Willjini

What Willjini does

Willjini (legally WillJini Succession Services Pvt. Ltd.) is a Mumbai-based private legal services company founded in 2014 that delivers succession and estate-planning services to Indian individuals, families, and Non-Resident Indians. It operates a hybrid business model combining a self-serve web-based Do-It-Yourself Will Writing Application with offline, lawyer-drafted services for more complex requirements. The company sells directly via its website and through referral partners, with a publicly disclosed agreement with Tata Capital Financial Services Limited for customer referrals.

The product portfolio spans the full succession lifecycle: multiple Will formats (Legal Will starting at ₹1,999 for DIY and ₹7,499 for detailed offline drafting, Customized Will, Joint Will, Mirror Will, Signature Will), Family Trust creation (starting at ₹1,50,000), Will Registration, Will Custodianship on a recurring annual fee, Will Executorship, Business Succession Planning, Hindu Undivided Family formation, Property Transfer, and a dedicated NRI Inheritance Assistance service. The DIY platform is hosted on Willjini's own servers, uses encrypted data capture, customer-controlled passwords, and purges user Will data after 60 days — a privacy-first architecture designed so neither Willjini nor its staff can retrieve a customer's Will content. Offline services are delivered by an in-house team of Bar Council of India-member lawyers via calls, email, and WhatsApp.

The company reports serving customers across 480 Indian cities and 5 countries over the past decade, claims the self-described position of 'India's No. 1 Succession Services Company,' and shows 500+ Google reviews as social proof. Pricing is openly disclosed and GST-excluded across tiers; some services (HUF) are quoted on a case-to-case basis. Revenue is generated primarily through one-time professional service fees, with annual recurring revenue limited to Will Custodianship. No external funding rounds, M&A activity, or institutional investors are disclosed in available sources.

Name

Willjini

Legal name

WillJini Succession Services Pvt. Ltd.

Website

https://willjini.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Willjini is a Mumbai-based legal services company founded in 2014 that delivers succession and estate-planning services to Indian individuals, families, and Non-Resident Indians via a web-based DIY Will Writing platform and offline in-house lawyer-drafted wills, family trusts, and probate services across 480 cities.

Ownership category

akta.pro rank

Product category

Succession and Estate Planning Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Will writing services
• Succession planning
• Estate planning services
• Family trust creation
• Probate legal services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Online DIY Will Writing: Self-serve online will writing platform where users pay for access to the DIY Will software application. Payment grants limited right to access the software for 60 days to create one Will. Revenue is one-time per Will generation.
2. Offline Customized Will Services: Lawyer-drafted customized will services for complex requirements. Includes Detailed Will, Customized Will, Joint Will, Mirror Will, and Signature Will services with personalized legal drafting.
3. Family Trust Creation: End-to-end assistance in creating private family trusts including deed drafting, registration support, and trustee structuring.
4. Post-Death Legal Services: Services including Succession Certificate assistance, Probate application, Legal Heir Certificate, Inheritance assistance, and Litigation Support for handling estate matters after death.
5. Will Custodianship: Secure storage and safekeeping of original signed Will in controlled, confidential environment. Includes yearly fee for custodianship.
6. Will Executorship: Professional executor support service where WillJini acts as executor after death. Includes basic commitment fee and pending fee from estate upon execution.
7. Property Transfer Services: Assistance with Gift Deed drafting, Power of Attorney, HUF (Hindu Undivided Family) creation, and property transfer documentation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Willjini provides civil legal services focused on succession planning and estate management in India. Its core offering is a hybrid service combining a self-serve DIY Will Writing web application (with 60-day access after a one-time payment starting at ₹1,999) and offline lawyer-drafted customized services including Detailed Wills, Customized Wills, Mirror Wills, Joint Wills, and Signature Wills. The company also offers Family Trust creation, Probate, Succession Certificate, Legal Heir Certificate, Will Executorship, and Will Custodianship services, delivered by an in-house team of Bar Council of India-registered lawyers.

