Justice For Sierah

What Justice For Sierah does

Justice for Sierah is a 501(c)(3) nonprofit organization founded in 2016 in Sylvania, Ohio, following the abduction and murder of Sierah Joughin by a repeat violent offender. The organization pursues a dual mandate of youth empowerment and legislative advocacy. Its core programs include Sierah Strong for the Schools (a curriculum-based self-defense program for middle and high school students aligned to National Learning Standards), Sierah Strong for the Community (free self-defense training for children ages 6-16 delivered at events and fairs), and the KidPrint ID system (laminated identification cards with photo, fingerprint, and crisis checklist distributed through law enforcement). The Print & Protect grant extends KidPrint capabilities to agencies nationwide via equipment and support from Total ID Solutions.

The organization's most distinctive strategic asset is Sierah's Law (Ohio Senate Bill 67, signed December 19, 2018), which created Ohio's Violent Offender Database. As of recent reporting, nearly 6,000 offenders have been registered since March 2019, and the Ohio Supreme Court ruled in October 2021 that registration may apply retroactively. Senate Bill 357, introduced February 11, 2026, seeks to expand the database and make records publicly available online.

Revenue is generated through individual donations (preset tiers from $5 to $1,000), branded merchandise sales ($5-$20 apparel and decals), and event registrations and sponsorships across the annual Spirit of Sierah Color Run and Sierah's Birthday Soiree (seven-tier sponsorship structure from Title through In-Kind). The organization operates with 1-10 employees and has raised over $1 million cumulatively from 1,328 donors spanning 40 states. Operating geographies are concentrated in Ohio and the broader Midwest, with national reach through media exposure, e-commerce, and the Print & Protect grant. Governance is led by founder Tara Ice, Executive Director Jessica Robbins, and a board including Vice President Bailey May, Secretary Crystal Mathias, Treasurer Nick Ice, and several directors and advisors, notably former Ohio Senator Randy Gardner.

Name

Justice For Sierah

Legal name

Justice for Sierah, Inc.

Website

https://justiceforsierah.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Justice for Sierah is a 501(c)(3) nonprofit founded in 2016 that delivers free self-defense training, KidPrint identification cards, and scholarships to youth in Ohio while advocating for violent offender registry legislation through Sierah's Law.

Ownership category

akta.pro rank

Product category

Youth Safety and Community Advocacy Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Criminal Justice Reform & Legal System Advocacy (BPAGAFAI), Victim Services & Witness Assistance (Justice System) (BPAIAFAJ), Reentry & Justice-Involved Support Services (BPAGAEAN)

Keywords

• Youth safety programs
• Self defense training
• Violent offender registry
• Child identification services
• Nonprofit advocacy

Headquarters

HQ city

Sylvania

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Donations: Individual donors contribute to support the organization's mission of empowering youth and protecting communities through self-defense programs and advocacy for violent offender registries.
2. Merchandise Sales: The organization operates an e-commerce store selling apparel (t-shirts, pullovers), decals, and other merchandise. Prices range from $5 to $20 for apparel items.
3. Event Registrations: Revenue generated from event registrations including the Spirit of Sierah Color Run 5K and 1 Mile Fun Run events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Justice For Sierah is a 501(c)(3) nonprofit that delivers free youth safety and empowerment programming, including the Sierah Strong self-defense curriculum for schools and community settings, KidPrint ID child identification cards, and the Sierah Joughin Memorial Scholarships. The organization also drives legislative advocacy that resulted in Ohio's Violent Offender Database ("Sierah's Law") and sustains operations through donations, merchandise sales, and annual fundraising events such as the Spirit of Sierah Run and Sierah's Birthday Soiree.

Product overview

Justice for Sierah operates as a nonprofit organization offering a coordinated suite of youth safety and advocacy programs. The core portfolio consists of Sierah's Law (Ohio's Violent Offender Database), the Sierah Strong self-defense training program (delivered both as a school curriculum and community program), and the KidPrint ID card system for missing child identification. Supporting programs include scholarships, community fundraising events (Spirit of Sierah Run and Sierah's Birthday Soiree), and an merchandise store. The Print & Protect Grant extends KidPrint ID capabilities to law enforcement agencies nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sierah Strong for the Schools A curriculum-based self-defense and self-awareness training program designed for middle and high school students, delivered through seven health and PE lessons aligned with National Learning Standards. Schools adopt the curriculum to provide standardized, annual life-safety instruction at no cost.
• Sierah Strong for the Community Free community-based self-defense and self-awareness training for children ages 6-16, paired with KidPrint ID issuance, delivered at community events, fairs, farmers markets, and church picnics by volunteer law enforcement officers. More than 9,000 children have been trained through this and the related school program to date.
• KidPrint ID A laminated child identification card containing the child's photo, fingerprint, height, weight, eye and hair color, and a crisis checklist, issued free of charge so law enforcement can quickly identify a missing child. Issued at community events by partnering law enforcement agencies and through the Print & Protect grant program.
• Sierah Joughin Memorial Scholarships Financial scholarship awards for graduating high school students and M.B.A. students at the University of Toledo, including dedicated funds for Evergreen High School, Fulton County Schools volleyball players, and University of Toledo business students (with preference for Alpha Kappa Psi members). $51,000 has been granted to 33 students to date, administered in partnership with the Greater Toledo Community Foundation.
• Spirit of Sierah Run Annual 5K color run and 1-mile fun run fundraiser held at the University of Toledo (next event October 25, 2026) that drives donor acquisition, volunteer recruitment, and community engagement in support of the organization's mission.
• Sierah's Birthday Soiree Annual gala fundraising event celebrating Sierah's life, featuring multiple sponsorship tiers (Title, Guardian, Protector, Warrior, Defender, Supporter, and In-Kind donors). Generates a significant portion of annual donations through corporate sponsorship packages.
• Justice for Sierah Merchandise Store Online store selling branded apparel (t-shirts at $5-$15, pullovers at $15-$20) and decals ($5), available in adult and youth sizes, with simultaneous donation options ranging from $5 to $1,000 and custom increments.

