NNK Group Limited

What NNK Group Limited does

NNK Group Limited, listed on the Hong Kong Stock Exchange Main Board (stock code 03773.HK) and operating through its subsidiary 深圳市年年卡网络科技有限公司 (Shenzhen Niannianka Network Technology Co., Ltd.), is a China-based digital transaction services provider focused on the mobile phone recharge and electronic rights distribution industry. Founded in 2014 and headquartered in Nanshan District, Shenzhen, the company runs the 007ka.cn online mall (mobile web at wap.007ka.cn) plus a WeChat public account ecosystem, offering three product categories: communication products (airtime and data package top-ups across all operators nationwide with a reported 99.7% success rate), coupon products (deduction vouchers, exchange vouchers, and 立减金 cash rebates), and electronic rights products spanning eight categories (video, audio, travel, shopping, education, gaming, reading, and sports/health), as well as a 贺年年卡 (Greeting Card) sub-product.

The underlying technology is an electronic banking system that integrates with all three Chinese telecom operators and supports nationwide recharge plus digital voucher distribution. The platform is supported by multi-frequency daily automated reconciliation, real-time capital monitoring, business real-time monitoring, and full-platform transaction risk monitoring tied to bank anti-money laundering compliance. NNK holds a value-added telecom license, a Network Culture Business License, public security registration, Level 3 Information System Security Classified Protection certification (continuously renewed), and ISO/IEC 20000 IT service management certification, and has been invited by the Ministry of Public Security to participate in national anti-fraud work.

NNK monetizes primarily through transaction fees on mobile recharge and digital voucher distribution, with revenue streams spanning individual consumers (B2C via the mall and WeChat), banking and financial institution clients (B2B, using 立减金 and coupon products for customer activation and app engagement campaigns), and corporate clients (employee benefits and rewards). The go-to-market is direct-to-consumer online via the proprietary mall and WeChat, supplemented by direct enterprise sales for bank and corporate accounts. No public pricing tiers or contract values are disclosed, and financial figures in the input material are not internally consistent with the company's scale, so quantitative revenue cannot be reliably triangulated from the data provided.

Name

NNK Group Limited

Legal name

深圳市年年卡网络科技有限公司 (Shenzhen Niannianka Network Technology Co., Ltd.)

Website

https://007ka.cn

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

NNK Group Limited is a Shenzhen-based, HKEX-listed (03773.HK) digital transaction services provider operating the 007ka.cn online mall for mobile airtime and data recharge, digital coupons, and a multi-category electronic rights marketplace, serving individual consumers, partner banks, and corporate clients across China.

Ownership category

akta.pro rank

Product category

Mobile Recharge & Digital Voucher Services

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Finance Services (6199)

akta.pro primary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Mobile recharge services
• Digital voucher distribution
• Electronic rights products
• Telecom top-up platform
• Online recharge marketplace

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Mobile Phone Recharge Services: Mobile phone and data package recharge services through electronic banking systems. Covers all operators and national coverage with official denominations. Core revenue stream with 99.7% success rate.
2. Electronic Rights Products: Distribution of electronic rights and vouchers across eight categories: entertainment recharge, food and beverages, video/audio, supermarket shopping, travel (flights and hotels), life services, educational content, and sports/health. Includes deduction coupons, exchange coupons, and cash rebates.
3. Banking Promotional Products: Provides banks and financial institutions with promotional products including 立减金 (cash rebates) to drive customer engagement and activation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NNK Group Limited operates 年年卡商城 (Niannianka Mall), an online platform that provides mobile phone airtime and data package recharge services through electronic banking systems across all Chinese telecom operators. Beyond telecom top-ups, the platform distributes electronic rights and digital voucher products across eight categories (entertainment, dining, video/audio, shopping, travel, education, sports/health) and supplies banks and financial institutions with promotional products such as 立减金 (cash rebates) for customer activation campaigns.

Product overview

NNK Group Limited operates 年年卡商城 (NNK Mall), a unified digital marketplace platform that integrates communication recharge services (mobile airtime and data top-ups), coupon/voucher products (deduction coupons, exchange coupons, 立减金 cash vouchers), and electronic rights products across eight categories (video, audio, travel, shopping, education, gaming, reading, sports/health). The platform is accessible via web and mobile web, serving consumers with real-time digital delivery of telecom services and electronic entitlements. The product portfolio is organized around three main categories — communication products, coupon products, and equity products — unified under the NNK Mall brand.

Differentiator

Problem solved

Functional benefit

Brands

• 年年卡 (Niannianka): Core brand for mobile phone credit and data recharge services
• 贺年年卡 (Happy Niannianka Card)

Products and services

• 年年卡商城 (NNK Mall)

Quantifiable outcome

• 99.7% transaction success rate for mobile recharge services (2021)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Partner Banks (Logos displayed)minorChannel Partner/ Reseller/ DistributorVarious banking partners are displayed in the partner section of the website (合作伙伴). These banks utilize NNK Group's promotional products and voucher services for customer activation campaigns and banking app engagement initiatives.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ant Group (Alipay): Operates Alipay, China's largest mobile payment super-app, which offers mobile recharge, digital vouchers, and consumer-rights aggregation. Competes with NNK directly in mobile top-up and increasingly in digital coupon/redemption services.
• Tencent (WeChat Pay): WeChat Pay offers mobile recharge, electronic vouchers, and lifestyle rights inside the WeChat super-app. Overlaps directly with NNK's core recharge and rights aggregation business, with vastly larger user reach.
• China Mobile: Largest Chinese telecom operator, supplying the airtime/data wholesale that NNK resells via its recharge platform. A critical upstream counterparty and a competitor when offering direct top-up services to consumers.
• China Unicom: Second major Chinese telecom operator and key wholesale supplier for NNK's recharge business. Increasingly offers direct recharge and partner-coupon products that compete with NNK's downstream offering.
• China Telecom: Third major Chinese telecom operator that supplies NNK's mobile recharge wholesale. Provides competing direct recharge channels and bundled rights offers to end consumers.
• JD.com: Operates a large e-commerce platform selling digital vouchers, gift cards, and electronic rights across multiple lifestyle categories, overlapping with NNK's eight-category digital rights marketplace.
• UnionPay (China UnionPay): National card network and payment platform providing digital payment and stored-value services in China. Comparable to NNK in serving banks with payment and promotional infrastructure.

Direct peers

• Shenzhou Tong (神州通): Chinese mobile recharge and value-added services aggregator operating across multiple carriers, directly comparable to NNK's core mobile/data top-up and electronic recharge distribution business.

Emerging players

• Ctrip (携程集团): Travel platform distributing flight and hotel vouchers/rights through its own ecosystem. Comparable to NNK in the 'travel' slice of NNK's electronic rights marketplace and competes for bank promotional wallet share.
• Meituan: Operates a large consumer super-app distributing coupons, vouchers, and lifestyle rights across food, entertainment, and travel categories. Overlaps with several of NNK's eight product categories and offers aggressive promotional economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NNK Group Limited