Product overview

Willjini is an online legal services platform offering a SaaS-based DIY Will Writing Application as its core product, along with offline lawyer-drafted services. The product portfolio includes multiple Will formats (Detailed Will, Customized Will, Signature Will, Mirror Will, Joint Will, Legal Will), Family Trust creation and registration, and comprehensive succession planning services including Probate, Legal Heir Certificate, Will Executorship, and Custodianship. Additional services cover Business Succession Planning, Inheritance Assistance for NRIs, Property Transfer, Estate Planning, Gift Deeds, Power of Attorney, and Hindu Undivided Family (HUF) formation. The company has been operating since 2014 and serves customers across 480+ cities in India. The DIY Will Writing Application is a web-based self-service tool accessible for 60 days after payment, while lawyer-drafted services provide personalized legal documentation for complex requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Will Writing Application Web-based Do-it-Yourself software application that enables Indian individuals to create a simple Will by answering guided questions online. The application is hosted on Willjini's website server, accessible for 60 days after a one-time payment, and generates a Word document Will.
• Detailed Will Legally structured Will service that records each asset with proper identification details (except value) for smoother execution and dispute avoidance. Covers property, investments, bank accounts, lockers, insurance policies, and other holdings. Priced at ₹7,499 (+ GST).
• Customized Will Lawyer-drafted Will created based on the testator's specific personal, family, and asset-related requirements. Suitable for cases where generic templates are insufficient due to complex assets, family structures, or special succession instructions requiring precise legal wording. Priced at ₹14,999 (+ GST).
• Signature Will A written Will that becomes legally valid once signed by the testator and attested by two witnesses. The most widely accepted format of making a Will in India. Professionally drafted, printed, and signed. Priced at ₹80,000 (discounted).
• Mirror Will Two separate Wills created by spouses with matching or reciprocal instructions, where each spouse leaves assets to the other first, then to common beneficiaries. Offers better flexibility than a Joint Will while maintaining aligned succession intent. Priced at ₹19,999 (+ GST).
• Joint Will A single Will document signed by both spouses for joint succession planning. Provided as part of Willjini's Legal Will service offerings.
• Family Trust Creation Private Family Trust creation service for asset protection, succession planning, and wealth management. Includes drafting, registration support, and trustee structuring. Starting at ₹1,50,000. Cannot be challenged in Court, provides asset protection from creditors, specific rules for wealth usage, and effective tax planning.
• Post-Death Legalities Service Comprehensive post-death legal services including inheritance assistance, Succession Certificate assistance, Probate application, Legal Heir Certificate, and Litigation Support. Starting at ₹24,999.
• Will Executorship Service Professional executor support to ensure the Will is carried out exactly as written. WillJini acts as executor after death, administering the estate and distributing assets to beneficiaries. Priced at ₹49,999 (+ GST), includes basic commitment fee and pending fee from estate.
• Will Custodianship Service Secure storage and safekeeping of original signed Will in a controlled, confidential environment. Annual recurring custodianship fee of ₹1,999 (+ GST). Protects the document from loss, damage, or unauthorized access.
• Registration of Will Service Formal registration of Will with the Sub-Registrar office to add an additional layer of legal security. Not mandatory but strengthens authenticity and reduces future disputes. Priced at ₹9,999 (+ GST).
• NRI Inheritance Assistance Service Legal and procedural support for Non-Resident Indians managing inheritance matters related to assets in India, including documentation, compliance, coordination with Indian authorities, Power of Attorney support, and authorized representation.
• Business Succession Planning Service Structured legal plan for transferring ownership, management, and control of a business in the event of retirement, incapacity, or death of the owner. Targeted at business owners and entrepreneurs.
• Estate Planning Service Comprehensive estate planning services for individuals or families to organize and manage their estate, including Will Custodianship, Executorship of Will, Business Succession, and Door-step Consultations. Starting at ₹1,999.
• Hindu Undivided Family (HUF) Service Assistance in legally establishing a Hindu Undivided Family for structured family asset management, including HUF Deed drafting, Karta appointment, and documentation. Pricing on case-to-case basis.
• Property Transfer Service Assistance with transfer of property and inheritance-related matters, including Gift Deed drafting, Power of Attorney creation, and property transfer documentation.

Quantifiable outcome

• Customers across 480 cities in India
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tata Capital Financial Services Limited (TCFSL)minorGTM or Marketing PartnerTCFSL acts as a referrer for Willjini's will creation and succession services. TCFSL does not make any representation, warranty, or advice regarding will creation services and is not liable for any loss arising from the same. This partnership helps expand Willjini's reach through TCFSL's customer base of financial services clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LegalDesk: Direct Indian competitor offering online DIY will writing, legal notice, and document drafting services. Closely matches Willjini's self-serve platform model, target customer (Indian individuals), and pricing tier, competing for the same online DIY market.
• Vakilsearch: India's large online legal services platform offering wills, succession certificates, probate, property documentation, and private trust services. Directly competes with Willjini across both DIY and offline service lines.
• IndiaFilings: Indian legal and compliance platform providing wills, trusts, succession planning, and registration services for individuals and businesses. Overlaps with Willjini's offline customized will and inheritance assistance offerings.
• QuickCompany: Indian online legal services company offering will registration, property documentation, and succession services alongside business compliance. Competes with Willjini in the same online legal-services funnel for individuals.
• FreeWill: US-based online will-writing platform founded on similar DIY principles with a privacy-first philosophy and partnerships with financial institutions. Closely analogous category product and go-to-market to Willjini's DIY platform.

Broad incumbents

• LegalZoom: US-based large-scale online legal document platform with will creation, trusts, and estate planning as core offerings. A scaled international incumbent demonstrating the category-level business model Willjini aspires to in India.
• Rocket Lawyer: Global online legal services platform offering wills, estate planning, and lawyer-assisted document services. Analogous business model combining self-serve DIY with access to attorneys, similar to Willjini's hybrid approach.

Regional players

• LawRato: Indian online legal services marketplace connecting users to lawyers for wills, succession, property, and family matters. Competes with Willjini for customers seeking lawyer-assisted will drafting.
• LegalKart: Indian legal services marketplace offering wills, succession planning, and document drafting with verified lawyers. Competes with Willjini for offline customized will services in the Indian market.

Emerging players

• Wealth.com: US-based estate planning technology platform serving financial advisors with will, trust, and estate workflows. An emerging category leader demonstrating how tech-enabled succession services can scale, useful as a comparable for Willjini's tech-stack ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Will_Jini
• Facebookfacebook.com/willjini

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willjini