Quantifiable outcome

• Nearly 6,000 violent offenders in Ohio have been registered in the Violent Offender Database since Sierah's Law took effect in March 2019
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• LaSalle CleanersminorGTM or Marketing Partner · 1 January 2026Laugh Sponsor for the 2026 Spirit of Sierah Color Run event. Website: lasallecleaners.com
• The Image GroupminorGTM or Marketing Partner · 1 January 2026Event supporter sponsor for the 2026 Spirit of Sierah Color Run
• AndersonsminorGTM or Marketing Partner · 1 January 2026Event supporter sponsor for the 2026 Spirit of Sierah Color Run
• Park UToledominorGTM or Marketing Partner · 1 January 2026Valued Sponsor for the 2026 Spirit of Sierah Color Run
• Sponsors (Multiple Tiers)coreGTM or Marketing Partner · 1 January 2026Multiple sponsors for Sierah's Birthday Soiree 2026 including Title (Race 494), Guardian (Bank 419, Linda and Greg Corbitt), Protector (KeyBank, TMT, Spartan, Trust Company, Foundation Steel), Warrior (Audiochuck, Anderzack-Pitzen, Edward Jones), Defender (Freedom 3, Venture Visionary Partners, Eidi Properties, Coil Steel, Shrader), Supporter (Nysus, Shaws Brand, IECG, KWC), and In-Kind donors (Crumbl Cookies, Mager Designs, Markeys, HGI).
• Greater Toledo Community FoundationcoreStrategic or Co-development PartnerAdministers the Sierah Joughin Memorial Scholarship Funds for graduating high school students, including the Evergreen High School scholarship and Fulton County Schools volleyball scholarship. Provides infrastructure for scholarship applications and fund management.
• University of Toledo College of Business and InnovationcoreStrategic or Co-development PartnerPartners with Justice for Sierah to award the Sierah Joughin Memorial Scholarship for M.B.A. students, with preference given to Alpha Kappa Psi members (Sierah was a member). Administered through the John B. and Lillian E. Neff College of Business and Innovation.
• Wood County Sheriff's OfficecoreImplementation/ SI/ Consulting PartnerFirst law enforcement agency to adopt the KidPrint ID program, issuing more than 1,000 cards the first summer. Serves as a model for other agencies implementing the Print & Protect grant program.
• Ohio Department of Rehabilitation and CorrectionsminorOthersConsulted during the legislative process for Sierah's Law (Senate Bill 231), providing input on the Violent Offender Database design and implementation.
• Ohio Attorney General's OfficeminorOthersConsulted during the legislative process for Sierah's Law regarding database implementation and law enforcement access.
• Buckeye State Sheriffs AssociationminorOthersPartnered with during Sierah's Law legislative process to gather input from county sheriffs on the Violent Offender Database.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Polly Klaas Foundation: A nonprofit founded after a child's abduction that focuses on prevention education and KIDPRINT-style identification. Closely mirrors Justice for Sierah's combination of prevention education, child ID, and family-led advocacy.
• Parents Of Murdered Children: Peer-support and advocacy organization for families of homicide victims. Comparable to Justice for Sierah in being founded by bereaved family members, providing victim-services support, and advocating for systemic/legal reform.
• Zero Abuse Project: National nonprofit focused on preventing child sexual abuse through education, advocacy, and survivor support. Comparable in combining prevention education, victim advocacy, and legislative engagement around offender accountability.
• National Center for Missing & Exploited Children: The leading U.S. nonprofit focused on locating missing children and preventing child exploitation. Highly comparable to Justice for Sierah's mission of child identification (KidPrint ID) and prevention of abduction/violence against youth.
• National Network to End Domestic Violence: National advocacy organization addressing domestic violence through policy reform, public awareness, and survivor support. Comparable to Justice for Sierah's combined advocacy, education, and legislative-reform model.
• National Coalition Against Domestic Violence: Advocacy organization focused on domestic violence prevention, victim services, and legislative action. Comparable to Justice for Sierah's combination of victim advocacy and policy reform work around violent offenders.
• Megan Meier Foundation: A family-founded nonprofit addressing youth safety (originally cyberbullying, now broader prevention education). Comparable to Justice for Sierah in mission origin (family-driven), youth education focus, and community-based programming.

Emerging players

• A Child Is Missing: Nonprofit that provides alert systems and identification support to locate missing children. Comparable to Justice for Sierah's KidPrint ID program and law enforcement partnerships for rapid child identification.

Broad incumbents

• National Children's Alliance: National accrediting body and advocate for Children's Advocacy Centers serving abused children. Comparable broader incumbent in child advocacy that overlaps with Justice for Sierah's child-safety and victim-services work.
• Office of Justice Programs (OJP): Federal agency funding victim services, violence prevention, and juvenile justice programs. Comparable broader incumbent that funds similar victim-services and offender-registry initiatives to Sierah's Law.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JusticeForSierah
• Instagraminstagram.com/justiceforsierah
• Xx.com/Justice4Sierah

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justice For Sierah