branded debit card, financial literacy programs for student athletes, integration into Tommie Game Day experience, and scholarship contests at football, basketball, and hockey games.
• HomeAdvantagecoreTechnology or Integration · 14 December 2021HomeAdvantage program connects members with certified real estate agents for home buying/selling and offers Cash Rewards. Wings has returned over $2 million to members through this program since partnership began seven years prior.
• The Sports Consulting TeamminorImplementation/ SI/ Consulting PartnerMinnesota-based sports marketing firm that helped finalize the St. Thomas Tommie Athletics partnership.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• America First Credit Union: One of the largest US credit unions (~$20B+ assets) serving Utah and surrounding states with a full suite of consumer banking products; comparable in scale and product breadth but concentrated in the Intermountain West.
• Navy Federal Credit Union: The largest US credit union (~$170B+ assets) serving a defined affinity (military); comparable as a large affinity-based, member-owned cooperative, though materially larger and more digitally scaled.
• SchoolsFirst Federal Credit Union: Large California credit union (~$25B assets) serving a defined affinity group (school employees); comparable size and member-focused cooperative model, though geographically concentrated in CA.

Direct peers

• Boeing Employees Credit Union (BECU): Washington-state credit union with aviation-industry roots (Boeing employees) and ~$25B+ in assets; the closest analog to Wings' aviation-heritage, member-owned, multi-state cooperative model with broad consumer lending.
• Alliant Credit Union: Large, multi-state US credit union with comparable ~$20B asset size, broad digital banking platform, and a national field of membership targeting affinity and employer groups — directly comparable to Wings' scale and operating model.

Regional players

• Lake Michigan Credit Union: Large Michigan-based credit union (~$15B+ assets) with a digital-first strategy and high-yield deposit products comparable to Wings' High-Yield Checking; competes in Detroit metro where Wings also operates.
• Patelco Credit Union: Northern California credit union with ~$8B+ assets offering a similar consumer banking and lending suite; comparable in product mix and member-owned model, though smaller and regionally concentrated.
• Golden 1 Credit Union: California-focused credit union (~$20B assets) with similar mix of consumer deposits, mortgages, and digital banking; not a direct geographic competitor but a useful comp for scale and product strategy.
• Royal Credit Union: Wisconsin and Minnesota credit union with multi-billion in assets and similar retail/consumer product set; competes directly with Wings for members in overlapping MN/WI markets.
• Connexus Credit Union: Wisconsin-based credit union with overlapping geographic footprint in MN/WI; offers similar consumer banking and mortgage products, making it a regional competitor for Wings' Midwest members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wings_cu
• Facebookfacebook.com/WingsCU
• LinkedInlinkedin.com/company/wingscu
• Instagraminstagram.com/wings_cu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wings Credit Union