Planted Design
Planted Design is a woman-owned, Emeryville-based company that designs, installs, and maintains living walls, preserved moss walls, event rentals, and bespoke experiential plant installations for commercial, residential, and event clients in the Bay Area and worldwide.
- Company typePrivate
- Founded2015
- HeadquartersEmeryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Planted Design does
Planted Design is a woman-owned, Emeryville, California-based company founded in 2015 by Amanda Goldberg that designs, fabricates, installs, and maintains living plant walls, preserved moss walls, event rentals, and bespoke experiential installations for commercial, residential, and event clients. The company operates five service lines: Living Walls (custom vertical gardens with hand-watering or automated irrigation, with plants selected based on site light and temperature measurements), Moss Walls (preserved using a non-toxic vegetable glycerin process that retains natural color and texture for at least four years under ideal conditions without any upkeep), Rental Walls and potted live plants for events, Experiential Marketing installations integrating preserved and live plants with custom fabricated elements, and recurring Plant Maintenance (watering, pruning, natural pest management, repotting).
The business is project-based with quote-based pricing and a 30-60 day turnaround from design approval and deposit. Distribution is concentrated in the Bay Area for full-service delivery and installation, while rental walls can be shipped and set up internationally for events and product exhibitions. The company has built a roster of 100+ enterprise, hospitality, healthcare, retail, entertainment, and nonprofit clients including Google, Salesforce, Facebook, Microsoft, Amazon, Visa, Hilton, Hyatt, Kaiser Permanente, and Lucasfilm. Revenue derives primarily from one-time installation fees for living and moss walls, transaction-fee rental agreements for event work, and a smaller recurring maintenance subscription stream.
The go-to-market combines direct-to-consumer contact-form inquiries, an enterprise field sales motion targeting commercial clients, and event-driven visibility through trade show activations (notably Dreamforce and Natural Products Expo West). The company has earned 11+ AmericanHort International Plantscape Awards between 2016 and 2019 and appeared on HGTV's Brother vs. Brother Season 6. Headcount sits in the 11-50 range and the company remains privately held under founder control with no disclosed external funding.
Planted Design firmographics
Firmographics- Name
- Planted Design
- Legal name
- Planted Design
- Website
- https://planteddesign.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planted Design is a woman-owned, Emeryville-based company that designs, installs, and maintains living walls, preserved moss walls, event rentals, and bespoke experiential plant installations for commercial, residential, and event clients in the Bay Area and worldwide.
- Ownership category
- akta.pro rank
Planted Design industry classification
Industry- Product category
- Interior Landscaping and Biophilic Design Services
- NAICS
- Landscaping Services (56173), Landscaping Services (561730)
- SIC
- Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
- akta.pro secondary industries
- Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
Keywords
Where Planted Design is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planted Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Living Wall Sales & Installation: Custom vertical garden installation for residential and commercial clients. One-time purchase with ongoing optional maintenance. Revenue from design, materials, and installation services.
- Moss Wall Sales & Installation: Maintenance-free preserved moss wall installation. One-time purchase with no ongoing maintenance required. Customization with logos, signage, and foliage options.
- Rental Walls: Rental of maintenance-free moss walls and potted live plants for events, product exhibitions, and occasions. Full-service delivery and installation included. Available for Bay Area events and international shipping.
- Plant Maintenance Services: Ongoing maintenance services for existing interior or exterior plants including living walls. Services include watering, pruning, natural pest management, and repotting.
- Experiential Marketing Installations: Bespoke installations for trade shows, product launches, and marketing activations. Custom fabricated elements with preserved and live plants.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Planted Design product offering
Product offeringCore offering
Planted Design designs, fabricates, installs, and maintains vertical plant installations for commercial, residential, and event clients. The company offers five service lines: custom Living Walls (vertical gardens requiring care), maintenance-free preserved Moss Walls using a non-toxic glycerin process, Rental Walls for events with worldwide shipping, bespoke Experiential Marketing installations for trade shows and brand activations, and ongoing Plant Maintenance services. All projects are delivered as full-service design-build-install engagements, primarily in the San Francisco Bay Area with global reach for rentals and experiential work.
Product overview
Planted Design is a woman-owned business offering five distinct service lines centered around vertical garden and plant wall installations. The core offerings include Living Walls (custom vertical gardens requiring maintenance) and Moss Walls (maintenance-free preserved plant walls), both available for purchase and installation. Rental Walls provide temporary moss wall solutions for events with delivery and setup services. Experiential Marketing delivers bespoke installations for trade shows and corporate activations. Plant Maintenance services support existing plant installations. Together, these services enable clients to integrate living and preserved plant elements into residential, commercial, and event spaces throughout the Bay Area and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Walls Custom vertical gardens designed to fit specific indoor or outdoor environments for residential and commercial clients. Living plant walls require appropriate lighting, watering, and pruning, and can include hand-watering or built-in irrigation systems with automatic timers and plant placement based on light and temperature measurements.
- Moss Walls Maintenance-free preserved moss walls that maintain lush appearance without any upkeep, using non-toxic vegetable glycerin preservation lasting at least 4 years under ideal conditions. Can be personalized with flowers, foliage, and custom logos or signage for indoor commercial and residential spaces.
- Rental Walls Freestanding maintenance-free moss rental walls available for events, product exhibitions, and occasions requiring a stunning focal point, with custom signage and preserved foliage options. Includes delivery and installation for Bay Area events and worldwide shipping. Potted live plants in a range of sizes, varieties, and planters are also available for rent.
- Experiential Marketing Bespoke plant installations for trade shows, product launches, and marketing activations that seamlessly integrate preserved and live plants with custom fabricated elements to create unique experiential marketing moments for brand activations at events.
- Plant Maintenance Ongoing maintenance services for existing interior or exterior plants, including large-scale living walls or potted plants. Services include watering, pruning, natural pest management, and repotting, offered on a recurring subscription basis to individuals and companies.
Quantifiable outcome
- Moss walls last at least 4 years under ideal conditions
- +2 more outcomes
Companies that use Planted Design
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles3 records
Planted Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Planted Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Planted Design competitors and assessment
Company assessmentDirect peers
- Sagegreenlife: Sagegreenlife designs, manufactures, and installs living walls and green wall systems for commercial, hospitality, and residential clients. Closest direct competitor to Planted Design with overlapping product offerings (living wall systems) and target customers (commercial interiors and hospitality).
- Ambius: Ambius (a Rentokil Initial business) provides interior landscaping, plant walls, living walls, and ongoing plant maintenance for offices, retail, and hospitality. Closest scaled competitor offering both installation and recurring maintenance, with broader geographic reach than Planted Design.
- GreenWall Solutions: GreenWall Solutions designs, fabricates, and installs modular living wall systems for commercial and residential interiors. Comparable product offering and customer overlap with Planted Design's living wall line.
- NaturWalls: NaturWalls manufactures and installs preserved moss walls and living plant walls for offices, retail, and events. Direct competitor in the preserved moss wall category that Planted Design pioneered for the U.S. commercial market.
- Suite Plants: Suite Plants provides interior plant design, living walls, and ongoing plant care for offices and commercial buildings. Competes directly with Planted Design in the Bay Area and broader West Coast interior landscaping market.
- Interior Gardens Group: Interior Gardens Group provides interior landscaping, living walls, moss walls, and maintenance services to corporate, hospitality, and residential clients. Direct comparable in service-line breadth and recurring maintenance model.
Broad incumbents
- BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, offering landscape design, installation, and maintenance at scale. Provides broader landscape services that include but are not specifically focused on interior living/moss walls, representing a potential competitive threat if it expands into the niche.
- Davey Tree Expert Co. Davey Tree provides commercial landscape, tree care, and grounds management services across North America. Overlaps with Planted Design through its commercial horticulture and grounds services, but does not specialize in interior living/moss walls.
Regional players
- Greenleaf IPS: Greenleaf IPS provides interior plantscaping, living walls, and maintenance services primarily in the Pacific Northwest and West Coast. Comparable service-line breadth but a regional competitor that does not directly contest the Bay Area.
Emerging players
- Verde Design Inc. Verde Design focuses on biophilic design, living walls, and interior plant installations for commercial clients. Emerging competitor with overlapping customer base (corporate offices and hospitality) but smaller scale and portfolio than Planted Design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Planted Design social profiles
Digital presencePlanted Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planted Design leadership team
Management profileNumber of profiles
Profiles1 record
Planted Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planted Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planted Design
What does Planted Design do?
Planted Design designs, fabricates, installs, and maintains vertical plant installations for commercial, residential, and event clients. The company offers five service lines: custom Living Walls (vertical gardens requiring care), maintenance-free preserved Moss Walls using a non-toxic glycerin process, Rental Walls for events with worldwide shipping, bespoke Experiential Marketing installations for trade shows and brand activations, and ongoing Plant Maintenance services. All projects are delivered as full-service design-build-install engagements, primarily in the San Francisco Bay Area with global reach for rentals and experiential work.
Is Planted Design a public or private company?
Planted Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planted Design founded?
Planted Design was founded in 2015. It employs 11 to 50 people.
Where is Planted Design based?
Planted Design is headquartered in Emeryville, United States, in the North America region.
How does Planted Design make money?
Five revenue lines are on record. Living Wall Sales & Installation is the primary driver. The others are moss Wall Sales & Installation, rental Walls, plant Maintenance Services and experiential Marketing Installations.
Who are Planted Design's main competitors?
Direct peers on record are Sagegreenlife, Ambius, GreenWall Solutions, NaturWalls, Suite Plants and Interior Gardens Group. Broad incumbents are BrightView Landscapes and Davey Tree Expert Co.. Greenleaf IPS is listed as a regional player. Verde Design Inc. is listed as an emerging player.
Does Planted Design have an API?
No public API is recorded for Planted Design.
What industry is Planted Design in?
Planted Design's product category is Interior Landscaping and Biophilic Design Services. Its primary akta.pro industry code is HSAIABAJ, Commercial Landscape Design & Installation, with a secondary code of BPABADAF, Landscape Design, Build & Installation (Hardscapes/Softscapes). Its NAICS code is 56173 and its SIC code is 8744.